SlideShare a Scribd company logo
Advertising    Lifestyle Marketing    Promotions Special Events    Internet Marketing
“ Power” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The ability to achieve your business goals through focused and effective business marketing solutions.
About Powerhouse USA ,[object Object],[object Object],[object Object],[object Object]
Results-Driven Focus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Us? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analysis is the First Critical Step ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Determining Market Position ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Experience & Diversity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Experience ,[object Object]
Vitality & Depth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We Do It All ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scope of Work:  Business Planning & Media Relations Media Relations · Media billing procedures and coordination  of funds transfer · Confirming funds transfers and wire confirmations · Electronic upload and FTP support · Spot delivery and confirmation · Traffic instructions · Reconciling Media billing · Co-op compliance Business Consulting · Forecasting · Creative development · Planning Media Buying · Requesting advertising avails · Negotiating media rates and schedules · Demanding Active Accountability · Requesting Pre logs · Requesting Post logs
Scope of Work: Creative Support Creative Direction · Campaign ideas · Copywriting · Spot building with production house · Spot approval and delivery instructions Graphic Support · Fielding any and all client marketing and advertising requests · Snipe signs, door signs, resizes, custom graphics · Bi-monthly coupons for website · Custom web banner graphics · Newspaper ads, print ads, direct mail pieces
Creative Example: Print
Scope of Work:  Internet Marketing Strategies Website Management · Specials management · Coupons management · Updates and postings · Ad scheduling, ad delivery · Event scheduling Website Analysis · Create website analytics platform · Install custom analytics code · Link analytics metrics with search engine optimization campaigns · Create Customized reports · In-depth analysis and benchmarking · Custom filters and IP exclusions Social Media Marketing · Social media platform creation · Content updates and postings · Reciprocal linking with accounts · Link backs to website · Real-time updates and management for specific campaign offers · Integration of campaign creative Search Engine Marketing (SEM) · Creation of customized search engine marketing campaigns · Real-time text ad updates and synchronization with media campaigns · Reporting · Campaign optimization
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Scope: An Example YOUR  BUSINESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Mention Management ,[object Object],[object Object],[object Object],[object Object]
VMO: Video Sharing Sites
Reputation Management ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Marketing ,[object Object],[object Object],[object Object]
Social Media Examples
Social Media: Blogs
SEM Example: Google Search
SEM: Continued Success ,[object Object],[object Object],[object Object],[object Object]
Website Monitoring ,[object Object],[object Object],[object Object]
Website Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analytics Example
Web Video Production
Contact Us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Powerhouse USA: Creative Business Solutions

  • 1. Advertising  Lifestyle Marketing  Promotions Special Events  Internet Marketing
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  • 13. Scope of Work: Business Planning & Media Relations Media Relations · Media billing procedures and coordination of funds transfer · Confirming funds transfers and wire confirmations · Electronic upload and FTP support · Spot delivery and confirmation · Traffic instructions · Reconciling Media billing · Co-op compliance Business Consulting · Forecasting · Creative development · Planning Media Buying · Requesting advertising avails · Negotiating media rates and schedules · Demanding Active Accountability · Requesting Pre logs · Requesting Post logs
  • 14. Scope of Work: Creative Support Creative Direction · Campaign ideas · Copywriting · Spot building with production house · Spot approval and delivery instructions Graphic Support · Fielding any and all client marketing and advertising requests · Snipe signs, door signs, resizes, custom graphics · Bi-monthly coupons for website · Custom web banner graphics · Newspaper ads, print ads, direct mail pieces
  • 16. Scope of Work: Internet Marketing Strategies Website Management · Specials management · Coupons management · Updates and postings · Ad scheduling, ad delivery · Event scheduling Website Analysis · Create website analytics platform · Install custom analytics code · Link analytics metrics with search engine optimization campaigns · Create Customized reports · In-depth analysis and benchmarking · Custom filters and IP exclusions Social Media Marketing · Social media platform creation · Content updates and postings · Reciprocal linking with accounts · Link backs to website · Real-time updates and management for specific campaign offers · Integration of campaign creative Search Engine Marketing (SEM) · Creation of customized search engine marketing campaigns · Real-time text ad updates and synchronization with media campaigns · Reporting · Campaign optimization
  • 17.
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  • 21.
  • 25.
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  • 27.
  • 30.