Essential Elements of a Launch Checklist.

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The Launch
An Outline
of Essential
Considerations

2. Define Goals
• What are you goals?
• What are your objectives?
• Mission statement?
• What do you hope to accomplish.. And
when?

3. Financial Goals
• Don’t forget things like your financial
goals… how you will fund your launch
• Be sure to calculate out at least a year.

4. Follow-Up Goals 1
• Start broad.. Big goals.
• Then, like a funnel, work down toward the
details..

5. Follow-Up Goals 2
• Details include how many fans you want to
add to a social network per month, etc.
• Keep it simple to start out your planning.

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Launch Date
Pencil in that date!

7. Launch Date
• Pick a date. If you are clueless, start with
90 days out from today.
• The importance of this date is to work
backwards with dates for launch tasks.

8. Allow Plenty of Time
• It should be at least 90 days out from
today.
• Also, be prepared to adjust (especially
during this planning phase).

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You want a party, right?!

10. Party Time!
• Include a launch party date on your
calendar.
• It can be a virtual party.
• Or, both a virtual and live party – those are
the best!

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Pad Your Plans
Create a margin

12. Create Margin
• As you plan (especially with time), include
a margin of 20%
• What is that?
• If something is 10 hrs, plan for 12 hrs.

13. Create Margin
• You may even want to modify your launch
date after you see your time needs
expanding.
• That is fine! You used pencil anyway 

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Blog Campaign and Blogger Outreach

15. Blog Campaign
• Start planning your blog campaign.
• This includes your blog.
• It also includes blogger outreach.

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Social Media Campaign

17. Social Media Campaign
• Start planning your social media posts
leading up to your launch.
• Don’t forget to include all of your social
profiles.
• Use tools that allow scheduling and
recurring.

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Tell the Story – Interviews, Videos, and More…

19. Tell the Story
• Have a story about your launch that
evokes emotion?
• Use it!

20. Tell the Story
• An example is a video interview that can
be used in blogger outreach and social
media marketing leading up to the launch.

21. Create Desire
• Create desire!
• Use emotion to your advantage.
• Integrate this with the story presentation.

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Other Checklist Items
Odds n Ends to include

23. Newsletter
• Announce the upcoming launch in the
newsletter.
• Build desire.
• Keep the date vague in case it needs to
change.

24. Recognition
• Recognize those who are helping to build
buzz (team members and clients).
• Consider a “leader board” for social media
buzz.
• Reward them generously (i.e. gift product).

25. Community Events
• Plan events mid-way through launch.
• Count-down events.
• Even virtual events like Twitter Parities
and Hangout Parties (which can also be
watched/streamed).

26. Launch Page
• Make sure there is a launch page.
• Send people there and offer a newsletter
subscription (and free download).
• Build the list while building anticipation.

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Checklist items for the … “Close to Launch”

28. Quality Assurance
• Test the product.
• Test it again… and again..
• Cannot be “too sure.”
• Involve beta testers and qualified testers (QA
experience).

29. Marketing Launch
• Blog Campaign.
• Social Media Marketing Campaign.
• Ask Influencers to share…
• Re-enforce Customer Satisfaction Dept.

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Post-Launch
Button it Up Nicely.

31. Post Launch
• Offer surveys to customers and team
members (solicit feedback).
• Tweak and fix any bugs.
• Wrap-up promotions (auto-tweets; fund
raising).

32. Post Launch
• Be sure to over-deliver (and under-
promise).
• Request testimonials (even video
testimonials).
• Look for opportunities for improvement.
• Begin next phase… (next project).