#RakhiwithToyKraft was an online & offline campaign to celebrate Raksha Bandhan with it's fans and followers. It was a Facebook contest along with a Rakhi making workshop at Hamley's India.

1. Case study – ToyKraft, RakshaBandhan Contest

2. This Raksha Bandhan, we wanted to create a campaign for our patrons on Facebook, to cherish the
wonderful brother sister bond and also to showcase the product line which is worth gifting the
sisters! The whole excitement about the contest was that you can actually select your own gifts by
sharing the names of products on Facebook and tell us why you deserve them as a sister/ why your
sisters deserve those gifts.
#RakhiwithToyKraft contest started off by creating a simple yet amazing and wonderful contest for
the people on ToyKraft’s Facebook page. As decided, lucky winners would be gifted three of their
favorite gifts and the total prizes to be won were worth INR 5000.
The contest was launched on July 30th , all the way till Aug 6th, with the winners name being declared
on Aug 7th .
On July 30th, cover photo was updated to announce the upcoming contest on Facebook page named
#RakhiwithToyKraft.
LCmediaHouse Objective

3. LCmediaHouse #RakhiwithToyKraft

4. The first thing we did on the page was change the cover photo to a more interesting one,
announcing the oncoming contest.
As the contest was set to begin from 30th of July, we updated the cover photo on the same day itself.
Sooner it created a stir among our fans on the page and what we noticed was the increase in the
excitement level in the prospective participants to participate in the contest and for the instructions
for the contest to be put up!
Soon after, the application image stating the instructions on ToyKraft’s Facebook page was also
updated.
LCmediaHouse

5. App Image LCmediaHouse - #RakhiwithToyKraft

6. The Contest LCmediaHouse - #RakhiwithToyKraft

7. #RakhiwithToyKraft contest merely asked its participants to visit a particular link, choose three of
their favorite gifts from the collection, share the products name on Facebook and if you are a
brother, then tell us why your sister deserves it and if you are sister, then tell us why you deserve it.
The most important thing that struck us in the midst of this campaign was the different response and
the innocent and adorable reasons of deserving the prize. Three days later, on 4th Aug, we put up a
new post to encourage the participation and making this Rakshabandhan a memorable one.
LCmediaHouse

8. To celebrate this festive season we took our campaign offline and conducted a workshop on paper
quilling art with children at Hamley’s India at Mumbai, Ahmedabad and Pune on 2nd and 3rd August
and instructed them to make their own Wristbands and Rakhis and thus generated a positive result.
This helped us in engaging people with our product.
LCmediaHouse

9. Workshop LCmediaHouse Post- #RakhiwithToyKraft

10. Reminder LCmediaHouse Post- #RakhiwithToyKraft

11. This RakshaBandhan, we asked all the beautiful sisters to surprise their brother by a special rakhi
made by themselves and this can be made by buying Toykraft’s Paper Quilled Wrist Bands kit from
Flipkart.
We also probed our participants to share the picture of rakhi they created and the first 50 entries will
stand a chance to win gift vouchers for the next purchase of Toykraft product on Flipkart.
LCmediaHouse

12. Flipkart Promotion LCmediaHouse - #RakhiwithToyKraft

13. By Aug 5th, wonderful responses were pouring in, so we decided to create a collage of most of the
amazing entries received till then, thanking them for the same. We also, in the same post, asked for
more participation.
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14. Come Aug 6th, we posted the reminder picture about the last day of the contest and asked the
participants to hurry and grab their favorite products by participating in the contest and rejoice the
moment.
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15. Last Day Reminder Post LCmediaHouse - #RakhiwithToyKraft

16. Things become more precious when our loved ones put some extra effort to make it.
So, we posted a “Do It Yourself” picture for our fans to create this beautiful rakhi to tie it on their
brother’s wrists.
LCmediaHouse

17. DIY Post LCmediaHouse - #RakhiwithToyKraft

18. Next day, we thanked all for their lovely participation and posted a collage of most of the marvelous
entries. We also, in the same post, asked them to keep following us to know about the winners.
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19. Take a look at some of the fabulous entries we received…
Entries LCmediaHouse - #RakhiwithToyKraft

20. And more…
Contd.. Entries LCmediaHouse - #RakhiwithToyKraft

21. And more of the impressive entries…
Contd.. Entries LCmediaHouse - #RakhiwithToyKraft

22. Then began the difficult period of selecting the winners. This was even more difficult, because the
relationship as divine as of brother and sister was reflected by each entry.
Finally, we declared the winners! Presenting to you the winners of #RakhiwithToyKraft…
LCmediaHouse

23. Winners LCmediaHouse - #RakhiwithToyKraft

24. • After announcing the winners we wanted them to continue with the excitement till they
Winners Gifts are Ready to ship- #RakhiwithToyKraft
receive their gifts.
• The complete plan was to send the winning prizes as the Raksha Bandhan gifts for sisters on
the celebration day.

25. Winners Gifts are Ready to ship- #RakhiwithToyKraft

26. We also posted some sweet and sour brother sister moments on our Facebook page to engage &
connect with our audience and continue the celebration of Raksha Bandhan even after ending
the #RakhiwithToykraft contest.
Engagement Posts- #RakhiwithToyKraft

27. Wish Post- #RakhiwithToyKraft

28. 146 page likes Increased
38510 post reach
955 post likes
126 post shares
137 post comments
5 hides
38997 total people reached
LCmediaHouse

29. Thank you!
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