1.
BUDWEISER

2.
To celebrate this 2014 FIFA WC, we call upon
all football fans to soak in the spirit of this
game. So…
Come play your part,
#RiseAsOne.

3.
TWEET UP BANGALORE
 Pre-event: Invite tweet directed at the
influencers
 During event: Live tweeting from the TweetUps
(brand as well as influencers)
 Post event: Influencers to trigger WOM to ensure
continuous content inflow during the FIFA
seasons through contests
Encouraging users to play their
part & rise as one

4.
TO CAPTURE ALL THE EXCITEMENT
CREATED AROUND THE 2014 FIFA
WORLD CUP, WE CREATED A FEED WITH
ALL THE #RISEASONE TWEETS…

5.
INVITE

6.
2 pronged approach
Engaging users who
are not present at
the Tweet-up
 Live Twitter feed to
keep them entertained
 Chance to win
merchandise, house
party
Engage Influencers at
the Tweet-Up
 ICE BREAKER
 Introduction to Rise As
One
 Poolball
 FIFA celebrations,
Drinks & Dinner

7.
REACHING OUT TO INFLUENCERS
 https://twitter.com/nivedithg - 24000
followers
 https://twitter.com/dhempe - 8000
followers
 https://twitter.com/aravindbk - 7800
followers
 https://twitter.com/rohitneema3 - 3000
followers
 https://twitter.com/andyyrao - 600 flwrs
 https://twitter.com/kartik_kannan - 900
flwrs
 https://twitter.com/abhisangam - 180 flwrs
 https://twitter.com/fraud_mallu - 700 flwrs
 https://twitter.com/lovely_sathish - 2400 flwrs
 https://twitter.com/d4deepan - 1500 flwrs
 https://twitter.com/satishkulki - 341 flwrs
 https://twitter.com/tushar_risk - 900 flwrs
 https://twitter.com/mkr_88 - 183 flwrs
 https://twitter.com/harshamv - 1300 flwrs
 https://twitter.com/dtbng - 90 flwrs
 https://twitter.com/vaibhavagarwal - 1400
flwrs
 https://twitter.com/sirextracheese - 1000 flwrs

8.
Once all influencers have
gathered, they will be
Introduced to the ‘Rise as
one’ campaign with a
showcase of the Fox/Vice
documentaries

9.
Influencers will then
introduced to
the rules and
asked to
compete against
the other
country teams
formed
They will be encouraged
to give their best
performance to
gain titles like
the best move,
the best shot,
the best
cheerer, etc
POOLBALL

10.
DRINKS AND DANCE
 With food, Buds and
dance, the Tweet-Up will
end whilst recreating the
whole carnival experience
of Brazil for our influencers
packed with excitement

11.
ENGAGING
FOLLOWERS WHO
ARE NOT AT THE
TWEET- UP

12.
Engaging the Tweeple
At the start of the Tweet-Up, people who are not at the event will be
encouraged to tweet and participate to be a part of the virtual Tweet-Up in the
following ways:
 #RiseAsOne through your lens
 The complete activity weaves in the core concept of #RiseAsOne and asks
the users to click photographs based on this theme. They will have to upload
them on Instagram, Twitter, FB etc. (only public profiles included) with the
hashtag #RiseAsOne
 The one portraying the theme in the best possible way will win a house party
or FIFA merchandise
 Sharing engaging questions and conversation starters.

13.
PR FOR THE TWEETUP
Budweiser organizes a Football Tweetup to celebrate
the world cup!
Meetups are passed. Now ‘Tweetups’ are the all the rage, with Budweiser
organizing an exciting Tweetup to celebrate the football spirit. Geek Creative
Agency, a digital agency in Bangalore partnered with Budweiser to organize
the Tweetup at Humming tree, Indiranagar last Sunday.
People were asked to use their smartphones and tweet with the hashtag
“RiseAsOne”. This hashtag was chosen to inspire people to tweet about their
respective teams, but by bearing in mind that they are collective torchbearers
of the Football spirit in India.
Mayank Aggarwal, CEO of Greek Creative Agency said “Tweetups are an
exciting new way to merge online and offline activities. People constantly use
social media to support their team, and by asking people to us a hashtag like
“RiseAsOne, we wanted to unite football fans across the world.”
The event also introduced a brand new sport in India – PoolBall, which is a
combination of Football and Pool.
Enthusiastic participants of the Tweetup were treated to free-flowing
Budweiser beer, a sumptuous dinner and a whole lot of socializing.
The event garnered close to 4.3 million impressions in just a single day and
has set the pace for a whole lot of Tweetups in the future.

14.
http://dhempe.com/budweiser-rise-as-one/

15.
http://geekcreativeagency.tumblr.com/tweetup
A Tweetup campaign to celebrate the
spirit of #FIFA was a huge success.
Reach: 4.3 mn in a day.