Aligning Your Social Media Strategies with Your Other Marketing Channels - Ju...Julie Perry
As of January 2014, 74 percent of Internet users are active on social networks, according to Pew Research. That percent, which has surely grown over the past 12 months, proves that social media is a channel marketers cannot ignore. But how do you coordinate social strategies with the other channels you market in? Julie Perry, will answer this question and more.
During this fast-paced webinar, you'll learn how to blend inbound, social media marketing strategies with your existing outbound and direct marketing campaigns to:
(1) Maximize your next tradeshow or networking event by harnessing the power of Twitter and Twitter Lists
(2) Amp up your direct mail campaigns by bringing prospects online and engaging them with sharable content
(3) Give your content marketing efforts a boost by amplifying them to your ideal target audience on Facebook (and yes, your audience IS on Facebook!) and LinkedIn
(4) Grow your email list and increase brand engagement with social media contests
We will also look at the difference between inbound marketing and outbound marketing, while discussing how the most effective marketing strategies today are ones that integrate the two. This presentation offers ways to use not just one channel or one mode of marketing, but rather, it recommends ways to integrate both push and pull marketing tactics and use them in tandem so they play off one another. There is currently a convergence of marketing channels: owned, earned and paid. Today, you must integrate your outbound and inbound marketing tactics in order to keep up with the new, dynamic customer journey.
Included in this presentation are examples of effective tradeshow marketing tactics (pre, during, and post), direct mail campaign tactics, LinkedIn Advertising campaigns, and leveraging social media contests using the service Rafflecopter on social sites like Facebook and Twitter to build your email subscribers.
This webinar was given on December 16, 2014 for Target Marketing’s Direct Marketing IQ: http://www.directmarketingiq.com/webinar/aligning-your-social-media-strategies-with-your-other-channels
Presented by Julie Perry, a digital media marketing strategist who offers consulting in the realm of digital-media marketing and converged media (owned, earned, and paid). This includes all aspects of social & new media, PR, paid online advertising, email, SEM and video marketing. You can find Julie on LinkedIn at http://www.linkedin.com/in/julieperry
Let's Talk Digital: Marketing Strategies to Get You NoticeKate Volman
I had the pleasure of speaking at JMI's Business & Leadership conference again this year. This is the presentation I put together for the group. In it, I provide 5 strategies to create an effective online marketing strategy. I share some examples of people who have grown their business using social media and blogging. I also share lots of great tool (some of them free) to help execute the plan more effectively.
Introduction to Twitter from The Social SasquatchOliver Jenkins
Introductory session to Twitter for new users, and an update for current users that want to get up to speed with current Twitter trends!
Follow us on Twitter now!: @HairyHandshake
Aligning Your Social Media Strategies with Your Other Marketing Channels - Ju...Julie Perry
As of January 2014, 74 percent of Internet users are active on social networks, according to Pew Research. That percent, which has surely grown over the past 12 months, proves that social media is a channel marketers cannot ignore. But how do you coordinate social strategies with the other channels you market in? Julie Perry, will answer this question and more.
During this fast-paced webinar, you'll learn how to blend inbound, social media marketing strategies with your existing outbound and direct marketing campaigns to:
(1) Maximize your next tradeshow or networking event by harnessing the power of Twitter and Twitter Lists
(2) Amp up your direct mail campaigns by bringing prospects online and engaging them with sharable content
(3) Give your content marketing efforts a boost by amplifying them to your ideal target audience on Facebook (and yes, your audience IS on Facebook!) and LinkedIn
(4) Grow your email list and increase brand engagement with social media contests
We will also look at the difference between inbound marketing and outbound marketing, while discussing how the most effective marketing strategies today are ones that integrate the two. This presentation offers ways to use not just one channel or one mode of marketing, but rather, it recommends ways to integrate both push and pull marketing tactics and use them in tandem so they play off one another. There is currently a convergence of marketing channels: owned, earned and paid. Today, you must integrate your outbound and inbound marketing tactics in order to keep up with the new, dynamic customer journey.
Included in this presentation are examples of effective tradeshow marketing tactics (pre, during, and post), direct mail campaign tactics, LinkedIn Advertising campaigns, and leveraging social media contests using the service Rafflecopter on social sites like Facebook and Twitter to build your email subscribers.
This webinar was given on December 16, 2014 for Target Marketing’s Direct Marketing IQ: http://www.directmarketingiq.com/webinar/aligning-your-social-media-strategies-with-your-other-channels
Presented by Julie Perry, a digital media marketing strategist who offers consulting in the realm of digital-media marketing and converged media (owned, earned, and paid). This includes all aspects of social & new media, PR, paid online advertising, email, SEM and video marketing. You can find Julie on LinkedIn at http://www.linkedin.com/in/julieperry
Let's Talk Digital: Marketing Strategies to Get You NoticeKate Volman
I had the pleasure of speaking at JMI's Business & Leadership conference again this year. This is the presentation I put together for the group. In it, I provide 5 strategies to create an effective online marketing strategy. I share some examples of people who have grown their business using social media and blogging. I also share lots of great tool (some of them free) to help execute the plan more effectively.
Introduction to Twitter from The Social SasquatchOliver Jenkins
Introductory session to Twitter for new users, and an update for current users that want to get up to speed with current Twitter trends!
Follow us on Twitter now!: @HairyHandshake
Webinar: How to Research Influencers for Your Next Marketing CampaignMention
Are you one of the many marketers making influencer outreach a priority in 2016? If so, awesome for you!
The first step in influencer marketing is finding the right people to work with – it’s about quality, not quantity. One relevant, engaged influencer is always better than 10 random ones.
Paul May, co-founder of the influencer outreach platform BuzzStream, is teaching us how to research influencers to make sure we’re building a high-quality partnerships for marketing campaigns.
Two things have made the Twitter TV discussion interesting to me in 2015: The rise of Periscope and new numbers about the rise of digital video. This is a deck from a recent workshop at WGBH. It reviews the role of social media in the current TV landscape, some basic thoughts on how Twitter fits into the engagement ecosystem, and introduces the platform to the beginner Tweeter.
Using Google+ Hangouts on Air to Create Your Own Authority & Thought LeadershipDebbie Horovitch
6 steps to planning a successful Google+ Hangouts on Air signature show that attracts celebrity guests, builds unlimited audiences, generates sponsor revenue, and meets business objectives with every episode.
Free Hangout Sponsor Blueprint (swipe file template & video training) link inside!
Connect with Debbie on LinkedIn using debbie.horovich@gmail.com
Getting the right people to talk about your companyEvy Wilkins
We all want earned media. Influencer marketing is the process of identifying, engaging, supporting and learning from the people who create the conversations that impact your brand, products or services. Focusing on influencers is the most effective path to getting the right people to talk about your company.
How to Build a Vibrant Community on TwitterMarketo
With over 300 million active users, brands can no longer afford to ignore Twitter. Watch Madalyn Sklar, host of the #TwitterSmarter and #SocialROI chats, for this actionable webinar to learn how to create standout content that drives engagement, grows your following, and connects you with a wider, more like-minded audience.
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
Content Marketing Webinar: Making Content Marketing WorkCurata
Approximately 64% of content marketers report that creating sufficient content is a constant challenge that prevents them from succeeding. Pawan Deshpande of Curata and Aaron Dun of Percussion will walk through real-world examples of organizations that have tackled the content "problem".
From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.
I share my thoughts on Content Marketing,
You will learn how to Build your buyer persona.
How to conduct a content audit
How to setup an editorial Calendar
I have shared my thoughts on using Twitter as a Marketing tool.
The basics of setting up a twitter account
What you can use Twitter for
A few tips on the types of tweets to get started
I have shared my tips on how to grow your twitter following
I have shared tips on how to use Twitter for lead generation.
I have shared tips on how to track and analyse your twitter marketing
I have shared tips on how to use Facebook for marketing
Contact me for more information. m@webonmobi.com
Testimonials to Deborah Anderson's Skill Set in EducatingDeborah Anderson
Deborah has been an instructor in many areas, computer, information technology, programming, advanced web design, Photoshop (and advanced Photoshop techniques) and the list goes on and on... Check out what her students and instructors say about her tips, strategies, and teaching skills...
Webinar: How to Research Influencers for Your Next Marketing CampaignMention
Are you one of the many marketers making influencer outreach a priority in 2016? If so, awesome for you!
The first step in influencer marketing is finding the right people to work with – it’s about quality, not quantity. One relevant, engaged influencer is always better than 10 random ones.
Paul May, co-founder of the influencer outreach platform BuzzStream, is teaching us how to research influencers to make sure we’re building a high-quality partnerships for marketing campaigns.
Two things have made the Twitter TV discussion interesting to me in 2015: The rise of Periscope and new numbers about the rise of digital video. This is a deck from a recent workshop at WGBH. It reviews the role of social media in the current TV landscape, some basic thoughts on how Twitter fits into the engagement ecosystem, and introduces the platform to the beginner Tweeter.
Using Google+ Hangouts on Air to Create Your Own Authority & Thought LeadershipDebbie Horovitch
6 steps to planning a successful Google+ Hangouts on Air signature show that attracts celebrity guests, builds unlimited audiences, generates sponsor revenue, and meets business objectives with every episode.
Free Hangout Sponsor Blueprint (swipe file template & video training) link inside!
Connect with Debbie on LinkedIn using debbie.horovich@gmail.com
Getting the right people to talk about your companyEvy Wilkins
We all want earned media. Influencer marketing is the process of identifying, engaging, supporting and learning from the people who create the conversations that impact your brand, products or services. Focusing on influencers is the most effective path to getting the right people to talk about your company.
How to Build a Vibrant Community on TwitterMarketo
With over 300 million active users, brands can no longer afford to ignore Twitter. Watch Madalyn Sklar, host of the #TwitterSmarter and #SocialROI chats, for this actionable webinar to learn how to create standout content that drives engagement, grows your following, and connects you with a wider, more like-minded audience.
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
Content Marketing Webinar: Making Content Marketing WorkCurata
Approximately 64% of content marketers report that creating sufficient content is a constant challenge that prevents them from succeeding. Pawan Deshpande of Curata and Aaron Dun of Percussion will walk through real-world examples of organizations that have tackled the content "problem".
From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.
I share my thoughts on Content Marketing,
You will learn how to Build your buyer persona.
How to conduct a content audit
How to setup an editorial Calendar
I have shared my thoughts on using Twitter as a Marketing tool.
The basics of setting up a twitter account
What you can use Twitter for
A few tips on the types of tweets to get started
I have shared my tips on how to grow your twitter following
I have shared tips on how to use Twitter for lead generation.
I have shared tips on how to track and analyse your twitter marketing
I have shared tips on how to use Facebook for marketing
Contact me for more information. m@webonmobi.com
Similar to SocialWebCafe: Email Marketing Objectives #SocialCafe (20)
Testimonials to Deborah Anderson's Skill Set in EducatingDeborah Anderson
Deborah has been an instructor in many areas, computer, information technology, programming, advanced web design, Photoshop (and advanced Photoshop techniques) and the list goes on and on... Check out what her students and instructors say about her tips, strategies, and teaching skills...
March 2014 Content Round-Up in Internet Marketing Ninja WorldDeborah Anderson
March 2014 Content Round-Up in Internet Marketing Ninja World
For the full listing and links, please visit http://www.internetmarketingninjas.com/blog/google/roundup/
Talking about TweetDeck (and comparing to Hootsuite) #SocialCafe Twitter ChatDeborah Anderson
During a recent #SocialCafe Twitter Chat, we discussed TweetDeck. We also compared it to Hootsuite and gave a shout out to Sprout Social. What do you think? Which platform is best for you?
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
5. Your
List:
Quality
vs
Quantity
• Quantity
may
open
doors
for
you
(i.e.
speaking
engagements).
• Quality
does
MORE
than
open
doors
(i.e.
sales
conversions).
• Quality
subscribers
are
defined
by
those
measurable
conversions.
• You
may
need
to
convince
the
vendor
(i.e.
speaking
engagement)
of
the
value
of
quality.
*Educate
them*
9. Social
Media
Enhances
Your
List
• Encourage
your
list
to
connect
on
social
media.
• Encourage
your
social
media
connections
to
join
your
list.
• Remember:
All
comes
down
to
those
metrics
and
conversions.
Is
that
list
providing
you
an
ROI?
18. 1.
Define
Your
Target
Audience
• Who
visits
your
site?
• Check
Google
analytics,
for
demographic
information.
• Don’t
be
surprised
if
it
is
different
than
what
you
thought.
• The
site
will
tell
you.
• Work
with
that
info
to
target
even
deeper.
20. 2.
Identify
What
Makes
Them
Hungry
• Da
Vinci
has
done
a
great
job
of
defining
her
YourLifeAfter25.com
target
audience.
• She
has
created
a
Twitter
Chat
just
for
them,
for
their
hunger
to
discuss
relationships…
23. 3.
Create
Content
That
Satisfies
• Like
Da
Vinci,
find
out
what
feeds
that
hunger
and
keep
doing
it.
• Don’t
do
like
everyone
else.
Be
unique.
• Deborah
created
a
niche
just
for
hangout
training,
with
Hangout
Queen…
25. 4.
Consistency,
Consistency,
Consistency
• iHeart
grabbed
up
Deborah
and
Charles’
Marketing
Momentum
show.
• Part
of
the
requirements
were
consistency.
• Proof
that
consistency
DOES
pay
off
in
the
long
run.
26. You
thought
it
was
just
Twitter?
Nope…
• During
the
#SocialCafe
Hangout,
Charles
and
Deborah
chatted
about
List
Building…
• Who
is
Charles?
He
is
Deborah’s
co-‐host
on
the
iHeart
Radio
Talk
show:
Marketing
Momentum
w/
Charles
&
Deborah
• Episode
available
@
SocialWebCafe.TV