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Stock Symbol : PALS
Investor Presentation
WELCOME TO
EARNING REWARDS EVERY DAY!
STOCK SYMBOL: PALS 2
Disclaimer
Confidentiality
The purpose of this overview (the “Document”) is to provide interested parties with
information regarding MoPals.com, Inc. (“MoPals”). This Document is not and under
no circumstances to be interpreted as an advertisement or a public offering of the
securities of MoPals. Further, this Document is not nor should it be considered or
regarded as a prospectus or offering memorandum.
This Document has been prepared by MoPals exclusively for information purposes
and does not constitute an offer to sell or the solicitation of an offer to buy any
securities. This Document is strictly confidential and is not intended for general
public dissemination or distribution.
This Document is only intended for the confidential use of those persons who
have been given a copy of this Document by MoPals. By accepting a copy of this
Document, recipients agree that they will not transmit, reproduce or make this
Document available to any party for any reason without the expressed written
consent by MoPals. No securities commission or similar authority in the United
States or Canada has assessed the merits of the securities of MoPals or reviewed
this Document and any representation to the contrary is an offence.
The use of third party company names and intellectual property are used for
illustrative purposes only and does not suggest or imply that MoPals has entered
into a working relationship with said company or brand.
Forward-Looking Statements or Information
This Document contains forward-looking statements and information within the
meaning of applicable securities laws, which reflect current expectations and
assumptions of management of MoPals regarding future events or MoPals’ future
performance. When used in this Document, such statements and information
use words such as “may”, “will”, “expect”, “believes”, “plan”, “could”, “should”,
“anticipate”, “continue”, “estimate”, “intend”, “potential”, “predict”, “project”, and
other similar terminology. All statements other than statements of historical fact
contained in this Document may be forward-looking statements or information.
Forward-looking statements and information involve significant known and
unknown risks, uncertainties and other factors, are not and should not be read as
guarantees of future performance or results, and will not necessarily be accurate
indications of whether such results will be achieved. Such risks, uncertainties and
other factors could cause actual results to differ materially from those anticipated in
these forward-looking statements. The forward-looking statements and information
in this Document are based on certain key expectations and assumptions made
by MoPals which include the ability of MoPals to enter into strategic partnerships
and the ability of MoPals to raise the necessary capital required to scale its
business. Although the forward-looking statements and information contained in
this Document are based upon what MoPals believes are reasonable expectations
and assumptions, undue reliance should not be placed on the forward-looking
statements and information because MoPals cannot assure investors that such
expectations or assumptions are correct or that actual results will be consistent with
these forward-looking statements.
As part of this Document, I have also received a copy of company’s 2014 audited financial statements.
Initial
I agree not to transmit, reproduce or make this Document (or the information contained herein)
available to any party for any reason without the expressed written consent of MoPals.
Initial
Print Name Date
Signature
STOCK SYMBOL: PALS 3
The Problem
The majority of users from established loyalty programs such
as Air Miles and Aeroplan are between 45 and 54 years old,
neglecting a new generation of consumers.
Most loyalty programs continue to use 30 year old business
models (physical cards, paper applications).
Most loyalty programs are expensive and not feasible for small
and medium sized enterprises (SME’s) to implement.
Traditional loyalty programs give no access to data on their
members.
Most loyalty programs have a lack of transparency and
redemption for loyalty rewards.
STOCK SYMBOL: PALS 4
The Solution
“Big Data” driven offer and digital loyalty platform
Powerful digital currency “MoCoins”
Using the latest geo-targeting technology including Beacons
First-of-its-kind approach to user acquisition
CUSTOMER
ACQUISITION
iOS APP ANDROID APP
BIG DATA
ANALYTICS
DIGITAL
LOYALTY
STOCK SYMBOL: PALS 5
What’s In It For Customers?
It’s 100% Free. All customers need is an email and
a password to get started.
Easy to Use and Transparent. Customers earn up
to 25% back in loyalty rewards on their purchases
at partnering businesses.
Attractive Rewards. Customers redeem rewards,
MoCoins, on their purchases or on thousands of
items in our market.
Relevant Offers. Customers receive exclusive offers
and daily deals customized based on their location,
interests and purchase history. No matter where they
go, they’ll never miss a chance to save and earn.
Rewards For Being Social. Customers also earn
rewards for checking into their favorite spots, writing
reviews, uploading photos, pinning businesses in the
community or for sharing offers with friends.
If you could earn up to 25% back in rewards on your daily purchases, wouldn’t you?
That’s up to $250 in rewards, for only $1000 worth of purchases!
STOCK SYMBOL: PALS 6
What’s In It For Businesses?
It’s 100% Free. There are no set-up fees, no
long-term contracts, no out-of-pocket costs, no
transaction fees, and no monthly fees. All your
costs are 100% tied to MoPals-generated revenue.
Access to Millions of MoPals Members. Gain
access to and communicate with MoPals members
who are best suited to be your loyal customers.
Fully Mobile Digital Loyalty Program. Encourage
your customers to visit you more often and spend
more each time they visit.
Customer Analytics Platform. Get to know your
customer habits and business trends better than
ever before! Know who your customers are, how
much money they spend, how often they visit, and
when they are not visiting.
Self-Managed Offer Engine. Manually create
and distribute targeted offers and loyalty reward
opportunities to prospective and existing customers.
You can do this at anytime, in any desired quantity
and for any specified period of time.
Beacon-Based Digital Sales Force. Use MoPals’
beacon technology as your very own digital sales
force and attract new customers from right off the
street! This allows you to send them targeted offers
and loyalty reward opportunities directly to their
smartphones.
If you could get thousands of new customers by simply giving them 5% - 25% back
on what they spend at your business, would you?
STOCK SYMBOL: PALS 7
Enormous Market Opportunity
1
www.sba.gov/content/small-business-trends-impact
2
www.colloquy.com/latest-news/2015-colloquy-loyalty-census
3
www.businessinsider.com/mobile-is-growing-faster-than-all-other-ad-formats-2014-10
U.S. mobile advertising spending
reached $18 billion in 2014.
Mobile is growing faster than all
other digital advertising formats in
the U.S.
U.S. mobile advertising is expected
to grow to $42 billion by 2018, a
43% CAGR.
U.S. MOBILE ADVERTISING
$5.2 BILLION
3
U.S. SMALL BUSINESS
28 MILLION BUSINESSES
1
There are 28 million SMEs in the US.
There are 600,000 plus franchised
small businesses in the US.
There are approximately 1.1 Million
SMEs in Canada.
The loyalty market in the U.S. is
over $50 billion annually.
U.S. consumers hold 3.3 billion
memberships in customer loyalty
programs.
The average U.S. household has
signed up for 29 Loyalty Programs.
U.S. LOYALTY MARKET
$50 BILLION
2
STOCK SYMBOL: PALS 8
How It Works
Use MoManager App Scan member’s bar code Enter the
purchase amount
Customer instantly receives
a reward notification
21 3 4
STOCK SYMBOL: PALS 9
How We Make Money
MoPals takes a 20% commision when our members purchase offers or get rewarded.
Jessica purchases an offer from ther favourite store
Jessica spends $20 at her favourite store
$2.00
$1.6080% JENNIFER
$0.4020%
Rebate 10%
$40.0080% MERCHANT
$10.0020%
50% off an Italian Dinner
from Tastey Italian
Tastey Italian
Value Sale Price
$100 $50
Discount: 50% You Earn: ₩6000
STOCK SYMBOL: PALS 10
Our Competition
MoPals has built an Offer Engine more sophisticated than Groupon and a loyalty platform more modernized and powerful than Fivestars,
Rogers Vicinity, Belly, and others.
Offer Engine
Beacon Technology
Digital Currency (MoCoins)
Reward Social Media Engagement
Reward Purchases
Big Data Analytics
Mobile
Marketplace
STOCK SYMBOL: PALS 11
MoPals’ Competitive Edge
TECHNOLOGY RETAILER ADOPTIONUNIQUE USER & CUSTOMER ACQUISITION
ExtraordinaryAnalyticsForYourBusiness
WALKBYS
Catchnewcustomersas
theywalkby!
MoPalshelpsyou
seeeverypotential
customerwhowalksby
yourbusinesstogive
youaleguponthe
competition.
TOPCUSTOMERS
Giveloyalcustomersa
reasontocomeback.
MoPalstrackswho’s
visitingyourbusiness
mostfrequentlysoyou
cangivethemmore
reasonstoreturn.
AGE,GENDER,LIKES
Knowyourcustomers
better.
MoPalsgivesyou
informationoneveryone
who’svisitedyour
location,whichgives
youevenmoreways
toincreasesalesand
revenueviatailored
offers.
CURRENTLYATMY
BUSINESS
Nevermissan
opportunity.
FindoutwhichMoPals
membersareatyour
businessrightnowand
sayhello!
12
STOCK SYMBOL: PALS 13
MoPals’ Loyalty Platform Revenue Model
SCENARIO A SCENARIO B
Number of MoPals Members (Year 3) 10,000,000 50,000,000
Average Monthly Spent on Merchant Partners $200 $300
Avgerage Reward 8% 10%
MoPals’ Member Earn Out $16.00 $30.00
MoPals’ Revenue/Customer $3.20 $6.00
MoPals’ Monthly Loyalty Revenue $32,000,000 $300,000,000
MoPals’ Annual Loyalty Revenue $384,000,000 $3,600,000,000
STOCK SYMBOL: PALS 14
Our fearless leaders have done it before!
(416) 528-9999
alex@mopals.com
(416) 818-9354
loren@mopals.com
Alex Haditaghi - Chief Executive Officer (CEO) & Founder
Alex is the CEO and Founder of MoPals. Driven by his passion for pushing the boundaries of traditional business models, Alex
revolutionized the mortgage industry by bringing leading-edge software and technology to the business. Profit Magazine named his
company, Pacific Mortgage Group, Canada’s #1 fastest emerging growth company in 2008 and Canada’s second fastest growing
company in 2010. Revenues for the company exceeded $57-million in 2011, making it one of the elite businesses in the country.
Today, Pacific Mortgage Group has $2.8 billion assets under administration, annual revenues in excess of $126 million, over 180
retail locations, more than 1700 mortgage brokers, and originates, process and lends over $8.1 billion annually in mortgages across
Canada. In light of these accomplishments, Alex has been recognized as a finalist for the 2015 EY Entrepreneur of the Year awards.
Alex’s passion and genuine interest in seeing how technology can enhance established businesses, combined with his use of new
technologies to make the industry more efficient and effective, speaks to his innovative streak. His knowledge and experience in
the software industry, as well as his ability to think outside the box, makes Alex a natural leader for the MoPals team.
Loren S. Greenspoon - President and Chief Operating Officer (COO)
Loren is the President and COO of MoPals; he joins our executive team as an experienced tech entrepreneur following a number of
years on Bay Street as a corporate and securities lawyer.
Loren was the co-founder and Chief Executive Officer of WinJunkie Ltd., the operator of a gamified contesting and loyalty web
platform (Winjunkie.com) which was founded in early 2011 and eventually sold to Francium Corporation in July of 2013. Since this
time, Loren, through his consulting company Catalyst Law, has continued to advise a number of Toronto-based technology start-ups
in all areas from their initial funding to the growth and scaling of their businesses. In addition thereto, Loren has become a trusted
advisor to German-based Rocket Internet helping them through their rapid expansion to the Canadian market.
With Loren’s entrepreneurial background, strategic business guidance, and legal acumen, he provides the necessary resources for
MoPals to mature into an extraordinary company.

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MoPals Investor Presentation

  • 1. Stock Symbol : PALS Investor Presentation WELCOME TO EARNING REWARDS EVERY DAY!
  • 2. STOCK SYMBOL: PALS 2 Disclaimer Confidentiality The purpose of this overview (the “Document”) is to provide interested parties with information regarding MoPals.com, Inc. (“MoPals”). This Document is not and under no circumstances to be interpreted as an advertisement or a public offering of the securities of MoPals. Further, this Document is not nor should it be considered or regarded as a prospectus or offering memorandum. This Document has been prepared by MoPals exclusively for information purposes and does not constitute an offer to sell or the solicitation of an offer to buy any securities. This Document is strictly confidential and is not intended for general public dissemination or distribution. This Document is only intended for the confidential use of those persons who have been given a copy of this Document by MoPals. By accepting a copy of this Document, recipients agree that they will not transmit, reproduce or make this Document available to any party for any reason without the expressed written consent by MoPals. No securities commission or similar authority in the United States or Canada has assessed the merits of the securities of MoPals or reviewed this Document and any representation to the contrary is an offence. The use of third party company names and intellectual property are used for illustrative purposes only and does not suggest or imply that MoPals has entered into a working relationship with said company or brand. Forward-Looking Statements or Information This Document contains forward-looking statements and information within the meaning of applicable securities laws, which reflect current expectations and assumptions of management of MoPals regarding future events or MoPals’ future performance. When used in this Document, such statements and information use words such as “may”, “will”, “expect”, “believes”, “plan”, “could”, “should”, “anticipate”, “continue”, “estimate”, “intend”, “potential”, “predict”, “project”, and other similar terminology. All statements other than statements of historical fact contained in this Document may be forward-looking statements or information. Forward-looking statements and information involve significant known and unknown risks, uncertainties and other factors, are not and should not be read as guarantees of future performance or results, and will not necessarily be accurate indications of whether such results will be achieved. Such risks, uncertainties and other factors could cause actual results to differ materially from those anticipated in these forward-looking statements. The forward-looking statements and information in this Document are based on certain key expectations and assumptions made by MoPals which include the ability of MoPals to enter into strategic partnerships and the ability of MoPals to raise the necessary capital required to scale its business. Although the forward-looking statements and information contained in this Document are based upon what MoPals believes are reasonable expectations and assumptions, undue reliance should not be placed on the forward-looking statements and information because MoPals cannot assure investors that such expectations or assumptions are correct or that actual results will be consistent with these forward-looking statements. As part of this Document, I have also received a copy of company’s 2014 audited financial statements. Initial I agree not to transmit, reproduce or make this Document (or the information contained herein) available to any party for any reason without the expressed written consent of MoPals. Initial Print Name Date Signature
  • 3. STOCK SYMBOL: PALS 3 The Problem The majority of users from established loyalty programs such as Air Miles and Aeroplan are between 45 and 54 years old, neglecting a new generation of consumers. Most loyalty programs continue to use 30 year old business models (physical cards, paper applications). Most loyalty programs are expensive and not feasible for small and medium sized enterprises (SME’s) to implement. Traditional loyalty programs give no access to data on their members. Most loyalty programs have a lack of transparency and redemption for loyalty rewards.
  • 4. STOCK SYMBOL: PALS 4 The Solution “Big Data” driven offer and digital loyalty platform Powerful digital currency “MoCoins” Using the latest geo-targeting technology including Beacons First-of-its-kind approach to user acquisition CUSTOMER ACQUISITION iOS APP ANDROID APP BIG DATA ANALYTICS DIGITAL LOYALTY
  • 5. STOCK SYMBOL: PALS 5 What’s In It For Customers? It’s 100% Free. All customers need is an email and a password to get started. Easy to Use and Transparent. Customers earn up to 25% back in loyalty rewards on their purchases at partnering businesses. Attractive Rewards. Customers redeem rewards, MoCoins, on their purchases or on thousands of items in our market. Relevant Offers. Customers receive exclusive offers and daily deals customized based on their location, interests and purchase history. No matter where they go, they’ll never miss a chance to save and earn. Rewards For Being Social. Customers also earn rewards for checking into their favorite spots, writing reviews, uploading photos, pinning businesses in the community or for sharing offers with friends. If you could earn up to 25% back in rewards on your daily purchases, wouldn’t you? That’s up to $250 in rewards, for only $1000 worth of purchases!
  • 6. STOCK SYMBOL: PALS 6 What’s In It For Businesses? It’s 100% Free. There are no set-up fees, no long-term contracts, no out-of-pocket costs, no transaction fees, and no monthly fees. All your costs are 100% tied to MoPals-generated revenue. Access to Millions of MoPals Members. Gain access to and communicate with MoPals members who are best suited to be your loyal customers. Fully Mobile Digital Loyalty Program. Encourage your customers to visit you more often and spend more each time they visit. Customer Analytics Platform. Get to know your customer habits and business trends better than ever before! Know who your customers are, how much money they spend, how often they visit, and when they are not visiting. Self-Managed Offer Engine. Manually create and distribute targeted offers and loyalty reward opportunities to prospective and existing customers. You can do this at anytime, in any desired quantity and for any specified period of time. Beacon-Based Digital Sales Force. Use MoPals’ beacon technology as your very own digital sales force and attract new customers from right off the street! This allows you to send them targeted offers and loyalty reward opportunities directly to their smartphones. If you could get thousands of new customers by simply giving them 5% - 25% back on what they spend at your business, would you?
  • 7. STOCK SYMBOL: PALS 7 Enormous Market Opportunity 1 www.sba.gov/content/small-business-trends-impact 2 www.colloquy.com/latest-news/2015-colloquy-loyalty-census 3 www.businessinsider.com/mobile-is-growing-faster-than-all-other-ad-formats-2014-10 U.S. mobile advertising spending reached $18 billion in 2014. Mobile is growing faster than all other digital advertising formats in the U.S. U.S. mobile advertising is expected to grow to $42 billion by 2018, a 43% CAGR. U.S. MOBILE ADVERTISING $5.2 BILLION 3 U.S. SMALL BUSINESS 28 MILLION BUSINESSES 1 There are 28 million SMEs in the US. There are 600,000 plus franchised small businesses in the US. There are approximately 1.1 Million SMEs in Canada. The loyalty market in the U.S. is over $50 billion annually. U.S. consumers hold 3.3 billion memberships in customer loyalty programs. The average U.S. household has signed up for 29 Loyalty Programs. U.S. LOYALTY MARKET $50 BILLION 2
  • 8. STOCK SYMBOL: PALS 8 How It Works Use MoManager App Scan member’s bar code Enter the purchase amount Customer instantly receives a reward notification 21 3 4
  • 9. STOCK SYMBOL: PALS 9 How We Make Money MoPals takes a 20% commision when our members purchase offers or get rewarded. Jessica purchases an offer from ther favourite store Jessica spends $20 at her favourite store $2.00 $1.6080% JENNIFER $0.4020% Rebate 10% $40.0080% MERCHANT $10.0020% 50% off an Italian Dinner from Tastey Italian Tastey Italian Value Sale Price $100 $50 Discount: 50% You Earn: ₩6000
  • 10. STOCK SYMBOL: PALS 10 Our Competition MoPals has built an Offer Engine more sophisticated than Groupon and a loyalty platform more modernized and powerful than Fivestars, Rogers Vicinity, Belly, and others. Offer Engine Beacon Technology Digital Currency (MoCoins) Reward Social Media Engagement Reward Purchases Big Data Analytics Mobile Marketplace
  • 11. STOCK SYMBOL: PALS 11 MoPals’ Competitive Edge TECHNOLOGY RETAILER ADOPTIONUNIQUE USER & CUSTOMER ACQUISITION
  • 13. STOCK SYMBOL: PALS 13 MoPals’ Loyalty Platform Revenue Model SCENARIO A SCENARIO B Number of MoPals Members (Year 3) 10,000,000 50,000,000 Average Monthly Spent on Merchant Partners $200 $300 Avgerage Reward 8% 10% MoPals’ Member Earn Out $16.00 $30.00 MoPals’ Revenue/Customer $3.20 $6.00 MoPals’ Monthly Loyalty Revenue $32,000,000 $300,000,000 MoPals’ Annual Loyalty Revenue $384,000,000 $3,600,000,000
  • 14. STOCK SYMBOL: PALS 14 Our fearless leaders have done it before! (416) 528-9999 alex@mopals.com (416) 818-9354 loren@mopals.com Alex Haditaghi - Chief Executive Officer (CEO) & Founder Alex is the CEO and Founder of MoPals. Driven by his passion for pushing the boundaries of traditional business models, Alex revolutionized the mortgage industry by bringing leading-edge software and technology to the business. Profit Magazine named his company, Pacific Mortgage Group, Canada’s #1 fastest emerging growth company in 2008 and Canada’s second fastest growing company in 2010. Revenues for the company exceeded $57-million in 2011, making it one of the elite businesses in the country. Today, Pacific Mortgage Group has $2.8 billion assets under administration, annual revenues in excess of $126 million, over 180 retail locations, more than 1700 mortgage brokers, and originates, process and lends over $8.1 billion annually in mortgages across Canada. In light of these accomplishments, Alex has been recognized as a finalist for the 2015 EY Entrepreneur of the Year awards. Alex’s passion and genuine interest in seeing how technology can enhance established businesses, combined with his use of new technologies to make the industry more efficient and effective, speaks to his innovative streak. His knowledge and experience in the software industry, as well as his ability to think outside the box, makes Alex a natural leader for the MoPals team. Loren S. Greenspoon - President and Chief Operating Officer (COO) Loren is the President and COO of MoPals; he joins our executive team as an experienced tech entrepreneur following a number of years on Bay Street as a corporate and securities lawyer. Loren was the co-founder and Chief Executive Officer of WinJunkie Ltd., the operator of a gamified contesting and loyalty web platform (Winjunkie.com) which was founded in early 2011 and eventually sold to Francium Corporation in July of 2013. Since this time, Loren, through his consulting company Catalyst Law, has continued to advise a number of Toronto-based technology start-ups in all areas from their initial funding to the growth and scaling of their businesses. In addition thereto, Loren has become a trusted advisor to German-based Rocket Internet helping them through their rapid expansion to the Canadian market. With Loren’s entrepreneurial background, strategic business guidance, and legal acumen, he provides the necessary resources for MoPals to mature into an extraordinary company.