The document outlines the findings from a 2013 survey on email marketing and mobile device usage, focusing on individuals aged 25 to 45 in urban and suburban areas. Key research objectives included understanding smartphone email usage, email handling mechanics, purchase influences, social media integration in email marketing, and consumer relationships with companies regarding promotional emails. The survey was conducted with 1,006 participants to gather insights into these areas.

1. © 2014 Acxiom Corporation. All Rights Reserved. © 2013 Acxiom Corporation. All Rights Reserved.
Key Findings
Email Marketing and Mobile
Devices Survey 2013

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Study Objectives and Methodology
Study methodology
• Acxiom developed the questionnaire for this survey with assistance from Flagship Research.
The survey was administered to a national panel of individuals who had opted in to a database
of survey participants who met qualifications for age, gender and geographic region.
• The survey was targeted to people 25 to 45 who live in urban or suburban areas. We
completed 1,006 interviews.
Research objectives
• The objectives of this project were to develop knowledge about the following areas of email
marketing and its interface with mobile devices:
• Introduction – General use of smartphones enabled for email
• Email Usage – The mechanics of handling incoming email marketing
• Purchase Behavior – The influence of different factors on purchase behavior
• Social Media Use – Incorporating social media in the email marketing mix
• Email Relationship with Companies – Reasons for subscribing, reactions to promotional email
• Email on Mobile Devices – How email marketing is treated when viewed on a mobile device
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