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Budweiser - Twitter Counter- Instagram Counter

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To celebrate this 2014 FIFA WC, we call upon all football fans to soak in the spirit of this game.

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Budweiser - Twitter Counter- Instagram Counter

  1. 1. BUDWEISER
  2. 2. To celebrate this 2014 FIFA WC, we call upon all football fans to soak in the spirit of this game. So… Come play your part, #RiseAsOne.
  3. 3. TWEET UP BANGALORE  Pre-event: Invite tweet directed at the influencers  During event: Live tweeting from the TweetUps (brand as well as influencers)  Post event: Influencers to trigger WOM to ensure continuous content inflow during the FIFA seasons through contests Encouraging users to play their part & rise as one
  4. 4. TO CAPTURE ALL THE EXCITEMENT CREATED AROUND THE 2014 FIFA WORLD CUP, WE CREATED A FEED WITH ALL THE #RISEASONE TWEETS…
  5. 5. INVITE
  6. 6. 2 pronged approach Engaging users who are not present at the Tweet-up  Live Twitter feed to keep them entertained  Chance to win merchandise, house party Engage Influencers at the Tweet-Up  ICE BREAKER  Introduction to Rise As One  Poolball  FIFA celebrations, Drinks & Dinner
  7. 7. REACHING OUT TO INFLUENCERS  https://twitter.com/nivedithg - 24000 followers  https://twitter.com/dhempe - 8000 followers  https://twitter.com/aravindbk - 7800 followers  https://twitter.com/rohitneema3 - 3000 followers  https://twitter.com/andyyrao - 600 flwrs  https://twitter.com/kartik_kannan - 900 flwrs  https://twitter.com/abhisangam - 180 flwrs  https://twitter.com/fraud_mallu - 700 flwrs  https://twitter.com/lovely_sathish - 2400 flwrs  https://twitter.com/d4deepan - 1500 flwrs  https://twitter.com/satishkulki - 341 flwrs  https://twitter.com/tushar_risk - 900 flwrs  https://twitter.com/mkr_88 - 183 flwrs  https://twitter.com/harshamv - 1300 flwrs  https://twitter.com/dtbng - 90 flwrs  https://twitter.com/vaibhavagarwal - 1400 flwrs  https://twitter.com/sirextracheese - 1000 flwrs
  8. 8. Once all influencers have gathered, they will be Introduced to the ‘Rise as one’ campaign with a showcase of the Fox/Vice documentaries
  9. 9. Influencers will then introduced to the rules and asked to compete against the other country teams formed They will be encouraged to give their best performance to gain titles like the best move, the best shot, the best cheerer, etc POOLBALL
  10. 10. DRINKS AND DANCE  With food, Buds and dance, the Tweet-Up will end whilst recreating the whole carnival experience of Brazil for our influencers packed with excitement
  11. 11. ENGAGING FOLLOWERS WHO ARE NOT AT THE TWEET- UP
  12. 12. Engaging the Tweeple At the start of the Tweet-Up, people who are not at the event will be encouraged to tweet and participate to be a part of the virtual Tweet-Up in the following ways:  #RiseAsOne through your lens  The complete activity weaves in the core concept of #RiseAsOne and asks the users to click photographs based on this theme. They will have to upload them on Instagram, Twitter, FB etc. (only public profiles included) with the hashtag #RiseAsOne  The one portraying the theme in the best possible way will win a house party or FIFA merchandise  Sharing engaging questions and conversation starters.
  13. 13. PR FOR THE TWEETUP Budweiser organizes a Football Tweetup to celebrate the world cup! Meetups are passed. Now ‘Tweetups’ are the all the rage, with Budweiser organizing an exciting Tweetup to celebrate the football spirit. Geek Creative Agency, a digital agency in Bangalore partnered with Budweiser to organize the Tweetup at Humming tree, Indiranagar last Sunday. People were asked to use their smartphones and tweet with the hashtag “RiseAsOne”. This hashtag was chosen to inspire people to tweet about their respective teams, but by bearing in mind that they are collective torchbearers of the Football spirit in India. Mayank Aggarwal, CEO of Greek Creative Agency said “Tweetups are an exciting new way to merge online and offline activities. People constantly use social media to support their team, and by asking people to us a hashtag like “RiseAsOne, we wanted to unite football fans across the world.” The event also introduced a brand new sport in India – PoolBall, which is a combination of Football and Pool. Enthusiastic participants of the Tweetup were treated to free-flowing Budweiser beer, a sumptuous dinner and a whole lot of socializing. The event garnered close to 4.3 million impressions in just a single day and has set the pace for a whole lot of Tweetups in the future.
  14. 14. http://dhempe.com/budweiser-rise-as-one/
  15. 15. http://geekcreativeagency.tumblr.com/tweetup A Tweetup campaign to celebrate the spirit of #FIFA was a huge success. Reach: 4.3 mn in a day.

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