1. The document describes a portable mobile phone charger that captures excess heat to power mobile devices without needing access to the electric grid. 2. It was created to keep the poorest people in Kenya connected by allowing them to charge phones at home. 3. Market research found that people living off the grid often have to walk long distances or pay high costs to charge phones, risk theft, and may not have enough charge time.

1. Our Product
Portable mobile phone charger that captures excess heat to power mobile
devices. Keeping the poorest peoples cell phones charged, no grid
required.

2. Gitonga Wanjohi
(Psychology) Njenga James (Electric Eng. )
CoFounder&Research Engineering
Ken Kinoti Edith Nasimbwa
(Finance) (Industrial Design)
No. of customer interviews: 50

3. 30 million cellphones in Kenya, 9 million Kenyans on grid power
Walk long distance to charge their phones
Recurrent costs to charge phones
Possibility of phone theft, battery exchange, not enough phone charge time
Exploitation from not enough phone charge time due to too much congestion
Current solutions do not work as they are supposed to
Crank held charger is broken
Bicycle dynamo charger being used in a sewing machine, being
pedalled by hand

4. data obtained from the Communication Commission of Kenya and Kenya Power
Market Opportunity Assessment
Total Available Market
30 million
Served Available Market
9 million
Target Market
1 million
Generated by LaunchPad Central

5. Crank held devices break after a short while
The terrain is not suitable for bicycle
dynamos
Solar panels are prone to theft and weather conditions

6. F

7. Had invalidated Telcos as partners
Had put as customers people affected as power outages in town but they
have enough charge in their phones to last the outage time, so we
cancelled that out
Had also decided to focus on urban campers as part of our customers
need it as a camping companion

8. Customer archetype
They live in rural areas, off the grid
The family usually have 2 cell phones
They cook once a day (dinner)
They charge their phones at least 2 a week
They have basic phones and China make models
They cook using firewood or a jiko (charcoal)
Usually attend and receive communication from the community centre

9. Mission
Our big idea is to keep everyone cell phone online no grid required.
Impact
We hope to have people to get to charge their phones in the convenience of their houses anytime
And to keep them connected, always and also avoiding the hassles of being off line
Behaviour mapping
We get customers to know our existence through notice boards
Introduce the product through local demos to women groups
this will get us referral

11. We talked to a few partners, see if they`d be interested in a possible partnership
Airtel would be interested in a future partnership based on data usage and
phone uptime in rural areas, done in a split revenue model
Ecozoom are launching in Africa, they make eco friendly jikos and would
like to bundle our product with their jiko
World Vision expresses an interest in purchasing our product for their
volunteers in Sudan and Somali

13. From the field we found two important things
• Need to work on design
(make it more adaptable to be used in open flames)
(make it more aesthetically pleasing)
• Need to make it more affordable
•Need to include capacity to charge more than
one phone

14. Manufacturing Costs
Fabrication Costs: 2 USD per piece
(re-working design)
Thermoelectric Modules: 6 USD per piece
Phone charging cable : 0.50 cts
Selling price, Kshs 1700, (20 USD)

15. Importance of getting customer feedback about your product before rolling it out
There are a lot of people who`ll help out if we just ask (local chiefs and community
influencers)
Customers don`t really care about the product or features, they just want something that
alleviates their pain points
Video link of our product demo
http://www.youtube.com/watch?v=_JRSkQRcizc&feature=em-upload_owner-smbtn
How the experience was
http://www.youtube.com/watch?v=fEtf8vnPsgE
We think that it`s a viable business opportunity as the segment is currently underserved and
the solutions don`t work as they ought to, we intend on pursuing it further once the class is
done