This trailer begins by showing the film can be played in the UK, then introduces three female main characters to attract a young adult audience. One character says "here's to a great night" suggesting they are going out, and there are shots of them getting ready to establish the location and genre as a "chick flick". However, there is then a loud crash followed by eerie music and shots of a crashed car with the characters injured, indicating a shift to a horror genre. Intertitles in a red gravestone font continue this horror branding. The trailer builds tension through quick cuts and ominous music, leaving the audience on a cliffhanger.

1. Trailer Analysis

2. My trailer begins by showing the verification
that it can be played in the UK, a generic
convention that all trailers must show
somehow. Whilst this appears, the
instrumental music enters the
background, this music suggests a
happy, energetic atmosphere and would
attract a young audience.

3. Three girls are then introduced into the
trailer, the camera shows a wide
shot, enabling the audience to see each of
the characters. They appear feminine, and
would introduce them as the main
characters, therefore attract a young adult
audience of the characters age but also men
as they are good looking.

4. One of the characters laughs and says ‘here’s
to a great night’ which suggests the narrative
of the girls going out. The ‘to white’
transition shows a lapse in time, which goes
in reverse as it shows elements of the girls
getting ready. This would really attract the
girly audience at the moment, and uses the
template for the sorority row trailer.

5. A zoom in on the front door and a wide shot
from the outside of the room where you can
see the characters getting ready establishes
the location.
Following this, are some close up shots of
different elements to the girls getting ready
for their night out. This adds to the feminine
‘chick flic’ genre that the audience will
receive from this trailer beginning.

6. The narration is in first person, and the
audience do not know which one of the
characters views this is showing. The narration
expresses the tight bond of their friendship, to
emphasise to the audience.
The intertitles showing the production titles
enter the screen, the upbeat music gradually
decreases in volume and there is a loud crash
noise, which has a higher volume than the rest
to show the contrast and change in genre.

7. The music then turns very eerie with a
xylophone type of melody, this is to introduce
the new horror genre. I would expect that the
audience would find this a shock having seen
the beginning of the trailer and seeing such a
big contrast.
There are then shots of a car crashed a
wall, with the characters previously seen with
blood down their faces, which suggests death.

8. Narrative intertitles are introduced. They
are each displayed on a black background
with a red gravestone font, which connotes
(Barthes) death and horror. This typography
follows the brand that I have created with
my film, each of the products following the
same, in order to have an established
relationship between the products and to be
more recognisable for the audience.

9. When the written narrative says ‘If only they
could go back’ I have used the reverse tool
on iMovie, showing the car they are driving
reverse, in order to help the audience
understand the parts of the narrative they
missed in the time lapse previously. They
should be fully aware there was a car crash
at this point.

10. The first person spoken narrative begins
again, showing that someone must have
survived what seemed like death. The
audience see a different range of shots
showing two of the characters in
black, suggesting evil, death and
horror, with the blood on their face which
we see in the crash, following/haunting the
character who was driving.

11. There is a build up of music seeming even
more like a horror, along with quick
transitions to the beat of the music towards
the end of the trailer. This adds a creepy
element to the trailer, as it is as if each bell
ring is the suspense building up.

12. The music is changed towards the end to one which
builds tension in the trailer, and the volume is
increased, to add to this tension. The music leaves on
a cliff hanger and the heartbeat sound in the
background becomes more apparent, replicating the
character’s heart whose being haunted.
The title of the film flashes on to the screen to
continue with the horror genre, in the same
typography as what it has been throughout, and then
ends with the rough date for the release of the film,
another standard convention in a trailer.