The Next Idea is an international restaurant and hospitality consulting group based in Los Angeles with offices worldwide. They specialize in concept creation, development, design, and management for hotels, restaurants, cafes, and other foodservice operations. The Next Idea differentiates itself by prioritizing the customer experience. They have opened over 750 restaurants globally and developed 78 concepts. Their expertise includes strategy, operations, marketing, and technology consulting to help clients elevate their business.

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changing the past
creating the future

2. technologymanagementconsulting
1 who we are
2 what we do
3 The creative process
4 concept creation
5 Interior Design
7 Graphic Design
9 Packaging design
11 product development
13 tni technology
15 Marketing
17 operations
18 human resources
19 social responsibility
20 working for you

3. the
Next Idea
is an International restaurant and hospitality consulting group. We are based in Los Angeles,
and have regional offices in United Kingdom, Dubai (UAE), and India. We work across the
world, specializing in concept creation, development and management – everything from
research, strategy, brand and product development, and franchising, through to design, execu-
tion, systems and operations, and communication.
We are highly specialized and stay close to our expertise in hotels, food service operations,
restaurants, cafes, leisure and entertainment.
We differentiate ourselves from our competitors by always beginning with the end user – The
Customer Experience, The Employee Training Experience, and the Brand Experience; are given
the upmost priority when we approach a project. We have opened and managed over 750
restaurants across the US, Middle East, Asia and Europe, and developed 78 concepts.
Our unique experience provides rare capability and expertise for our clients, given our ability
to bring together some of the advanced food and restaurant concepts presently found around
the globe. We retain the knowledge, experience, and ability to take account of regional
considerations such as local demographics and culture and tastes, therefore, our skill set
becomes invaluable when developing uniquely differentiated concepts adopted for integrated
markets.
The TNI team has consulted with some of the world’s most eminent Chefs, and upscale restaurant
groups, in addition to working with clients in: entertainment, casual dining, fast casual dining,
resorts, theme parks and travel. In each project we have been involved in all areas of the
business, and have delivered programs and plans that have targeted the elevation of
concept positioning, product and menu, operating standards, infrastructure, and overall
quality.
The Next Idea has experience in the following geographical markets : USA, Dubai & Abu Dhabi
(UAE), Mexico, Saudi Arabia, Bahrain, Lebanon, Nigeria, Mexico, China, Qatar, UK, Bangladesh,
and India.
The Next Idea [TNI] When working with The Next Idea, clients can
expect to receive highly innovative yet practical
solutions in all areas of their business.
Our core areas of service are:
STRATEGY CONSULTING
CONCEPT DEVELOPMENT
OPERATIONS
MANAGEMENT SYSTEMS & SERVICES
2

4. • RESEARCH
• ANALYSIS
• IDEATION
• CONCEPT DIRECTION
• RESEARCH
• ANALYSIS
INSPIRATION
CREATION
REALIZATION
• POSITIONING
• COMPETITIVE ADVANTAGE
DIFFERENTIATION
• PRODUCT DEVELOPMENT
• LAUNCH
IGNITION
Corporate & Business Unit Strategy
Business Plans & Marketing Plans
Concept Creation & Development
Operational Forms
Checklists and Manuals
Online Market Research and Questionaires
Full Print Services
Customized Manager Daily Log Books
Fulfillment
Performance Measurement
• RESULTS MEASUREMENT
• STRATEGY REVIEW
IMPACT
Financial assessment
Operational Review
Customer Service measurement
Training
Food & Beverage Operating Systems
Custom Restaurant Software
Training & Management Systems
Food Service Kitchen Planning, Layout & Kitchen Equipment Purchasing
Restaurant & Hotel Website Design, Development & Management
E-commerce Ordering & Retail Websites
Brand Identity
Customer Profiling
Market & Competitor Analysis
Business Diagnostics
Retail & Brand Strategy
Search Engine Optimization
Menu engineering
Nutrition analysis and food labeling
Brand Creation
Interior Layout & Design
Design & Graphics
Interior Design
Product Development
Menu Engineering & Pricing
Points of Difference in Service & Facility
Merchandising
the
creative process
TNI transforms ideas into modern, workable operations using
our proprietary process that is summed up in six simple steps:
Inspiration, Creation, Realization, Differentiation,
Ignition and Impact.
TNI uses state-of-the-art research and analysis to formulate
strategies and concepts that achieve remarkable
results for our Clients.
Ideassupportedbysolidexecution
CONCEPT
CREATION
The Next Idea is unique in our
ability to execute the following
areas of concept development
CONCEPT STORY BOARDS
GRAPHIC ILLUSTRATIONS & 3D MAX
RENDERINGS
AUTOCAD DRAWINGS & 3-D SIMU
LATEDWALK-THROUGHS
WEBSITE DESIGN
EXTERIOR AND FACADE REMODEL
INTERIOR LAYOUTS
PROMOTIONAL COLLATERAL
CULINARY CONCEPTS AND MENUS
PROJECT MANUALS
4
The Next Idea team has collectively overseen 750+ start-up,
re-position and remodel developments. Our international
team of in-house architects and designers develop original
interior layout and designs, providing creative graphics and
environments that establish differentiated brand identity
and unique propositions. We employ extensive
evaluation to offer expert advice on the feasibility and
development of original brands and products.
By providing a combination of business consultation with
in-house design and culinary expertise TNI is able to provide
efficient, seamless creation and delivery of concept plans
and objectives.

5. Interior
design
The Next Idea design team has the ability and expertise
to produce a custom interior design that will be relevant,
compelling and engaging with the target customer profile.
Designs begin with hand-drawn illustrations to become
state-of-the-art graphics in the form of static renderings
or 3-D walk-throughs.
Our team has delivered many highly successful restaurant
projects, designed and implemented internationally. Services
range from restaurant concept design, complete interior and
outside facade packages, layouts and detailed plans, signage
package, furniture and layout, and contractor plans.
Our restaurant design capabilities include: restaurant decor
theme creation, complete exterior restaurant façade design
or upgrade, exterior restaurant marketing display design and
manufacturing, interior restaurant marketing display design,
furniture design, and final detailed drawings
FULL INTERIOR DESIGN – FRONT AND BACK OF
HOUSE AREAS
FURNITURE AND SEATING LAYOUT
KITCHEN / BACK AREA LAYOUT
EQUIPMENT LAYOUTS
MEP PLANS
FURNITURE DESIGN
COUNTER DESIGN
ADDITIONAL INTERIOR
SERVICES
Full autocad plans
Detailed 3d Max renders
Equipment specifications
Kitchen Layout & service plans
section drawings
6

6. Inspiration
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fferentiation
Global
Global
Differentiation
An attitude for change
n attitude for change
InspirationRealization
RealizationImpact
mpact
Creation
Innovation with attitude
Innovation with attiIgnition
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Ignitio
InspiratioGlobal
Differentiation
An attitude for change
Inspir
RealizationImpact
Creation
nnovation with attitude
Innovation with attitudeIgnition
Creation
Ignition
GRAPHIC
design
Graphic design is often the starting point to any brand. At The Next Idea,
all our graphic designers are artists, we hand draw all illustrations and then
digitalize to create unique and differentiated identities. To support our
designs we provide a unique combination of target demographic
and cultural understanding with proven experience and a natural
aptitude for crafting strong creative content. This fusion of psychological
expertise and our history of producing winning collateral enables us
to deliver extremely compelling design content for all types of businesses
and organizations.
Our capabilities include
LOGOS AND INDENTITY PACKAGES
WEBSITES
PHOTOGRAPHY AND VIDEO
FOOD PACKAGING
MENU DESIGN
INTEGRATED IN-STORE DIRECTIONAL SIGNAGE
PROMOTIONAL BROCHURES AND COLLATERAL
8
Cafe
Design is everything – It’s the first impression a potential customer will have
of an organization. Therefore, the importance of possessing dynamic
graphics in all advertising material; including print production, website
design and even ecommerce stores, cannot be emphasized enough.
An engaging corporate image will attract potential clients to use & buy
products and services. By integrating captivating imagery and creative
ideas, a company’s marketability and relationship with the end user
elevates exponentially.
The Next Idea design team is one of the most creative design teams in the
restaurant and retail industries. Our methodology is to take a holistic
approach to design and then apply consistency in application to produce
a comprehensive design package that harmonizes appearance,
environment, products, and services - the overall brand imagery.

7. Packaging
design
10
We design packaging with two priorities in mind: the needs of the customer and the needs
of their target audience.
We take a customized approach to each element, ensuring the branding and design fits the target
audience.
We create packaging that makes a person stop and take notice. The creative content, design and
art work compells people to learn more about the item, ultimately encouraging them to buy and
try the product.
TNI always has our customer’s needs in mind: eco-packaging, space-efficient packaging,
containers that are durable. Whatever the special need is, TNI will meet that need and exceed
expectations.

8. PRODUCT
DEVELOPMENT
Concepts requiring expertise in creative menu
and product development can rely on The Next Idea’s
culinary expertise in creating products to fit market,
cultural and economic requirements. TNI creates menus
and product lines from scratch, and possesses
capabilities in all culinary areas to align with business
image and objectives.
Culinary services include:
MENU CONCEPT DEVELOPMENT
RECIPE GENERATION WITH INGREDIENT AND COSTING
SPECIFICATIONS
PRODUCT PRESENTATION
PLATE AND TABELTOP PRODUCT MATCHING
PACKAGING
BRAND MERCHANDISE
COMPREHENSIVE FOOD AND BEVERAGE MENUS TO
MEET ETHNIC AND DIETARY PREFERENCE
PRODUCT TESTING
PRODUCT MANUALS
MENU COSTING & RELATED ENGINEERING
INGREDIENT SOURCING
PROCESS AND EFFICIENCY MODELING
12

9. 14
TNI Technology has expertise in
the development of SaaS applications to maximize
the potential of any organization. With their
innovative SaaS applications, TNI Technology can
support SME’s in reducing their investments on
various crucial IT implementations.
Given our exclusiveness, creativity in work
accomplishments, and customer focused approach
TNI Technology has acquired a prestigious place
in the world of online programming and design.
In essence TNI Technology represents a one stop
IT solution provider.
As it may fit client needs, The Next Idea provides a
span of technological services designed to optimize
new and existing businesses. Rather than
out-sourcing our services, project quality and
confidentiality are ensured by our in-house
approach.
Our technology team and consultants
recommend ways to optimize:
INTERNET PRESENCE AND WEBSITE EFFECTIVENESS
ONLINE MARKETING
POINT-OF-SALE SYSTEMS
SOCIAL NETWORKING SOLUTIONS
SAAS
TNI technology solutions are used worldwide helping
individual businesses become more efficient and effective
using the latest technology to manage daily operations
and long-term objectives.
14
www.tnitechnology.com
TNI
technology
is information
centric and driven by the massive technology advances of the
past 20 years. Nowadays everyone needs comprehensive
solutions for their everyday needs. Small to Medium Enterprises
and large corporate organizations need robust IT applications
and other technology services to both manage and maximize
their revenues.
The Next Idea’s Technology company (TNI Technology) provides
next generation Web and IT solutions to ser ve the
comprehensive organizational needs of modern corporations
along with small to medium enterprises.
TNI Technology provides advanced web application
development, e-Commerce solutions, and web and graphic
design services. We employ a team of highly trained
and experienced technical professionals with diverse set of IT
skills. Professionals working at TNI Technology focus on
delivering robust and reliable IT solutions for our global clients.
our
modern world

10. 16
MARKETING
Restaurant and hotel marketing is an art as much as it is
a science. The Next Idea consults clients on creating internal
and external marketing strategies, using positioning and
differentiation tactics to produce results in brand visibility and
awareness, greater sales per transaction, enhanced online
identity, and e-commerce capability.
TNI marketing services and consultation provides clients with
Comprehensive marketing program solutions to maintain the
competitive edge.
The Next Idea provides the
following marketing services
• MARKETING COLLATERAL
• WEBSITE DESIGN AND
• ONLINE MARKETING
• BUSINESS CARDS
& LETTERHEAD
• POP/POS MARKETING
• POSTERS
• MENUS & MENU COVERS
• CUSTOM PRINTING
• PHOTOGRAPHY SERVICES
• BANNERS
• LOCAL UNIT MARKETING
• LOYALTY PROGRAMS
• E-BLASTS
• SOCIAL MEDIA STRATEGIES
For first time
c u s to m e r s
For first time
c u s to m e r s
Cutting edge without the cut

11. The Next Idea consults on general HR needs. With our
experience in start-ups and brand creation we develop
specialized HR protocols that support and foster a culture
of success. Our particular background in diverse and emerging
markets provides us with the experience to consult on
Human Resources matters affected by law and culture.
TNI offers an advantage when it comes to Human Resources
and Training because of this insightful experience.
RECRUITMENT PLANS FOR STAFFING INITIATIVES
MANAGER & EMPLOYEE ON-BOARDING & INDUCTION
ESTABLISHMENT OF HR POLICY AND PROCEDURE
TIMEKEEPING AND PAYROLL SOLUTIONS
COMPREHENSIVE TRAINING PROGRAM COVERING ALL
AREAS WITH FOLLOW-UP PROTOCOLS IN PLACE
COMPREHENSIVE AND SPECIALIZED TRAINING PROGRAMS
PRE-LAUNCH TRAINING OF MANAGERS – INDUCTION TO
CONCEPT AND SYSTEMS
PRE-LAUNCH TRAINING OF EMPLOYEES – ALL POSITIONS
POST-OPENING TRAINING & SUPPORT WHILE OPENING
NEW CONCEPT
PERFORMANCE DIAGNOSTICS AND STRATEGY EVALUATIONS
LEADERSHIP DEVELOPMENT – MANAGEMENT AND
TRAIN-THE-TRAINER
human
resources
& training
18
The Next Idea gives maximum priority to the experiential elements of the customer and employee
experience. The satisfaction of each bears its own benefits. Each must have an engaging experience
to promote and foster satisfaction which results in repeat business and greater employee productivity.
TNI analyzes The Customer Journey, how the customer progresses through their experience, to develop
supply-chain systems and customer service steps. By using the TNI approach that begins with the
customer experience, companies enjoy a trained staff with engaging customer relations while minimizing
costs related to high staff turnover, loss and damage to equipment, and inventory losses due
to employee misuse. Innovative solutions supported with operational tools.
TNI provides operations consultation and services to provide:
STANDARD OPERATING PROCEDURES (SOPS)
OPERATING SYSTEMS AND SUPPORT MANUALS
DEVELOPING OPTIMAL PRODUCT LINE AND PRODUCT MIX
TRAINING MATERIAL – CUSTOMIZEDTO EACH CLIENT AND BRAND
QUALITY CONTROL SYSTEMS
MANAGEMENT SYSTEMS
QUALITY ASSURANCE SYSTEMS
CASH MANAGEMENT SYSTEMS
POS SYSTEMS AND REPORTING
HEALTH & SAFETY PRACTICES
BRAND ANALYSIS AND POSITIONING
INVENTORY, SUPPLY, AND LABOR COST MANAGEMENT
PROFIT PERFORMANCE
PRODUCT QUALITY ASSESSMENT
HUMAN RESOURCE MANAGEMENT
SERVICE PERFORMANCE – ESTABLISHING‘BEST PRACTICES’
VENDOR SELECTION AND PRICING
PAYROLL MANAGEMENT
LEASE & RENT NEGOTIATIONS
EXPENSE REDUCTION INCLUDING A COMPREHENSIVE P&L ANALYSIS
Operations

12. Having The
Next Idea
work for you
Given our global and unique experience,The Next Idea accepts a broad range
of engagements. We specialize in creating new concepts, merging the
creative and operational elements to create existing new brands and
re-evaluate existing concepts.
Our experience with new and emerging markets enables our clients to
evaluate and pursue business opportunities in the international marketplace
providing world-class analysis, strategy, direction, and services.
Strategies are built using precise and insightful data and executed with clear
vision and firm resolve.The results are having an approach with a strong sense
of involvement and ownership, and focused operational decision making.
The Next Idea team continuously seeks out the best and most effective
methodology and systems to assist clients execute new and existing
concepts with precision and consistency. Our experienced consultants use
our systematic approach towards project management.
By providing creative and technical consultation along with project
management services, The Next Idea is positioned to provide businesses
with elevated product, service and operational excellence.
The Next Idea has benefitted companies in all stages of development
in countries all over the globe.
20
21300 Victory Blvd Suite 680
Woodland Hills, CA 91367
Tel 818.887.7714
www.thenextidea.net
12
Social
Responsibility
The Next Idea is committed to supporting global causes that
promote our mission of fostering individuals and
communities with challenges. In fact, we gauge our success
and well-being by how much we help others as much as how
we grow as a company.
Through our nominated Partner Charity, Plan International,
The Next Idea is able promote community well-being to
underdeveloped areas across the globe. Founded over 70
years ago, Plan International is one of the oldest and
largest international development agencies in the world.
The organization works in 49 developing countries across
Africa, Asia and the Americas. Plan directly supports more
than 1,500,000 children and their families, and
indirectly supports an estimated further 9,000,000 people
who live in those communities where Plan International is
present. Plan International is independent, with no religious,
political or governmental affiliations. TNI has several children
under sponsorship with Plan International, and has a goal to
add 2 children a year to it’s sponsored children’s program.
TNI is also a long-time supporter of Autism Speaks by raising
thousands of dollars to support the organization and it’s
mission to help families affected by autism.
GLOBAL SOCIAL RESPONSIBILITY IS
A HALLMARK OF OUR EXISTENCE

13. www.thenextidea.net