LAST MILE INFLUENCE IN SALES
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What is the last mile? The last mile is the final leg of Product’s journey, from the Organization to the end Customer. In Retail Sales, this is typically at Outlets and Stores. It includes things like: PoS Merchandising Different Payment Methods offered Customer Facing Employees
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LAST MILE INFLUENCE IN SALES
- 1. LAST MILE INFLUENCE IN SALES TRIAD Technologies Pvt. Ltd
- 2. It includes things like What is the ‘Last-Mile’? Last mile is the final leg of the Product’s journey, from the Organization to the end Customer. In Retail Sales, this is typically at Outlets and Stores. PoS Merchandising Different Payment Methods offered Customer Facing Employees
- 3. How significant is the Last Mile? The Last Mile is much more important in Consumer Facing sales, than B2B sales. Customers usually walk into stores with requirements. The decision to choose one product over another is made within the store. The Final Decision is heavily influenced by the customer’s overall experience with Last Mile factors: The advice offered by the In-Store Demonstrator A scheme, which is timely advertised and is visible to the customer
- 4. What factors determine Last Mile influence? Product and Brand merchandise The level of engagement Promoter has with the brand Promoter’s knowledge and awareness of Market Manyfactorsdothat, but3Majoronesare:
- 5. Which activities help with Last Mile Influence? 1. Different programs which target different levels of the Sales Journey. 2. Companies need to first identify the areas they want to focus on 3. They can then use individual or combination schemes that target different aspects of the Last-Mile influence. Examples: • Dealer Education Schemes – Focus on Dealer’s ability to sell • Dealer Engagement Schemes – Focus on Dealer’s Loyalty to a Brand, and Sales • Merchandise related schemes – Focus on Customer’s brand-recall
- 6. Thank You For further information, check out our blog: http://www.triad01.com/blogs/key-elements-of-successful-partner-engagement.php TRIAD Technologies Pvt. Ltd