Consumers have so many choices in the world and generally edit their possibilities and maintain their own manageable menu of brands they trust. These brands are said to be in the “inner circle”. The inner circle is like your favorites or bookmark list on your computer. In our age of information and global competition, companies are looking to loyalty programs to put themselves in the customer’s inner circle.
So how can you strengthen the customer’s connection with the brand and putt you in the customers inner circle of favorite brands? Find out in this new complimentary white paper by Customer Insight Group, Inc.
Loyalty is more than just a program it is becoming a vehicle for brand philosophy. The new breed of successful loyalty programs go beyond perks to build impactful emotional connections with customers. Unparalleled customer loyalty begins and ends with the quality of your relationships with customers.
Everybody's talkin': what consumers are saying about your mobile CRM and cust...Rachel Aldighieri
The DMA Mobile and Connected Council Research Hub will present new insights into the role of mobile in customer loyalty and CRM programmes. Our expert panel will share their own experiences and best practices to ensure you leave with clear, actionable ideas to improve your brand-customer relationships.
Our industry speakers include:
Barclaycard - Using mobile in consumer relationships
Martin Miller, Head of Product and Innovation (Mobile)
Textlocal - Using mobile to develop B2B relationships
Jason Palgrave-Jones, Business Development & Client Services Director
Loyalty is more than just a program it is becoming a vehicle for brand philosophy. The new breed of successful loyalty programs go beyond perks to build impactful emotional connections with customers. Unparalleled customer loyalty begins and ends with the quality of your relationships with customers.
Everybody's talkin': what consumers are saying about your mobile CRM and cust...Rachel Aldighieri
The DMA Mobile and Connected Council Research Hub will present new insights into the role of mobile in customer loyalty and CRM programmes. Our expert panel will share their own experiences and best practices to ensure you leave with clear, actionable ideas to improve your brand-customer relationships.
Our industry speakers include:
Barclaycard - Using mobile in consumer relationships
Martin Miller, Head of Product and Innovation (Mobile)
Textlocal - Using mobile to develop B2B relationships
Jason Palgrave-Jones, Business Development & Client Services Director
How to Improve Your Loyalty Program
Refresh yourself on new trends and why loyalty programs are important. Whether you’re just starting out with a customer loyalty initiative or you recognize that the one you already have needs reworked, this presentation will provide valuable insight into where your next steps should be.
Who is Customer Insight Group, Inc.?
Customer Insight Group is a leader in building brand loyalty for the world’s most influential and valuable brands. We help companies engage, keep and grow more profitable customer relationships. We leverage customer insight to deliver the right message to the right customer via the right channel at the right time. The bottom line is we focus your marketing dollars to get the biggest bang for your buck. The result? Long-term customer relationships and maximized margins.
More Resources:
Loyalty Blog: http://www.customerinsightgroup.com/loyaltyblog/
Loyalty eBooks: http://www.customerinsightgroup.com/white-papers
Loyalty Workshops: http://www.customerinsightgroup.com/custom-loyalty-workshops
Loyalty Program Audit: http://www.customerinsightgroup.com/don%E2%80%99t-enter-battle-customer-loyalty-unarmed-audit-your-loyalty-marketing-strategies
Channel Incentives And Loyalty ProgramsChannel Sales
A channel incentive campaign offers channel partners something that motivates, rouses, or encourages specific behavior. Often focused on a specific product or within a finite time period, the incentive itself comes in the form of a bonus or reward, often monetary or other benefit in kind. A well executed channel incentive program creates a virtuous circle in which both channel partner and vendor are motivated to collaborate to attain improved performance and achieve pre-defined goals.
Meet the next generation loyalty system with PayFlex Customer Acquisition and Retention Suite for all sectors such as banking, telecoms, retail and many more...
1. PayFlex OfferMe: The loyalty system based on Beacon Technology helps companies know when the customer approaches the store, and allows the company to define personalized campaigns and make instant offers flexibly.
2. PayFlex Discount: Cross-selling and up-selling techniques bring more profitable operations. With PayFlex Discount, companies can offer special discounts to each customer, and can encourage them to move to a higher tariff or to add new packages and services to their existing contract.
3. PayFlex Relationship Loyalty: PayFlex Relationship Loyalty offers more than rewards and points. Focusing on customers’ interaction with the brand, the program allows customers to collect points on customer behavior, utilizing different channels.
3. PayFlex Product-based Loyalty: By helping companies give right offers to the right customers at the right time, PayFlex increases repeated purchases,enhances personalized experiences, and expands product lines and inventories.
PayFlex Loyalty is also available on cloud. Please check out our e-brochure for detailed information about PayFlex Loyalty and see how it can add value to your business...
Visit our website for more information: www.payflexinnova.com
Communications Service Providers (CSPs) live in a world where penetration rates are over 100 percent in most markets and consumers have multiple different — yet relatively similar — choices.
As CSPs strive to retain customers, they are finding that traditional marketing techniques no longer generate sufficient returns. Instead, they are turning to the concept of Customer Value Management with one-to-one personalization as a way to generate more value from their existing subscriber base.
This article discusses the importance of understanding Customer Value Management and offers five key recommendations to improve customer interactions and deliver value back to the business.
These insights are based on a podcast discussion among Jeriad Zoghby of Accenture Interactive, Dr. Rob Walker and Tom Erskine of Pegasystems.
Learn more: http://www.pega.com/solutions/by-industry/communications-and-media
How do you harness the power of viral marketing? Sallie Burnett has brought together industry leaders to share with you the secrets of leveraging Web 2.0 techniques to ignite the buzz from people passing on information, recommendations and referrals about your company to a wide, yet focused circle of acquaintances.
It seems that everybody has a loyalty program these days. Some were created years ago and don't look a day older than the day they were rolled out. Others have undergone dramatic facelifts. So how do you know when the time is right to make some changes?
More CRM and Loyalty Marketing Resources
Loyalty Blog: http://www.customerinsightgroup.com/loyaltyblog/
eBooks: http://www.customerinsightgroup.com/white-papers
Loyalty Workshops: http://www.customerinsightgroup.com/custom-loyalty-workshops
Audit Loyalty Program: http://www.customerinsightgroup.com/loyalty-audit
Pinterest: http://pinterest.com/engagekeepgrow/
Who is Customer Insight Group?
Customer Insight Group, Inc. leads the way in the evolution of how companies engage their customers, positively motivate them and earn their long-term loyalty. Our extensive client work is testimony to our depth of knowledge and ability to apply strategic insight and solutions to a wide variety of business objectives. Our team’s client experience includes: NHFA, Thomasville Furniture, The Maxim Group Carpet Franchise, Ashro, A&P, The Bon Ton, Crate & Barrel, Dick’s Sporting Goods, Edwin Watts Golf, GE Consumer Finance, Monroe and Main, Swiss Colony, Midnight Velvet, MySwingle.com, The Great Indoors, G.H. Bass, Golf Galaxy, Helzberg Diamonds, HSBC, Kohl’s, La-z-boy Furniture Franchise, MCI, Payless ShoeSource, Pier 1 Imports, Petco, Proflowers.com, Regis University, Ruby Tuesday, S&K Menswear, Sierra Trading Post, Stein Mart, Tommy Hilfiger, Ulta, as well as various other leading companies.
How to Improve Your Loyalty Program
Refresh yourself on new trends and why loyalty programs are important. Whether you’re just starting out with a customer loyalty initiative or you recognize that the one you already have needs reworked, this presentation will provide valuable insight into where your next steps should be.
Who is Customer Insight Group, Inc.?
Customer Insight Group is a leader in building brand loyalty for the world’s most influential and valuable brands. We help companies engage, keep and grow more profitable customer relationships. We leverage customer insight to deliver the right message to the right customer via the right channel at the right time. The bottom line is we focus your marketing dollars to get the biggest bang for your buck. The result? Long-term customer relationships and maximized margins.
More Resources:
Loyalty Blog: http://www.customerinsightgroup.com/loyaltyblog/
Loyalty eBooks: http://www.customerinsightgroup.com/white-papers
Loyalty Workshops: http://www.customerinsightgroup.com/custom-loyalty-workshops
Loyalty Program Audit: http://www.customerinsightgroup.com/don%E2%80%99t-enter-battle-customer-loyalty-unarmed-audit-your-loyalty-marketing-strategies
Channel Incentives And Loyalty ProgramsChannel Sales
A channel incentive campaign offers channel partners something that motivates, rouses, or encourages specific behavior. Often focused on a specific product or within a finite time period, the incentive itself comes in the form of a bonus or reward, often monetary or other benefit in kind. A well executed channel incentive program creates a virtuous circle in which both channel partner and vendor are motivated to collaborate to attain improved performance and achieve pre-defined goals.
Meet the next generation loyalty system with PayFlex Customer Acquisition and Retention Suite for all sectors such as banking, telecoms, retail and many more...
1. PayFlex OfferMe: The loyalty system based on Beacon Technology helps companies know when the customer approaches the store, and allows the company to define personalized campaigns and make instant offers flexibly.
2. PayFlex Discount: Cross-selling and up-selling techniques bring more profitable operations. With PayFlex Discount, companies can offer special discounts to each customer, and can encourage them to move to a higher tariff or to add new packages and services to their existing contract.
3. PayFlex Relationship Loyalty: PayFlex Relationship Loyalty offers more than rewards and points. Focusing on customers’ interaction with the brand, the program allows customers to collect points on customer behavior, utilizing different channels.
3. PayFlex Product-based Loyalty: By helping companies give right offers to the right customers at the right time, PayFlex increases repeated purchases,enhances personalized experiences, and expands product lines and inventories.
PayFlex Loyalty is also available on cloud. Please check out our e-brochure for detailed information about PayFlex Loyalty and see how it can add value to your business...
Visit our website for more information: www.payflexinnova.com
Communications Service Providers (CSPs) live in a world where penetration rates are over 100 percent in most markets and consumers have multiple different — yet relatively similar — choices.
As CSPs strive to retain customers, they are finding that traditional marketing techniques no longer generate sufficient returns. Instead, they are turning to the concept of Customer Value Management with one-to-one personalization as a way to generate more value from their existing subscriber base.
This article discusses the importance of understanding Customer Value Management and offers five key recommendations to improve customer interactions and deliver value back to the business.
These insights are based on a podcast discussion among Jeriad Zoghby of Accenture Interactive, Dr. Rob Walker and Tom Erskine of Pegasystems.
Learn more: http://www.pega.com/solutions/by-industry/communications-and-media
How do you harness the power of viral marketing? Sallie Burnett has brought together industry leaders to share with you the secrets of leveraging Web 2.0 techniques to ignite the buzz from people passing on information, recommendations and referrals about your company to a wide, yet focused circle of acquaintances.
It seems that everybody has a loyalty program these days. Some were created years ago and don't look a day older than the day they were rolled out. Others have undergone dramatic facelifts. So how do you know when the time is right to make some changes?
More CRM and Loyalty Marketing Resources
Loyalty Blog: http://www.customerinsightgroup.com/loyaltyblog/
eBooks: http://www.customerinsightgroup.com/white-papers
Loyalty Workshops: http://www.customerinsightgroup.com/custom-loyalty-workshops
Audit Loyalty Program: http://www.customerinsightgroup.com/loyalty-audit
Pinterest: http://pinterest.com/engagekeepgrow/
Who is Customer Insight Group?
Customer Insight Group, Inc. leads the way in the evolution of how companies engage their customers, positively motivate them and earn their long-term loyalty. Our extensive client work is testimony to our depth of knowledge and ability to apply strategic insight and solutions to a wide variety of business objectives. Our team’s client experience includes: NHFA, Thomasville Furniture, The Maxim Group Carpet Franchise, Ashro, A&P, The Bon Ton, Crate & Barrel, Dick’s Sporting Goods, Edwin Watts Golf, GE Consumer Finance, Monroe and Main, Swiss Colony, Midnight Velvet, MySwingle.com, The Great Indoors, G.H. Bass, Golf Galaxy, Helzberg Diamonds, HSBC, Kohl’s, La-z-boy Furniture Franchise, MCI, Payless ShoeSource, Pier 1 Imports, Petco, Proflowers.com, Regis University, Ruby Tuesday, S&K Menswear, Sierra Trading Post, Stein Mart, Tommy Hilfiger, Ulta, as well as various other leading companies.
What Marketers Must Know to Maximize Social Media ResultsSallie Burnett
Are you dabbling in social media without a strategy? Kicking the tires or tossing in an intern at the problem? It's time to start leveraging social media to engage your customers. This presentation takes yous through the steps to maximize the results of your social media efforts.
What you will learn:
-Explore how successful companies are using social media to build relationships with customers.
-Learn how to define your strategy and create your plan for communicating and engaging with customers.
-Learn how to quantify key performance indicators and define what social media success looks like.
-Discover how to use social media initiatives as a competitive differentiator.
-Know the most common mistakes being made; spot them on the horizon and take a detour!
Digital Consumer: Engaging your digital audienceSallie Burnett
Grappling with how to integrate digital into your marketing mix? You've taken some steps to embrace interactive tools and processes, but are now wondering how to increase your engagement and impact with your target audience. You're not alone, as many organizations across all sectors are evaluating new tools, approaches and processes to increase their digital marketing effectiveness.
Rapid changes in search and social media technology have put customers (and their highly influential virtual networks) in control and they have raised the bar for marketers. This presentation will prepare you for the new challenges and opportunities ahead and will lay the foundation for a successful social media strategy that facilitates collaborative experiences and dialogue that your customers value and will increase your revenue.
More Tips, Best Practices and Social Media Marketing Resources:
FREE Evaluation of Your Social Media: http://www.customerinsightgroup.com/do-you-make-social-media-grade
Social Media Blog: http://www.customerinsightgroup.com/marketinglibrary/
Social Media Infographics: http://www.customerinsightgroup.com/infographs
Social Media Workshops: http://www.customerinsightgroup.com/custom-social-media-workshops
Pinterest: http://pinterest.com/engagekeepgrow/
How will the changing digital trends influence your marketing? Should you update your social media strategy?
As the social media landscape continues to evolve, it's crucial for traditional media, retailers, nonprofits and brands to understand how people are spending their time, interacting with brands, connecting with one another, and influencing commerce. This presentation takes an in-depth look at the latest social media trends to help you:
Distinguish between hype and reality when it comes to using social media tools to promote your brand and products
Recognize the impact of social media on the consumer and their purchasing behavior
Understand how marketers use social media tactics and establish benchmarks for emerging tactics
Should Your Company Use Social Media Marketing?Sallie Burnett
Everyone is talking about social media. Your competitors may have launched a blog, Facebook page or Twitter account. What kind of “homework” should you do before you take the plunge into the social media waters?
Using case studies you can relate to, you'll be armed with actionable strategies and tactics you can use to drive traffic, improve customer loyalty, conversions and ROI. Topics will include segmentation, database management, deliverability, design, A/B testing, dynamic content, behavioral triggers, personalization and more.
Take away best practices for leveraging social media for business, learn from real case studies and find out how to incorporate social media into direct response programs.
Patient Loyalty: What it Takes to Earn Their Loyalty Sallie Burnett
Patient Loyalty Is Up for Grabs
Recent research showed consumers are just as likely to switch healthcare providers as hotels if they don’t get responsiveness and convenience. In fact, 61% would switch providers to get an appointment quickly. 52% would switch to get an appointment at a convenient location.
Those healthcare providers that develop strategies, capabilities and analytics to enable the key elements of a superior patient experience—speed to access, convenience, information transparency and personalized service— will be best positioned to outperform their peers.
This presentation gives you insight into the current healthcare marketplace and seven best practices for building patient loyalty.
Bank Loyalty Programs: What it Takes to Earn Customer Loyalty
Every brand seeks to build loyalty among its customers, and banks are no exception. In fact, banks wish to foster a great deal of loyalty. In addition to checking and savings accounts, today's banks hope that consumers will open retirement accounts, and borrow money to purchase cars and homes from them.
Today's bank loyalty programs are based on the idea that customers should be rewarded for their entire relationship with a bank. This strategic approach to fostering customer loyalty creates revenue cross – and up-sell activities, retention, increased sales, resource efficiency, and drivers the acquisition of new customers.
While the upside of customer loyalty is great, getting loyalty and customer engagement right is a tricky recipe. These 7 tips can help ensure you are successful.
Are You Losing Customers? The Importance of Building Brand LoyaltyElly and Nora Creative
Are you losing customers? The importance of building brand loyalty cannot be overstated, especially for small to medium-sized service-based businesses and personal brands. It is essential to cultivate a bond of allegiance with your brand in order to not only draw new clients but also retain existing ones in today’s highly competitive market.
This blog post will delve into the importance of brand loyalty and explore strategies for creating a memorable customer experience that encourages customers to return. We will discuss the benefits of building brand loyalty, including increased sales and word-of-mouth marketing, as well as strategies for creating a memorable brand experience.
Download our FREE EBOOK to help you decide if now is the time to bring in the big guns (an agency) or roll up your sleeves and DIY for a bit longer: https://bit.ly/3N6CW0i
Delivering on the one-to-one promise is not a one-time exercise. It's an ongoing pursuit that is continuously measured and refined. Learn the ten critical success factors to cultivating profitable customer relationships. We share these with you as key benchmarks to any successful loyalty marketing program.
More CRM and Loyalty Marketing Resources
Loyalty Blog: http://www.customerinsightgroup.com/loyaltyblog/
eBooks: http://www.customerinsightgroup.com/white-papers
Loyalty Workshops: http://www.customerinsightgroup.com/custom-loyalty-workshops
Systematic New Loyalty Program Development: http://www.customerinsightgroup.com/systematic-new-loyalty-program
Pinterest: http://pinterest.com/engagekeepgrow/
Who is Customer Insight Group?
Customer Insight Group, Inc. leads the way in the evolution of how companies engage their customers, positively motivate them and earn their long-term loyalty. Our extensive client work is testimony to our depth of knowledge and ability to apply strategic insight and solutions to a wide variety of business objectives. Our team’s client experience includes: NHFA, Thomasville Furniture, The Maxim Group Carpet Franchise, Ashro, A&P, The Bon Ton, Crate & Barrel, Dick’s Sporting Goods, Edwin Watts Golf, GE Consumer Finance, Monroe and Main, Swiss Colony, Midnight Velvet, MySwingle.com, The Great Indoors, G.H. Bass, Golf Galaxy, Helzberg Diamonds, HSBC, Kohl’s, La-z-boy Furniture Franchise, MCI, Payless ShoeSource, Pier 1 Imports, Petco, Proflowers.com, Regis University, Ruby Tuesday, S&K Menswear, Sierra Trading Post, Stein Mart, Tommy Hilfiger, Ulta, as well as various other leading companies.
"Real loyalty isn’t created at the close of the sale. It’s created when the brand & the customer become intimate through multiple interactions before, during & after the purchase." Read more in Aimia's report, 'Rewarding Interactions; Are You Ready for Customer Intimacy'
*** Leveraging Data to Build Brand Affinity, Increase Loyalty and Drive Revenue ***
* Get Secrets to Top Performers’ Success in Customer-centric Marketing Strategies *
In this SlideShare presentation, you’ll learn how business leaders in a variety of different industries are leveraging their own data to become a more customer-driven organization.
Learn how they are:
- Using customer analytics to drive marketing strategies
- Improving transactional and emotional loyalty with customized offers
- Increasing revenue via a more targeted marketing approach
- Staying top of mind with customers and prospects alike
Is your company ready to take full advantage of customer data to attract and engage loyal buyers across marketing, sales and service? Take some tips from top performers and model your own data driven marketing efforts to theirs for your own success.
Get Loyalty Smart - Sectors of Opportunityemmersons1
Brands are starting to rethink what loyalty means for their customers, and this week, we look at a the range of strategies that different sectors are adopting.
One measure that can transform your marketing strategyJeremy Williams
In today's digital world, performance metrics are essential to understand the efficiency and effectiveness of your marketing budget. However, they assume something about the customer that can have unintended impact on the business' profitability. This deck outlines how you can flip this to your advantage by overlaying one important measure.
EngageMint 2022: Loyalty Program - Worth the effort?WebEngage
The topic of retention is incomplete without discussing customer loyalty. It increases profits, improves sales success and allows for sustainable growth. Nitika Khanna, CRM Head, Trell, talks about how customer loyalty nuances play a role in retain existing customers, attract new customers, reduce turnover and drive profits.
This session covers:
- Building a loyalty program from scratch
- Wins and learnings of running a loyalty program
- How to reward customer behaviour to drive conversions
About the speaker: Nitika is a multidisciplinary marketing professional. She's previously worked in Foodpanda/Foodora, Truecaller, Nykaa to scale and build CRM functionalities to reach each and every users and is currently, building the Marketing Strategy for India's biggest Lifestyle & Commerce App, Trell
Find the speaker here: https://www.linkedin.com/in/nitika14/
About EngageMint:
Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between.
All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/
WebEngage is a new-age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, and orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience.
The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more.
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To know more about WebEngage, visit - https://webengage.com/
Book a demo with us:
https://webengage.com/campaign-lp/request-a-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint2022&utm_term=nitikakhanna
To know the latest insights on customer retention and marketing automation worldwide, follow us here:
Twitter: https://twitter.com/WebEngage
LinkedIn: https://www.linkedin.com/company/webengage
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Instagram: https://www.instagram.com/webengage/
The Ultimate Guide to Customer Loyalty in 2017Margaret Link
For brick-and-mortar businesses, building true customer loyalty is both an art and a science. At Thanx, we're bringing you the stats, tools, and takeaways to help you capture data that grows business through customer loyalty.
Advanced Loyalty Trends to Establish Long-Lasting Customer Relationships in 2024Epixel MLM Software
The widespread presence of loyalty programs in several industries highlights their crucial function in cultivating brand loyalty. Businesses that engage in direct selling go beyond simply selling goods; they are committed to giving their customers memorable and engaging experiences. Direct selling companies are preparing to launch advanced loyalty programs that transcend transactional aspects in order to establish long-lasting relationships with their clientele in the cutthroat market of 2024.
Different types of experiential rewards to elevate loyalty experience
Experiential rewards come in a variety of formats for direct selling companies. These incentives have the potential to improve customers' loyalty experiences. Experiential rewards have a longer-lasting impact on customers than monetary savings since they create a lasting impression.
Rewards based on privileges
Rewards based on privileges will be the first important path we study. This is to give your clients a feeling of exclusivity and distinction. Make an effort to get them first access to your most recent line of products.
Unique community gathering
Create a special community gathering for your valued customers. They will be able to gather and discuss their interactions with the brand here. A dinner event, a seasonal brunch, or the debut of an exclusive product could all be examples of this kind of get-together. The main goal is to unite members in order to build new relationships and promote harmony within the community.
Mastering the Acquisition Game Strategies for Winning New ClientsAccountSend.com
Ready to win new clients?
Check out these 7 game-changing strategies for mastering client acquisition.
Read the full article: https://accountsend.com/mastering-the-acquisition-game-strategies-for-winning-new-clients/
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In this slideshow, we explore what loyalty is and how it relates to your relationships with customers.
The mass-marketing approaches of the ’60s and ’70s ignored the role of customer loyalty as an important parameter of marketing activities.
There has long been a shift from this transaction based-approach into a relationship-based strategy. The focus changes from acquisition to retention. The new goal is to enhance customer loyalty by focusing on the lifetime value of existing customers, considered just as important as attracting new customers.
Loyalty is the maintenance of trust in a person, a party, an institution; which fosters strong feelings of support or allegiance. An individual has a sense of belonging to a relationship.
In business, this feeling of loyalty a customer feels with a brand or business yields a deeply held commitment for consistent future consumption.
Top Nonprofits on Instagram and What They Are Doing RightSallie Burnett
Find out how nonprofits are successfully using Instagram to engage with donors and increase awareness of their causes. Examples of nonprofits Instagram pages.
Learn more here: https://www.customerinsightgroup.com/marketinglibrary/top-nonprofits-instagram-what-they-are-doing-right
Retaining Donors — The Importance of Donor StewardshipSallie Burnett
What is a donor stewardship? Why is it important and how do you create a donor stewardship plan?
Learn more here: https://www.customerinsightgroup.com/loyaltyblog/nonprofit/donorstewardship
Top Nonprofits on Facebook & What They Are Doing Sallie Burnett
The way to the top of the Nonprofit Facebook ladder has many routes and there is much to learn from these top nonprofits and their campaign strategies.
Learn more: https://www.customerinsightgroup.com/marketinglibrary/top-nonprofits-facebook-what-they-are-doing
How Nonprofits Can Utilize Social Media To Do Good Sallie Burnett
Here are 5 social media best practices for nonprofits. Get tips, idea and learn how nonprofits are using social media successfully.
Learn more: https://www.customerinsightgroup.com/marketinglibrary/how-nonprofits-can-utilize-social-media-to-do-good/
What are the Benefits of a Loyalty Program?
Is a customer loyalty program right for your marketing strategy? Customer loyalty programs are designed to retain customers and improve the overall customer relationship — and for that they work very well. A recent Experian study shows, 75% of U.S. companies with loyalty programs generate a return on their investment. This clearly shows a benefit for most companies who spend the money on rewards programs. Here are some additional benefits of a customer loyalty program and how they can work for you.
Get more information here for justifying a loyalty program: http://www.customerinsightgroup.com/loyaltyblog/what-are-the-benefits-of-a-loyalty-program
Why Customer Loyalty Is Important InfographicSallie Burnett
This loyalty marketing infographic provides you information on stats and research.
As an additional resource when justifying a loyalty initiative there are 8 major benefits, each a competitive advantage, only a loyalty program can provide. http://www.customerinsightgroup.com/why-loyalty-marketing
Are you looking for content marketing benchmarks, tips and strategies you can deploy to build your brand and reputation? This infograph will be very helpful to you and your efforts.
Here are some additional resources: http://www.customerinsightgroup.com/content-marketing
Fee-based rewards programs can deliver extra time by offering convenience, curated shopping lists, relevance and – most importantly – more time freed up for other things.
Customer Insight Group's blog includes an article about two wildly successful fee-based loyalty programs. http://www.customerinsightgroup.com/loyaltyblog/fee-based-rewards-programs-deliver-value-to-millennials
With everyone jumping aboard the Facebook marketing bandwagon, there is bound to be fallout. For every example of spectacular marketing success, there are just as many flops, failures, and disasters. How to run compelling social campaigns? How do you grow your audience, and connect successfully with interested prospects? What online tools, applications, and plugins should you use? How to measure and react to customer engagement? Sallie Burnett, President of Customer Insight Group, a leading strategic marketing firm renowned for its ability to help companies engage, keep and grow profitable customer relationships, will show you how to grow and engage your Facebook fan base.
5 Revealing Facebook Marketing Stats
• 77% of B2C and 44% of B2B companies have acquired a customer through Facebook.
• 56% of people are more likely to recommend a brand after becoming a fan on Facebook.
• 51% of fans are more likely to purchase from a brand they “like” on Facebook.
• 33% of U.S. online consumers have made a purchase based o recommendations from friends on Facebook.
• 42% of marketers say that Facebook is critical or important to their business.
Facebook is a constantly evolving platform. Social media marketers need to stay on top of these changes and learn to take advantage of them. There is no better time to get your Facebook marketing in shape.
More Information:
Find out how you are doing with the Social Media Grader: http://www.customerinsightgroup.com/do-you-make-social-media-grade
Social Media Blog: http://www.customerinsightgroup.com/marketinglibrary/
Social Media Infographics: http://www.customerinsightgroup.com/infographs
Get help from an expert: http://www.customerinsightgroup.com/social-media-marketing
Here are just a few of the ways Customer Insight Group can you view and use social media:
• Listen and Learn: We help you to monitor what consumers are saying about your organization, your products, or programs and you can use the information to support your marketing goals. We help you test different social media tactics and learn what works.
• Build Relationships and Brand Awareness: You can interact with key audiences in order to build awareness for your brand. By increasing your visibility in the right areas and trying to stick in the minds of others through active interaction on many different levels, your company can strengthen relationships and brand awareness.
• Improve Reputation: You also improve your organization's reputation as an expert by being consistently involved in discussions on topics or aggregating information that is important to the customers you serve.
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Trends in Social Media Impacting Business (Infographic)Sallie Burnett
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Customer Insight Group reviews the 6 big Social Media mistakes made by B2B marketers, and how to avoid them, based on her many years of hands-on experience. Customer Insight Group, Inc. is a strategic relationship-marketing firm providing companies with solutions that improve customer experiences and empower customers to share, connect and interact.
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Whatever you want to call them: infographs, statistics or trends, we've compiled the latest information and packaged them up in snappy visuals that help anyone grasp the big picture on the important social media trends that impact us right now.
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How to Audit Your Loyalty Marketing Strategies
1. Don’t Enter the Battle for
Customer Loyalty Unarmed
Audit Your Loyalty Marketing Strategies
Customer Insight Group, Inc. 2010
2. D
Don’t Enter the Battle for Customer Loyalty Unarmed
1 Author: Sallie Burnett
Contents
2 Executive Summary
3 The Challenge
4 The Opportunity
5 Loyal Customers Are Key to Profitability
6 Loyalty Marketing
7 Loyalty Audit
8 CIG Loyalty Dashboards
9 Driving Profitable Behavior
10 World-class Capabilities of Loyalty Leader
11 Applied Experience in Loyalty Marketing
12 Leaders in Loyalty Marketing
Customer Insight Group, Inc. 2010
3. D
Don’t Enter the Battle for Customer Loyalty Unarmed
2 Executive Summary
There’s no denying it. Today’s economic climate has been tenuous at best and its effect on retail loyalty has taken its
toll. What worked in your loyalty program just a year or two ago, can now be flagging. And worse, the financial crisis is
tempting some retailers back to classic price-slashing tactics that simply don’t produce the long-term loyalty results
that we’re all seeking. Not in many years have retailers felt so desperate to improve their bottom line and get some
kind of toehold on stabilizing ROI. The fight for loyalty and share of wallet has reached a fever pitch.
Rather than knee-jerk reactions as Wall Street sends out its dismal reports, now is the time to take stock in where
you’ve been, where you need to go and how to be innovative in getting there. According to the Wall Street Journal, it
is not enough for a company to merely know the number of customers it has“. . . Investors on Wall Street now want to
know the value those customers represent and what the organization is doing to retain them, especially most profitable
customers.”
Let Customer Insight Drive Fresh Ideas.
New perspective and innovative ideas are now the necessity in order to extend the customer relationship. What was
considered an unconventional method yesterday, may now trend toward the norm. This is an all-new loyalty landscape
that few will come out on the other side unchanged. With the influx of new technology, the time has never been more
relevant to launch the next generation of your loyalty program. The necessary tools you need to develop a
comprehensive view of your customers’ needs, preferences and expectations are at your fingertips. Use survey
questions to create a dialogue with your customers and discover what really matters to them. Tap into social networks
to identify and engage customer advocates. Mine data to better evaluate rewards and offer redemption across
customer lifecycle and segments; you'll find out what offers are the most enticing for key segments. At every level of
your loyalty program, there are valuable new tools that can help take your program to a new level of success.
Value. Value. More Value.
Sure, getting consumers to join loyalty programs by offering incentives is a proven tactic in marketing. However, making
the program consistently meaningful presents another hurdle altogether. After all, you want loyalty program members
to activate and remain active over the long term. Creating a compelling program is a balancing act between low-cost,
easily attainable short-term rewards that can be redeemed early in the program and more highly valued (and more
costly) aspirational rewards that can be redeemed later in the program. While the short-term rewards are used to
encourage enrollment and ongoing participation, the aspirational rewards serve as an incentive for your customers to
consolidate purchases and, in turn award you with greater share of wallet. In addition, you need a blend of hard
benefits that achieves the rational customer’s need to receive a good value with soft benefits that will fulfill their
emotional need for recognition and leave them with the feeling of being valued.
Everyone wants to feel special. When a retailer can achieve this with their customers, they create an emotional
connection that translates into a loyalty currency that simply can’t be beat, going far beyond a price point in defining
customer loyalty. If your program today is failing to help your customers become emotionally invested in your brand,
then you can’t begin to bank on them being there for you tomorrow.
Customer Insight Group, Inc. 2010
4. D
Don’t Enter the Battle for Customer Loyalty Unarmed
3 The Challenge
Retailers Battle For Share of Wallet
The current strategy of aggressive price reduction is a consequence of consumers cutting
back in spending, combined with companies needing to reduce inventory and improve cash
flow. This short-term price-slashing strategy may drive sales and market share, but has a
detrimental impact on margin and profitability in the long-term. In addition, with retailers
discounting merchandise, as much as 80-90 percent some consumers have grown distrustful
that merchant pricing is not a true reflection of brand value. This cannot be sustained in
the long run.
Consumers Take Flight to Value
Consumers have taken flight to value across all retail sectors. This promiscuity is not
exclusive to any demographics or brands. It’s across the board. In addition, the focus on
value does not stop at consumers switching stores. Today’s value conscious consumers
With budget cuts,
reduced spending, demand more value-added services that go far beyond discounts. They want convenience, a
and a less than two-way conversation where they voice their wants and you deliver on the promise of one
sunny economic to one. Rob Price, Drug Store CVS Senior VP of Marketing and Advertising pointed out, "We
climate, both have one-to-one marketing to millions of customers, where we can have a very personalized
consumers and conversation," Price said. "In our media selection, we've been very careful to pick not only
businesses are the right demographics, but also the right programming environment, so that our message
forced to look at
resonates. We're not just advertising for awareness, but for activation." The 2009 Brand
maximizing value-
added services and Keys Customer Loyalty Engagement study confirms that this strategy works and that
a more robust consumers will remain loyal to brands, even expensive ones, if they perceive that the value is
relationship with worth the price tag.
their customer.
Customer Insight Group, Inc. 2010
5. D
Don’t Enter the Battle for Customer Loyalty Unarmed
4 The Opportunities
Keep score on a customer’s engagement with your brand by measuring their value to the
organization, as well as how they value your brand.
Avoid mass markdowns that erode margins by focusing resources on identifying and
rewarding profitable customer behaviors.
Know that all customers are not created equal, so you need to tier your rewards and
recognition to current and potentially profitable relationships, increasing share-of-spend,
and reducing the risk of attrition and defection.
Give customers a seamless interaction with your loyalty program regardless of
purchasing channel, region or choice of communication method. Articulate the unique
qualities of your brand with a differentiated program, the more relevant the brand
becomes to each customer, the less focus the customer will have on price and sporadic
More than ever, promotions.
your loyalty
program has an Acknowledge that it is a multi-tender world, with loyalty being a level of currency.
immeasurable Create a holistic view of the customer relationship to maximize customers spend and
opportunity to share of wallet.
fortify your value
proposition, build Keep the value proposition valid in the new economy and a key differentiator from
loyalty and
competitors.
differentiate
themselves from the
Engage new members from the beginning, then proactively manage their migration and
competition while
lifecycle for the long-term.
increasing customer
share, and
effectively spending
and tracking your
marketing dollars.
Customer Insight Group, Inc. 2010
6. D
Don’t Enter the Battle for Customer Loyalty Unarmed
5 Loyal Customers Are Key to Profitability
In 2006 the average U.S. household carried 12 loyalty program memberships — but only 39.5 percent of those
memberships were active (made a purchase in last 12 months). In 2009, consumers’ wallets are now stuffed with just
over 14 memberships per households, while the activity levels have climbed to just 43.5 percent. It is apparent that
consumers see a value in enrolling in the programs, but marketers have failed to keep them engaged and participating.
The good news is that the potential is there, waiting to be tapped. Loyalty programs give marketers the data they
need to identify potential growth and profitable customers, to gain a better understanding of customers’ needs,
preferences and purchase behaviors, and to acquire the insight necessary to proactively reconnect with customers.
Retailers paying attention to their loyal customers could emerge from the recession stronger and more profitable than
their competitors.
Building Profitable Customer Relationships
Segment Acquire Retain Extend
Know Your Customer Motivate Your Customer Retain Profitable Customers Customer Extension
• Who do you target? • Target growth and high • Understand individual needs • Proactively manage
• What is their value? value segments • Deliver relevant offers at the customer lifecycle
• What is their lifecycle? • Proactively promote right time • Meet more of the
• Where do you reach customers next purchase • Recognize and reward profitable customers needs
them? event customer behavior • Tailor loyalty program
• What are their profitable • Minimize acquisition • Optimize service experience benefits to key customer
behaviors? costs • Engage customers through segments
• What is the profile of • Optimize service quality social networks and build • Tier program benefits to
your profitable • Use the right channels customer advocacy create aspirational
customers? momentum and upward
migration.
Customer Insight Group, Inc. 2010
7. D
Don’t Enter the Battle for Customer Loyalty Unarmed
6 Loyalty Marketing
Let’s start with a definition. As a best practice we define loyalty marketing as:
The discipline of identifying and nurturing the yield of best customers through a long-term,
reciprocity, value-added relationship.
The definition has four critical factors for success:
Discipline
Loyalty is not about short-term promotional tactics or a points program that is launched
today and forgotten tomorrow. It requires a set of ongoing customer interactions that
consistently exceeds the needs and expectations of the customers.
A successful loyalty Nurturing
program utilizes Companies need to proactively engage their customers to grow more profitable (or
four critical factors strategically improve) long-term behaviors of customers. To often companies get
for success:
sidetracked with old school sales promotion tactics and don’t tailor the benefits and
discipline,
nurturing, yield and messaging to meet the needs of their customers.
reciprocity. These
four elements Yield
combine to create a By cultivating the customer relationship we can expect that there will be a return for our
unique value efforts. This can be measured in customer satisfaction, retention, referrals, sales and profits.
exchange between
the customer and Reciprocity
the company. As with any relationship, it’s a two-way street — a give-and-take relationship. A customer
spends money, provides personal data and becomes a potential advocate of the
organization. The company rewards the customer with recognition, using the information to
better meet the customer’s needs and ultimately cements their loyalty.
There’s no argument that today’s marketers clearly see the value of nurturing customer
loyalty. However, in today’s economic climate, many are experiencing significant challenges
in implementing and optimizing their customer loyalty strategy. These challenges include:
budget constraints, organizational resistance to change, lack of human resources to execute
and meager use of customer insight to direct decisions, from marketing and merchandising
to customer service and product development. The time to overcome these challenges is at
hand. Increasing competition, tightening credit usage, declining results of traditional tactics
and the current economic crisis leave no choice.
Customer Insight Group, Inc. 2010
8. D
Don’t Enter the Battle for Customer Loyalty Unarmed
7 Loyalty Audit
Customer Insight Group (CIG) provides comprehensive Loyalty Audits in order to assess and
improve customer loyalty and achieve measurable business objectives.
We help identify key loyalty-based customer segments. We do this by:
Interpreting your sales data
assessing the effectiveness of your current loyalty initiatives
interviewing key internal stakeholders
selecting specific customers to further understand the loyalty strengths and challenges
within your organization
Step up your loyalty We then design and implement programs that identify opportunities and improve revenue,
program’s results by profitability and marketing ROI. The final stage of your audit is the formulation of
taking it to the next actionable recommendations for improving loyalty among key customer segments.
level. Utilize a
Loyalty Audit to see You benefit from a Loyalty Audit when you need to:
where those
opportunities lie.
Clearly define opportunities that are guaranteed to improve the loyalty of your
customers in key customer segments.
Recognize emerging customer trends and adapt your program accordingly
Understand the source of churn in your organization.
Build a unique and clearly differentiated customer value proposition.
Identify customers and behaviors that generate the greatest profit, rather than
revenue.
Differentiate between rewarding normal behavior and behavior that has been
influenced by your loyalty program.
Secure the loyalty of new customers by identifying potentially profitable customers,
increasing share of their spend and reducing the risk of attrition or defection.
Develop a comprehensive plan for acquiring, keeping and increasing your key customer
segments.
Innovate and freshen the program to ward off competitors and increase customer
engagement.
Create specific recommendations for each key customer segment.
Implement a detailed plan to achieve your loyalty objectives.
Customer Insight Group, Inc. 2010
9. D
Don’t Enter the Battle for Customer Loyalty Unarmed
8 CIG Loyalty Dashboard
It’s critical that you continuously measure your loyalty program, so that ongoing strategy
refinement can take place and results can continue on an upward climb.
Pinpoint Strengths and Weaknesses
Customer Insight Group has developed a number of proprietary tools to assess the
performance of loyalty programs, by benchmarking them against a number of variables
including best practices, business cases, competitive reviews and control cells.
Dig Deeper
Increased insight and a competitive edge requires the development of a holistic
understanding of customer behavior and lifestyle that goes far beyond the relationship
you’ve built or the transactional data you’ve collected thus far. That’s why Customer Insight
We turn customer Group developed Customer Infocus. Used in conjunction with our advanced analytical
insights into
strategies that techniques, this sophisticated customer profiling tool gains insight to identify new prospects,
increase traffic, increase market share in existing markets, forecast future trends and develop a clear
boost profits and understanding of existing customers.
sales, and create an
enhanced customer Evaluate Program Performance
experience that All KPIs are assessed, e.g. average basket value, spend by category, frequency of visit,
can't be duplicated. enrollment velocity of key customer segments, retention rate of key customer segments,
earning and redemption rates and LTV. Customer Insight Group then develops a strategic
plan to ultimately influence profitable and desirable customer behavior.
Customer Behavior
Our marketing strategists have worked with twenty-five of the nation’s most successful
retailers to help them optimize their loyalty programs and to increase incremental revenue
and profit. Customer Insight Group can help you understand your customers, their needs,
preferences, interests, attitudes and purchase behaviors and the hot buttons that propel
them into action. Using our experience and insight, we develop customer strategies that
have a direct effect on customer behavior:
Price promotions become less important.
Basket size increases.
Reduced customer promiscuity.
Increased shopping across categories and brands.
Brand champions promoting your company to friends and family.
Customer Insight Group, Inc. 2010
10. D
Don’t Enter the Battle for Customer Loyalty Unarmed
9 Driving Profitable Behavior
We relentlessly pursue more effective ways of maximizing the value of your customers —
gathering intelligence, using out-of-the-box thinking, and wielding our extensive experience.
We're pleased to share some of our insight with you here to help you extend your customer
relationship and build customer lifetime value.
Cultivate Customer Value
Many companies believe that once a prospect becomes a customer (or member of a loyalty
program), the customer development process is complete. When in fact, it has only just
begun. For every new customer acquisition strategy, it is critical to have a customer on-
boarding strategy that nurtures the customer relationship and cultivates long-term loyalty.
In the early phases of a customer’s life, we help you leverage customer insight (e.g.,
behavioral data, demographic and lifestyle data, geography, channels, campaign and
Building brand
loyalty requires a response information, etc.) to develop a customer’s cultivation score. The customer
deep understanding cultivation score can be used to project customer value growth potential over time. Based
of your prospects on the score, you can then tailor the message, intensity and frequency to cultivate the
and customers— customer relationship and optimize ROI. After a period of time, you’ll be ready to migrate
what they want, customers into your standard marketing programs. At this time, you will want to score your
what motivates customers based on their level of engagement. By creating a customer engagement score,
them and what will
you will be able to leverage your robust collection of behavioral data, as well as demographic
keep them coming
back for life. and lifestyle data, geography, channels, campaign and response information, etc. Your
customer engagement score will guide your efforts to maximize customer profitability,
minimize churn and assess each customer’s ongoing needs and priorities.
Proactively Manage Customer Value Migration
One challenge for many marketers is knowing when the relationship is in trouble (as far as
the customer is concerned). Typically companies monitor customer satisfaction and attrition,
but look for telltale signs of a problem with the changes in customer value over time, or
customer value migration. Customer value migration is a powerful indicator of positive
changes in purchase behavior as well as a signal that allows you to catch customers before
they are gone forever.
So how do we put migration analysis to work in order to create profits from your database
and improve customer relationships? First, we quantify the opportunity to focus your efforts
and resources on opportunities with the highest impact. Next, we develop a double-edged
strategy that anticipates downward migration and addresses it at the onset. At the same
time, we develop a strategy to migrate customers up the relationship ladder and increase
spending, purchase frequency and share of wallet.
Customer Insight Group, Inc. 2010
11. D
Don’t Enter the Battle for Customer Loyalty Unarmed
10 World-Class Capabilities of a Loyalty Leader
CHECKLI ST
Creates a Framework Proven Innovatator in Customer Engagement
Define business objectives Customer interaction: store, online, call
Build financial models and business cases center
Identify controls and processes Program branding, communication, lifecycle
Delineate target segments and migration plan
Determine exit strategy Program refresh, updates (new benefits, new
partners, terms and conditions
Understands Loyalty Value Proposition Tailoring products, communications, benefits,
Mix of hard and soft service-related benefits offers
Spend/earn rate, bonuses, capped/uncapped
Process for redemption, burn rate, channels Experienced with Enrollment Process
Tiers and requalification Application: online, phone, store, catalog,
Liability management, breakage and automatic
stipulations Terms and conditions, points, expiration,
Partners for earn/burn and special offers refunds
Customer migration strategy and goals
Adept with Technology
Loyalty database: points, bonus, online, Excels at Program Management
redemption, partners Customer engagement strategies and
Integration with other data repositories tactics
Vendor RFP management Incorporating industry best practices and
Management information, redemption, emerging technology and tools
expiration, forecasts Ongoing employee training and education
Reporting, analysis and refinement
Customer Insight Group, Inc. 2010
12. D
Don’t Enter the Battle for Customer Loyalty Unarmed
11 Applied Experience in Loyalty Marketing
Make the most of your customer strategy with our loyalty know-how.
Customer Insight Group’s marketing strategists have worked with over twenty five Fortune
1000 retailers to help them understand the drivers of loyalty and defection from the
customers' point of view, develop a loyalty strategy focused on the right customers,
systematically deliver value, create a rewards system that reinforces desired customer
behavior and implement a methodical approach to measuring results.
"Customer Insight Group provided invaluable guidance in the development of our loyalty program. From the hard
and soft benefits of the program, to the financial impact analysis, to the development of materials and finally to
the launch strategies, both internal and external, they showed why they enjoy the well-deserved reputation as
We turn customer experts in loyalty program development. We are extremely pleased with the end result of our work with Customer
insights into Insight Group."
strategies that
Lincoln Cox
increase traffic,
VP Marketing, Edwin Watts Golf, Inc.
boost profits and
sales, and create an
enhanced customer Customer Insight Group helped us develop and execute a customer retention strategy that scored on two levels:
experience that driving home profitable sales today while improving brand loyalty for tomorrow."
can't be duplicated.
Rebecca Kane
Director of CRM, Dick’s Sporting Goods, Inc.
"Not many consultants can come into the picture and immerse themselves in your brand like Customer Insight
Group has for us. They helped us create a new loyalty program that is a seamless extension of our brands. They
took us to the next level and poised the program for success."
John Gleason
SVP Corporate Credit, The Bon Ton Stores
"Sallie Burnett is expert at leveraging customer data to better understand the customer’s future needs and wants,
and developing communication strategies to engage the right customer with the right message at the right time.
Her strategic insight is invaluable in defining and implementing customer relationship marketing programs that
increase the conversion of the first time buyers to repeat purchasers, increase customer lifetime value and build
profitable customer relationships. I highly recommend her as a strategic marketing consultant."
Steven Bellach
Proflowers, SVP Marketing
Customer Insight Group, Inc. 2010
13. D
Don’t Enter the Battle for Customer Loyalty Unarmed
12 Leaders in Loyalty Marketing
About the Author
Sallie Burnett, the president and chief executive officer of Customer Insight Group, Inc.
and digital marketing professor at Daniels College of Business uses her 20 years of
strategic, analytic, digital and creative marketing know-how to help clients grow
profitable, long-term relationships with their customers. Representative sample of
client experience includes: A&P, The Bon Ton, Dick’s Sporting Goods, Einstein Bros.
Bagels, Edwin Watts Golf, The Great Indoors, Gottschalks, Helzberg Diamonds, HSBC,
Kohl’s, La-z-boy, MCI, Mervyn’s, Network Affiliates, NHFA, Payless ShoeSource, Pier 1
Imports, Proflowers.com, Regis University, Ruby Tuesday, S&K Menswear, The San
Francisco Music Box, Spencer Gifts, Swiss Colony, Tommy Hilfiger, Ulta as well as
various other leading companies.
Together, we're
taking loyalty Sallie Burnett
marketing further,
and creating President
remarkable stories Email: sallie@customerinsightgroup.com
of success. Twitter: DM @sallieburnett
About Customer Insight Group, Inc.
Customer Insight Group, Inc. is a full-service strategic marketing firm helping companies
develop and execute high-performing acquisition, loyalty, upgrade and retention
programs by leveraging customer behavioral and attitudinal insights. Balancing strategy
with creative execution, we create compelling customer-centric programs that reflect
our clients brand visions. Explore how Customer Insight Group makes a difference for
such clients as The Bon Ton Stores, Dick’s Sporting Goods, Goldratt Consulting and
Network Affiliates by visiting customerinsightgroup.com.
Customer Relationships — Engage. Keep. Grow.
Customer Insight Group, Inc. 2010
14. Customer Insight Group, Inc.
6711 Secrest Circle, Arvada, CO 80007
ph: 303.422.9758
em: info@customerinsightgroup.com
wb: www.customerinsightgroup.com
Customer Insight Group, Inc. 2010