Lakestar Media is a digital marketing agency that specializes in search engine optimization, pay-per-click, content marketing, and social media. The document discusses how mobile usage is growing rapidly, with many users now relying on their phones for tasks like shopping and finding local information. It emphasizes that the intent and behaviors of mobile searchers differ from desktop users, and that sites need to optimize for "local" and "shopping" queries to succeed with mobile search engine optimization. The document provides statistics on mobile usage and growth, and outlines best practices for technical compliance and content optimization to ensure sites are ready for the mobile SEO revolution.
Ad tech 2013 moving on mobile intro rachel pasquaRachel Pasqua
2013 is shaping up to be a breakout year for mobile advertising. According to eMarketer, the mobile ad market will triple this year to more than $4 Billion and could top $7 Billion next year. While there’s a lot of growth potential, how are marketers preparing for this surge? What technologies and media platforms are critical to your mobile success and how can you stay on top of customer engagement on mobile devices? How are heavyweights such as Google, Facebook, Apple and Twitter embracing this growth and monetizing their investments? Sit in and discover how the mobile landscape is changing, what marketing strategies work, and why the next leap in mobile reach is poised to hit us in the coming year.
7 Tips for Mobile Lead Generation - Oct. 2010Sparkroom
CUnet Mobile Marketing Strategist Akeel Haider updates his previous mobile presentation to reflect the changes in the dynamic mobile lead generation space.
Quantacast Mobile Web trends report 2009guestd94b193
The document summarizes Quantcast's analysis of mobile web usage trends from 2007-2009. It finds that the share of web content consumed on mobile devices grew rapidly, with North American mobile web share up 110% in 2009. Apple continues to dominate the mobile market but its share has declined with increased competition from Android and other platforms. Android now accounts for over 12% of North American mobile pageviews, surpassing Blackberry. Motorola's Droid smartphone saw a 10x increase in Motorola's market share. The report provides insights into trends for major mobile platforms including Apple, Android, Blackberry, and others.
This document summarizes the key topics from a presentation on mobile marketing in Europe. It discusses the growth of mobile usage surpassing desktop, performance trends by country in Europe with UK and Scandinavia leading in mobile transactions. It shows mobile transaction data by device, with over 50% from iPads and differences by country between iOS and Android usage. Case studies demonstrate trends in industries like dating, travel and real estate. It also addresses opportunities and challenges for marketers in attributing mobile sales, tracking across devices and developing effective mobile strategies.
The document outlines 7 rules for mobile advertising. Rule 1 is that mobile is immediate. Rule 2 is that mobile is the shadow of the consumer. Rule 3 is to use a rich ecosystem of apps, advertising, and partnerships. Rule 4 is to sell your brand rather than the product directly. Rule 5 is that it is difficult to type on mobile devices. Rule 6 is that landing pages need variety. Rule 7 is not to forget mobile web advertising. The document provides statistics and examples to support each of the 7 rules.
Singapore has a large mobile market with high smartphone penetration and mobile internet usage concentrated on entertainment, social media, and media activities. Local developers and entrepreneurs create many mobile apps, and the government supports the mobile app sector through programs and grants. Major telcos like Singtel, Starhub and M1 provide platforms for developers to distribute apps to subscribers. The mobile market in Singapore presents opportunities for developers but also faces limitations around a small domestic market size.
Ad tech 2013 moving on mobile intro rachel pasquaRachel Pasqua
2013 is shaping up to be a breakout year for mobile advertising. According to eMarketer, the mobile ad market will triple this year to more than $4 Billion and could top $7 Billion next year. While there’s a lot of growth potential, how are marketers preparing for this surge? What technologies and media platforms are critical to your mobile success and how can you stay on top of customer engagement on mobile devices? How are heavyweights such as Google, Facebook, Apple and Twitter embracing this growth and monetizing their investments? Sit in and discover how the mobile landscape is changing, what marketing strategies work, and why the next leap in mobile reach is poised to hit us in the coming year.
7 Tips for Mobile Lead Generation - Oct. 2010Sparkroom
CUnet Mobile Marketing Strategist Akeel Haider updates his previous mobile presentation to reflect the changes in the dynamic mobile lead generation space.
Quantacast Mobile Web trends report 2009guestd94b193
The document summarizes Quantcast's analysis of mobile web usage trends from 2007-2009. It finds that the share of web content consumed on mobile devices grew rapidly, with North American mobile web share up 110% in 2009. Apple continues to dominate the mobile market but its share has declined with increased competition from Android and other platforms. Android now accounts for over 12% of North American mobile pageviews, surpassing Blackberry. Motorola's Droid smartphone saw a 10x increase in Motorola's market share. The report provides insights into trends for major mobile platforms including Apple, Android, Blackberry, and others.
This document summarizes the key topics from a presentation on mobile marketing in Europe. It discusses the growth of mobile usage surpassing desktop, performance trends by country in Europe with UK and Scandinavia leading in mobile transactions. It shows mobile transaction data by device, with over 50% from iPads and differences by country between iOS and Android usage. Case studies demonstrate trends in industries like dating, travel and real estate. It also addresses opportunities and challenges for marketers in attributing mobile sales, tracking across devices and developing effective mobile strategies.
The document outlines 7 rules for mobile advertising. Rule 1 is that mobile is immediate. Rule 2 is that mobile is the shadow of the consumer. Rule 3 is to use a rich ecosystem of apps, advertising, and partnerships. Rule 4 is to sell your brand rather than the product directly. Rule 5 is that it is difficult to type on mobile devices. Rule 6 is that landing pages need variety. Rule 7 is not to forget mobile web advertising. The document provides statistics and examples to support each of the 7 rules.
Singapore has a large mobile market with high smartphone penetration and mobile internet usage concentrated on entertainment, social media, and media activities. Local developers and entrepreneurs create many mobile apps, and the government supports the mobile app sector through programs and grants. Major telcos like Singtel, Starhub and M1 provide platforms for developers to distribute apps to subscribers. The mobile market in Singapore presents opportunities for developers but also faces limitations around a small domestic market size.
The document summarizes findings from iMonitor, a service that tracks developments in tablet apps. It monitors over 100 variables for over 1500 apps from magazines, newspapers, and other publishers. Each app is evaluated on a scale for design, functionality, and media. By February 2011, the number of apps tracked surpassed 1400. While tablet adoption is still in early stages, the U.S. tablet user base is projected to grow significantly by 2015. Apple dominates the tablet market currently and its app store drives further consumer preference for the iPad. Most magazine apps are still basic replicas on tablets rather than optimized for the platform.
BIC5 Ian morgan google uk Making the Web Work for You 2012Wavelength
This document discusses how the internet economy in the UK is worth £100 billion and driven by online consumption. It notes that mobile devices are enabling new kinds of interactions, with 40% of tweets coming from mobile and 50% of map usage on mobile. The document also highlights that 74% of people use mobile in the shopping process and that mobile will soon surpass desktop internet usage. It argues companies need to have mobile-optimized websites to keep up with these trends of an increasingly mobile-focused internet.
The document discusses the proliferation of mobile applications and how they are transforming consumer behavior and media consumption. It notes that apps are built specifically for each mobile platform, unlike mobile web which replicates the desktop experience. It also discusses how app usage has increased dramatically in recent years, especially on smartphones, and how apps are becoming the preferred content format over TV and websites for many users. People are using apps to engage with content in new moments of their daily lives beyond just traditional computing times. Apps are creating new activities and experiences that reflect how integral mobile devices have become.
The explosion of mobile internet usage has enabled the mobile advertising opportunity, but as most advertising planners know, truly engaging advertising doesn’t work in silos, it works together.
The aim of this report is to show how mobile media usage works in conjunction with other media (in particular TV), and how this creates new opportunities for advertisers to influence consumers at the point of purchase (m-commerce).
To provide a global perspective the initial section of this report looks into data across: UK, US, Brazil, Indonesia, Egypt, Singapore, India, South Africa and Qatar. The second section takes a more qualitative look into the day in the life of a mobile consumer in the UK, using mobile diaries to track behaviour.
Camerjam public sector masterclass incentivatedJames Cameron
This document discusses developing a mobile marketing strategy for the public sector. It recommends that a good mobile strategy consider messaging, mobile sites, mobile advertising, and NFC technology. It also notes that apps, QR codes, and Bluetooth can complement a mobile strategy. The document provides examples of how mobile technologies have helped organizations in the public sector deliver services more efficiently.
The AppStore Business Model: A Survey With Case StudiesiStartApp
This document provides an overview of the app store business model and case studies on mobile app marketing. It includes facts about smartphone usage and operating system market shares globally and in various countries. It also outlines the differences between the App Store and Android Market business models, including their pricing structures and how much of app downloads and revenues come from paid vs free apps. The document concludes with two case studies on apps that saw increased downloads after an update was released and when the app price was dropped.
Kathryn Koegel presented on what PR professionals need to know about mobile. She discussed how mobile usage is growing exponentially and will soon surpass desktop internet usage. She noted that almost 1/4 of US households are now cellphone-only. Koegel also reviewed mobile device and smartphone penetration statistics and how minorities are especially active mobile users, conducting activities like social networking and purchases from their phones. She concluded that over 40% of US mobile users now use their phones for media like browsing and applications.
This is a presentation prepared for the launch of the Vodacom South Africa Developer Program. I was invited to present at the launch events in Joburg and Cape Town as an external industry person. The presentation covers the following high level discussion points: _ OVERVIEW OF GLOBAL MOBILE APPLICATIONS ENVIRONMENT
_ TRENDS IN MOBILE APPLICATION DEVELOPMENT
_ DEVELOPER COMMUNITY IN SOUTH AFRICA
Ways to Change - Insight on How to Succeed in the Digital Future of Magazine ...jackgriffinesa
This document discusses ways for magazines to succeed in the digital future. It notes that digital media is growing rapidly and will dominate the future. The mobile world is always connected and growing. Print circulation is declining as more transition to digital. Tablets are a major disruptor for print publishing. To transform, magazines must embrace perpetual change, have content on every platform, and develop new digital roles and skills. Success requires a commitment to ongoing adaptation and evolution.
The document is a report by the Online Publishers Association (OPA) and OPA Europe on a study of mobile internet content use and advertising internationally. Some key findings from the study include:
- Mobile internet access is widespread at over 75% penetration internationally and usage will continue to grow.
- Advertising on the mobile internet is effective both in terms of receptivity and generating actions from users.
- Brands play a significant role in driving mobile internet activity.
- Users rely on the mobile internet for important content and are actively personalizing and paying for content.
Este documento presenta las bases del segundo concurso fotográfico "Retrats de Fira" organizado por el departamento de Fira de Tots Sants de Cocentaina. El concurso está abierto a aficionados a la fotografía y tendrá lugar durante la feria anual de Tots Sants del 1 al 3 de noviembre. Los participantes pueden enviar hasta 20 fotografías antes del 15 de noviembre y los ganadores serán seleccionados por un jurado y recibirán premios como un fin de semana para dos personas.
Este documento proporciona instrucciones para hacer un pudín de Oreo. Incluye ingredientes como un paquete de mezcla para pastel, pudín de Oreo instantáneo y galletas Oreo trituradas. Las instrucciones indican hacer agujeros en un pastel caliente y llenarlos con pudín, luego enfriar el pastel en el refrigerador y cubrirlo con galletas Oreo trituradas.
The document discusses the COBRA automatic spray guns from DeVilbiss for general industrial applications. The COBRA 1 and 2 guns feature removable spray heads for easy maintenance and the COBRA 2 detaches quickly from its mounting block. They use advanced atomization technology and come with a variety of air caps and fluid tip sizes to suit different materials and applications like rotary machines, reciprocators, and robotic systems.
Inbound Marketing Crash Course for Bryant Marketing AssociationHubSpot
This document provides an overview of inbound marketing strategies. It discusses how inbound marketing uses content to attract and engage website visitors, while traditional outbound marketing is broken. The document outlines the key steps to inbound marketing: publish remarkable content on blogs and social media to attract visitors; optimize content for search engines; listen and engage on social media; use landing pages to convert visitors into leads; and measure results across channels. It emphasizes skills like being digital-native, analytical, and a content creator for modern marketers.
This document is the December 2011 issue of Cartys Poetry Journal. It contains rhyming and non-rhyming poems from over 30 poets from around the world. The foreword discusses activism and the role of poets in speaking out against injustice. It encourages continued activism in the new year and remembering those poets imprisoned for their work. The table of contents lists the poets and poems included in the issue.
Este documento describe las características ambientales y urbanas de Quinta Los Azufres Resort & Spa, ubicado en el estado de Michoacán, México. Detalla su ubicación, clima, vegetación, suelos, orografía, equipamiento urbano e infraestructura. Señala que el área contiene manantiales de agua y vapor geotérmico, así como cráteres de lodo hirviendo. El clima es semicálido con lluvias en verano. La vegetación incluye bosques de pino y encino y
Creating Health and Balance in Today's Classroom is a three credit graduate course for teachers available from the Regional Training Center in partnership with The College of New Jersey and Gratz College in PA and MD. This PPT represents just a few highlights from the course.
For more info go to www.theRTC.net or call 800-433-4740
Este documento describe el Método de Liberación de Corazas, una técnica psicocorporal creada por Marie Lise Labonté que ayuda a liberar la tensión muscular acumulada debido a experiencias pasadas. A través de movimientos suaves se trabajan las diferentes capas musculares para descorazar el cuerpo y facilitar que fluya la energía. El método también actúa a nivel emocional permitiendo que surjan pensamientos e imágenes del inconsciente. Su objetivo final es lograr la unificación y armonía corporal.
This document provides a tutorial on using .htaccess files. It explains that .htaccess files allow you to customize server settings and perform tasks like creating custom error pages, password protecting directories, and redirecting URLs. The tutorial covers how to set up custom error pages, deny or allow access based on IP address, specify alternative index files, redirect URLs, and password protect directories using .htaccess files.
Oies and Flutura M2M Big Data Solutions in Spain 2014Francisco Maroto
This document provides an overview of OIES Consulting and Flutura, two companies that work together to provide M2M, IoT, and big data solutions. OIES Consulting is a business development and consulting firm specialized in machine-to-machine, internet of things, and big data. Flutura is a decision sciences company that focuses on M2M and big data analytics using their Cerebra platform. The document describes Flutura's big data analytics solutions and examples, as well as the consulting services offered by OIES and Flutura to help businesses identify opportunities to transform their operations and maximize returns through M2M and big data industry solutions.
This document compares bento boxes and sushi restaurants to microservices architecture. Bento boxes represent individual microservices that contain all the necessary components for a self-contained meal, while sushi restaurants represent monolithic applications where many chefs collaborate to feed customers. The document discusses how microservices provide focus, independence, and flexibility similar to individual bento boxes, but coordination and governance of interdependent microservices can become complex, as sharing items from different bento boxes. It concludes that both approaches have merits, and freedom to choose the right approach for each situation is important.
The document summarizes findings from iMonitor, a service that tracks developments in tablet apps. It monitors over 100 variables for over 1500 apps from magazines, newspapers, and other publishers. Each app is evaluated on a scale for design, functionality, and media. By February 2011, the number of apps tracked surpassed 1400. While tablet adoption is still in early stages, the U.S. tablet user base is projected to grow significantly by 2015. Apple dominates the tablet market currently and its app store drives further consumer preference for the iPad. Most magazine apps are still basic replicas on tablets rather than optimized for the platform.
BIC5 Ian morgan google uk Making the Web Work for You 2012Wavelength
This document discusses how the internet economy in the UK is worth £100 billion and driven by online consumption. It notes that mobile devices are enabling new kinds of interactions, with 40% of tweets coming from mobile and 50% of map usage on mobile. The document also highlights that 74% of people use mobile in the shopping process and that mobile will soon surpass desktop internet usage. It argues companies need to have mobile-optimized websites to keep up with these trends of an increasingly mobile-focused internet.
The document discusses the proliferation of mobile applications and how they are transforming consumer behavior and media consumption. It notes that apps are built specifically for each mobile platform, unlike mobile web which replicates the desktop experience. It also discusses how app usage has increased dramatically in recent years, especially on smartphones, and how apps are becoming the preferred content format over TV and websites for many users. People are using apps to engage with content in new moments of their daily lives beyond just traditional computing times. Apps are creating new activities and experiences that reflect how integral mobile devices have become.
The explosion of mobile internet usage has enabled the mobile advertising opportunity, but as most advertising planners know, truly engaging advertising doesn’t work in silos, it works together.
The aim of this report is to show how mobile media usage works in conjunction with other media (in particular TV), and how this creates new opportunities for advertisers to influence consumers at the point of purchase (m-commerce).
To provide a global perspective the initial section of this report looks into data across: UK, US, Brazil, Indonesia, Egypt, Singapore, India, South Africa and Qatar. The second section takes a more qualitative look into the day in the life of a mobile consumer in the UK, using mobile diaries to track behaviour.
Camerjam public sector masterclass incentivatedJames Cameron
This document discusses developing a mobile marketing strategy for the public sector. It recommends that a good mobile strategy consider messaging, mobile sites, mobile advertising, and NFC technology. It also notes that apps, QR codes, and Bluetooth can complement a mobile strategy. The document provides examples of how mobile technologies have helped organizations in the public sector deliver services more efficiently.
The AppStore Business Model: A Survey With Case StudiesiStartApp
This document provides an overview of the app store business model and case studies on mobile app marketing. It includes facts about smartphone usage and operating system market shares globally and in various countries. It also outlines the differences between the App Store and Android Market business models, including their pricing structures and how much of app downloads and revenues come from paid vs free apps. The document concludes with two case studies on apps that saw increased downloads after an update was released and when the app price was dropped.
Kathryn Koegel presented on what PR professionals need to know about mobile. She discussed how mobile usage is growing exponentially and will soon surpass desktop internet usage. She noted that almost 1/4 of US households are now cellphone-only. Koegel also reviewed mobile device and smartphone penetration statistics and how minorities are especially active mobile users, conducting activities like social networking and purchases from their phones. She concluded that over 40% of US mobile users now use their phones for media like browsing and applications.
This is a presentation prepared for the launch of the Vodacom South Africa Developer Program. I was invited to present at the launch events in Joburg and Cape Town as an external industry person. The presentation covers the following high level discussion points: _ OVERVIEW OF GLOBAL MOBILE APPLICATIONS ENVIRONMENT
_ TRENDS IN MOBILE APPLICATION DEVELOPMENT
_ DEVELOPER COMMUNITY IN SOUTH AFRICA
Ways to Change - Insight on How to Succeed in the Digital Future of Magazine ...jackgriffinesa
This document discusses ways for magazines to succeed in the digital future. It notes that digital media is growing rapidly and will dominate the future. The mobile world is always connected and growing. Print circulation is declining as more transition to digital. Tablets are a major disruptor for print publishing. To transform, magazines must embrace perpetual change, have content on every platform, and develop new digital roles and skills. Success requires a commitment to ongoing adaptation and evolution.
The document is a report by the Online Publishers Association (OPA) and OPA Europe on a study of mobile internet content use and advertising internationally. Some key findings from the study include:
- Mobile internet access is widespread at over 75% penetration internationally and usage will continue to grow.
- Advertising on the mobile internet is effective both in terms of receptivity and generating actions from users.
- Brands play a significant role in driving mobile internet activity.
- Users rely on the mobile internet for important content and are actively personalizing and paying for content.
Este documento presenta las bases del segundo concurso fotográfico "Retrats de Fira" organizado por el departamento de Fira de Tots Sants de Cocentaina. El concurso está abierto a aficionados a la fotografía y tendrá lugar durante la feria anual de Tots Sants del 1 al 3 de noviembre. Los participantes pueden enviar hasta 20 fotografías antes del 15 de noviembre y los ganadores serán seleccionados por un jurado y recibirán premios como un fin de semana para dos personas.
Este documento proporciona instrucciones para hacer un pudín de Oreo. Incluye ingredientes como un paquete de mezcla para pastel, pudín de Oreo instantáneo y galletas Oreo trituradas. Las instrucciones indican hacer agujeros en un pastel caliente y llenarlos con pudín, luego enfriar el pastel en el refrigerador y cubrirlo con galletas Oreo trituradas.
The document discusses the COBRA automatic spray guns from DeVilbiss for general industrial applications. The COBRA 1 and 2 guns feature removable spray heads for easy maintenance and the COBRA 2 detaches quickly from its mounting block. They use advanced atomization technology and come with a variety of air caps and fluid tip sizes to suit different materials and applications like rotary machines, reciprocators, and robotic systems.
Inbound Marketing Crash Course for Bryant Marketing AssociationHubSpot
This document provides an overview of inbound marketing strategies. It discusses how inbound marketing uses content to attract and engage website visitors, while traditional outbound marketing is broken. The document outlines the key steps to inbound marketing: publish remarkable content on blogs and social media to attract visitors; optimize content for search engines; listen and engage on social media; use landing pages to convert visitors into leads; and measure results across channels. It emphasizes skills like being digital-native, analytical, and a content creator for modern marketers.
This document is the December 2011 issue of Cartys Poetry Journal. It contains rhyming and non-rhyming poems from over 30 poets from around the world. The foreword discusses activism and the role of poets in speaking out against injustice. It encourages continued activism in the new year and remembering those poets imprisoned for their work. The table of contents lists the poets and poems included in the issue.
Este documento describe las características ambientales y urbanas de Quinta Los Azufres Resort & Spa, ubicado en el estado de Michoacán, México. Detalla su ubicación, clima, vegetación, suelos, orografía, equipamiento urbano e infraestructura. Señala que el área contiene manantiales de agua y vapor geotérmico, así como cráteres de lodo hirviendo. El clima es semicálido con lluvias en verano. La vegetación incluye bosques de pino y encino y
Creating Health and Balance in Today's Classroom is a three credit graduate course for teachers available from the Regional Training Center in partnership with The College of New Jersey and Gratz College in PA and MD. This PPT represents just a few highlights from the course.
For more info go to www.theRTC.net or call 800-433-4740
Este documento describe el Método de Liberación de Corazas, una técnica psicocorporal creada por Marie Lise Labonté que ayuda a liberar la tensión muscular acumulada debido a experiencias pasadas. A través de movimientos suaves se trabajan las diferentes capas musculares para descorazar el cuerpo y facilitar que fluya la energía. El método también actúa a nivel emocional permitiendo que surjan pensamientos e imágenes del inconsciente. Su objetivo final es lograr la unificación y armonía corporal.
This document provides a tutorial on using .htaccess files. It explains that .htaccess files allow you to customize server settings and perform tasks like creating custom error pages, password protecting directories, and redirecting URLs. The tutorial covers how to set up custom error pages, deny or allow access based on IP address, specify alternative index files, redirect URLs, and password protect directories using .htaccess files.
Oies and Flutura M2M Big Data Solutions in Spain 2014Francisco Maroto
This document provides an overview of OIES Consulting and Flutura, two companies that work together to provide M2M, IoT, and big data solutions. OIES Consulting is a business development and consulting firm specialized in machine-to-machine, internet of things, and big data. Flutura is a decision sciences company that focuses on M2M and big data analytics using their Cerebra platform. The document describes Flutura's big data analytics solutions and examples, as well as the consulting services offered by OIES and Flutura to help businesses identify opportunities to transform their operations and maximize returns through M2M and big data industry solutions.
This document compares bento boxes and sushi restaurants to microservices architecture. Bento boxes represent individual microservices that contain all the necessary components for a self-contained meal, while sushi restaurants represent monolithic applications where many chefs collaborate to feed customers. The document discusses how microservices provide focus, independence, and flexibility similar to individual bento boxes, but coordination and governance of interdependent microservices can become complex, as sharing items from different bento boxes. It concludes that both approaches have merits, and freedom to choose the right approach for each situation is important.
The story is set during the three-day St. John's festival in the Philippines. Lupeng, a married Filipino woman, feels drawn to the festival's rituals and the attention of another man, Guido. Her husband Paeng tries to stop her from participating in the climactic fertility ritual. A struggle ensues between upholding tradition and allowing women freedom of expression. The couple argues over how to define their relationship and Lupeng's place upon returning home.
Con el uso de CDI, para la inyección de dependencias, y la consolidación de la plataforma Arquillian, ya no hay excusas en la plataforma Java EE para el desarrollo de pruebas.
AIM GLOBAL or Alliance In Motion Global is an award-winning marketing company that offers everyone a chance to prosper and stay healthy as well. Be part of this life changing business. Please go ahead and learn about our company. After this, please view our products and marketing plan as well. Go Power with AIM!
El documento describe los efectos de la globalización en Colombia, incluyendo la apertura económica, la pérdida de identidad cultural, y la dependencia de un solo producto de exportación que dio paso a una variedad de bienes y servicios exportados. También analiza los tratados de libre comercio de Colombia y sus objetivos de mejorar el bienestar y ampliar las exportaciones, así como las consecuencias de la globalización como el desempleo y la brecha entre ricos y pobres.
The document discusses IBM's Cloud Service Provider Platform which aims to help communications service providers (CSPs) transition to becoming cloud service providers and capitalize on the cloud services market opportunity. The platform provides an integrated service management solution to help CSPs create, deliver, manage and assure cloud services. It also discusses solutions to help CSPs accelerate time to market, infuse innovation, energize cloud sales and monetize their cloud investments.
Co-branding involves associating two or more brands together on a single product or service. There are several types of co-branding arrangements, including ingredient co-branding where one brand provides a component to another brand's product, promotional co-branding through endorsements, and value chain co-branding through partnerships along the product development process. Co-branding can benefit both brands by reducing costs, enhancing consumer loyalty, and reaching new audiences, but it also carries the risk of potential issues with one brand negatively impacting the other. Examples of successful co-branding partnerships include Adidas with Polar Electro, Apple with Nike, and MasterCard with Virgin.
In the third quarter of 2011:
1) Mobile advertising impressions in Asia grew 25% from the previous quarter to over 69.5 billion impressions on the InMobi network.
2) Growth was driven by both smartphones and advanced phones, though advanced phones still generated the majority of impressions. App impressions more than doubled.
3) Nokia remained the largest mobile platform by impressions, though Android impressions grew significantly while iPhone impressions declined.
4) Samsung surpassed SonyEricsson to become the second largest mobile manufacturer in Asia behind Nokia, whose share of impressions decreased.
The document provides a summary of mobile advertising trends in Europe in Q3 2011 based on data from InMobi's global mobile advertising network:
- Mobile ad impressions in Europe grew 46% from Q2 2011 to over 15.5 billion impressions in Q3 2011, driven entirely by growth in smartphones which increased impressions by 75.8%.
- Samsung surpassed Nokia and Apple to become the top device manufacturer by mobile ad impressions in Europe.
- The Android platform delivered 33% of mobile ad impressions in Europe, up from 25.2% in Q2, as Android growth outpaced the market.
- Android and iPhone OS combined accounted for nearly half of all ad impressions in Europe.
VisionMobile - The mobile market in 2011: new facts & old myths SlashData
This document summarizes the state of the mobile market in 2011. It notes that the smartphone market grew significantly in 2011, with Android and iOS dominating smartphone shipments. While Android had the largest share of shipments, Apple accounted for most industry profits. The mobile app economy also grew dramatically in 2011, with over 1.3 million apps available across major app stores and over 45 billion downloads. The document predicts further growth in cross-platform development and new verticals like healthcare in the future of mobile.
This document discusses the future of mobile learning in the workplace. It outlines how the mobile world is shifting towards mobility with growing smartphone and internet access. The changing workplace is also driving mobile learning with an increasingly mobile workforce and younger generations that are tech-savvy. This creates a great opportunity for learning through informal methods using mobile devices to support just-in-time learning needs. Mobile learning can help address the 70:20:10 model of learning through experience and coaching in addition to formal courses.
This document discusses the convergence of social media, location-based services, and mobile devices (SoLoMo). It notes that smartphones are driving increased adoption of SoLoMo services. Brands can leverage SoLoMo by having a mobile-optimized website, using check-ins, offering discounts and coupons to encourage check-ins, and ensuring an omnichannel customer experience across any time, any where, on any device (ATAWAD). The presentation promotes Mobilosoft as a solution to help retailers and brands manage their mobile presence and customer experience across different platforms.
Mobile & Search Marketing: Lowe's Platforms & TrafficaiCommerce
Presentation by Jeff Campbell (Resolution Media) and Sean Bartlett (Lowe's) on Lowe's mobile platforms & leadership as well as traffic driving strategies/tactics. Presented at Internet Retailer (IRCE2012)
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
The mobile industry has seen phenomenal growth in recent years, with over 40 billion apps downloaded and over 500 million Android and 300 million iPhone activations. The takeaway food industry in the UK is also growing, with 47,000 outlets and annual turnover forecast to reach £11.17 billion in 2012. Online food ordering through mobile apps and websites represents a major opportunity, with Just Eat being the largest player but charging restaurants high fees. A new mobile food ordering company offers restaurants affordable monthly subscriptions for custom-built native apps and websites with no commissions charged. Partnering with student societies offers an opportunity to promote the service and generate sales commissions.
Dana todd state of search-digital-east-09282011Dana Todd
Dana Todd presented on the key findings from the 2011 SEMPO Global Survey on the state of search marketing. Some of the main highlights included:
- 91% of brands and agencies are doing SEO activities while social media adoption has grown significantly since 2007.
- 58% of brands say social media and search are handled separately within their organizations.
- Agencies are seeing the impact of mobile internet and rise of tablets on search efforts as highly significant.
- Brands' top objectives for SEO are driving traffic while for social media it is increasing awareness and reputation.
- Measuring ROI is the greatest challenge brands face with social media marketing.
The global mobile advertising market continued strong growth in Q2 2011, with impressions increasing 23% over Q1 2011. Smartphone impression growth significantly outpaced other phones, reaching 45% of all mobile ads. While Nokia and Symbian maintained the top positions, Android and iOS gained substantial share. The top devices were the Apple iPhone and iPod, with nearly 1 in 10 ads viewed on iPhones globally. Device fragmentation beyond the top few was significant. The report aims to track mobile advertising trends to help educate the market and improve industry collaboration.
ptimal site performance directly impacts the customer experience, preventing shoppers from abandoning retailers’ sites. However, smartphones and tablets are now impacting customer expectations regarding traditional web sites. As many as 70% of mobile shoppers expect a page to load as quickly on their phone as their desktop. But in reality, mobile pages load 3 to 4 times slower than an average web page. Join Steve Rowen, Managing Partner of Retail Systems Research (RSR), and M.J. Johnson, Director of Product Marketing for mobile and site performance at Akamai, to learn how to deliver optimized site performance.
Making Money with Mobile (2012 MFSA Annual Conference)interlinkONE
John Foley, Jr., the CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 MFSA Annual Conference in Asheville.
During his one-hour session, John will explained how mobile technology is changing the way that people communicate and consume information.
He shared the latest statistics on how devices such as smartphones and tablets are having a dramatic effect on everything from marketing, to sales, to customer support, to fulfillment, and more.
Best of all, John demonstrated how there are plenty of opportunities for mail and fulfillment services providers to grow their business by incorporating mobile technology. During his presentation, John will share actionable solutions, case studies, and provide plenty of inspiration.
Some of the technologies that John discussed include:
- QR Codes
- Augmented Reality
- Near Field Communication (NFC)
- Mobile Payments
- And more!
Attendees also had the chance to provide real-time feedback during the session via their smartphones and tablets!
Mobile vision - Conference at Comeos 4/10/2011Mobilosoft
This presentation was given on the 4th of October at Comeos, the Belgian federation for Retail and Services.
It describes Mobilosoft's vision on how to simply start with mobile Marketing: we believe a Mobile Site is the first thing retailers have to do!
This presentation was given on the 4th of October at Comeos, the Belgian federation for Retail and Services.
It describes Mobilosoft's vision on how to simply start with mobile Marketing: we believe a Mobile Site is the first thing retailers have to do!
This document discusses the growth of mobile and its importance for brands. Some key points made include:
- Mobile usage has grown tremendously globally with over 6 billion users.
- Mobile media consumption and time spent on mobile is surpassing other platforms like TV, print, and desktop.
- Mobile drives in-store purchases and location-based searches that often lead to quick offline actions.
- App marketing and optimizing the mobile experience for search and user behaviors are critical for success on mobile.
- The document advocates that brands develop their next billion dollar businesses through mobile strategies and emphasizes mobile's role in paid, owned, and earned media.
PPC continues to rapidly evolve to incorporate the latest changes in the social, local, and mobile. In this latest webinar, the Milestone panelists will discuss how to achieve a competitive edge running a mobile campaign, social extensions and advertising in social media channels like Facebook, twitter, and Linkedin, and the secret algorithm behind PPC – the keyword quality score.
Why you should get serious about the mobile webTijs Vrolix
This document discusses reasons why now is the perfect time to get serious about the mobile web. It notes that while mobile technology has come a long way, the industry is still in its early stages. It highlights trends like the growing popularity of smartphones, increasing numbers of young mobile users, and the importance of social networking and location-based services on mobile. The document argues that the mobile web's future lies in pull-based advertising and marketing that provides value to users rather than interruptive push notifications. Overall it presents mobile as a major emerging opportunity for marketers and advertisers.
The document provides a summary of mobile advertising trends in the Middle East for Q3 2011 based on data from the InMobi mobile advertising network. Some key findings include:
- Mobile impressions in the Middle East grew 38.3% from Q3 to Q4 2011, driven largely by smartphone growth. Smartphone impressions outnumbered advanced phones 2 to 1.
- Symbian OS remained the top mobile platform, increasing share slightly, while iPhone OS share dropped almost 10 points and Android share grew 8.5 points.
- Over three quarters of ads were delivered via mobile web, though app impressions are growing.
- Nokia maintained the largest manufacturer share, while Apple share declined substantially and Samsung share
The global mobile advertising market continued strong growth in the quarter ending July 2011, with impressions increasing 22% over the previous quarter. Smartphone impressions grew faster than advanced phones at 32% and 16% respectively. Globally, Android gained significantly more impressions than iPhone OS. Nokia remains the top manufacturer but is losing share, while Android surpassed Symbian and iPhone OS to become the second largest mobile platform. The report provides insights on platform, manufacturer, device and regional trends from InMobi's global mobile advertising network.
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HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
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The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
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Lakestar Media - Are you ready for the mobile SEO revolution?
1. Are You Ready
For The
Mobile SEO
Revolution?
22nd September 2011
2. What makes us special!
passionate
rcially
expertise
mme aware
co e
errveiace
at siffe ent l gu
gre d
results driven five-stars
transparent pro fessional
Customer survey September 2010
Are You Ready For The Mobile SEO Revolution? – 22nd September 2011
2
3. Agenda
Hi, we’re Lakestar Media…
Who we are
l Specialists in Digital Marketing
l Offices in London and Manchester
Our History
l Founded in December 2007
l Privately owned
l 45 Employees
l 73 Clients to date
Our focus for our clients
l Increase sales and profit
l Reduce costs
l Get a healthy return on investment
Core Services
l Search Engine Optimisation
l Pay Per Click
l Daily News Feeds (Copywriting & Technology)
l Affiliate Marketing
l Display
l Social Media
A selection of our colleagues
Are You Ready For The Mobile SEO Revolution? – 22nd September 2011
3
4. Why do we talk about Google (so much)?
84.46% 5.42%
www.google.com
www.google.co.uk 4.31%
www.bing.com
2.99%
uk.search.yahoo.com
1.37%
www.uk.ask.com
1.45%
Other
Are You Ready For The Mobile SEO Revolution? – 22nd September 2011
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5. Where can Google results be seen?
Desktop Tablet Smart phone
(mobile) (mobile)
Are You Ready For The Mobile SEO Revolution? – 22nd September 2011
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6. Mobile Usage Statistics
79% 74% 95% 88%
“79% of smartphone “74% of smartphone “95% of smartphone “...88% of these users
consumers use their users make a purchase, users have looked for take action within a day”
phones to help with whether online, in-store, local information”
shopping, from or on their phones.”
comparing prices,
finding more product
info to locating a seller.”
“The Mobile Movement: Understanding Smartphone Users”, 2011
Are You Ready For The Mobile SEO Revolution? – 22nd September 2011
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7. Mobile Usage Statistics
l Smartphones are most frequently used at home and on the go
(source: Google)
Home 93%
On the go 87%
In a store 77%
Restaurant 73%
Work 72%
0% 20% 40% 60% 80% 100%
Are You Ready For The Mobile SEO Revolution? – 22nd September 2011
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8. Mobile Traffic Growth Statistics
l Group of major UK businesses
l 43% overall traffic growth
l 253% mobile traffic growth
All Traffic Growth Mobile Traffic Growth
1000000 60000
900000
800000
50000 55943
874397
700000
40000
600000
500000 610590 30000
400000
20000
300000
200000
10000 15866
100000
0 0
Aug 2010 Aug 2011 Aug 2010 Aug 2011
Are You Ready For The Mobile SEO Revolution? – 22nd September 2011
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9. Google Is Pushing Mobile Hard In 2011
Are You Ready For The Mobile SEO Revolution? – 22nd September 2011
9
10. The Medium Is The Message
vs
Are You Ready For The Mobile SEO Revolution? – 22nd September 2011
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11. Mobile Intent Is Different
Desktop Mobile
l Informational l Navigational
l Navigational l Geographical
l Transactional l Transactional
8.8 million UK mobile owners
used an app that connected to
the internet during April 2011,
with Google Maps ranking as the
most accessed app with
6.4 million unique users
(GSMA / comScore, 2011)
Are You Ready For The Mobile SEO Revolution? – 22nd September 2011
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12. Mobile and Desktop Searchers
Are Different
l Comparison of top traffic drivers Desktop Mobile
for desktop and mobile coop co op
co op coop
l Higher proportion of co-op co-op
“navigational” searches for cooperative cooperative
mobile users co-operative co op opening times
somerfield coop opening times
l Desktop heavily biased towards
co operative co operative
pure “informational” searches
the cooperative somerfield
www.co-operative.coop/membership cooperative food
cooperative food co-operative
coop food coop food
the co-operative the cooperative
co-op food co op food
www.co-operative.coop coop store locator
co op food the co op
co-operative membership co-op opening times
coop membership co op opening hours
cooperative membership coop membership
co-operative food the coop
co op opening times www.co-operative.coop/membership
the co op co op store locator
Are You Ready For The Mobile SEO Revolution? – 22nd September 2011
12
13. Google Shopper
Are You Ready For The Mobile SEO Revolution? – 22nd September 2011
13
14. Shopping, Local and
being Above The Fold
Are You Ready For The Mobile SEO Revolution? – 22nd September 2011
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15. Google Wallet
Are You Ready For The Mobile SEO Revolution? – 22nd September 2011
15
17. General Best Practice
l Apps are no good from an SEO perspective; dedicated
mobile websites have the furthest reach
l Host on an m subdomain
e.g. http://m.ad-tech.com/
l Duplicate content is not a problem as long as best-
practices are adhered to
l Stop search engines from transcoding your content for
mobile use
l Detect and redirect users to mobile content depending
on user agent
Are You Ready For The Mobile SEO Revolution? – 22nd September 2011
17
18. Mobile XML Sitemaps
l Some websites rely on these to keep mobile pages out of desktop search engine indexes
l Same as regular XML sitemaps but with a <mobile:mobile/> tag
l Ensure that its location is referenced in robots.txt and Google Webmaster Tools
Are You Ready For The Mobile SEO Revolution? – 22nd September 2011
18
19. Validation is important for mobile SEO
l Mobile devices are much more
finicky than desktop browsers,
so clean code is critical
Are You Ready For The Mobile SEO Revolution? – 22nd September 2011
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20. Local and Shopping
l Google Product Search (shopping)
feed management is deceptively
complex
• Strong identifiers
(brand mpn and gtin)
• Sept. 22nd Changes
l Many businesses have not claimed
and optimised their Google Places
(Maps) listing
l Critical to optimise for Local and
Shopping for mobile SEO success
l “Google Local Shopping” for online
retailers with stores
Are You Ready For The Mobile SEO Revolution? – 22nd September 2011
20
21. Mobile SEO In 5 Points
1 Mobile users have different intent than desktop users
2 The mobile medium fundamentally changes how users intact with the Web
3 “Local” and “Shopping” are the two key channels to optimise
4 Clean, valid code is not important for desktop SEO, but critical for mobile SEO
5 The data shows that 2011 really is the year of the mobile
Are You Ready For The Mobile SEO Revolution? – 22nd September 2011
21
22. Thank you for your time
Neil Yeomans
Head of SEO
0161 8747 368
neil.yeomans@lakestarmedia.com
http://www.lakestarmedia.com
http://twitter.com/neil_yeomans
Stand 254
Get in touch for free SEO advice
Are You Ready For The Mobile SEO Revolution? – 22nd September 2011
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