Company’s Strategy
Easy to carry. The product our company produce is called “solar sticker” that is a portable solar power mobile phone charger. This product ought to be regarded as an exceptional innovation that has taken place as it incorporates some outstanding innovation in various areas. The solar stickers transformed the size of similar products on the market as it has made them more appealing. The solar batteries charger are prevailing in the market which are external batteries that have solar panels to save solar energy, transform it into electrical energy and store it to use it to recharge the mobile phones.
Easy to use. Moreover, the solar stickers our company extend the range of the mobile devices without using a regular electric plug. So that we are developing the trendy technology of solar panels, it’s adding the solar sticker in the back of a mobile phone. It can use anywhere and any time when you are at a metro, mountain or beach. The captured energy from the sun will get in touch with the sticker, and the electric power will be converting into electricity to charge the phone. (2012)
Eco-friendly and saving customer’s money. Using a solar powered phone charger is one of the many ways or strategies of getting alternative sources of energy. Solar energy is appropriate for eradicating fossil fuel that harms our environment and is an alternative source of energy for home or business use. (Solar powered, 2017)It also helps a customer save lots of money on electricity bills, by saving money charging small devices like mobiles, cell phones or tablets.
Demand Forecast & Technical Rationale
From every generation, people are starting to catch on to the new and updated technology. Each generation is adapting to this change, and it is becoming the norm to continuously be connected through social networking, email, and even video conferencing. According to Transaction World, as the cell phone market increases, more consumers rely on texting and phone applications. Our society is constantly looking for fast and efficient ways to communicate. (Solar, 2013)Once one person sees another use something new, it stirs the curiosity and influences others to do research and even make a purchase.
The geographic factors are chosen to represent our product actually would be primarily in an urban setting such as San Francisco. The population of the city has Ethnic and cultural diversification. Furthermore, San Francisco (S.F.) has a population of 825,863 and is considered urban (“San Francisco-California”.2013). According to the report, the people of S.F. retains a relatively high median income per household of about $71,304. (“Demographics Summary,” Para.2).
The most important demographic criteria we have researched are the age, income, occupation, and education. These areas all seem to correlate and show that average age of the residents is between the ages of 20-35 years old. California’s overall median age is 45.6 years(City-Data. 2012). The reas.
Company’s StrategyEasy to carry. The product our company produ.docx
1. Company’s Strategy
Easy to carry. The product our company produce is called “solar
sticker” that is a portable solar power mobile phone charger.
This product ought to be regarded as an exceptional innovation
that has taken place as it incorporates some outstanding
innovation in various areas. The solar stickers transformed the
size of similar products on the market as it has made them more
appealing. The solar batteries charger are prevailing in the
market which are external batteries that have solar panels to
save solar energy, transform it into electrical energy and store it
to use it to recharge the mobile phones.
Easy to use. Moreover, the solar stickers our company extend
the range of the mobile devices without using a regular electric
plug. So that we are developing the trendy technology of solar
panels, it’s adding the solar sticker in the back of a mobile
phone. It can use anywhere and any time when you are at a
metro, mountain or beach. The captured energy from the sun
will get in touch with the sticker, and the electric power will be
converting into electricity to charge the phone. (2012)
Eco-friendly and saving customer’s money. Using a solar
powered phone charger is one of the many ways or strategies of
getting alternative sources of energy. Solar energy is
appropriate for eradicating fossil fuel that harms our
environment and is an alternative source of energy for home or
business use. (Solar powered, 2017)It also helps a customer
save lots of money on electricity bills, by saving money
charging small devices like mobiles, cell phones or tablets.
Demand Forecast & Technical Rationale
From every generation, people are starting to catch on to the
new and updated technology. Each generation is adapting to
this change, and it is becoming the norm to continuously be
connected through social networking, email, and even video
conferencing. According to Transaction World, as the cell
2. phone market increases, more consumers rely on texting and
phone applications. Our society is constantly looking for fast
and efficient ways to communicate. (Solar, 2013)Once one
person sees another use something new, it stirs the curiosity and
influences others to do research and even make a purchase.
The geographic factors are chosen to represent our product
actually would be primarily in an urban setting such as San
Francisco. The population of the city has Ethnic and cultural
diversification. Furthermore, San Francisco (S.F.) has a
population of 825,863 and is considered urban (“San Francisco-
California”.2013). According to the report, the people of S.F.
retains a relatively high median income per household of about
$71,304. (“Demographics Summary,” Para.2).
The most important demographic criteria we have researched
are the age, income, occupation, and education. These areas all
seem to correlate and show that average age of the residents is
between the ages of 20-35 years old. California’s overall
median age is 45.6 years(City-Data. 2012). The reason why this
is relevant is that it shows that our target market will be
willingly open to trying a product that is innovative and
different. The income portion of the demographics suggests our
customer can afford our product instead of a cheaper alternative
phone. Also, occupations regarded as technical, managerial, and
students are substantially relevant since they occupy the
greatest percentage of residences in San Francisco. (City-Data.
2012)
References
( 2012 , 3) .Business Plan For Solar Powered Mobile Phone
Charger Researchomatic .Retrieved from
http://www.researchomatic.com/Business-Plan-For-Solar-
Powered-Mobile-Phone-Charger-118988.html
Solar powered phone charger. (2017, April 04). Retrieved April
14, 2017, from http://www.magesolar.com/solar-powered-
3. phone-charger/
Solar Powered Mobile Phones - Easy.Marketing. (n.d.).
Retrieved from
https://mclementsite.files.wordpress.com/2013/10/marketing-
plan-part-i.pdf
"San Francisco, California (CA) profile: population, maps, real
estate, averages, homes, statistics, relocation, travel, jobs,
hospitals, schools, crime, moving, houses, news." Stats
about all US cities - real estate, relocation info, crime, house
prices, cost of living, races, home value estimator, recent
sales, income, photos, schools,maps, weather, neighborhoods,
and more. N.p., n.d. Web. 15 Oct. 2013.
http://www.city-data.com/city/San-Francisco-
California.html"San Francisco County Demographics - Census
Data for San Francisco County, CA." California
Demographics - Get Current Census Data for California. N.p.,
n.d. Web. 15 Oct. 2013. http://www.california-
demographics.com/san-francisco county-demographics
Introduction
Nowadays, the pace of life is increasing with technological
advancements; the rapid proliferation of mobile smartphones
has created a burgeoning market demand for smart phone
accessories globally, leading to an exponential market growth.
According to an analysis notices that the global mobile phone
accessories market is projected to register a high CAGR of 6.9%
during the period 2015 to 2025 across the key regions of North
America, Latin America, Western Europe, Eastern Europe, Asia-
Pacific, Japan, and the Middle East and Africa. (FMI, 2016) The
portable charger industry shows a massive demand growth in
the market; it was driven by the growing need for ubiquitous
mobility in the current emerging wireless age of networking.
Therefore, the portable solar sticker charger pop up to my mind,
the portable solar sticker charger that is placed on the back of
4. the phone, which to charger the phone in a short time without
cable; it achieves the simultaneously satisfy multiple needs: a
creative design with the smaller size, and lighter, no
cumbersome connection cable, go with much safely and highly
efficiently which environment-friendly and energy-saving.
Impact of Charge
Portable. More people would use portable battery chargers to
charger their phone during travel or emergency situation. Even
the manufacturers state the portable battery chargers are the
good design, compact, large battery capacity, fast charging; it is
still heavy, not convenient to carry and unsafe. Therefore, my
product “portable solar sticker charger” would change this
situation. The growing trend towards solar photovoltaic
consumer products and increasing demand for portable charging
products for the ease of charging while traveling is certainly to
foster the need for a portable solar charger in future because
portable solar sticker charger would more fit consumer’s needs.
The malleability of an industry. Solar chargers may develop
use in a wide range of products across end-use sectors such as
automotive, industrial, information technology,
telecommunications and consumer goods.
Key Obstacles and Opportunities
Environmental Effects. Since solar generation is emission-
free, the manufacture of solar panels and related technologies
can involve some environmentally unfriendly substances. Such
as Nitrogen trifluoride is a normal byproduct of electronics
production using, it is a greenhouse gas 17,000 times more
potent that carbon dioxide. Moreover, many solar panels have
small amounts heavy metals and dangerous substances. Even
solar power could change society greener, but the manufacturers
need to beware of these facts. (Milton, 2017)
As I state before, solar panels may develop use in other
industry. Portable solar stickers chargers may utilize in another
way such as using in light. Also, have a great chance to promote
for an electronic automotive industry.
Enabling factors and Inhibiting Factors
5. Portable solar sticker charger provides the more efficiently
way for your mobile phones in anywhere anytime without cable.
To develop a portable solar sticker charger, the most important
factors are the time and speed for charging. There are some
instability factors of solar energy, such as solar panels would
work better in cold weather, heat reduces the output. But, if the
place snows all the time, that the output from the sun sticker
will be lower in the winter. The weather has inhibited the
stability of the product. Also, the size of the portable solar
sticker charger is the main inhibiting factors need to consider.
References
FMI. (2016). Mobile Phone Accessories Market: Power Banks is
Foreseen to Foster the Mobile Accessory Industry: Global
Industry Analysis and Opportunity Assessment 2015 – 2025.
Retrieved from
http://www.futuremarketinsights.com/reports/global-mobile-
phone-accessories-market
Milton Kazmeyer. (2017). Future of Solar Power: Obstacles &
Problems. Retrieved from http://sciencing.com/future-solar-
power-obstacles-problems-21852.html
Guidelines and Rubric
6. In Module Four, you will prepare a written plan and identify the
means of production you intend to use for the new business
opportunity.
Prompt: Building on the discussion in this module, consider the
following:
· What tools/techniques were used in your design, such as
quality function deployment, value stream mapping, and JIT?
What technologies were used to support your design, such as
concurrent engineering, computer-aided design, or value
analysis?
· Describe how you incorporated the concepts of lean operations
and lean services in your design.
· Identify the considerations needed for the sustainability of
your production line and what specific efforts can minimize
waste; consider end-of-life programs and the three R’s (reduce,
reuse, recycle). Consider the phases of product design in your
paper.
· As it applies to your business opportunity, consider the legal,
cultural, global, and human involvement needed in your design
as outlined in Chapter 4.
Note: It is not intended that you include the actual design of the
product/service, but this paper needs to describe how you intend
to create this design considering the topics in Chapter 4 and
incorporate lean operations into your design.
Specifically, the following critical elements must be addressed:
· Identify the tools, techniques, and technologies used in the
design of your production plan.
· Explain how you will integrate lean operations and lean
services in your production plan.
· Discuss your considerations for sustainability to eliminate
waste in each phase of your production plan.
7. · Discuss the legal, cultural, global, and human involvement
needed to implement your production plan.
Critical Elements
Proficient (100%)
Needs Improvement (75%)
Not Evident (0%)
Value
Tools, Techniques, and Technologies
Identifies the tools, techniques, and technologies used in the
design of production plan and includes a detailed explanation of
choices
Identifies the tools, techniques, and technologies used in the
design of production plan, but lacks detailed explanation of
choices
Does not identify tools, techniques, and technologies used in the
design of production plan
22
Lean Operations/Lean Services
Explains plan to integrate lean operations and lean services and
provides rationale for selection
Explains plan to integrate lean operations and lean services, but
lacks rationale for selection
Does not explain plan to integrate lean operations and lean
services
22
Sustainability
Discusses considerations made for sustainability to eliminate
waste and includes detailed explanation of decision
Discusses considerations made for sustainability to eliminate
waste, but lacks detailed explanation of decision
Does not discuss considerations made for sustainability to
8. eliminate waste
23
Involvement
Discuss the legal, cultural, global, and human involvement
needed to implement plan with detailed consideration for each
topic
Discuss the legal, cultural, global, and human involvement
needed to implement plan, but lacks detailed consideration for
each topic
Does not discuss the legal, cultural, global, and human
involvement needed to implement plan
23
Articulation of Response
Submission has no major errors related to citations, grammar,
spelling, syntax, or organization
Submission has major errors related to citations, grammar,
spelling, syntax, or organization that negatively impact
readability and articulation of main ideas
Submission has critical errors related to citations, grammar,
spelling, syntax, or organization that prevent understanding of
ideas
10
Total
100%