This document discusses potential mobile solutions from Nokia to promote environmental awareness and sustainability. It proposes four mobile app solutions: 1) optiLumeno detects extra lighting and notifies users, 2) Carcheck checks vehicle emissions and maintenance, 3) Buybiode identifies eco-friendly products using image recognition, and 4) Remiever provides daily energy saving tips. It argues that mobile solutions can effectively target Nokia's large consumer base in India. Additional supporting elements are also outlined, including using solar charging flaps, eco-friendly packaging, and partnerships with electric vehicle companies.

1. Nokia- Case studyTeam Name : Nine Point SomeOne“ Connecting People with Nature”

2. ContentsThe Drive among consumers1Role of Mobile Environmental Solutions2Possible Mobile Solutions3Eco-System Needed 4

3. The Drive among consumersMake Customers Aware of the wrong they are doingCities where Tele-density > 50%Rallies and intra city races.Launching Eco Drive Eco Drive Camps at hot placesMass E mailingsPromotion at the distribution centers

4. How to make people DO it…132We all know how to lose weight – eat less and exercise more, but do we.STIMULUSMonetaryFringe benefitsPsychologicalSocial StatusGreen Points which will reflect love for natureA STIMULUS has to be provided to make people immediately adopt the Green Technologies

5. Role of Mobile Environmental SolutionsLargest Distribution networkWith 200,000+ outletsSubscriber base400 millionIndian MarketNokiaGrowth rate of 10 million/month62.5% market share by value70% urban tele-densityconsumer base of 200 millionData Source: How Nokia became India's largest MNC5 Jun 2009, 0445 hrs IST, MoinakMitra & BhanuPande, ET Bureau

6. Role of Mobile Environmental SolutionsThus Any solution that is implementable on mobile will directly target 400 million people.And growing at a staggering 10 million people/month.Any Nokia made solution will impact lives of over 200 million people in India alone.And around 200million more people indirectly

7. Role of Mobile Environmental SolutionsSales of Nokia phones peak at sub-Rs. 5000 levels bought by consumers dominated by:Non-metros and low income groups who use phone only for purpose of callingDon’t care much about nature.They Have to satisfy their physiological needs first.So, the solutions have to be incorporated in the Rs. 5000 and above phones majorly.Bought mostly by educated peopleAlso by people who can affect the change in a big way

8. SoftwareAdvertisingHardwareDistribution networkPossible Mobile Solutions

9. Solution #1: optiLumenoA light detection system which detects if more than the needed light is there in the room and intimates the user to turn them off.Configured with the light sensors present in mobile phones.Senses light and Displays the Amount of extra lumens presentLight

10. Features of software

11. Solution #2: CarcheckSoftware to check your oil consumption and co2 emitted by your car. Can be hardware based or simple calculation based on distance and mileage.Also reminds you when to change your car’s filter and engine oil so that efficiency improves.Let’s you know how muchCO2 you are emitting

12. Features of the software

13. Solution #3: BuybiodeA software solution to help customers be made aware of whether what they are buying is Eco-friendly or not (just like face recognition). Also give a score so that they can compare.And suggestions of related eco-products.Image is processedand displays the nature of product

14. Features of Software

15. Solution #4: RemieverA simple software that reminds people to save energy everyday.Will give daily tip as soon as one connects to internet.This will make people realize the ways to save energy.Direct information using GPRS

16. Features of the software

17. Solar Cell back flap can be used as automatic battery charger. Should be an ADD-ON.

18. The whole manufacturing process will use only eco-friendly as far as possibleHardwareService centre should use recyclable paper only for all purposes. Will be cheap also.

19. Tie ups with Distributor of REVA-The battery car and also special discount on Nokia phones for REVA user.DistributorShould display the positive side of becoming a part of the eco drive - both physical and emotional satisfaction.

20. Ambassador should also be related to the overall theme – (Sanjay Dutt)Munnabhai MBBS fulfiling Gandhi’s DreamAdvertisingOther Solutions