Gangs of wasseypur Digital Stats

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Here's a brief presentation to put across the numbers achieved by Gangs of Wasseypur on the digital medium.

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Gangs of wasseypur Digital Stats

  1. 1. Some numbers to prove us a deserving winner
  2. 2. Facebook Way Forward 300,000+ fans Engagement rate of 40% (source: Facebook Insights) Achieved total reach of 4.2 million, with a viral reach of 1.65 million (source: Facebook Insights) Received an average of 5K unique visitors daily to the page (source: Facebook Insights) Friends of fans: 37,364,248 (source: Facebook Insights)
  3. 3. Twitter Way Forward 6000+ followers Featured in the top 10 national trends on 10 different occasions While we trended over 10 times nationally, these trending exercises resulted in- 19,99,869 Impressions with #GOW reaching out to 616,000 followers in less than 24 hours on 08th Aug 12.- 15,97,212 Impressions with #GOW2 reaching out to 17,717,809 in less than 24 hours on 08th Aug 12.- 437,713 Impressions with #GOWMarathon reaching out to 171,377 in less than 24 hours on 07th Aug 12. - Source: (www.hashtracking.com)
  4. 4. Way ForwardYouTube Over 3.5 million views The Gangs of Wasseypur II trailer trended in India for 5 days and has received 11, 70,850 views till now and all the views are organic.
  5. 5. Free PR Way Forward The online campaign generated over Rs.2.5 million worth of free PR Campaign featured by major publications and portals including Campaign India, Impact India, AFaqs, Lighthouse Insights and Social Samosa. http://www.socialsamosa.com/2012/08/gangs-of-wasseypur-social-media-campaign-revi http://lighthouseinsights.in/gangs-of-wasseypur-is-brilliant-on-social-media- too.html http://lighthouseinsights.in/gangs-of-wasseypur-poster-contest-on-facebook.html http://www.afaqs.com/news/story/34428_Viacom18-Motion-Pictures-recreates- Wasseypur More importantly, both films were declared super-hits.
  6. 6. Thank You

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