2. Facebook Way Forward
๏ 300,000+ fans
๏ Engagement rate of 40% (source: Facebook Insights)
๏ Achieved total reach of 4.2 million, with a viral reach of 1.65 million (source:
Facebook Insights)
๏ Received an average of 5K unique visitors daily to the page (source: Facebook
Insights)
๏ Friends of fans: 37,364,248 (source: Facebook Insights)
3. Twitter Way Forward
๏ 6000+ followers
๏ Featured in the top 10 national trends on 10 different occasions
๏ While we trended over 10 times nationally, these trending exercises resulted in
- 19,99,869 Impressions with #GOW reaching out to 616,000 followers in less than 24
hours on 08th Aug 12.
- 15,97,212 Impressions with #GOW2 reaching out to 17,717,809 in less than 24 hours
on 08th Aug 12.
- 437,713 Impressions with #GOWMarathon reaching out to 171,377 in less than 24
hours on 07th Aug 12.
- Source: (www.hashtracking.com)
4.
5. Way Forward
YouTube
๏ Over 3.5 million views
๏ The Gangs of Wasseypur II
trailer trended in India for 5
days and has received 11,
70,850 views till now and
all the views are organic.
6. Free PR Way Forward
๏ The online campaign generated over Rs.2.5 million worth of free PR
๏ Campaign featured by major publications and portals including Campaign India,
Impact India, AFaqs, Lighthouse Insights and Social Samosa.
๏ http://www.socialsamosa.com/2012/08/gangs-of-wasseypur-social-media-campaign-revi
๏ http://lighthouseinsights.in/gangs-of-wasseypur-is-brilliant-on-social-media-
too.html
๏ http://lighthouseinsights.in/gangs-of-wasseypur-poster-contest-on-facebook.html
๏ http://www.afaqs.com/news/story/34428_Viacom18-Motion-Pictures-recreates-
Wasseypur
๏ More importantly, both films were declared super-hits.