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Laura Malamud
Social Media Portfolio
2011
GEICO Social Media Presence
✤   As a member of GEICO’s original social media team, I worked to determine the appropriate social media tools to
    launch GEICO’s initial venture into social media. While I was involved in the creation of all elements, I specialized
    in developing GEICO’s blog.
VIVA Creative Social Media
✤   As Director of Marketing and Social Media at VIVA Creative, I helped launch the agency into social media. During
    my time at VIVA, I tripled VIVA’s Twitter following, established a LinkedIn presence and created social media plans
    for prominent clients.
Smart CMO Virtual Forum
✤   The Smart CMO Virtual Forum is a groundbreaking virtual community designed for marketers by marketers. I
    played an integral role in promoting the event in both the traditional and social media space. I also handled talent
    acquisition, including Ted Leonsis, Lady Gaga’s head digital strategist and CMOs from Groupon, Cisco and AARP.
Politics & Prose Digital Strategy
✤   As a Georgetown student, I had the opportunity to work with Politics and Prose, the legendary independent book
    store. My group developed a complete integrated media communications strategy, and I focused on creating a timely
    and relevant digital strategy. The store has implemented some of these suggestions into their current digital
    promotion.
Individual Social Media
✤   As a passionate social media fan, I’ve spent a number of years exploring every site, start-up and application I could
    find. Today, I run three personal blogs, two personal twitter accounts, three geo-location accounts and a myriad of
    other popular and effective social media channels.

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Laura Malamud's Social Media Portfolio

  • 1. Laura Malamud Social Media Portfolio 2011
  • 2. GEICO Social Media Presence ✤ As a member of GEICO’s original social media team, I worked to determine the appropriate social media tools to launch GEICO’s initial venture into social media. While I was involved in the creation of all elements, I specialized in developing GEICO’s blog.
  • 3. VIVA Creative Social Media ✤ As Director of Marketing and Social Media at VIVA Creative, I helped launch the agency into social media. During my time at VIVA, I tripled VIVA’s Twitter following, established a LinkedIn presence and created social media plans for prominent clients.
  • 4. Smart CMO Virtual Forum ✤ The Smart CMO Virtual Forum is a groundbreaking virtual community designed for marketers by marketers. I played an integral role in promoting the event in both the traditional and social media space. I also handled talent acquisition, including Ted Leonsis, Lady Gaga’s head digital strategist and CMOs from Groupon, Cisco and AARP.
  • 5. Politics & Prose Digital Strategy ✤ As a Georgetown student, I had the opportunity to work with Politics and Prose, the legendary independent book store. My group developed a complete integrated media communications strategy, and I focused on creating a timely and relevant digital strategy. The store has implemented some of these suggestions into their current digital promotion.
  • 6. Individual Social Media ✤ As a passionate social media fan, I’ve spent a number of years exploring every site, start-up and application I could find. Today, I run three personal blogs, two personal twitter accounts, three geo-location accounts and a myriad of other popular and effective social media channels.

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