Title: The Trinity in Exponential Technologies: Open Source, Blockchain and Microsoft Azure. This talk will explore how Open Source, Blockchain and the Microsoft Cloud provide the best combination of emerging technologies by means of a perfect synergy in terms of technological shift as well as ecosystem collaboration, with a special focus on Blockchain enterprise solutions and use cases. It will also provide insightful information about best practices, common mistakes and the use of Azure as a managed Blockchain platform (BaaS – Blockchain as a Service).

1. The Trinity in
Exponential
Technologies: Open
Source, Blockchain
and Microsoft Azure
Juarez Barbosa Junior
Azure Developer Advocacy Lead
Microsoft Western Europe HQ
juarez.junior@microsoft.com @juarezjunior

2. Put you logo
above this
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2019
powered by syone

3. Open Source Software
and Azure:
Microsoft’s commitment to Open
Source
#OpenSourceOctober

4. OSS - Videos

5. The Open Source Show
26episodes
In 5–10 minute videos, hosts walk viewers through a discussion of
topics related to open source projects.
Recent episodes:
• Using Open Data to Build Family Trees (5:35)
• Bring DevOps to Your Open Source Projects: Top 3 Tips
for Maintainers (6:25)
• All About Rust (7:15)
• Getting Started with Infrastructure as Code (IaC) (7:23)
• Open Source Security Best Practices for Developers,
Contributors, and Maintainers (9:15)
Watch all episodes
Video

6. June2019
Deep dive: Confidential
computing in IoT using Open
Enclave SDK (1:16:42)
ByPamelaCortez
Microsoft, in collaboration with partners, has embarked on
simplifying confidential computing in IoT using enclaves on
Open Enclave SDK.
This interactive session, hosted by the Internet of Things Show,
discusses these efforts to simplify confidential computing.
Watch
Video

7. OSS - Customer stories

8. PublishedJuly2019
RealBox leverages open source
technologies to build a high-end
customer experience for
moviegoers
To allow customers to place orders from their seats using a
point-of-sale application on their own devices, RealBox
developed its own server-side API application, using Node.js
and MongoDB, deploying early prototypes over Linux CentOS
6 virtual machines.
Their solution involved an IoT device that served as a point of
sale in the PVR Director’s Cut and consisted of three
applications.
Read
Customer story

9. PublishedMay2018
Adobe runs its vast open-source
application portfolio in Azure
After transitioning its well-known Creative Suite to a software-
as-a-service model (Adobe Creative Cloud), the company
introduced Adobe Experience Cloud, a set of marketing,
analytics, and advertising tools to help brands deliver amazing
customer experiences.
Adobe has made Azure its preferred cloud platform to ensure
that its growing portfolio of cloud offerings—most based on
open source software—runs fast, reliably, and more securely,
giving customers an exceptional digital experience.
Read
Customer story

10. OSS - Blogs

11. PublishedSeptember2019
The impact of the tech giants on
open source
ByAdrianBridgwater(Forbes)
This Forbes article reviews the shift toward treating open
source technologies as market standards, and how enterprises
can help accelerate the adoption and use of open source
solutions.
In Azure, making open source ISVs successful is one of
Microsoft’s top priorities.
Read
Blog

12. PublishedAugust2019
exFAT in the Linux kernel? Yes!
ByJohnGossman
Microsoft is supporting the addition of its exFAT technology to
the Linux kernel.
Read
View all Open Source Blog posts
Blog

13. PublishedDecember2018
Microsoft open sources Trill to
deliver insights on a trillion events
a day
ByJamesTerwilliger
Why developers love Trill and how it powers mission-critical
streaming pipelines.
Read
Get started with Trill
Blog

14. OSS - White papers

15. PublishedJanuary2018
An introduction to innersource
Innersource is a development methodology used by engineers
to build proprietary software by taking advantage of best
practices from large-scale open source projects like Kubernetes
or Microsoft’s Visual Studio Code.
Read
Whitepaper

16. OSS - Resources

17. Open source on Azure
Azure supports the open source technologies that millions of
developers rely on and trust.
Learn about your choices in the cloud, how to future-proof what
you build, and how to add value with technologies that work
well with each other.
Learn more
Landing page

18. Azure IoT Edge
Microsoft is committed to using open source technologies to
deliver innovations at the edge.
Azure IoT Edge is a fully managed service built on Azure IoT Hub
and is one of the most open edge platforms available today.
The IoT Edge runtime is open-sourced under MIT license to give
you more control and code flexibility. We support the Moby
container management system, which extends the concepts of
containerization, isolation, and management from the cloud to
devices at the edge. We also support Kubernetes to manage
your IoT Edge deployments. You can manage devices from
multiple IoT hubs using a single Kubernetes interface.
Start
Landing page

19. Microsoft Bot
Framework
Build enterprise-grade conversational AI experiences with this
comprehensive framework.
You can benefit from open source SDK and tools to build, test,
and connect bots that interact naturally with users, wherever
they are.
Start
Landing page

20. OSS - Tutorials and
repositories

21. 3modules
Introduction to machine
learning with Python and
Azure Notebooks
2hr11min
Python has become a dominant language for doing data analysis
with machine learning.
Learn how to leverage Python and associated libraries in Jupyter
Notebooks run on Azure Notebooks to predict patterns and
identify trends.
Start
Microsoft Learn

22. 6units
Scan open source
components for
vulnerabilities and license
ratings in Azure Pipelines
27min
• Learn which tools you can use to inspect open-source
software packages for security and license ratings.
• Access package and license ratings for open source
components by using WhiteSource Bolt.
• Analyze the results of the scan so you can take the
appropriate action.
Start
Microsoft Learn

23. Deploy Python to Azure
Functions with Visual
Studio Code
Learn to use Visual Studio Code and the Azure Functions
extension to create a serverless HTTP endpoint with Python and
to also add a connection (or "binding") to storage.
Azure Functions runs your code in a serverless environment
without needing to provision a virtual machine or publish a web
app.
The Azure Functions extension for Visual Studio Code greatly
simplifies the process of using Functions by automatically
handling many configuration concerns.
Start
Tutorial

24. Microsoft Azure on
GitHub
Build next-gen experiences with APIs, SDKs, and open source
projects from Azure. Examples include:
Azure SDK for .NET
Azure SDK for Node.js
Azure IoT SDKs
Bash On Windows
Calculator
TypeScript
Quickstart templates
See all
Repository

25. Blockchain - Technology

26. •
•
•
•

27. •
•
•
•
•

28. Consortium
Woodgrove
Financial
Contoso
Bank
Northwind
Traders
Bank b
Insurance c
Investment
consortium c
Bank A
Blockchain
Location 1
Location 2
Location 3
Location 4
Department
A
Department
B
Public
blockchain
Person a
Woodgrove
Financial
Person B
Northwind
Traders
Bank 6
Bank 1
Consortium 6
Public
(permissionless)
Consortium
(permissioned)
Private
• Many, unknown participants
• Writes by all participants
• Reads by all participants
• Consensus by Proof of Work
• Known participants from one org
• Write permissions centralized
• Reads may be public or restricted
• Multiple algorithms for consensus
• Known participants from multiple orgs
• Writes require consensus of n participants
• Reads may be public or restricted
• Multiple algorithms for consensus

29. Corda
Chain
Enterprise
Ethereum Quorum
P

30. Transaction 0
Transaction 1
Transaction 2
Transaction 3
Transaction 4
New Hash
+
Block0 Hash
First Hash
New Hash
+
Block1 Hash
New Hash
+
Block2 Hash

31. Blockchain – Business

32. Keystone Research estimated up to
$100B of technology value capture in
the US alone across industries
Gartner forecasts the total business to value
of blockchain to be
$176B by 2025, $3.1T by 2030
Digitizing business processes will deliver massive
business value
Reduce security threats from fraud,
hacking, and data manipulation
Mitigate Risk
Use a shared data source for
transparency across organizations and
increased end-to-end speed
Increase Speed
Remove friction and allow direct
interaction between parties
Reduce Cost

33. Business has always been built on trust
Seller’s Agent
Land Registry
Buyer
Lending Bank
Property Purchase
Property
Inspector
Appraiser
Insurer
Source
materials
Freight
Manufacture
and assembly
Quality
Inspection
Retailer
Financing
Consumer
Industrial Supply Chain
Inspection Company
Issuing Bank
Importer
Exporter
Adviser Bank Shipping Company
Trade Finance

34. And losing it can have serious consequences
69% of CEOs claimed
their #1 priority over the
last 12 months was to
ensure their company
is trusted
40% of credit card
holders surveyed reported
loss of trust in Equifax post
a massive data breach
77% of organization
suppliers don’t have
strong transparency and
visibility across the supply
chain
The truth is there is a
high cost to a bad
reputation.
DARA KHOSROWSHAHI, UBER
Our reputation is more
important than the last hundred
million dollars.
RUPERT MURDOCH

35. Existing methods of managing trust create friction
and cost
Intermediaries
increase cost and reduce direct
contact with consumers
Manual verification
is time-consuming
and error-prone

36. Blockchain streamlines the way trust is established
Asset
Health
Government
Retail
Bankingand
CapitalMarkets
Insurance
Manufacturing
Enterprise
Cryptocurrency
Blockchain

37. Loyalty tracking
Product provenance
Logistics management
Digital rewards
P2P selling
Ticket purchases
Asset tracking
Real-time auction for
supplier contracts
Supply chain transparency
Dynamic commodities
pricing
Claims management
MBS/Property payments
Fraud detection
Automated underwriting
Risk visualizations
Licensing and ID
Benefits distribution
Aid tracking
Military security
Copyrights
Audit compliance
Bond issuance
Trade finance
Loan syndication
Post trade settlement
Global payments
Derivatives trading
KYC/AML
Personalized medicine
Records sharing
Compliance
Agricultural authentication
Pharmaceutical purity
Manufacturing Retail Insurance Government
Banking and
Capital Markets
Health
And has applications across industries
Asset Transfer Provenance Cross-Organizational Workflow High Assurance Audit

38. Blockchain on Azure

39. Building from scratch is a huge undertaking
Choose your
ledger
Write smart
contract
Manage node
health
Build the
network
Manually
deploy ledger
Write
business logic
Assign node
identities
Connect
nodes
Provision
members
Network
governance
Extend to
additional
networks
Manage
permissions
Establish
node roles
Enforce
policies
Customize
integrations

40. Microsoft breaks blockchain down to the essential steps
Launch and manage the
network
Model smart contracts Build and extend the
application

41. Microsoft has the best cloud for blockchain
Analysts place us ahead of the competition
Our open, app-focused approach has been validated
by Gartner, Forrester and many other third-party
analysts
We have designed a thoughtful product portfolio
We have spent 4 years developing the most open and
comprehensive blockchain portfolio to simplify
development of this new class of apps
Customers and partners trust us
Businesses have built thousands of blockchain apps on
Azure working with our rich ecosystem of blockchain
partners

42. And a comprehensive set of tools and services
for developers
Launch and manage the
network
Build, deploy, and
manage blockchain
networks
Model smart contracts
VS Code
Author and test
smart contracts
Azure Blockchain
Service
Build and extend the
application Dev Kit
Extend your app and
move to production
Workbench
Prototype your
application

43. Build and extend a new class of applications
Sensors
and IoT
(unstructured)
Ingest Transform Attest Read & Route
Apps
Transaction
Builder
Logs
(unstructured)
Service Bus
Project WestlakeMedia
(unstructured)
Files
(unstructured)
Business/
custom apps
(structured)
Power BI
Azure IoT Hub
Application InsightsAzure Key Vault Virtual NetworkingAzure AD
DLT Watcher
Power Apps
Event Grid
Flow Cloud
Database
Off-chain
storage
Off-chain
database
Azure
Development Kit

44. Blockchain - Cases

45. Customers and partners are building blockchain apps on
Azure
PARTNERS CUSTOMERS

46. Starbucks | Bean to Barista
Challenge
Starbucks needed to increase visibility into the
movement of beans across its vast supply chain
Strategy
Starbucks used blockchain-based smart contracts
to define the responsibilities of each supply chain
participant, record their activities, and monitor
bean movement from farm to pour
Results
• Empowered small farmers to establish
creditworthiness, enabling access to higher
quality credit and expanded operations
• Improved control of bean movement and
inventory
• Gave end customers visibility into individual
region, farm, and tactics used to farm their
high-end coffee
Over the next two years, we will look to demonstrate how technology and innovative data platforms can
give coffee farmers even more financial empowerment”
– Kevin Johnson, Starbucks CEO

47. Using blockchain to reinforce trust from farmer to customer
Carrier
Authenticity is verified and beans are
delivered to the factory
Customer
At purchase can view certifications,
origin, and other quality details with
assurances from farm to pour
Manufacturer
Containers are verified and
coffee is processed and
bagged
Small Hold Farmer
Produce coffee beans under specified conditions to
earn organic and Fair Trade certifications.
Receive “proof of end purchase” from Starbucks
they can use to access credit for next years harvest
Retailer
The bags reach the retailer having been accounted
for at each step of the journey
Farmer
ü Plot #839049
ü 25 tons of cocoa beans
ü Certifications
Carrier
ü Shipped 2/5/2018
ü Organic
ü Fair Trade
Manufacturer
ü Delivered 2/12/2018
ü Organic
ü Fair Trade
Distributor
ü Delivered 2/19/2018
ü Organic
ü Fair Trade
Retailer
ü Delivered 2/26/2018
ü Organic
ü Fair Trade
Customer
ü Guaranteed fresh
ü Certified organic
ü Certified Fair Trade
At various points in the journey, an IoT device scans the product and records its status and condition which are updated on the blockchain
Quality attestationProof of Purchase Consumer visibility
Distributor
The coffee is moved through distributor network
under high-quality assurance regulations

48. Singapore Airlines | Expand customer loyalty
Challenge
Singapore Airlines wanted to improve customer
participation and loyalty by streamlining their
rewards program
Strategy
Singapore Airlines partnered with KPMG Digital
Village and Microsoft to build a blockchain-based
rewards program that linked their digital wallets to
their KrisFlyer reward miles
Results
• Empowered customers to easily use their
KrisFlyer miles for point-of-sale transactions on
an expanded retail partner network
• Increased mileage program participation and
loyalty to the Singapore Airlines brand
“This groundbreaking development in which we will be using blockchain technology to ‘digitalise’ KrisFlyer
miles is a demonstration of the investment we are making to significantly enhance the digital side of our
business for the benefit of our customers”
— Goh Choon Phong, Chief Executive Officer of Singapore Airlines

49. Blockchain in Action | Partner network management
Digital wallet
Reward points are stored in
the customer’s digital wallet
Partner retail location
Customers are able to redeem loyalty
points for goods and services from any
retail location in the partner network
SHARED LEDGER
Update: SFO à HKG: 7,000 miles
• Dec 2016 LAX à ICN: 6,000 miles
• Jan 2015 IAH à DME: 5,000 miles
• Jun 2015 JFK à FRA: 4,000 miles
• 7,000 miles = 700 points
• 6,000 miles = 600 points
• 5,000 miles = 500 points
• 4,000 miles = 400 points
• 2,200 points redeemed for:
o Free stay at hotel A
o Admittance to airport lounge B
o Spa treatment at resort C
Contract
updated
Contract
updated
Mobile app
Customers purchase their
ticket on their mobile device
Contract
created
Awarded miles
Each flight is worth miles that are
converted to rewards points
Contract
updated

50. XBOX | Blockchain for royalty payments
Challenge
Microsoft wanted to replace the complicated,
manual royalty calculation process used to pay
XBOX publishers with a faster, more efficient
approach
Strategy
Microsoft developed a blockchain-based solution
that automated processes to offer XBOX royalty
information in near real time while maximizing
security and transparency
Results
• Improved trust by making the royalty payment
calculation process more transparent for
publishers
• Gave publishers actionable business insights,
enabling them to proactively respond to
customer demand
• Reduced XBOX process efforts by two thirds and
saved publishers time by eliminating the need
for manual audits
“We are developing an ecosystem within the gaming industry that connects developers and publishers to
game performance. Providing near real-time access to data greatly improves the process’ effectiveness and
insights that lead to a more enriching experience for the partners.”
— Tim Stuart, Chief Financial Officer of Xbox

51. • Game Purchased
• Publisher ID
• Price
• Customer Age
• Customer Gender
• Location
CONTRACT CREATED
CONTRACT VISIBILITY
• Top Grossing Content
• Publisher Royalty
• Publisher Demand
• Net Revenue
Blockchain in action | Manage royalty payments
XBOX Platform
SHARED LEDGER DATA
CONTENT PUBLISHER A VISIBILITY
• Customer ID
• Content Dev ID
• Licensing ID
• Marketing ID
• Distributor ID
• Content Provider ID
Publisher C
• Customer ID
• Content Dev ID
• Licensing ID
• Marketing ID
• Distributor ID
• Content Provider ID
Publisher B
• Customer ID
• Content Dev ID
• Licensing ID
• Marketing ID
• Distributor ID
• Content Provider ID
Publisher A
Content Publishers
Gain visibility into sales data
and royalty revenue,
enabling them to make near
real time decisions.
$
$
$
$
$
Licensing
Marketing
Distribution
Content
Provider
Content
Developer
$12.99
$59.99
$3.99
Media
Purchase
Movie
Video game
Song
Quantity
Quantity
XBOX Platform
Consumers purchase digital content
through the XBOX platform. The data
then is written to the shared ledger.
This automatically makes royalty data
visible to the XBOX publishers.
XBOX PAYS
ROYALTIES
Media Sale: July 13th

52. Key Takeaways

53. Digitize trust with Microsoft Azure Blockchain
Seamlessly integrate blockchain
with your business using built-in
connections to Azure and the tools
you're already familiar with—all on
an open, trusted, globally available
cloud platform
Iterate and validate blockchain
scenarios quickly with an intuitive UI
for modelling smart contracts and
prebuilt blockchain templates and
commands
Cut development time with painless
network deployment, built-in
governance and extensible, fully-
managed infrastructure
Simplify
development
Get up and
running quickly
Innovate with
confidence

54. Get started now
Launch your first
network today with
Azure Blockchain
Service
Learn how businesses
are leveraging
blockchain
Join the
conversation on
Azure Advisors
Contact your account
team to connect with a
blockchain expert
Learn more
at the Azure Blockchain
Blog

55. Blockchain on Azure - Resources
Scan this QR-code to access free educational resources, step-
by-step learning guides as well as get practical experience in
Blockchain on Azure! https://aka.ms/AA67zsu
Don’t forget to add Microsoft Azure skill to your LinkedIn account
to stay connected with a developer community + Microsoft Azure
We post the latest announcements about free events for
developers in Ireland on our official Twitter account @MSDev_WE

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THANK YOU!

57. Put you logo
above this
supported by
2019
powered by syone