"Driving Customer Loyalty: Making Every Interaction Count." Acxiom and Loyalty360 proprietary research findings. Presented by Tim Suther, Acxiom Chief Marketing Officer, at Loyalty Expo 2012.
The Missing Element in Marketing MeasurementMichael Wolfe
While marketing-mix modeling has long been a gold-standard of marketing ROI measurement, it is lacking one very important driver of the business: the voice-of-the-customer. This presentation illustrates how leveraging a metric from social media-brand-experiential comments represents a large and very important driver of brand performance.
Emotion and Advertising: Lessons from the IPA's Effectiveness WeekSystem1 Group
The Institute of Practitioners in Advertising’s (IPA) Effectiveness Awards are some of the most rigorous and prestigious in the advertising calendar. Hot on the tail of the IPA’s Effectiveness Week, we will shine a light on some of the 2016 winners to understand the secret of their success, creating Fame, Feeling & Fluency for their brands.
Find out how Orlando Wood (Managing Director, BrainJuicer Labs) and Will Headley (Senior Director, BrainJuicer Labs) draw the link between emotional response and brand growth, and to learn from some of the most effective campaigns of today.
The Irrationality of Measuring Brand Performance: Using Fame, Feeling & Fluen...System1 Group
Learning from behavioural science has taught us that humans think a lot less than we think they think. It demands the abandonment of the classical cognitive and persuasion-based marketing and communication models and instead, favors a simple, straightforward System 1 inspired brand-building approach governed by Fame, Feeling & Fluency:
•Fame: If a brand comes readily to mind, it's a good choice.
•Feeling: If a brand feels good, it's a good choice.
•Fluency: If a brand is recognizable, it's a good choice.
Tune in to hear Gabriel Aleixo (Managing Director - LatAm) and Alex Haubold (Research Associate) highlight how Coca-Cola deployed the highly predictive brand tracking model in Brazil to engage consumers in real time during the Rio 2016 Olympic Games. It will bring to life how Fame, Feeling & Fluency are predicting, as well as allowing, Coca-Cola Brazil to change their future!
Getting away from the tyranny of the bean counters
Learn how to move from the archaic numbers based view of business to the economics of value over cost.
Case study: Advertisement spend
Advertisement should be seen as an investment to maximise rather than a cost to be controlled
Case study : Talent
Understand the value of upskilling staff, rather than cutting costs. Value return over churn.
The Missing Element in Marketing MeasurementMichael Wolfe
While marketing-mix modeling has long been a gold-standard of marketing ROI measurement, it is lacking one very important driver of the business: the voice-of-the-customer. This presentation illustrates how leveraging a metric from social media-brand-experiential comments represents a large and very important driver of brand performance.
Emotion and Advertising: Lessons from the IPA's Effectiveness WeekSystem1 Group
The Institute of Practitioners in Advertising’s (IPA) Effectiveness Awards are some of the most rigorous and prestigious in the advertising calendar. Hot on the tail of the IPA’s Effectiveness Week, we will shine a light on some of the 2016 winners to understand the secret of their success, creating Fame, Feeling & Fluency for their brands.
Find out how Orlando Wood (Managing Director, BrainJuicer Labs) and Will Headley (Senior Director, BrainJuicer Labs) draw the link between emotional response and brand growth, and to learn from some of the most effective campaigns of today.
The Irrationality of Measuring Brand Performance: Using Fame, Feeling & Fluen...System1 Group
Learning from behavioural science has taught us that humans think a lot less than we think they think. It demands the abandonment of the classical cognitive and persuasion-based marketing and communication models and instead, favors a simple, straightforward System 1 inspired brand-building approach governed by Fame, Feeling & Fluency:
•Fame: If a brand comes readily to mind, it's a good choice.
•Feeling: If a brand feels good, it's a good choice.
•Fluency: If a brand is recognizable, it's a good choice.
Tune in to hear Gabriel Aleixo (Managing Director - LatAm) and Alex Haubold (Research Associate) highlight how Coca-Cola deployed the highly predictive brand tracking model in Brazil to engage consumers in real time during the Rio 2016 Olympic Games. It will bring to life how Fame, Feeling & Fluency are predicting, as well as allowing, Coca-Cola Brazil to change their future!
Getting away from the tyranny of the bean counters
Learn how to move from the archaic numbers based view of business to the economics of value over cost.
Case study: Advertisement spend
Advertisement should be seen as an investment to maximise rather than a cost to be controlled
Case study : Talent
Understand the value of upskilling staff, rather than cutting costs. Value return over churn.
OpenSymmetry WorldatWork 2013 Conference Workshop - Sales Compensation Best P...OpenSymmetry
OpenSymmetry hosted a 3-hour pre-conference workshop during the 2013 WorldatWork Spotlight on Sales Compensation conference. The presentation was delivered on September 9th, 2013.
Getting the Finance team engaged
Does your business see your finance department as a blocker? Does your business have the attitude of "if finance don't know, they can't say no"
Learn how to
Turn your traditional finance team into people - people
Help your business understand what your department is here to do
How to work with projects at their conception so that the Finance department can be used as a tool to assist an idea rather than a block to end it
Strategic Marketing EBMA 3715 Unit 15 (Chapter 15)TEAM SN
Marketing Metrics, the benefits and uses of selected metrics with a practical example given by Raquel van Niekerk, Marketing Manager of SA Natural products.
An Update on UK XMAS Ads: 'Tis the Season for Brand GrowthSystem1 Group
It's time to get into the holiday spirit - the UK Christmas ads are here! The stakes are high as brands are tasked with creating effective Christmas campaigns that not only opens consumers' hearts but their wallets too. Emotionally engaging ads from UK Yuletide have led to brand share growth; the more emotional, the more likely an ad is to create major, long-term business effects, and we've got effectiveness data to prove it. As behavioural science tells us: "Feel Nothing, Do Nothing. Feel More, Buy More".
Join David Whitelam (Head of New Client Development) and Charlotte Kiddle (Deputy Managing Director, UK) as they review consumer response to the 2016 UK Christmas adverts and see which advertisers will be rocking around the Christmas tree and which will be having a blue Christmas.
Outsourcing & Skill gap trends 2014 - infographicLindsey Fish
Small to medium companies are the backbone of the UK's economy, with optimism that we are steadily coming out of recession firms highlight that skill-gaps are holding them back. Outsourcing expertise is one way to tackle this. This infographic looks at the skill-gap and outsourcing trends of SMBs in 2014.
Maria Garrido and Imogen Hewitt's (Havas Media) presentation at Mumbrella360.Ruperta Daher
Maria Garrido, Global Chief Insights Officer at Havas Media and Imogen Hewitt, Chief Strategy Officer at Havas Media, presented on Exclusive Research: The Science of Creating Content That Matters at Mumbrella360.
Realizing the true potential of connectivity remains a formidable challenge for marketers. Fragmented technologies lead to data silos and workflow inefficiency. Delivering relevant and timely messages across multiple channels is, in most cases, still a pipedream. Is there hope? How does a company with a distributed marketing environment overcome the inherent challenges of compliance and localization? How does it maximize value?
Join us for a presentation with Principal Analyst Ian Michiels, as we explore how Top Performing organizations successfully address the challenges of connectivity.
• Learn how Top Performers prioritize investments in marketing technology integration.
• Recommendations to align corporate marketing and filed marketing for more relevant marketing communications.
• Find out how Top Performers identify the cost of disconnected marketing technologies and back-office operations and justify investments to fix these issues.
CCI’s SVP of Sales and Marketing Steven Kellam was joined by PartnerPath’s CEO Diane Krakora to present the recently released 2015 Channel Incentive Benchmark Study. They delved into the results of the study and its relevancy to channel vendor programs in the software, hardware, and telecommunications industries.
OpenSymmetry WorldatWork 2013 Conference Workshop - Sales Compensation Best P...OpenSymmetry
OpenSymmetry hosted a 3-hour pre-conference workshop during the 2013 WorldatWork Spotlight on Sales Compensation conference. The presentation was delivered on September 9th, 2013.
Getting the Finance team engaged
Does your business see your finance department as a blocker? Does your business have the attitude of "if finance don't know, they can't say no"
Learn how to
Turn your traditional finance team into people - people
Help your business understand what your department is here to do
How to work with projects at their conception so that the Finance department can be used as a tool to assist an idea rather than a block to end it
Strategic Marketing EBMA 3715 Unit 15 (Chapter 15)TEAM SN
Marketing Metrics, the benefits and uses of selected metrics with a practical example given by Raquel van Niekerk, Marketing Manager of SA Natural products.
An Update on UK XMAS Ads: 'Tis the Season for Brand GrowthSystem1 Group
It's time to get into the holiday spirit - the UK Christmas ads are here! The stakes are high as brands are tasked with creating effective Christmas campaigns that not only opens consumers' hearts but their wallets too. Emotionally engaging ads from UK Yuletide have led to brand share growth; the more emotional, the more likely an ad is to create major, long-term business effects, and we've got effectiveness data to prove it. As behavioural science tells us: "Feel Nothing, Do Nothing. Feel More, Buy More".
Join David Whitelam (Head of New Client Development) and Charlotte Kiddle (Deputy Managing Director, UK) as they review consumer response to the 2016 UK Christmas adverts and see which advertisers will be rocking around the Christmas tree and which will be having a blue Christmas.
Outsourcing & Skill gap trends 2014 - infographicLindsey Fish
Small to medium companies are the backbone of the UK's economy, with optimism that we are steadily coming out of recession firms highlight that skill-gaps are holding them back. Outsourcing expertise is one way to tackle this. This infographic looks at the skill-gap and outsourcing trends of SMBs in 2014.
Maria Garrido and Imogen Hewitt's (Havas Media) presentation at Mumbrella360.Ruperta Daher
Maria Garrido, Global Chief Insights Officer at Havas Media and Imogen Hewitt, Chief Strategy Officer at Havas Media, presented on Exclusive Research: The Science of Creating Content That Matters at Mumbrella360.
Realizing the true potential of connectivity remains a formidable challenge for marketers. Fragmented technologies lead to data silos and workflow inefficiency. Delivering relevant and timely messages across multiple channels is, in most cases, still a pipedream. Is there hope? How does a company with a distributed marketing environment overcome the inherent challenges of compliance and localization? How does it maximize value?
Join us for a presentation with Principal Analyst Ian Michiels, as we explore how Top Performing organizations successfully address the challenges of connectivity.
• Learn how Top Performers prioritize investments in marketing technology integration.
• Recommendations to align corporate marketing and filed marketing for more relevant marketing communications.
• Find out how Top Performers identify the cost of disconnected marketing technologies and back-office operations and justify investments to fix these issues.
CCI’s SVP of Sales and Marketing Steven Kellam was joined by PartnerPath’s CEO Diane Krakora to present the recently released 2015 Channel Incentive Benchmark Study. They delved into the results of the study and its relevancy to channel vendor programs in the software, hardware, and telecommunications industries.
Reshaping ecosystem of digital transformation_IAB Interact 2019_sobieszekKrzysztof Sobieszek
As a digital advertising industry, over the last 20 years we went a very long and successful road of embedding digital media into business landscape. It has provided constant growth to the whole value chain. Now, digitalisation is a must, unquestionably. Moreover, it’s now spreading far behind marketing and advertising. Digital transformation as vast multidimensional and cross-siloed process gained great interest of almost every CEO. Environment and opportunities have therefore changed. Does our business models? Will our successful strategy of developing internet as a medium will still be enough? What’s the actual value digital industry provides? What are our unmonetized assets of different stakeholders? What are the possible scenarios for growth? These are questions I want to address with my presentation.
Gleanster Research and Act-On Software sought to answer these questions. We conducted a study in Q4 2014 and Q1 2015, surveying marketing professionals in 750 companies to understand how they perceive and support customer relationship management. For the purposes of this study, we defined CRM as: Any iteraction a customer has with your brand across all stages of the customer lifecycle.
B2B Health Check: 5 Steps to eCommerce Fitness [WEBINAR]Four51, Inc.
Webinar Slides from 2/4/16 webinar
73% of B2B buyers now research at least half of their purchases online. Increasingly, they buy online as well. But too many of the websites of manufacturers, wholesalers and distributors aren’t in shape to make the most of this big opportunity to grow sales.
Today, agility, speed and rich features are what distinguish successful B2B e-commerce sites and empower them to deliver an online experience that mirrors what B2B buyers have come to expect from shopping retail websites.
From data management to streamlining key processes to mobile's role, this webinar will cover the tactics and technology online B2B sellers must prioritize to become best-in-class, driving sales and profits.
Hear from Aberdeen Group's Omer Minkara, Newegg's Ross Higgins, Four51's Chip House and Internet Retailer's Don Davis as we explore exactly what must be done to ensure your site is ready for 2016 and beyond.
Questions? Email marketing@four51.com
The magnitude of the COVID-19 outbreak has impacted the marketers to a large scale. It has affected the business world so much bringing so many changes both in the budgets and strategies of the marketers. The impact and response of the marketers surveyed are clearly presented on the visuals herewith. Information was sourced from the LinkedIn article of Reem Abeidoh. Her article has given detailed information on the impact of the pandemic on the business world. This poster recap gives emphasis on the infographics presented by Ms. Abeidoh.
📌https://business.linkedin.com/marketing-solutions/blog/authors/r/reem-abeidoh
📌https://www.linkedin.com/in/rabeidoh/
📌Read full article here https://business.linkedin.com/marketing-solutions/blog/linkedin-news/2020/how-marketing-budgets-and-strategies-are-being-impacted-by-covid
In our annual Tech Heads study of B2B marketing and comms execs, we've discovered a series of problems around strategy, competitive pressures, internal priorities and coping with innovation.
Marketing and comms execs are so overworked that they routinely work longer than their contracted hours. 77% admit to being stressed, 62% believe that their businesses don't see marketing as strategic in its approach, and 55% spend too much time fixing past problems.
In this presentation, we uncover:
- The key drivers of marketing and comms execs' stress levels
- Ways to re-think, renew focus, disrupt and de-stress
- How to get your breath back by becoming slick, smart and strong
- How to develop a strategy that aligns with wider business goals
Business as we know it has changed dramatically in the Engagement Economy. Marketers are now seen as customer-obsessed revenue drivers, laser focused on customer experience throughout the buyer journey. Join speakers Shar VanBoskirk of Forrester and Marketo's Casey Carey to explore how this shift has made an impact on the role of the Chief Marketing Officer (CMO), and how this role will continue to evolve in the future.
On this webinar you'll learn:
- How Digital Transformation has changed marketing and the role of the CMO
- What makes a successful CMO: personal habits that make them a good leader and core competencies they need to develop
- Typical roles and responsibilities that CMOs have and own
Can vs Should and Why it Matters in Data-Driven MarketingAcxiom Corporation
Marketers have never had a greater opportunity to identify their audiences and accurately reach them across channels and platforms – but with this power comes great responsibility. Will they deliver truly contextual and meaningful engagement or cross a line of what's considered as the acceptable and ethical use of consumer data? What are the business opportunities or consequences?
The phrase "people-based marketing" is recent, coined only four years ago. But its goal of reaching the right consumer with the right offer, because you understand that person, goes way, way back. This timeline shows the evolution of people-based advertising from its origins in one-to-one marketing, to the present day.
In recognition of Earth Day, Acxiom analyzed 1.4 million individuals, approximately 1% of its vast data repository, to gauge environmental consciousness and understand how people participate in endeavors to go green.
Marketing to Consumers' Interests & Intentions — Instead of New Year's Resolu...Acxiom Corporation
Building a long-term engagement strategy around New Year's resolutions is shortsighted and misguided. Acxiom uncovered five personas to help marketers better understand consumers' true interests and develop long-lasting relationships that stretch well beyond January and February.
The Future of Direct Marketing - Implications for Publishing and MediaAcxiom Corporation
We believe that direct marketing should be held up as the greatest marketing invention we've had, today marking the way for digital marketing's future. But why? What exactly is direct marketing? And what are the implications for the publishing and media sector?
Think email is dead? Learn email marketing tips and best practices for staying relevant in today's mobile world.
Download the full report: http://bit.ly/NXNkHW
Forrester Marketing Forum 2013 - Acxiom and Macy's presentationAcxiom Corporation
Solving for the customer, it's in fashion!
This presentation was delivered at the Forrester Marketing Forum 2013 and describes the key enablers to truly customer centric marketing.
Can You Really Fake Customer Centricity? - Digiday Brand Summit - Dec 2012Acxiom Corporation
Presented by Kathy Hecht, VP Marketing at Digiday Brand Summit Dec 4, 2012.
Joint research conducted by Digiday and Acxiom reveal that while marketers want to use data to provide customer-centric experiences, they struggle to make sense of the vast information flowing into their marketing processes while juggling new channels, response options and meeting consumer expectations. Best practices for the use of marketable data often shift from behavior and intent to third-party search and social. While they realize they must find the data connections that maximize the value of customer relationships, their aspirations are often misaligned with organizations’ overall strategy. Nonetheless, they must prepare to connect customer data toward better experiences and results while maintaining the proper balance between consumer privacy and marketing profitability.
Presented by Kathy Hecht, VP Marketing at Acxiom at Loyalty360's Engagement & Experience Expo Oct 29, 2012.
Download the full white paper here: http://bit.ly/acxm-loyaldiv
A Customer Centricity Paradox - Tim Suther at Digiday Brand Conference #digidayAcxiom Corporation
Read the full state of the industry report: http://bit.ly/ACXMdigiwp12
Digital marketers think they’re on the cutting edge of what empowered consumers are doing, but in fact, they can’t see the forest for the trees. While mostly focused on deploying new channels and creating better ROI metrics, most lack a customer centric strategy that creates long term value. Based on new joint Digiday/Acxiom survey results with hundreds of digital marketers, this presentation will reveal the insights from that survey while providing some ideas and strategies that digital marketers can employ to help their organizations extend their brand’s success by leveraging their data assets in this digitally-connected world.
The Paradox of the Empowered Consumer - Tim Suther, Forrester Customer Experi...Acxiom Corporation
"The Paradox of the Empowered Consumer" - Forrester Customer Experience Forum, June 2012
Tim Suther, Chief Marketing & Strategy Officer at Acxiom
Richard Char, Global Head of Information Services at Citi
Winning in the Age of the Empowered Consumer - Tim Suther, Forrester Marketin...Acxiom Corporation
Guest Executive Forum With Acxiom:
Insight: The New Vision Of Successful Consumer Engagement Strategy
Learn more: http://bit.ly/acxPWPfcxf12
Tim Suther, Chief Marketing Officer and Senior Vice President, Acxiom
Urcil E. Peters, Vice-President, Demand Generation/Customer Intelligence Solutions, Marriott Vacations Worldwide
Today's empowered consumer has virtually unlimited choice and information, creating new engagement patterns. While industry observers agree new strategies are needed, few define the "what" and "how." In this case-study-based discussion, we'll examine the most fundamental element in successful consumer marketing — multidimensional insight. Beyond the overwhelming flow of big data or the narrow focus of today's targeting options, examine how your brand insights can be the genesis to focus on the consumer, not the channel or campaign.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
2. SURVEY METHODOLOGY
ANNUAL REVENUE TITLES
<$10MM 22.5% C-level 14.0%
VP or Director – Marketing 19.4%
$11MM – 50MM 11.6%
VP or Director – Sales 6.2%
$51MM - $100MM 4.7%
VP or Director – Operations/IT 3.1%
$101MM – 500MM 17.1% Manager – Marketing 29.5%
>$500MM 44.2% Manager – Sales 5.4%
Manager – Operations/IT 4.7%
HR 1.6%
SAMPLE SIZE Other 16.3%
129 FOCUS
RESPONDENTS Business to Business 27.9%
Business to Consumer 37.2%
Both 34.9%
3. MOST FIRMS UNDERINVEST IN RETENTION
What % of employees are currently What % of marketing is dedicated
dedicated to customer retention? to customer retention?
70% ALLOCATE 60% SPEND
<20% EMPLOYEES <20% BUDGET
FOR RETENTION ON RETENTION
What challenges do you face regarding What are your budget plans for retention
data access in your organization? over the next two years?
52% - BUDGET
49% - IT SUPPORT 58% PLAN TO INCREASE
48% - RIGHT TOOLS
4. UNDERINVESTMENT CREATES
SUBOPTIMAL INSIGHTS & SYSTEMS
Measures in Use Inconsistent Views to Members
RFM: 64% CENTRAL ACCESS: 35%
CLV: 51% 360° VIEW: 41%
NPS: 34%
Poor Use of Emerging Signals Leading to Mixed Results
NO PLANS TO COLLECT:
OFFBRAND BEHAVIOR: 51% NO RESULTS FROM ANALYTICS: 30%
ONLINE: 30% RETENTION IS WORKING: 49%
SOCIAL: 39%
5. THIS SHOULD DEEPLY CONCERN ALL OF US
IN THE ERA OF THE EMPOWERED CONSUMER
Empowered consumers have unlimited choice & information
> Disrupts brands, loyalty, pricing, marketing, advertising.
> New strategies are required.
5
6. WHAT RETENTION MARKETERS WANT
MOST IMPORTANT OUTCOMES TO IMPROVE RETENTION
UNDERSTANDING CUSTOMER ATTITUDE/BEHAVIOR: 32%
IMPROVING THE CUSTOMER EXPERIENCE: 25%
CREATING MORE RELEVANT MESSAGES: 21%
ANTICIPATE CUSTOMER NEEDS: 13%
MOST IMPORTANT MODELS TO HELP WITH CUSTOMER ENGAGEMENT
ATTITUDE/BEHAVIOR 59%
BRAND AFFINITY 46%
PRODUCT PROPENSITY 41%
CHANNEL PREFERENCES 41%
7. RECOMMENDATIONS
> Cultivate your proprietary insights
> Leverage the intersection of insights
> Think inside out
> And outside in
> Trust & transparency
7