Presented by Kathy Hecht, VP Marketing at Acxiom at Loyalty360's Engagement & Experience Expo Oct 29, 2012.
Download the full white paper here: http://bit.ly/acxm-loyaldiv
The (Ugly) Truth of the Loyalty Point Program: What Marketers Say VS What Cus...Digital Alchemy Limited
The loyalty point program is largely adopted by marketers and customers, but are you sure your customers see it the same way as you do? Come and find out how “what marketers say” could be different from “what customers hear” as well as the truth behind it!
Visit our website for more details and to subscribe to our eNewsletter
http://www.digitalalchemy.asia
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http://www.facebook.com/DigitalAlchemyLimited
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http://plus.google.com/109695231036450612270/posts
http://instagram.com/Digitl_Alchemy
Don’t forget to follow our SlideShare channel for more content in the world of database marketing!
Today’s customers prefer small, instant rewards over the larger yet delayed ones. Check out this slidedoc for Regan Yan’s explanation why customers choose ‘now’ over ‘tomorrow’!
Visit our website for more details and to subscribe to our eNewsletter
http://www.digitalalchemy.asia
Let’s connect…
http://www.facebook.com/DigitalAlchemyLimited
http://twitter.com/Digitl_Alchemy
http://www.youtube.com/user/DigitalAlchemyPtyLtd
http://www.linkedin.com/company/digital-alchemy
http://plus.google.com/109695231036450612270/posts
http://instagram.com/Digitl_Alchemy
Don’t forget to follow our SlideShare channel for more content in the world of database marketing!
10 Reasons Why You Need a Digital Customer Loyalty ProgramPassKit
Get started at https://loopyloyalty.com/.
Loopy Loyalty allows you to design your digital loyalty card, manage your campaign with custom tools, and even includes an app to stamp your customers' digital cards.
Get the app here: https://itunes.apple.com/us/app/loopy-hd/id945301614
8 customer loyalty program ideas to keep customers happy in 2019FellaFeeds
Customer Loyalty Program is when you provide your customers with rewards in exchange for the desired action. To curate a loyalty program you should know the science behind it.
It basically works on two principles i.e. reward and reinforcement. You simply provide your customers with rewards in exchange for the desired action. This results in a pleasant experience which influences the customers to keep engaging in that same activity.
BoonYah Loyalty Program and Customer Acquisition MarketingDr. Keith Webb
BoonYah's Loyalty Program uses the latest advancements in iBeacon, Geo-Fencing and Trigger-Based marketing to put your customer retention and acquisition on autopilot.
Implementing Customer Loyalty Program PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Implementing Customer Loyalty Program Powerpoint Presentation Slides. Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of twenty four slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Implementing Customer Loyalty Program Powerpoint Presentation Slides complete deck.
The (Ugly) Truth of the Loyalty Point Program: What Marketers Say VS What Cus...Digital Alchemy Limited
The loyalty point program is largely adopted by marketers and customers, but are you sure your customers see it the same way as you do? Come and find out how “what marketers say” could be different from “what customers hear” as well as the truth behind it!
Visit our website for more details and to subscribe to our eNewsletter
http://www.digitalalchemy.asia
Let’s connect…
http://www.facebook.com/DigitalAlchemyLimited
http://twitter.com/Digitl_Alchemy
http://www.youtube.com/user/DigitalAlchemyPtyLtd
http://www.linkedin.com/company/digital-alchemy
http://plus.google.com/109695231036450612270/posts
http://instagram.com/Digitl_Alchemy
Don’t forget to follow our SlideShare channel for more content in the world of database marketing!
Today’s customers prefer small, instant rewards over the larger yet delayed ones. Check out this slidedoc for Regan Yan’s explanation why customers choose ‘now’ over ‘tomorrow’!
Visit our website for more details and to subscribe to our eNewsletter
http://www.digitalalchemy.asia
Let’s connect…
http://www.facebook.com/DigitalAlchemyLimited
http://twitter.com/Digitl_Alchemy
http://www.youtube.com/user/DigitalAlchemyPtyLtd
http://www.linkedin.com/company/digital-alchemy
http://plus.google.com/109695231036450612270/posts
http://instagram.com/Digitl_Alchemy
Don’t forget to follow our SlideShare channel for more content in the world of database marketing!
10 Reasons Why You Need a Digital Customer Loyalty ProgramPassKit
Get started at https://loopyloyalty.com/.
Loopy Loyalty allows you to design your digital loyalty card, manage your campaign with custom tools, and even includes an app to stamp your customers' digital cards.
Get the app here: https://itunes.apple.com/us/app/loopy-hd/id945301614
8 customer loyalty program ideas to keep customers happy in 2019FellaFeeds
Customer Loyalty Program is when you provide your customers with rewards in exchange for the desired action. To curate a loyalty program you should know the science behind it.
It basically works on two principles i.e. reward and reinforcement. You simply provide your customers with rewards in exchange for the desired action. This results in a pleasant experience which influences the customers to keep engaging in that same activity.
BoonYah Loyalty Program and Customer Acquisition MarketingDr. Keith Webb
BoonYah's Loyalty Program uses the latest advancements in iBeacon, Geo-Fencing and Trigger-Based marketing to put your customer retention and acquisition on autopilot.
Implementing Customer Loyalty Program PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Implementing Customer Loyalty Program Powerpoint Presentation Slides. Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of twenty four slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Implementing Customer Loyalty Program Powerpoint Presentation Slides complete deck.
For an updated version of this presentation: https://www.slideshare.net/clearaction/customer-retention-strategies-125750732
Is customer retention included in your marketing plans and budgets? Many companies are involving customers in 2-way conversation to build relationship strength. Trust is the #1 way to retain customers ... by preventing hassles in policies and processes ... making your company irresistible, for sustained organic growth.
See https://ClearAction.com
Real Estate Customer Loyalty Business ModelRahul Gaur
“Customer is King”: Described How we can increase our Sales in Real Estate by putting some efforts in customer loyalty programs which ultimately helps us in increasing word of mouth and better customer servicing.
Impact of loyalty programs in retailing business in India for creating long t...Love Suryavanshi
Impact of loyalty programs in retailing business in India for creating long term relationships. Various topic on sutomer loyalty and loyalty program has been covered.
How to Build a Killer Customer Loyalty Program for Your Business Kabbage
The concept of a customer loyalty program is simple – your customers are rewarded for repeating their business, and your revenue as a business increases from their support. Most big brands from Starbucks to Safeway, Walgreens and Best Buy feature customer loyalty programs. But customer loyalty isn’t just for big business – it’s a key strategy for small business owners to scale revenue and build lasting relationships with the people who matter most – loyal fans of your business and product. In this webinar, we’ll go over everything you need to know to build a killer customer loyalty program, including:
- How to define customer loyalty and why it's important
- How to do customer loyalty right: the dos and don'ts
- Using data and mobile to drive loyalty
- Importance of branding and fraud prevention
- Loyalty apps and tools to use
- How customer loyalty can be used in each business industry/vertical
Snipp Webinar With Loyalty360 - The State of Loyalty in 2017Snipp Interactive
Loyalty in the US is at a tipping point. With the number of companies entering the marketplace and competing for consumer attention skyrocketing, capturing consumer loyalty is not an option - it is essential to the survival of brands. In fact, according to eMarketer, the majority of US marketers intend to allocate more of their budgets to customer loyalty in 2017, with many anticipating significant increases in spending on loyalty.
However, knowing how to spend your budget on loyalty is part in parcel to succeeding in the market place. Join Snipp and Loyalty360 as we examine the state of loyalty in 2017, bringing brands the information they need to ensure loyalty initiatives are focused, strategic, and ultimately, will win over consumers for the long term.
In this webinar, you will learn:
• Key trends for loyalty in 2017, such as the importance of “Lifestyle Loyalty”
• Best practices for setting up winning programs. Want to know how to incorporate the Internet of Things into your own loyalty program? We’ve got you covered!
• A specially developed model & framework developed by our industry leading loyalty consultants to keep you on track as you plan for and manage your loyalty initiatives
How to launch a customer loyalty program that boosts your bottom lineDarren DeMatas, MBA
Shoppers love customer loyalty programs, but most ecommerce sites get it wrong. Learn how to launch a profitable rewards program that boosts your bottom line.
You'll understand why customer loyalty programs matter, how they contribute to long term profitability and how to launch an effective program
How to Improve Customer Retention by Building Emotionally Engaging Customer E...Parature, from Microsoft
In a recession customer retention is even more vital than usual. Companies are clamouring to increase revenue and save costs, but how can this be done?
Colin Shaw, International bestselling author and customer experience guru, will demonstrate how you can focus on the areas of a customer experience that provide the greatest value and thus enables organisations to use their resources to the greatest effect. Colin will also introduce the new area of the 'subconscious experience' that drives customer behaviour and how the understanding of this experience can save costs. In one case study of an Insurance company, they reduced the call backs to their call centre from 75% to 6% in three weeks using this new thinking.
During this presentation you'll learn:
:: How to improve customer retention
:: How to focus on the parts of the customer experience that drive the most value
:: How to build an emotionally engaging customer experience
:: The new area of the subconscious experience
:: How to cut costs through this new thinking
MoPals is the first of its kind big data loyalty platform for SMEs. The platform is powered by our proprietary big data engine and MoCoins reward currency. Our unique value proposition allows 30 million plus North American-based SMEs to have their very own powerful and robust loyalty program for Free!
Using the latest technologies such as beacons, MoPals helps SMEs better understand and recognize their customers and provides them with a large suite of tools capable of enabling businesses to better engage with each and every one of them. For the past two years, MoPals has been building a platform using some of the latest technological breakthroughs. MoPals officially launched its platform to the marketplace in Toronto and New York City in July 2015.
Loyalty cards come with a number of benefits for both your business and its customers. This presentation will tell you the basics of designing and printing a successful loyalty card.
Loyalty is more than just a program it is becoming a vehicle for brand philosophy. The new breed of successful loyalty programs go beyond perks to build impactful emotional connections with customers. Unparalleled customer loyalty begins and ends with the quality of your relationships with customers.
Can You Really Fake Customer Centricity? - Digiday Brand Summit - Dec 2012Acxiom Corporation
Presented by Kathy Hecht, VP Marketing at Digiday Brand Summit Dec 4, 2012.
Joint research conducted by Digiday and Acxiom reveal that while marketers want to use data to provide customer-centric experiences, they struggle to make sense of the vast information flowing into their marketing processes while juggling new channels, response options and meeting consumer expectations. Best practices for the use of marketable data often shift from behavior and intent to third-party search and social. While they realize they must find the data connections that maximize the value of customer relationships, their aspirations are often misaligned with organizations’ overall strategy. Nonetheless, they must prepare to connect customer data toward better experiences and results while maintaining the proper balance between consumer privacy and marketing profitability.
For an updated version of this presentation: https://www.slideshare.net/clearaction/customer-retention-strategies-125750732
Is customer retention included in your marketing plans and budgets? Many companies are involving customers in 2-way conversation to build relationship strength. Trust is the #1 way to retain customers ... by preventing hassles in policies and processes ... making your company irresistible, for sustained organic growth.
See https://ClearAction.com
Real Estate Customer Loyalty Business ModelRahul Gaur
“Customer is King”: Described How we can increase our Sales in Real Estate by putting some efforts in customer loyalty programs which ultimately helps us in increasing word of mouth and better customer servicing.
Impact of loyalty programs in retailing business in India for creating long t...Love Suryavanshi
Impact of loyalty programs in retailing business in India for creating long term relationships. Various topic on sutomer loyalty and loyalty program has been covered.
How to Build a Killer Customer Loyalty Program for Your Business Kabbage
The concept of a customer loyalty program is simple – your customers are rewarded for repeating their business, and your revenue as a business increases from their support. Most big brands from Starbucks to Safeway, Walgreens and Best Buy feature customer loyalty programs. But customer loyalty isn’t just for big business – it’s a key strategy for small business owners to scale revenue and build lasting relationships with the people who matter most – loyal fans of your business and product. In this webinar, we’ll go over everything you need to know to build a killer customer loyalty program, including:
- How to define customer loyalty and why it's important
- How to do customer loyalty right: the dos and don'ts
- Using data and mobile to drive loyalty
- Importance of branding and fraud prevention
- Loyalty apps and tools to use
- How customer loyalty can be used in each business industry/vertical
Snipp Webinar With Loyalty360 - The State of Loyalty in 2017Snipp Interactive
Loyalty in the US is at a tipping point. With the number of companies entering the marketplace and competing for consumer attention skyrocketing, capturing consumer loyalty is not an option - it is essential to the survival of brands. In fact, according to eMarketer, the majority of US marketers intend to allocate more of their budgets to customer loyalty in 2017, with many anticipating significant increases in spending on loyalty.
However, knowing how to spend your budget on loyalty is part in parcel to succeeding in the market place. Join Snipp and Loyalty360 as we examine the state of loyalty in 2017, bringing brands the information they need to ensure loyalty initiatives are focused, strategic, and ultimately, will win over consumers for the long term.
In this webinar, you will learn:
• Key trends for loyalty in 2017, such as the importance of “Lifestyle Loyalty”
• Best practices for setting up winning programs. Want to know how to incorporate the Internet of Things into your own loyalty program? We’ve got you covered!
• A specially developed model & framework developed by our industry leading loyalty consultants to keep you on track as you plan for and manage your loyalty initiatives
How to launch a customer loyalty program that boosts your bottom lineDarren DeMatas, MBA
Shoppers love customer loyalty programs, but most ecommerce sites get it wrong. Learn how to launch a profitable rewards program that boosts your bottom line.
You'll understand why customer loyalty programs matter, how they contribute to long term profitability and how to launch an effective program
How to Improve Customer Retention by Building Emotionally Engaging Customer E...Parature, from Microsoft
In a recession customer retention is even more vital than usual. Companies are clamouring to increase revenue and save costs, but how can this be done?
Colin Shaw, International bestselling author and customer experience guru, will demonstrate how you can focus on the areas of a customer experience that provide the greatest value and thus enables organisations to use their resources to the greatest effect. Colin will also introduce the new area of the 'subconscious experience' that drives customer behaviour and how the understanding of this experience can save costs. In one case study of an Insurance company, they reduced the call backs to their call centre from 75% to 6% in three weeks using this new thinking.
During this presentation you'll learn:
:: How to improve customer retention
:: How to focus on the parts of the customer experience that drive the most value
:: How to build an emotionally engaging customer experience
:: The new area of the subconscious experience
:: How to cut costs through this new thinking
MoPals is the first of its kind big data loyalty platform for SMEs. The platform is powered by our proprietary big data engine and MoCoins reward currency. Our unique value proposition allows 30 million plus North American-based SMEs to have their very own powerful and robust loyalty program for Free!
Using the latest technologies such as beacons, MoPals helps SMEs better understand and recognize their customers and provides them with a large suite of tools capable of enabling businesses to better engage with each and every one of them. For the past two years, MoPals has been building a platform using some of the latest technological breakthroughs. MoPals officially launched its platform to the marketplace in Toronto and New York City in July 2015.
Loyalty cards come with a number of benefits for both your business and its customers. This presentation will tell you the basics of designing and printing a successful loyalty card.
Loyalty is more than just a program it is becoming a vehicle for brand philosophy. The new breed of successful loyalty programs go beyond perks to build impactful emotional connections with customers. Unparalleled customer loyalty begins and ends with the quality of your relationships with customers.
Can You Really Fake Customer Centricity? - Digiday Brand Summit - Dec 2012Acxiom Corporation
Presented by Kathy Hecht, VP Marketing at Digiday Brand Summit Dec 4, 2012.
Joint research conducted by Digiday and Acxiom reveal that while marketers want to use data to provide customer-centric experiences, they struggle to make sense of the vast information flowing into their marketing processes while juggling new channels, response options and meeting consumer expectations. Best practices for the use of marketable data often shift from behavior and intent to third-party search and social. While they realize they must find the data connections that maximize the value of customer relationships, their aspirations are often misaligned with organizations’ overall strategy. Nonetheless, they must prepare to connect customer data toward better experiences and results while maintaining the proper balance between consumer privacy and marketing profitability.
The Future of Direct Marketing - Implications for Publishing and MediaAcxiom Corporation
We believe that direct marketing should be held up as the greatest marketing invention we've had, today marking the way for digital marketing's future. But why? What exactly is direct marketing? And what are the implications for the publishing and media sector?
Think email is dead? Learn email marketing tips and best practices for staying relevant in today's mobile world.
Download the full report: http://bit.ly/NXNkHW
Forrester Marketing Forum 2013 - Acxiom and Macy's presentationAcxiom Corporation
Solving for the customer, it's in fashion!
This presentation was delivered at the Forrester Marketing Forum 2013 and describes the key enablers to truly customer centric marketing.
In recognition of Earth Day, Acxiom analyzed 1.4 million individuals, approximately 1% of its vast data repository, to gauge environmental consciousness and understand how people participate in endeavors to go green.
Marketing to Consumers' Interests & Intentions — Instead of New Year's Resolu...Acxiom Corporation
Building a long-term engagement strategy around New Year's resolutions is shortsighted and misguided. Acxiom uncovered five personas to help marketers better understand consumers' true interests and develop long-lasting relationships that stretch well beyond January and February.
How can you start planning a loyalty program? What are the 7 vital steps to get one up and running successfully? Check out our latest infographic to get the answers.
This infographic is produced by Antavo Loyalty Software.
The infographic is originally published on antavo.com
Check out the original version here: https://antavo.com/blog/blog7-steps-flawless-loyalty-program/
How to Audit Your Loyalty Marketing StrategiesSallie Burnett
Consumers have so many choices in the world and generally edit their possibilities and maintain their own manageable menu of brands they trust. These brands are said to be in the “inner circle”. The inner circle is like your favorites or bookmark list on your computer. In our age of information and global competition, companies are looking to loyalty programs to put themselves in the customer’s inner circle.
So how can you strengthen the customer’s connection with the brand and putt you in the customers inner circle of favorite brands? Find out in this new complimentary white paper by Customer Insight Group, Inc.
Referral Marketing: How To Influence Social Buying BehaviourSociable Labs
Internet retailers are shifting gears to determine the formula for success in an increasingly busy social space.
The fine folks at Edelman recently released an inside look at Digital in 2016, emerging five main trends to keep an eye out for as your marketing team embarks to crush its customer acquisition goals.
EngageMint 2022: Loyalty Program - Worth the effort?WebEngage
The topic of retention is incomplete without discussing customer loyalty. It increases profits, improves sales success and allows for sustainable growth. Nitika Khanna, CRM Head, Trell, talks about how customer loyalty nuances play a role in retain existing customers, attract new customers, reduce turnover and drive profits.
This session covers:
- Building a loyalty program from scratch
- Wins and learnings of running a loyalty program
- How to reward customer behaviour to drive conversions
About the speaker: Nitika is a multidisciplinary marketing professional. She's previously worked in Foodpanda/Foodora, Truecaller, Nykaa to scale and build CRM functionalities to reach each and every users and is currently, building the Marketing Strategy for India's biggest Lifestyle & Commerce App, Trell
Find the speaker here: https://www.linkedin.com/in/nitika14/
About EngageMint:
Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between.
All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/
WebEngage is a new-age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, and orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience.
The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more.
----------------------------------------------
To know more about WebEngage, visit - https://webengage.com/
Book a demo with us:
https://webengage.com/campaign-lp/request-a-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint2022&utm_term=nitikakhanna
To know the latest insights on customer retention and marketing automation worldwide, follow us here:
Twitter: https://twitter.com/WebEngage
LinkedIn: https://www.linkedin.com/company/webengage
Facebook: https://www.facebook.com/WebEngage/
Instagram: https://www.instagram.com/webengage/
The Ultimate Guide to Customer Loyalty in 2017Margaret Link
For brick-and-mortar businesses, building true customer loyalty is both an art and a science. At Thanx, we're bringing you the stats, tools, and takeaways to help you capture data that grows business through customer loyalty.
This white paper discusses why small businesses are experiencing a decline in lead volume and quality, and acts as a step-by-step guide for lead generation in "the new normal".
Winning in the Age of the Empowered Consumer - Tim Suther, Forrester Marketin...Acxiom Corporation
Guest Executive Forum With Acxiom:
Insight: The New Vision Of Successful Consumer Engagement Strategy
Learn more: http://bit.ly/acxPWPfcxf12
Tim Suther, Chief Marketing Officer and Senior Vice President, Acxiom
Urcil E. Peters, Vice-President, Demand Generation/Customer Intelligence Solutions, Marriott Vacations Worldwide
Today's empowered consumer has virtually unlimited choice and information, creating new engagement patterns. While industry observers agree new strategies are needed, few define the "what" and "how." In this case-study-based discussion, we'll examine the most fundamental element in successful consumer marketing — multidimensional insight. Beyond the overwhelming flow of big data or the narrow focus of today's targeting options, examine how your brand insights can be the genesis to focus on the consumer, not the channel or campaign.
Turning Customers into Brand Ambassadors Ambassador
Brand Ambassadors are customers who have taken it to the next level. They advocate for your brand among their networks, referring new, high-quality customers to you. But how does the transition from customers to brand ambassadors happen?
In “Turning Customers into Brand Ambassadors,” you’ll get a comprehensive description of what it takes to start and maintain a successful referral program. You shouldn’t be intimidated by referral programs—become an expert and start seeing your customers become brand ambassadors today.
Consumers are interacting, sharing and purchasing across multiple channels. Is it possible to create, foster and maintain loyalty in such an open and fast moving marketplace and have the rules changed?
The customers overall commitment to the brand or service, in part because of an emotional attachment to that relationship, and the consistency of the brand that ensures an elite level of trust between the brand and the consumer.
Customer loyalty in Indian Luxury Retail is a mythAbhay Gupta
Is the Incredible Indian Luxury Customer loyal to a Luxury Brand or does he seek others as well ?? As they experiment by hopping from one brand to another, the customer is enjoying his trip on luxury !
Communications Service Providers (CSPs) live in a world where penetration rates are over 100 percent in most markets and consumers have multiple different — yet relatively similar — choices.
As CSPs strive to retain customers, they are finding that traditional marketing techniques no longer generate sufficient returns. Instead, they are turning to the concept of Customer Value Management with one-to-one personalization as a way to generate more value from their existing subscriber base.
This article discusses the importance of understanding Customer Value Management and offers five key recommendations to improve customer interactions and deliver value back to the business.
These insights are based on a podcast discussion among Jeriad Zoghby of Accenture Interactive, Dr. Rob Walker and Tom Erskine of Pegasystems.
Learn more: http://www.pega.com/solutions/by-industry/communications-and-media
Presentation from Channel Focus delivered by Marc Monday on 15 May 2019. This presentation delves deeper into what Jay McBain at Forester calls the "shadow channel" and was an opener for a deeper discussion around customer acquisition through digital marketing and alliances.
Growing Loyalty Beyond Traditional Reward ProgramsThoughtworks
Whether you’re a retailer, a bank, or a travel business, everyone is looking for ways to create a deeper sense of connection with customers and gain their loyalty.
Somewhere through history we lost our way. Instead of building real loyalty, we became trapped by reward programs founded on the exchange of tokens for transactions. We’ve invested significant time, money, and energy in programs that are increasingly homogeneous and non-differentiating in the eyes of consumers.
In this presentation Dianne Inniss, a retail customer experience and strategy leader, provides practical advice for how to move brands towards a differentiated future built on real customer loyalty.
Similar to Loyalty360 Engagement Expo: The Loyalty Divide (20)
Can vs Should and Why it Matters in Data-Driven MarketingAcxiom Corporation
Marketers have never had a greater opportunity to identify their audiences and accurately reach them across channels and platforms – but with this power comes great responsibility. Will they deliver truly contextual and meaningful engagement or cross a line of what's considered as the acceptable and ethical use of consumer data? What are the business opportunities or consequences?
The phrase "people-based marketing" is recent, coined only four years ago. But its goal of reaching the right consumer with the right offer, because you understand that person, goes way, way back. This timeline shows the evolution of people-based advertising from its origins in one-to-one marketing, to the present day.
A Customer Centricity Paradox - Tim Suther at Digiday Brand Conference #digidayAcxiom Corporation
Read the full state of the industry report: http://bit.ly/ACXMdigiwp12
Digital marketers think they’re on the cutting edge of what empowered consumers are doing, but in fact, they can’t see the forest for the trees. While mostly focused on deploying new channels and creating better ROI metrics, most lack a customer centric strategy that creates long term value. Based on new joint Digiday/Acxiom survey results with hundreds of digital marketers, this presentation will reveal the insights from that survey while providing some ideas and strategies that digital marketers can employ to help their organizations extend their brand’s success by leveraging their data assets in this digitally-connected world.
The Paradox of the Empowered Consumer - Tim Suther, Forrester Customer Experi...Acxiom Corporation
"The Paradox of the Empowered Consumer" - Forrester Customer Experience Forum, June 2012
Tim Suther, Chief Marketing & Strategy Officer at Acxiom
Richard Char, Global Head of Information Services at Citi
"Driving Customer Loyalty: Making Every Interaction Count." Acxiom and Loyalty360 proprietary research findings. Presented by Tim Suther, Acxiom Chief Marketing Officer, at Loyalty Expo 2012.
Winning in the Age of the Empowered Consumer - Forrester Consumer Forum '11 (...Acxiom Corporation
Today’s empowered consumer represents an interesting paradox – there have never been more ways to reach them, yet it’s never been harder to truly engage. Consumers choose when, where, how and if they participate with brands. Winning in this era requires cultivation and control of multiple dimensions of consumer insight. This requires brands to refine data into insight, and insight into highly engaging marketing and advertising that wins the hearts and wallets of today’s empowered consumer. Come learn how others are winning this challenge.
The vision of advertising driven by savvy “experts” and their big ideas appears as a romantic memory. Increased consumer expectations, forged in yesterday’s mass media world, eclipse the capacity to artfully deliver results. The digitally connected world we find ourselves in brings new media, communications channels, and technology . . . to embrace, not to fear.
Join this engaging conversation to examine how trends in consumer expectations are increasingly matched to trends in media and technology innovation. Culminating in a case study presented by Nick Primola, SVP Citizens Bank, we examine how mathematics and technology are leveraged to define situational success as customers experience the brand, rather than situation comedy.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
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4. THE LOYALTY DIVIDE
Most marketers know what they But, they struggle to do it
need to!
As an organization I need to speak to
my customer based on their needs and 66%
expectations
As a marketer, I'm hindered by a lack
of information or accessibility to my 56%
customers
4
5. CRM AND SOCIAL DATA DISCONNECT
A majority of marketers are collecting
outside customer data in their 68%
marketing campaign efforts
Yet, less than half integrate outside
customer data into holistic CRM 47%
programs
5
6. INFLUENCERS ARE BEING IGNORED
94%
of marketers
don’t use Influencer
Score as part of
segmentation and
measurement…
6
7. NPS IS BEING UNDERUSED
89%
of marketers
don’t use
Net Promoter Scores
as part of segmentation
and measurement…
7
8. HOLISTIC „CUSTOMER LTV‟ LAGS AS
MEASURE
Nearly half of marketers use But still, many marketers use purchase
Customer LTV when segmenting history as the primary customer
marketing offers…. measurement for messaging mix…
Use CLTV when segmenting
47%
offers
Use purchase history as
primary customer 42%
measurement
8
9. AND, NEW CUSTOMERS DON‟T GET
TREATED DIFFERENTLY
63% of marketers always or frequently treat new
customers the same when choosing advertising media
9
10. SMALL NUMBER OF BRANDS HAVE
DISCOUNT PRICING AT CORE
7%
of marketers
have “everyday low
prices” as part of
their core brand
message…
10
11. YET, INDISCRIMINATE USE OF PRICING
FOR MANY BRANDS
But,40%
of marketers
always/frequently
use pricing discounts
for promotions…
11
12. HOW TO CLOSE THE LOYALTY DIVIDE
> MULTIDIMENSIONAL INSIGHT
• No one signal consistently describes or predicts consumer behavior
• Refine across all relevant signals
> INSIDE OUT
• Activate and refine insights to know your best customers.
• Spend more on cultivating relationships with them.
• Use what you have learned to identify prospects who think, look, and act
like your best customers.
12
13. HOW TO CLOSE THE LOYALTY DIVIDE
> OUTSIDE IN
• Collect online data about customers – touches from outside the brand.
• Use it to optimize all media
> TRUST & TRANSPARENCY
• Just because you can, doesn’t mean you should.
• Marketing should be for the customer not to the customers.
• Long-term trust rather than short-term reward.
13
What drives loyalty?There are 4 main drivers of loyalty: Familiarity, Comfort, SafetyTrustLoyalty 360 and Acxiom set out to explore what seemed to be a wide gap between marketers and customers perceptions of loyalty. Survey:130+ respondentsA balanced distribution of small to >$1 B rev companiesA diverse set of industry marketing experience (14 Industries)Across mostly C-level, VP, Directors with Marketing, Loyalty and Analytics titles
What drives loyalty?There are 4 main drivers of loyalty: Familiarity, Comfort, SafetyTrustLoyalty 360 and Acxiom set out to explore what seemed to be a wide gap between marketers and customers perceptions of loyalty. Survey:130+ respondentsA balanced distribution of small to >$1 B rev companiesA diverse set of industry marketing experience (14 Industries)Across mostly C-level, VP, Directors with Marketing, Loyalty and Analytics titles
What we found: Marketers recognize the importance and value of speaking to customer based on their needs and expectation but they’re not getting it done at most organizations.There are 3 big areas that create the divide between loyalty as a holistic, customer-centric enterprise approach and loyalty as an afterthought.Many marketers don’t have dataMarketers are collecting data but aren’t leveraging/integratingMarketers are collecting incorrect data and are using substitute proxies (which are not complete)
Many marketers are using outside data in their marketing efforts, which means the data is being collected. That’s good news!But interestingly, when we asked how this data was being integrated into broader CRM strategies and systems a whopping 53% of marketers do not integrate this data into broader CRM programs.Compounding the problem: Social data is being collected but it’s not being used within the marketing mix. Over 55% of marketers collect social data – again, good newsBut over 70% are NOT collecting data from complimentary brands. And, something like 98% of your customers activities fall outside of your specific brand touch-pointAnd, 75% had a hard time integrating and accessing it to activate all mediaKey takeaway: Causes a message disconnect which reinforces brands don’t know them. If you don’t them how can there be: Familiarity,Comfort,Safety and Trust?
When you’re ignoring influencers (you don’t take it into account) you’re making an inaccurate assessment of how loyal a customer is. You just don’t really know how loyal they are. You just don’t know your customer so how can you market to them?
Same as Influencer. Not using all the data gives an incomplete picture.
If you don’t know who your most profitable customers are how you can spend more time cultivating relationships with your them?How can you invest and ask questions which will yield new stats which will pop out as to what you’re are doing right, wrong or too timidly.Key takeaway: Marketers are using substitute proxies like purchase history, which are not complete. Collect the right data and you can have better measurements.
The end result? The opposite of Familiarity,Comfort,Safety and TrustA majority of marketers – 65%! – said they treated all new customers the same. If everyone is treated the same how can a consumer ‘grant’ loyalty? (Remember the comic - “whatever store this is”)
While discounting and “special deals” are a common tactic to “offer” loyalty, the issue of trust between the consumer and brand is often secondary. Key takeaway: No authenticity. Creates “discount addiction” and “loyalty” becomes about lowest price vs intimacy. This causes pressure on the brand premium. Dataanalysis yields the deep segmentation and audience targeting necessary to recognize valuable behaviors, rewarding them with discount targeted offers creates ‘discount addiction’ rather than brand intimacy. Start by explaining there is a wide variety in the price sensitivity across the American consumer. There are things they’ll pay a premium for because it meshes well with them. On other items, they won’t budge on price. There is a wide variety of attitudes, preferences and the like that reveal opportunities for brands to understand and act upon differences in price elasticity.
If you believe your objectives are…Familiarity,Comfort, Safety,TrustThen….To maximize revenue, minimize marketing expense and avoid the low-price trap, a marketer can close that gap by : Work Inside Out: To drive customer value, a marketer should start with the customers it already has -- the “inside” people – and spend more on cultivating relationships with its most profitable customers. Then the marketer can find high-potential prospects who think, look, and act like its best customers.Work Outside In: The data a marketer collects about its customers’ online behavior can be used to optimize all media, not just digital advertising. We call this working from the “outside in.” Customer centric programs powered by marketing or customer service organizations should be enterprise-wide and totally consistent in terms of customer relevance, consistency, engagement or results. Marketers, regardless of channel, should seeing the entire “big picture” of how to create the level of intimacy necessary to delight customer so much that they’ll never leave you, often regardless of price. Delegate budgets and strategy based on a focus on customer centricity and be sure it followed by the entire organization.Marketers should define compelling customer value at each stage of the customer life cycle and get top management buy-in to activate all departments around the brand loyalty strategy goals. As new channels are added to engage customers, similarly, they’ll measure new spend with improved customer satisfaction. Invest as such…certain questions will yield new stats which will pop out as to what marketers are doing right, wrong or too timidly.Marketers should reach consumers with more precise marketing instruments and recalibrateLeaders should refine their tactics while remaining consistent to a strategic, customer centricity approach for success.
If you believe your objectives are…FamiliarityComfortSafetyTrustThen….To maximize revenue, minimize marketing expense and avoid the low-price trap, a marketer must adhere to these five requirements: Establish Multidimensional Insight: Too see the big picture of its customers and prospects, a marketer must have access to everything it knows about its customers across all relevant data points. Work Inside Out: To drive customer value, a marketer should start with the customers it already has -- the “inside” people – and spend more on cultivating relationships with its most profitable customers. Then the marketer can find high-potential prospects who think, look, and act like its best customers.Work Outside In: The data a marketer collects about its customers’ online behavior can be used to optimize all media, not just digital advertising. We call this working from the “outside in.” Link All Insights: Companies know their own customers best, and they’ve collected a wealth of current customer behavioral data and primary research. But they often stop short of using all their customer relationship data to plan advertising and make marketing decisions. They don’t tap into the economic power of their own data.Trust: A note of caution is in order. A marketer must create long-term trust, not just short-term results. Marketing should be for, not to customers. Acxiom is a marketer’s privacy partner.Customer centric programs powered by marketing or customer service organizations should be enterprise-wide and totally consistent in terms of customer relevance, consistency, engagement or results. Marketers, regardless of channel, should seeing the entire “big picture” of how to create the level of intimacy necessary to delight customer so much that they’ll never leave you, often regardless of price. Delegate budgets and strategy based on a focus on customer centricity and be sure it followed by the entire organization.Marketers should define compelling customer value at each stage of the customer life cycle and get top management buy-in to activate all departments around the brand loyalty strategy goals. As new channels are added to engage customers, similarly, they’ll measure new spend with improved customer satisfaction. Invest as such…certain questions will yield new stats which will pop out as to what marketers are doing right, wrong or too timidly.Marketers should reach consumers with more precise marketing instruments and recalibrateLeaders should refine their tactics while remaining consistent to a strategic, customer centricity approach for success.
Marketing ROI - +15-30% marketing performance. Clearly value each touch point. This is where the client owns their own proprietary data asset, which is a mashup of client, Acxiom and 3rd party data.Increase targeting efficiency & better attribute results to spend.Better influence & sense consumer behavior.Improve marketing results with trusted partners.Recapture value from ad tech intermediaries.Improve test & learn performance.Integrate & rationalize systems to reduce cost.Real-time personalized offers.Customer Profitability - +10-15% customer portfolio value. Disproportionately invest in valuable customers. This is where you’ll want to concentrate investment on your most profitable relationships and reduce focus on lower value relationships. This requires customer recognition and unique insight applied when the customer is about to engage.Improve health and breadth of insight about customers.Acquire & extend more profitable relationships. Redirect less profitable relationships.Establish CLV-oriented KPIs to guide decision-making.Optimize customer segments & multichannel contact strategies.Increase number of recognizable consumers.Increase ability to recognize consumers across channelsPricing Power +5-7% pricing power. Focus on those with likely brand affinity. Be smarter about price as an incentive. Consumer can find out anything they want and as a result, brand values and the premiums they carry are under assault - every Brand metric is in decline. Drive the right demand that appreciates and results will pay for your brand value. React more nimbly to seemingly anonymous visits via recognition and then link to premium content
You will all be emailed a copy of our latest report in mid-NovemberUse it to convince your enterprise to consider a new pathBe the heroGet help from Acxiom and Loyalty360