1. KLEANO MATIC
……..The self help
laundry service

2. Idea Marketing Implementing
generation strategy plan
External Mission Marketing
analysis statement budget
Identify
Internal resources Evaluatio
analysis n method

3. Idea generation

4. Todays scenario
dhobi Dry cleaners

6. student IT Small
professionals families

7. Analysis
External analysis
macro market
External
analysis
Mico market
Internal
analysis

8. What differentiated benefits we are
offering to provide that others don't?

9. what evidence do you have that customers
will come to us?
MONEY IS NOT A PROBLEM

10. What evidence do we have to show
that the target market grow?

11. Can you develop capabilities that are
transferable from one segment to
another?

12. Analysis
External analysis
macro market
External
analysis
Mico market
Internal
analysis

13. Is the market large enough for you and competitors?
Too many But we are different
choices

14. What are the market's short term and long term growth rate?
It is
very
high

15. Industry analysis:Porters 5 forces

16. Pestel analysis

17. Analysis
External analysis
macro market
External
analysis
Mico market
Internal
analysis

18. Sustainable Competitive Advantage
• Automated
Washing
Machines
• Time Flexibility
• Variety of
detergents
as per
convenience

19. What industry we are
competing in?

20. quality
Time
convenient
hygiene
Critical success factors

21. The CSF we are not prepared to meet?

22. Strengths Weaknesses
 . Quality washing of
clothes
SWOT  . no control on supply
of electricity and water
 . High efficiency
 . Convience ANALYSIS  . Continous
maintaence is requried
 . Hygienic
 . Fast service
 . ironing home
delivery of ironed
clothes
 . Variety of
S W
detergent as per
convenience.
Opportunities Threats
O T
 no distributors in  Proprietors can
these service, we easily enter into this
directly cater this business
service to customer  The competition is
 as international intense as there will
airport is coming up in be existing laundry
Kharghar we have high services and also
hope for the future cheap roadside
services/dhobi

26. Washing m/c company &
maintenance
Electricity supplier
Water Supplier
Detergent supplier

27. Key Activities
Providing services for washing & ironing home
delivery of ironed clothes

29. Key Resources
Place = rented shop
Equipment = Washing machine
People = Skilled worker for
ironing, one person for regular
maintenance
Funds = loans from commercial
bank or new investors

30. product place
price promotion

31. Organizational structure
LEVEL 1 LEVEL 2 LEVEL 3
MAINTENANCE
MANAGER
IRON
(CASHIER)
CEO
(US) IRON
DELIVERY BOY 1
MANAGER
(DELIVERY)
DELIVERY BOY 2

32. cashier
• He will hold the counter and collect the money
maintenance
• maintenance & handling washing & drying works
guidance
• Guide the first time customers
manager
• Look after the daily operating of the store

33. 1 •promotion
2 •bonus
3 •benefits

34. Fixed cost
washing
machine, 140000
cycle, 6000
iron, 4000
dryer, 50000
rent , 540000

35. Cost break up: Variable cost
detergent, 8000
water labour, 30000
charges, 15000
electricty, 22000

36. BEP Analysis
Per kg
sales 21
Less variable cost 11.5
contribution 9.5
 BEP =790000/9.5=83160 kg (approx..)
 Planned approximate washing per year= 78000 kg
 So, we will be earning profit after 14th month of
starting the business

37. 14
12 11.96
10 9.88
8.97
8
Rs. in 7.41
lakh
6 5.9
4.94
4
2.9
2.47
2
0 0
0 4 month 8 month 12 month 16 month
fixed cost variable cost contribution

38. Price 15
Contribution
Profit before
tax