Case Study Report for Lalkaar - Main Kuch Bhi Kar Sakti Hoon concert 2019. The report features the strategy and execution of the campaign and alongside the numbers we achieved with it.

1. Digital Promotion for an On-ground Activity / Event / Property
Lalkaar by Canvas Talent.

2. Enable.

3. Empower.

4. Transform.

5. Enable.
Empower.
Transform.

6. Index
1. INTRODUCTION
2. WHAT IS LALKAAR
3. WHAT WHENT DOWN
4. COMMITMENT
5. OUR MESSENGERS
6. RESPONSE
7. #MKBKSH PLEDGE
8. MAJOR HIGHLIGHTS

7. Introduction
In 2017, the Population Foundation of India spearheaded a bold campaign to end
violence against women and girls in India. The campaign
titled #BasAbBahutHoGaya was conceived by the Population Foundation Of
India and directed by Director Feroz Abbas Khan in collaboration with Bollywood
actor Farhan Akhtar's initiative MARD.
Within its first month, the campaign gained national attention and brought
forward support from celebrities, musicians, sports personalities, filmmakers
as well as victims of domestic violence and activists.
#BasAbBahutHoGaya, which called for an end to gender-based violence, laid the
foundation for India's biggest music concert for a cause - LALKAAR.
This concert brings together the biggest names from the music and film
industry under one roof as they celebrate gender equality and promote women's
empowerment.
This year our Campaign was called #MainKuchBhiKarSaktiHu.

8. What Went Down
in 2017!
In 2017, likes of Armaan Malik, Papon, Harshdeep Kaur, Farhan Live and a guest appearance by King Khan!

9. The Commitment
The website got over 3 Lakh+ hits, with over 50,000 commitments in the span of 3 weeks!

10. Our MARD
Messengers

11. Social Media
Response

12. #MKBKSH Pledge

13. #MKBKSH Pledge

14. Facebook Live
The concert has over 14
million+ views with over 13
lakh+ engagement.
Lalkaar - Main Kuch bhi kar
sakti hoon also became one
of the highest viewed live
Indian concert.

15. Snapchat Filter
A custom snapchat filter to to give a great experience to all
the snapchatters who attended the event.
The filter was available for 1 day around the
Bandra Amphitheatre.

16. Twitter Trending
During the concert, we got over 7,500+
tweets where users tweeted in support of
the MKBKSH
Total impressions of the campaign of
hashtag went over 10 million+ across India.
This helped other major users,
celebrities and even brands picking up the
hashtag and urged users!

17. Instagram
Stickers
The Lalkaar stickers got over
250k+ impressions with users using the
infamous 'MARD Moustache' in support of
the campaign on Instagram Stories.
During the event, we got over 500+
mentions on Instagram!

18. Insta Snaps
during Concert!

19. Insta Snaps
during Concert!

20. Keywords
Some of the major keywords during the 3
weeks for the campaign
1. Lalkaar
2. MKBKSH
3. Main Kuch Bhi Kar Sakti Hoon
4. Gender Equality

21. Estimated Stats
Facebook
Reach- 40 million+
Likes- 1,50,000+
Comments- 10,000+
Shares- 5,000
Twitter
Reach- 3 Million+
Retweets- 15,000+
Likes- 20,000+
Replies- 5,000+
Instagram
Reach- 30 million+
Likes- 2,50,000
Comments- 40,000+

22. Major Highlights
Some of the major highlights
1. We got 14 million+ views on Facebook!
2. 40 million+ reach on Facebook Live Video.
3. A whooping 50,000+ commitments made in 3 weeks.
4. Over 7,500+ tweets on #MKBKSH.
5. #MKBKSH was a trending topic for entire 2 hours during the concert.
6. Estimated 75 million+ impressions across all platforms.

23. Thank
You!