This document outlines the goals and organization of Mediawijs, a Knowledge Centre for Media Literacy in Belgium. It was established in 2012 through a partnership between 13 stakeholders, including media literacy organizations, researchers, and iMinds. Mediawijs aims to strengthen media literacy in Belgium through coordinating initiatives, multi-stakeholder projects, knowledge sharing on its online platform, and providing input to policy processes. It is led by an Executive Board and staffed by experts in the field of media literacy. In its first years, Mediawijs will focus on flagship projects, pilot projects, and developing its online platform.

1. Laure Van Hoecke
Programme Officer, Mediawijs

2. 18/10/2013
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3. Existence
 Call for ‘Knowledge Centre Media Literacy’
 Summer 2012
 Partnership with 13 stakeholders
 Media literacy organizations
 Research group
 In collaboration with iMinds
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4. Vision
 Creating added value for civil society
 Online platform as a central point for the sector
 Analysis and exchange of knowledge and good
practices
 Intermediary role
 Encouraging new ways of cooperation
 Multi-stakeholder processes and projects
 Bridge between civil society – private sector – public
sector
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5. Organisation
 Central Staff
 Experts with experience in the field of media literacy
 Quick start
 Supported by the sector
 Collaboration with iMinds
 Infrastructure and support services
 Bridge between civil society - research - industry
 Specialised in multi-stakeholder action
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6. Mediawijs.be
iMinds Media
Steering Committee
Executive board
Central Staff
Stakeholders
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Consultation groups
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7. Central Staff
Executive Board
Leo Van Audenhove - Director
Laure Van Hoecke – Network Coordinator
Annet Daems – Project Manager
Pieter Verdegem – iMinds Digital Society
Ilse Mariën – iMinds Digital Society
Elke Boudry - Coordinator Online platform
Carmen V. Puyenbroeck – Training Co-ordinator youth
Karolien Stockx – Training Co-ordinator Adults
Sanne Hermans – Communications Manager
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8. Mission
 Mediawijs.be wants to enable all citizens to make a more
critical and informed approach to the mediatised society.
It plays a coordinating and inspiring role in the media
literacy field. The goal of Mediawijs.be is to strengthen
media literacy initiatives through cooperation projects
with partners from the civil society, the private and the
public sector. It plays an active role in vision and policy
development with and for the civil society. Through
knowledge and good practices, mediawijs.be contributes
to innovation at the level of content and project
development.
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9. Central goals
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Consulting and Coordination
Innovation and Synergy
Practices and methods
Knowledge acquisition and sharing
Vision and policy development
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10. Consulting and Coordination
 6 consultation groups
Competencies
Adults and media literacy
Media literacy for media producers
Media literate online communication
Advertising literacy
Gaming
 Goals
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Multi-stakeholder approach
Identify specific needs
Stimulates cooperation
Widen the scope
Developing long-term vision
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11. Innovation and Synergy
 Multi-stakeholder projects
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Partners
Civil society – Private sector – Public sector
Integrated projects
New approaches and practices
 Year 1: Flagship projects
 Year 2: Pilot projects / Open Call
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12. I & S: Year 1: Flagship projects
 Toolkit Media Literacy
 MAKS vzw & SMIT-VUB
 Analysis media profiles young people
 Development and analysis of used methods
(digtal storytelling, games, digital portfolio, etc.)
 Young Media Professionals
 REC Radiocentrum & ICRI KULeuven
 Manual / tutorial copyright
 5 How-to videos
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13. I & S: Year 1: Flagship projects
 Advertisement Literacy
 PHL, KHL, MIOS-UA
 Education Packages
 Test-Case - Working with Dept. Education
 Tutorial for advertising industry
 In cooperation with industry
 Guides Teachers, Parents, Youth Facilitators
 MIOS-UA
 Media literate online communication & Gaming
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14. I & S: Year 2: Pilot projects
 Multi-stakeholder principals
 Partnership with different actors
 New call 2013
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2-3 projects in 2014
Partly funded– partly based on own resources
Focus on synergies and/or innovative approaches
Focus persons with disabilities
Collaboration public/private
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15. Good practices and methods
 Exchange good practices and methods
 Monitoring the media literacy field
 Workshops and studydays
(about Telecenters, Information skills, ICT en elderly
people, Media days for young people, …)
 Guide with indicators
 Trainer Coordinators Youth and Adults
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16. Knowledge acquisition and sharing
 Online platform Mediawijs.be
 Up and running in December/January
 Files
 Bringing together knowledge on specific topics
 Valorisation of existing research and knowledge
 Cooperation with international partners
 Good practices and Methods
 Mapping actors and initiatives of the media literacy
field
 Portal that refers to other platforms
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18. Vision and policy development
 Based on the consultation groups
 Based on academic research
 Monitoring and mapping the media literacy field
 Input in policy processes
 White Papers
 Advice
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19. Contact
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Knowledge Centre Media Literacy
Pleinlaan 9, 1st floor
1050 Brussels
www.mediawijs.be
mediawijs@iminds.be
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