Esef Gemilang is a laundry business located in Jasin, Melaka, Malaysia that was established in 1997. It has 5 employees and provides laundry and dry cleaning services to both commercial and residential customers. The document discusses Esef Gemilang's vision, operations, market analysis, competitors, and recommendations to target new customer segments and improve processes to increase efficiency and market share.

1. Your Logo
Here LAUNDRY
ESEF GEMILANG{MA 18807-M}
JA 5353 JALAN TERATAI 1
TAMAN MAJU
77000 JASIN MELAKA
04/18/12 1

2. VISION & MISSION statement
 VISION
 To be the most established laundry outlet in
the area, region of Melaka.
 MISSION
 Friendly and Reliable make we succeed
when we meet and exceed the expectation of
our customers, owners and shareholders.

3. Overview
 Registered 30th. October,1997
 Sole proprietor.
 Bumiputra
 Paid-up Capital : RM80,000.00
 Turn-over : RM180,000.00
 No. of Staff : 5nos.
 Laundry Contractor and Operator
 Laundry Equipment Supplier
 Consultant and Trainer for New Laundry Operator
04/18/12 3

4. ORGANIZATION CHART
FARADILLA HANNY ABU HASSAN
MANAGING DIRECTOR
MOHD SYUHAIRI MJ NURMASTURA ALEYA MS
DEVELOPMENT MANAGER FINANCE MANAGER
SYIFA RODHIYAH MS
ASST. MANAGER
DANIEL HASBULLAH
OPERATION MANAGER
NUZUL SYAZWAN ARNAZ
TECHNICAL MANAGER
04/18/12 4

5. company BACKGROUND
 90% revenue – CASH from walk-in
customer/commercial
 10% revenue – 30days term – industry
 Annual Revenue – RM181,500.00(2008)
04/18/12 5

6. INDUSTRIAL BACKGROUND
 COMPETITORS
MERLIMAU TOWN 2
TAMAN MAJU
COMMERCIAL
(ESEF GEMILANG)
TAMAN MAJU JASIN TOWN
{INDUSTRY}
MERLIMAU TOWN 1
04/18/12 6

7. MARKET INFO
 POPULATION : 350,000
 INCOME : 2,700/MONTH
 RACES : MALAY 41%,CHINESE 29%,
INDIAN 27%, OTHERS 3%
 COMPETITORS : COMMERCIAL – 3nos
: INDUSTRY – 1nos
04/18/12 7

8. MARKET SHARE of JASIN DISTRICT, MELAKA
TOTAL : RM924,000.00/YEAR
INDUSTRIAL = 65%=>RM600,600.00
DRYCLEANING = 10%=>RM92,400.00
COMMERCIAL = 25%=>RM231,00.00
04/18/12 8

9. CUSTOMERS PROFILE
 WALK-IN – NORMAL CLOTHS, COMFORTER,
RUGS & DRY CLEANING
 SCHOOLS – UNIFORMS, JERSEYS & CURTAINS
 COMMERCIAL - SKIRTING,TABLE CLOTH from
Restaurant and Caterer
- LINEN, TOWELS & UNIFORMS
from Hotels and Leisure Clubs
 HOUSEHOLD – CARPET CLEANING
04/18/12 9

10. The 7 P’s
 Service Product
 (Service Sector)-Wash & Dry
-Dry Cleaning
-Carpet Cleaning
(Supply Dept.)- Laundry equipments (Local Products
/ Manufacturer)
(Consultancy)-New To Industry Recruitment
 Pricing
 Following the current surrounding market price
04/18/12 10

11. The 7 P’s
 Placing – location
 Housing area of more than 2700 households
 Drive through concept – speed and ease
 Main road frontage
 Entrance of the housing area – can capture external
market
Promotion
 Quarterly done based on occasions
- by banners and leaflets

12. The 7 P’s
People
 45% - government servant
 35% - private sector
 17% - business people
RECEIVED FROM SPOTTING/WASH
 3% - retirees
CLIENT DRY
 Process
FOLD/PACKING

13. The 7 P’s
 Physical Evidence/Service Environment
 Within 24 hours delivery
 Express service – less than 4 hours
 Pick-up & delivery service
 Owners personal touch – serve customers
personally

14. ACTIVITY
 RETAIL SERVICE or LAUNDRY
OUTLET
 CONTRACT LAUNDRY SERVICE
 DRY CLEANING and IRONING
 CARPET CLEANING
 LAUNDRY EQUIPMENT TRADERS
AND SUPPLIER
 CONSULTANT and TRAINERS
04/18/12 14

15. POSITIONING MAP
(Current)
 High Price
ESEF GEMILANG
Merlimau Town 2
Jasin 2
High Quality Taman Maju (Industry) Low Quality
Service Merlimau Town 1 Service
Low Price

16. PROJECT COST/OUTLET
RM63,270.00
EQUIPMENTS & FITTINGS 10,570.00
STATIONARIES & 1250.00
PROMOTIONS
RENOVATION 8,950.00
DEPOSITS {LPG,RENTAL & 2,000.00
UTILITIES}
MACHINES 37,000.00
INSURANCE 2,000.00
INITIAL STOCKS 1,500.00
04/18/12 16

17. Changing Structure of Employment as
Economic Development Evolves
Share of
Employment
Agriculture
Services
Industry
Time, per Capita Income Source: IMF, 1997

18. TARGET MARKET
(RECOMMENDATION)
 Market to an established clients i.e. schools or
associations.
 Select valued customer among the existing client i.e.
caterer and hotelier.
 Factories or bulk clients.
 More walk-in customers by making a new facelift.
i.e. renovation & re-engineering.
 To install new machine for more cost efficiency.

19. POSITIONING MAP
(Recommendation)
 High Price
ESEF GEMILANG
Merlimau Town 2
High Quality Low Quality
Jasin 2 Merlimau Town 1
Service Service
Taman Maju (Industry)
Low Price

20. REFERENCES
 Source IMF 1997, Lovelock
 http://www.mpjasin.gov.my/talian_perniagaan

21. END