3. Brook are a large sexual health charity. I joined as a temp but soon helped them
realise the impact of social on their fundraising and awareness campaigns,
creating a permanent role for myself.
From the beginning there were constraints on the type of activity and the target
audience, it was clear this needed to be an activity around branding and public
awareness and the target should not be anyone who uses Brook’s services.
We went onto create a young people focused micro brand, run by young
volunteers encouraging everyone to get involved with a clear CTA – be
Sex:Positive. This message was targeted at a younger potential service user
audience. I helped source, manage and deliver the design of the brand, site and
social channels including: a campaign hub site, Facebook, Twitter, YouTube and a
Tumblr account.
6. Much more
casual TOV
from the Brook
twitter account,
run by young
volunteers,
sharing their
passions as
well as that for
positive
attitudes to sex
and young
people
TWITTER
STREAM
9. Greatvine was set up to provide specialist advice services via
premium rate phone numbers.
My main duty was overseeing all web content – site articles,
social media, YouTube, blog. I developed the blog to provide
regular features, guest posts and serialised expert advice.
I educated all advice providers to enable them use social media
tools to boost their professional and Greatvine profile.
11. Provided a
clear content
stream, linking
back to experts
blogs, articles,
press info or
updates as well
as a look at
behind the
scenes activity
e.g. at expert
photo shoots
GREATVINE
TWITTER
13. Surface Arts is an artists collective founded by Katie Hawker. As
an extension to this, and inspired by the artists she met in
Chiang Mai, she wanted to allow a number of her artists to earn
a living from the designs, Surface Boutique was born.
All designs are hand made in Chiang Mai, but are aimed at a UK
market. I consulted to the founder, using my digital expertise
and knowledge helping her select a web designer, manage the
build and inject best practice in terms of layout and social
integration.
SURFACE BOUTIQUE
14.
15. Letting the
buyer get to
know the
designer ahead
of placing an
order.
DESIGNER
PROFILES
17. Part of the digital team, consulting internally to the Public Sector and Health
team on any client digital requirements.
Providing social media insight and digital best practice advice.
Contributing to company blog, sharing knowledge and expertise.
18. After holding
advice session,
carrying out
digital footprint
and insight
reports a
nervous client
was equipped
and confident
to make the
move onto
Twitter,
increasing their
visibility and
getting
involved in
relevant
conversations
BCA
19. Advised client to
edit together,
add voice and
upload video to
YouTube and
provide as extra
content to news
sites. In the
first week views
were 150K,
achieved for
under £1k
RNOH FOOT
SCANNER
