This presentation was given on the 4th of October at Comeos, the Belgian federation for Retail and Services. It describes Mobilosoft's vision on how to simply start with mobile Marketing: we believe a Mobile Site is the first thing retailers have to do!

1. A mobile vision for the
Retail Industry

2. Agenda
1. What is mCommerce
2. On the Go
3. How to start ?
4. Mobilosoft

3. 50 %
penetration in Belgium by
end 2011.

5. VS

6. mCommerce: is selling via a smartphone

7. mobile sales in % of e-Commerce revenues
7
Foreseen 6
annual 5
growth 4
3
2
1
40% 0
2011 2016

8. 79% of smartphone owners have
used it to help with shopping*
+500%
To find a Retailer 54%
Mobile To compare prices 49%
Search
Q2 2011* To get promotions 48%
To get product info 44%
*Data extracted from a US Google report - Aug 2011

9. mCommerce « is when consumers
use their mobile phones in a
Retail context »

10. Agenda
1. What is mCommerce
2.On the Go
3. How to start ?
4. Mobilosoft

13. Out of 100 smartphone users:
Use it while discussing 13
Use it while eating 48
Use it on the Go 87
Use it at home 93
Bathroom 39
TV 33
Sex 5
*Data extracted from a US Google report - Aug 2011

14. Mobile advertising works
82% of smartphone users Increase in average CTR when
notice adds separate mobile add
campaigns
Take action
51% 49%
11,5%
Don’t
react
Purchase 49%
Tapp on the Add 42%
Visit Website 35%
*Data extracted from a US Google report - Aug 2011

15. Mobile search for local information
95% of users search for local
information
88% of local information seeker
27%
37%
take actions within a day
11,5%
1 in 3 mobile search is local !
36%
Call visit Purchase
*Data extracted from a US Google report - Aug 2011

16. Mobile shoppers buy !
74% of US smartphone
shoppers made a purchase
Via the Mobile 35%
70% use their smartphone
On-line 59%
in the stores
11,5%
In the shops 76%
Barcode scanning increased
by 1600% in 2010
*Data from trendwatching Sep 2011

17. But they encounter issues

18. « Within the last 12 months have
you encountered a problem when accessing a
website from your mobile phone ? »
To slow 73%
Crash / error 51%
40% yes
Format difficult tu read / Use 48%
No
60%
Mobile site didn’t function 45%
Mobile website not available 38%

19. « When viewing a website on your mobile
phone, how long are you willing to wait for the
website to load before giving up and exit the
page ? »
< 1 sec 4%
1-5 sec 16%
50% expect it in
less than 10 seconds
6-10 sec 30%
11-15 sec 16%
Avg speed on a pc: 6 sec
16-20 sec 15% (AGBeat)
> 20 sec 20%
Avg speed of a mCommerce
site: 9,08 sec (Internet Retailer)

20. Agenda
1. What is mCommerce
2. On the Go
3.How to start ?
4. Mobilosoft

21. 1 - You need a simple website for
smartphone

22. Unique

23. Customer centric
Info on Promotion/
your product
company info
Social
Shop
media
finder
sharing

24. 2 - That is at the center of your mobile
marketing initiatives

26. Search engines
3 results

27. SEA
2 results

28. QR codes

29. SMS

30. Agenda
1. What is mCommerce
2. On the Go
3. How to start ?
4.Mobilosoft

31. Mobilosoft allows retail chains to
easily create a smartphone site.

32. A platform that helps Retailers
Build their mobile site on their own
- + Mobilosoft.com +
Mobile Web App Canvas Web Configurator
Retailer
It's easy !
Create your App Any question ?
In 5 steps, your App will be created - Visit the FAQ
and posted in the Web. - Visit our demos
- Ask us your questions
Simply follow the flow:
Step 1: Step 2: Step 3:
Step 4: Step 5:
Define the Create the Encode the
Preview Publish
name structure content
Encode the content: Define the content for each of your modules.
About Title Mountain Bike
Details Mountain Bike with t wo
Shops wheels and brakes
Price 435€
Highlight Image
OK Cancel

34. At a decent price
Pay according to the size of your distribution
network

35. Contact us:
ga@mobilosoft.com
Phone: +32 (0)483/02.77.32
www.mobilosoft.com