The marketing plan outlines Renovation Nation's mission to be a complete tool rental company providing high quality service to homeowners and contractors in the home improvement industry. It analyzes the tool rental market trends, identifies key competitors, and establishes financial projections showing profitability from 2010 to 2014 as the company aims to capture 2.5% of the local market share. The plan also details strategies around target markets, a SWOT analysis, critical issues to address, differentiators from competitors, and a 5-year financial projection with a break-even point in 2011.