The document discusses the goals and design considerations for the website of Le Expensziv, an upscale restaurant and nightclub. The website aims to attract a young, wealthy demographic by highlighting the trendy atmosphere, unique menu, and social scene. The design uses neutral colors with red accents to depict the industrial interior. Font and layout choices aim to convey a modern, hip feel appropriate for the tech-savvy target audience.

1. Le Expensziv Website Presentation Prepared by Blue Fish Media Designs November 6, 2009

6. Sample Layout Website banner stands out by using white text against vivid red background. Banner incorporates simple navigation menu and an image of a lively nightlife scene Clicking on this photo opens a new page which provides detailed background on Chef Bourdain’s exceptional culinary skills Clicking here opens a new page featuring the “Monthly Wine Dinner Special”. In addition, information will be provided in the near future regarding other monthly dinner series. A simple yet elegant logo silhouetted in black and white was chosen to portray an urban/contemporary look Main body text is kept simple and uncluttered, including only essential details. Both the restaurant and the nightclub heading can be clicked for detailed information.