The mobile industry has seen phenomenal growth in recent years, with over 40 billion apps downloaded and over 500 million Android and 300 million iPhone activations. The takeaway food industry in the UK is also growing, with 47,000 outlets and annual turnover forecast to reach £11.17 billion in 2012. Online food ordering through mobile apps and websites represents a major opportunity, with Just Eat being the largest player but charging restaurants high fees. A new mobile food ordering company offers restaurants affordable monthly subscriptions for custom-built native apps and websites with no commissions charged. Partnering with student societies offers an opportunity to promote the service and generate sales commissions.
Gregor Smith: Director UK Mobile, comScore provides a reflective look back at the trends of what has happened across the global online and mobile markets. The session will also cover the latest ideas driving the business of online and mobile services and applications.
Gregor Smith: Director UK Mobile, comScore provides a reflective look back at the trends of what has happened across the global online and mobile markets. The session will also cover the latest ideas driving the business of online and mobile services and applications.
State of mobile apps in Vietnam Q2 2015Appota Group
Latest updates for Vietnam mobile apps market in Q2/2015.
Globally, Android leads the market with 78% smartphone share, iOS 18.3%.
In Vietnam, Android takes 61% of 22 million smartphone users. iOS takes 31%. iPhone 4 is the most used devices although iPhone 6 is on the rise.
Mobile Game Asia HCM 2015 had been the hottest and biggest mobile game event ever in Vietnam. More and more game studios and publishers export mobile games to the region.
And more.
Questions and inquiries please contact us at sale@appota.com
157 Mobile App Stats You Should Know AboutStuart Dredge
More stats about the mobile apps market than you can shake a stick at, including data on app stores, consumer usage of apps, analyst forecasts, and some of the success stories in the apps market. Produced by Mobile Entertainment.
Some interesting numbers on the iPhone market and the app store.
The background data is mainly gathered from various websources and are from early 2009.
This was originally created and intended for a company meeting with Fastcheck a swedish company.
State of mobile apps in Vietnam Q2 2015Appota Group
Latest updates for Vietnam mobile apps market in Q2/2015.
Globally, Android leads the market with 78% smartphone share, iOS 18.3%.
In Vietnam, Android takes 61% of 22 million smartphone users. iOS takes 31%. iPhone 4 is the most used devices although iPhone 6 is on the rise.
Mobile Game Asia HCM 2015 had been the hottest and biggest mobile game event ever in Vietnam. More and more game studios and publishers export mobile games to the region.
And more.
Questions and inquiries please contact us at sale@appota.com
157 Mobile App Stats You Should Know AboutStuart Dredge
More stats about the mobile apps market than you can shake a stick at, including data on app stores, consumer usage of apps, analyst forecasts, and some of the success stories in the apps market. Produced by Mobile Entertainment.
Some interesting numbers on the iPhone market and the app store.
The background data is mainly gathered from various websources and are from early 2009.
This was originally created and intended for a company meeting with Fastcheck a swedish company.
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
Keeping Up with Your Mobile-Savvy Consumers
It’s abundantly clear that the mobile space is evolving at a rapid pace with no signs of slowing down. We know that consumers are addicted to their mobile devices and mobile internet usage is projected to trump desktop usage this year, so why isn’t your marketing plan focusing on your mobile consumers? Join Tomer Cohen from LinkedIn as he discusses how to keep up and capitalize your marketing efforts with the on-the-go, mobile-savvy consumer.
Attendees will learn how to:
Set and exceed mobile engagement goals
Anticipate the wants & needs of your audience
Leverage mobile marketing to delight your audience and grow your revenue
2. Mobile Industry iPhone Sales in Millions
40
The growth in mobile is phenomenal
30
In just 4 years, over 40 billion apps
have been downloaded between
iPhone and Android devices 20
10
0
2007 2008 2009 2010 2011 2012
Q1 Q2 Q3 Q4
3. Growing Numbers
1%
4%1%
9%
Over 500,000,000 Android activations
Over 300,000,000 iPhone activations
51%
Android has 51% of the smartphone market
34%
iPhone has 34% of the smartphone market
1.3 million smartphones activated every day
Android iPhone Blackberry
Windows Nokia Symbian/Palm
Nielsen
4. Why Mobile?
50 percent of all local search is through mobile
Source: Google "Understanding Smartphone Users," 2011
5. Why Mobile?
Not having a mobile experience is expensive.
Source: Compuware, "What Users Want from Mobile," 2011
6. Why Mobile Apps?
100
Customers prefer apps to mobile websites.
Sources: comScore, Alexa, Flurry Analytics, 2012 75
50
25
0
June 2010 Dec 2010 June 2011 Dec 2011
Web Browsing Mobile App
7. Takeaway Food Industry
Turnover of the UK takeaway market forecast to
be £11.17bn in 2012
47,000 takeaway food outlets in the UK
Employs 164,000 people
The sector is growing at a rate of over 3% PA
Approaching market saturation
Keynote 2012
8. Students and Takeaway Food
60% of adults 18 – 34 are more interested in
takeaway and home delivery than dining in the
restaurant
Over 50% of all takeaway food sales are to this
demographic
National Restaurant Association
9. Online Food Ordering
35% said they have or would order online from
their favourite restaurant
70% of operators regard online ordering as an
up-and-coming order innovation
National Restaurant Association
10. Early Adoption
20% of customers have already placed online
orders and made an online reservation
Most popular restaurant chains get about 25% of
their orders through online and mobile ordering
Domino’s Pizza take over £1m a week in the UK
from their mobile apps
National Restaurant Association
11. The New Marketplace
Just-Eat is the world’s largest online food ordering company.
They have signed up 15,000 restaurants in 13 countries
They process over 5 million orders per month
http://www.indexventures.com/news/index/news_id/288
12. The Opportunity
Just-eat charge a set up fee of around £900
This includes a joining fee and a receipt printer
Just-eat charge 11% commission on orders
They use a mobile website not an app
They advertise multiple restaurants
13. Mobile Food Ordering Company
We provide native Android and iPhone Apps
Plus a mobile website
Plus a web ordering system
We do not charge any set up fee
We do not charge commission
Are apps are custom designed for each restaurant
No competitors or ads show on the apps
14. Mobile Food Ordering Company
Customers can order and pay for food online
Takeaway, delivery and eat in
Cash, Pay Pal, Google Checkout and Credit Card
Facebook integration
Share - email, text, Twitter, Facebook
In-app community
Push Notification
Android £89 per month
iPhone £99 per month
15. NACUE Society Venture Opportunity
Exclusive discount codes
30% commission on sales
No administration
Simple sales procedure - discount leaflet
Social media promotion
Virtuous Circle - Students - Takeaway - Apps
Promotions
Free Society App
16. NACUE Innovation Fund
High tech - low risk start up
The fastest growing business sector in history
Opportunities to differentiate include:
Cross-selling to other societies
Up-selling services such as GPS and QR
Promotions - Print - Social Media - PR
Ongoing franchise opportunity
New vertical markets such as health & beauty
and events