ForgeRock announced several milestones in 2010, including opening a 24/7 support call center in February, releasing version 9.5 of OpenAM in May, and announcing the OpenDJ LDAP directory service in October. The document discusses ForgeRock's identity-oriented middleware platform and how it provides an identity layer for cloud computing. It presents ForgeRock's business model as an open source ISV that uses "fair-share pricing" and community escrow. The conclusion emphasizes ForgeRock's goal of becoming a disruptive $100M company within 3 years by focusing on customers and having fun.

1. Lasse Andresen
ForgeRock I3 Open Platform CEO
Identiy Oriented Middleware ForgeRock.com

2. The Day the Music Died

3. Some of the milestones in 2010
April 12, July, 23, 2010, October 1, 2010, December 7, 2010,
February 1, 2010, May 10, 2010, Sun
ForgeRock opens ForgeRock ForgeRock CTOvision adds
ForgeRock goes Open Source
24x7 support call releases version announces ForgeRock to list of
Live Reborn in
centre in Wembley, 9.5 of OpenAM OpenDJ LDAP disruptive
ForgeRock
London directory service companies
Feb 1 Feb 24 Apr 12 May 9 May 10 May 12 Jul 23 Sep 9 Oct 1 Oct 27 Dec 7 Dec 31
September 9, October 27, 2010,
February 24, 2010, May 12, 2010, Year end, 2010, 35
2010, System ForgeRock
Oracle kills May 9, 2010, Betfair Online paying customers /
Integration partner announces
OpenSSO Express Former Sun Execs Gambling Employs 30 employees /
number 80 signed OpenIDM Project
- ForgeRock steps Land at ForgeRock ForgeRock's Open cash positive / no
for Identity
in Platform external funding
Management

4. Sample customers

5. Next Generation Software

6. 3
The ForgeRock I Open Platform
“ Success in Open Source
requires you to serve:
1. Those who spend
time to save money
2. Those who spend
money to save time ”
Mårten Mickos
CEO, MySQL
May 2007

7. 3
The ForgeRock I Open Platform
Interaction
Identity
Integration
U s er I ntera c tio n
Access Management I OpenVision
N
A c c es s M a na g em ent T OpenAM
E
I dentity M a na g em ent G OpenIDM
R
I nte g ra tion A OpenIntegrator
T
R epo s ito ry E OpenDJ
D

8. 3
I Open Platform and Cloud Computing
● Identity is the holy grail of making busines s
●ForgeR ock I3 O pen P latform of Identity O riented
middleware provides the PaaS layer
●O pen S ource based middleware will be the preferred
platform for C loud C omputing due to the need for agility,
scale out and no proprietary IS V constrains / lock-in
●Building the next “Facebook” by first calling a O racle sales
manager for a quote is highly unlikely ....
●

9. Open Source ISV
Fair share return
of investment for our
● All open source software, nothing proprietary customers, partners
and employees
● No copyright aggregation or assignment
● M ulti-party communities
● S ubs cription products
S LA + S ustaining + R &D + Busines s C ontinuity
● Lifecycle-tuned S LAs
P oC , B uild, P roduction, S us taining

10. Converting from free to paying customers
●Bridging the chas m from free to paying customer has
always been the headache for O pen S ource companies
●O ld-school O pen S ource companies uses the “stick”
business model – “forcing” customers to pay
●ForgeR ock uses the “carrot” busines s model by
making s ure our customers only pay at the point of
value
● With our fair-share pricing model, we deliver disruptive
industry TC O based on lifecycle subscriptions
●

11. Premium Values for Customers
● Adoption-Led Procurment
● No Licence Compliance Management
● Simple Ecosystems
● Community Escrow
Sharing creates
communities,
and communities
create value

12. Community Escrow
● If the vendor goes away,
the community carries on

13. OpenAM Intellectual Property Origin

14. Entrepreneurship in Norway
Entrepreneurship environment in Norway
Challenges faced by Norwegian entrepreneurs
Why “move” to Silicon Valley
Our way or NORWAY ?
No Way Norway

15. ForgeRock .next
● Worlds best collection of RockStars
● Disruptive ISV built to last
3
●
I Open Platform leading solution for private and public
cloud computing PaaS companies
● Providing customer care acknowledge to be superior
● Break the 100 M$ mark within 3 years
● Kick ass and have fun

17. Scott McNealy – ForgeRock Special Advisor
Have fun
Kick ass
Love your customer
Don´t cheat
Keep your butt in the corner

18. Q&A
Software Freedom matters,
and we intend to prove it