Case study for short movie 'SHE' and how we made it viral amongst the targeted audience to cross 2.5 Million+ views and still counting.

1. #She
Report

2. Facebook
1

3. 3
Facebook:
She
Video
(Teaser)

4. 4
Facebook:
She
Video
(Release)

5. 5
#SehKeDekho
Comments

6. Instagram
Posts
2

7. 7
Post: Teaser Video
Likes: 204
Views: 1,991

8. 8
Post: UN #VAWG
Likes: 139

9. 9
Post: Farhan Teaser Video
Views: 784,000
Views: 250+

10. Instagram
Stories
3

11. 11
Instagram Stories : Swipe Ups

12. 12
Instagram Stories : Swipe Ups

13. 13
Instagram Stories : Swipe Ups

14. YouTube
4

15. Youtube Video
15
Likes: 81k +
Dislikes- 614
Views: 1.2 million +
Comments: 2,600+

16. 16
#SehKeDekho
Youtube
Comments

17. Twitter
4

18. #SehKeDekho
Tweets
18

19. 19
#SehKeDekho
Tweets

20. 20
#SehKeDekho
Tweets

21. Twitter Trending
5

22. 22
India
Trending.
#SehKeDek
ho

23. Stats
5

24. 24
Stats (Estimated For 6 Weeks)
Tweets- 3,500+
Handle Impressions- 7,50,000+
Hashtag Impressions- 12,50,000+
RT’s- 3,000+
Likes- 5,500+
Highest Trend Position Achieved- 4th in India
Average India Trend Duration- 1 Hour 20 Mins

25. Top
Keywords
25
#SehKeDekho
UNWomen
MARD
Farhan

26. 50,00,000+Estimated Impressions Across All The 3 Platforms.
26

27. 27
Major Highlights
1. First ever Mard video to cross over 1 Million+ Organic Views on Youtube!
2. Celebs like Farhan & Bipasha pledged their support for the campaign.
3. Activating women rights groups and clubs helped in gaining organic views.
4. Twitter trending helped in adding 50k+ views in a day & a major boost the campaign.
5. Link seeding into some major Youtube Channels & Threads helped in directing traffic.
6. Swipe Up Instagram stories lead good reach.
7. Estimated 50,00,000+ reach of the hashtag!

28. 28
Thanks!
Team