This document discusses how technology can help small businesses in three ways: 1. By capturing and analyzing sales data, technology can reveal order trends and insights that are not otherwise visible, such as when certain products should be discounted. 2. Technology can improve productivity by identifying low performers and understanding performance gaps between employees in order to improve results. 3. Technology provides visibility into a sales team's activities which can help drive habits that improve productivity and compliance to plans. An all-in-one sales tool is presented as a way to get visibility on stock, track the sales team's activities, collect lead information, and provide functionality for ticketing, merchandising and training.