This document discusses how businesses can succeed in today's environment where consumers have more choices and empowerment. It emphasizes that businesses need to develop enduring emotional bonds with customers by providing transparency, personalized experiences, and value. It provides examples of how companies have improved marketing results and business metrics like revenue and profit by optimizing their use of customer data and insights across organizational capabilities and marketing strategies.
Winning in the Age of the Empowered Consumer - Forrester Consumer Forum '11 (...Acxiom Corporation
Today’s empowered consumer represents an interesting paradox – there have never been more ways to reach them, yet it’s never been harder to truly engage. Consumers choose when, where, how and if they participate with brands. Winning in this era requires cultivation and control of multiple dimensions of consumer insight. This requires brands to refine data into insight, and insight into highly engaging marketing and advertising that wins the hearts and wallets of today’s empowered consumer. Come learn how others are winning this challenge.
With increased competition across multiple channels, small to mid-sized retailers now more than ever must optimize every sale. Leveraging the right POS system can help retailers create distinct customer profiles with unique buyer preferences to increase sales and enable better customer service.
4 steps to supercharge your cross selling effortsCatalyst
Selling more products and services to existing customers is easier than acquiring new ones. Here are four basic steps to implement a systematic, customer-centric CRM program that will help you get more out of your cross-selling efforts.
Cross-Sell and Upsell Strategies in the ChanneleCoast
Laz Gonzalez from SiriusDecisions and Juliann Grant from eCoast Marketing discuss the key factors in implementing successful cross selling campaigns in the channel. Suppliers want to expand their footprint within their reseller client bases and capture new market share. Meeting growth targets from indirect channels can be challenging, since many resellers are not exclusive and represent multiple suppliers to best compete in the market.
Technology is quickly changing the face of retail delivery. The customer experience is increasingly remote. In this new environment how are financial institutions going to establish meaningful personal relationships that are so important to cross selling? How are they going to build the emotional connections that drive customers to them for future needs?
5 common mistakes with sales incentive systems: Forgetting the management in ...IBM Analytics
Overcome one common mistake when using sales incentive systems by discovering how to focus on one integral part of sales performance management—the management. Learn more about Sales Performance Management http://ibm.co/spm
Winning in the Age of the Empowered Consumer - Forrester Consumer Forum '11 (...Acxiom Corporation
Today’s empowered consumer represents an interesting paradox – there have never been more ways to reach them, yet it’s never been harder to truly engage. Consumers choose when, where, how and if they participate with brands. Winning in this era requires cultivation and control of multiple dimensions of consumer insight. This requires brands to refine data into insight, and insight into highly engaging marketing and advertising that wins the hearts and wallets of today’s empowered consumer. Come learn how others are winning this challenge.
With increased competition across multiple channels, small to mid-sized retailers now more than ever must optimize every sale. Leveraging the right POS system can help retailers create distinct customer profiles with unique buyer preferences to increase sales and enable better customer service.
4 steps to supercharge your cross selling effortsCatalyst
Selling more products and services to existing customers is easier than acquiring new ones. Here are four basic steps to implement a systematic, customer-centric CRM program that will help you get more out of your cross-selling efforts.
Cross-Sell and Upsell Strategies in the ChanneleCoast
Laz Gonzalez from SiriusDecisions and Juliann Grant from eCoast Marketing discuss the key factors in implementing successful cross selling campaigns in the channel. Suppliers want to expand their footprint within their reseller client bases and capture new market share. Meeting growth targets from indirect channels can be challenging, since many resellers are not exclusive and represent multiple suppliers to best compete in the market.
Technology is quickly changing the face of retail delivery. The customer experience is increasingly remote. In this new environment how are financial institutions going to establish meaningful personal relationships that are so important to cross selling? How are they going to build the emotional connections that drive customers to them for future needs?
5 common mistakes with sales incentive systems: Forgetting the management in ...IBM Analytics
Overcome one common mistake when using sales incentive systems by discovering how to focus on one integral part of sales performance management—the management. Learn more about Sales Performance Management http://ibm.co/spm
Cross-Selling: five keys to success in bankingAlexander Huun
Cross-selling can help banks to improve their market penetration through the application of cross-selling techniques. PA’s ‘five keys’ approach has proven particularly efficient for new product launches.
Printed in \'PA perspectives on European banking\' 1Q09
RFM stands for Recency, Frequency, and Monetary value, each corresponding to some key customer trait. These RFM metrics are important indicators of a customer’s behavior because frequency and monetary value affects a customer’s lifetime value, and recency affects retention, a measure of engagement.
RFM analysis helps marketers find answers to the following questions:
Who are your best customers?
Which of your customers could contribute to your churn rate?
Who has the potential to become valuable customers?
Which of your customers can be retained?
Which of your customers are most likely to respond to engagement campaigns?
Let's find out more with the help of Slideshare.
This summary is based on the book "Manage for profit not for market share"
I have only disclosed chapter titles and subtitles in order to avoid spoilers.
The book illustrates the tradeoff between profit vs. market share and the cases in which the authors encountered during their careers.
I recommend that everyone reads the book to understand the importance and the tools of maintaining profit.
Sales Enablement: Evolving from Random Acts to a Holistic System Veelo
Drawing on examples from Tripwire and others focused on increasing their level of sales enablement maturity, this webinar explains how to identify what tools to use, as well as how to create a sales enablement framework and maturity model that will work for your organization. Speakers include Craig Nelson, Principal at Sales Enablement Group, Elizabeth Fox, Senior Manager, Sales Enablement & Communications at Tripwire, and Chanin Ballance, CEO of MobilePaks.
Digital disruption will create enormous opportunities for Business Transformation. Are you ready for change? Here are 7 key challenges that I see facing Telcos and Service Providers as they take their Cloud Services offers to market.
A direct mail campaign was administered to existing customers who had never purchased an IRA (Individual Retirement Annuity) as of November 2007 for an offer to purchase.
After receiving confirmation of receipt for the IRA offer, these customers were tracked until July 2008, in order to predict the likelihood of a customer purchasing an IRA.
Applied clustering techniques was utilized to distinguish different groups.
A cross-sell response model was built using logistic regression.
The data was split into a sixty-percent training dataset and a forty-percent scoring and validation set.
The rate of purchase was less than 1%; therefore, the data was oversampled by taking a random sample of the non-responders and applying an offset to the model.
Vist http://www.saraconsultingllc.com to learn more about the presenter.
Digital segmentation - An Introduction to Customer SegmentationJames Wedge
This paper is an introduction to customer segmentation.
It goes through the basics of segmentation, explaining
what it is, why you should use segmentation in your digital
marketing and in the wider context of multi-channel
marketing. It will describe the types of segmentation you can
use with your data and some of the practical applications of
segmenting your audiences.
Transform Your Sales Playbooks with Brain ScienceVeelo
Learn how enablement technology and a sprinkle of brain science can help transform sales playbooks into dynamic sources of information to help your sales team stay on message and better position, qualify and sell.
Many CMOs at leading firms are overhauling marketing operations to improve agility, decrease cycle times, and increase throughput and efficiency. They are significantly increasing marketing productivity. One of the tools that helps them drive these improvements is Lean thinking.
If you’re looking for a simple single slide that summarises the benefits of ABM for an internal audience, this could be the slide you need.
Read more at www.momentumabm.com
Communications Service Providers (CSPs) live in a world where penetration rates are over 100 percent in most markets and consumers have multiple different — yet relatively similar — choices.
As CSPs strive to retain customers, they are finding that traditional marketing techniques no longer generate sufficient returns. Instead, they are turning to the concept of Customer Value Management with one-to-one personalization as a way to generate more value from their existing subscriber base.
This article discusses the importance of understanding Customer Value Management and offers five key recommendations to improve customer interactions and deliver value back to the business.
These insights are based on a podcast discussion among Jeriad Zoghby of Accenture Interactive, Dr. Rob Walker and Tom Erskine of Pegasystems.
Learn more: http://www.pega.com/solutions/by-industry/communications-and-media
Cross-Selling: five keys to success in bankingAlexander Huun
Cross-selling can help banks to improve their market penetration through the application of cross-selling techniques. PA’s ‘five keys’ approach has proven particularly efficient for new product launches.
Printed in \'PA perspectives on European banking\' 1Q09
RFM stands for Recency, Frequency, and Monetary value, each corresponding to some key customer trait. These RFM metrics are important indicators of a customer’s behavior because frequency and monetary value affects a customer’s lifetime value, and recency affects retention, a measure of engagement.
RFM analysis helps marketers find answers to the following questions:
Who are your best customers?
Which of your customers could contribute to your churn rate?
Who has the potential to become valuable customers?
Which of your customers can be retained?
Which of your customers are most likely to respond to engagement campaigns?
Let's find out more with the help of Slideshare.
This summary is based on the book "Manage for profit not for market share"
I have only disclosed chapter titles and subtitles in order to avoid spoilers.
The book illustrates the tradeoff between profit vs. market share and the cases in which the authors encountered during their careers.
I recommend that everyone reads the book to understand the importance and the tools of maintaining profit.
Sales Enablement: Evolving from Random Acts to a Holistic System Veelo
Drawing on examples from Tripwire and others focused on increasing their level of sales enablement maturity, this webinar explains how to identify what tools to use, as well as how to create a sales enablement framework and maturity model that will work for your organization. Speakers include Craig Nelson, Principal at Sales Enablement Group, Elizabeth Fox, Senior Manager, Sales Enablement & Communications at Tripwire, and Chanin Ballance, CEO of MobilePaks.
Digital disruption will create enormous opportunities for Business Transformation. Are you ready for change? Here are 7 key challenges that I see facing Telcos and Service Providers as they take their Cloud Services offers to market.
A direct mail campaign was administered to existing customers who had never purchased an IRA (Individual Retirement Annuity) as of November 2007 for an offer to purchase.
After receiving confirmation of receipt for the IRA offer, these customers were tracked until July 2008, in order to predict the likelihood of a customer purchasing an IRA.
Applied clustering techniques was utilized to distinguish different groups.
A cross-sell response model was built using logistic regression.
The data was split into a sixty-percent training dataset and a forty-percent scoring and validation set.
The rate of purchase was less than 1%; therefore, the data was oversampled by taking a random sample of the non-responders and applying an offset to the model.
Vist http://www.saraconsultingllc.com to learn more about the presenter.
Digital segmentation - An Introduction to Customer SegmentationJames Wedge
This paper is an introduction to customer segmentation.
It goes through the basics of segmentation, explaining
what it is, why you should use segmentation in your digital
marketing and in the wider context of multi-channel
marketing. It will describe the types of segmentation you can
use with your data and some of the practical applications of
segmenting your audiences.
Transform Your Sales Playbooks with Brain ScienceVeelo
Learn how enablement technology and a sprinkle of brain science can help transform sales playbooks into dynamic sources of information to help your sales team stay on message and better position, qualify and sell.
Many CMOs at leading firms are overhauling marketing operations to improve agility, decrease cycle times, and increase throughput and efficiency. They are significantly increasing marketing productivity. One of the tools that helps them drive these improvements is Lean thinking.
If you’re looking for a simple single slide that summarises the benefits of ABM for an internal audience, this could be the slide you need.
Read more at www.momentumabm.com
Communications Service Providers (CSPs) live in a world where penetration rates are over 100 percent in most markets and consumers have multiple different — yet relatively similar — choices.
As CSPs strive to retain customers, they are finding that traditional marketing techniques no longer generate sufficient returns. Instead, they are turning to the concept of Customer Value Management with one-to-one personalization as a way to generate more value from their existing subscriber base.
This article discusses the importance of understanding Customer Value Management and offers five key recommendations to improve customer interactions and deliver value back to the business.
These insights are based on a podcast discussion among Jeriad Zoghby of Accenture Interactive, Dr. Rob Walker and Tom Erskine of Pegasystems.
Learn more: http://www.pega.com/solutions/by-industry/communications-and-media
This folder introduces customer insight expert emnos, an international consultancy which helps retailers and consumer businesses across the world make better commercial decisions.
emnos offers a unique combination of data analytics, consulting, solutions and services that enable its clients to effectively use, and benefit from, customer insight. With this, clients are able to optimise communications, pricing, promotions, ranging and store layout and make marketing communication relevant and integrated across multiple channels.
More information: www.emnos.com
Q&A With Infinity Contact Founder, Chief Executive Officer and Owner, Tom Leidigh
About Tom Leidigh
30 years of executive experience in sales, direct marketing, and CRM program development. Tom is recognized as a leader in outsourced contact and is primarily focused on expansion strategies, trade alliances, and new product development.
Tom earned an M.B.A. with top honors from Arizona State University, and a B.B.A. from the University of Iowa.
Question: Why do clients choose Infinity?
Mr. Leidigh: As an innovator in integrated contact solutions, Infinity Contact has a singular focus: We collaborate with clients to Get Customers, Keep Customers and maximize customer lifetime value. Infinity Contact was founded to provide our clients with an enhanced experience of getting customers and keeping customers. That is real basic in terms of what all our clients want to do but the methodology and process behind that was where we thought we could differentiate B2B sales customer acquisition . Our brand is called Buyerlytics and it is really the science of sales and customers retention. It is integrating data, technology, customer contact and analytics into one program under the Buyerlytics brand. Many of our competitors offer a component or two but our ability to integrate those into a unified program is a huge differentiator and value prop for our clients.
Using Offline Data to Fuel Success through Online Paid MediaBristolSEO
In a data-fueled world, why and how can advertisers use data to fuel their online paid campaigns. Mel's presentation will showcase some tactics to leverage data for stronger campaign impact, as consumers move across offline to the online space and visa versa.
Designing Marketing Programs to Build Brand Equity
Leroy J. Ebert DipM, MCIM, MSLIM,
Chartered Marketer
Content Extracted from “Strategic Brand Management” 3rd Edition
Authors:
Kevin Lane Keller
M.G. Parameswaran
Issac Jacob
Presentation developed from SLIM Diploma In Brand Management Students
Presentation developed by Leroy J. Ebert (19th April, 2014)
How Agencies Can Help Clients Manage the Entire Customer JourneyAdRoll
Customers see about 5,000 ads per day. As a result, using a general marketing approach won't necessarily move the needle. This makes it especially difficult for agencies, considering that they have to manage multiple customers daily. So, how do agencies help their clients create an experience that audiences remember and embrace?
Well-constructed customer journeys help create a cohesive experience that accounts for every touchpoint on a customer's path to conversion. When done correctly, mapping out a customer journey can be one of the most effective tactics for improving a brand's customer experience. Join our agency and customer journey experts — Tony Posselli, Agency Account Strategist, and Charlie Padilla, Agency New Business Sales Representative — as they share how to build stellar customer experiences that account for every stage of the customer journey. Register to learn how to:
- Build a brand: Help your clients share their brand story with the people who matter.
- Turn visitors into customers: Create strategies to keep customers interested until they’re ready to purchase.
- Grow customer loyalty: Build your long-term value to your clients with increased revenue per customer and strategies to keep their brand top-of-mind.
- Measurement and attribution: Keep your results front and center to increase client retention.
Presentation from NRF 2019 Retail's BIG Show and NRF Foundation Student Foundation
Sherry Egerton, Director of Customer Success - ACEO Retail - 1
Ian Holland, VP, R&D, Professional Services, ACCEO Retail - 1
Scott Pearson, CEO, Curator Retail Consultant
Reaching High-Intent Audiences Using Amazon Marketing CloudTinuiti
On Amazon, how do brands make sure they reach high-intent audiences and push them through to purchase?
In the past, Amazon had only offered up pre-built audiences that brands had to choose from to align with their customer base.
But now, with Amazon Marketing Cloud (AMC), brands have the ability to create highly customizable audiences that allow for greater flexibility and accuracy in ad targeting.
In this webinar, an ads expert at Amazon will be joining Tinuiti’s Amazon Marketing Cloud expert to break down how to leverage AMC’s audience-building capabilities. You’ll come away with the skills to create more relevant and targeted messaging that will increase conversions and growth. We’ll include case studies to highlight how brands have found success.
Proven Strategies to Leverage Your Customer Community to Grow Your BusinessSocious
Find out how businesses are leveraging stronger relationship with customers to identify revenue opportunities within their customer base and create more products that their markets love. During this presentation, you’ll learn:
Why peer-to-peer communities keep more customers engaged than other channels
How to ensure your customer community serves both your customers and your business
Actionable strategies for turning the social data in your community platform into profit
Can vs Should and Why it Matters in Data-Driven MarketingAcxiom Corporation
Marketers have never had a greater opportunity to identify their audiences and accurately reach them across channels and platforms – but with this power comes great responsibility. Will they deliver truly contextual and meaningful engagement or cross a line of what's considered as the acceptable and ethical use of consumer data? What are the business opportunities or consequences?
The phrase "people-based marketing" is recent, coined only four years ago. But its goal of reaching the right consumer with the right offer, because you understand that person, goes way, way back. This timeline shows the evolution of people-based advertising from its origins in one-to-one marketing, to the present day.
In recognition of Earth Day, Acxiom analyzed 1.4 million individuals, approximately 1% of its vast data repository, to gauge environmental consciousness and understand how people participate in endeavors to go green.
Marketing to Consumers' Interests & Intentions — Instead of New Year's Resolu...Acxiom Corporation
Building a long-term engagement strategy around New Year's resolutions is shortsighted and misguided. Acxiom uncovered five personas to help marketers better understand consumers' true interests and develop long-lasting relationships that stretch well beyond January and February.
The Future of Direct Marketing - Implications for Publishing and MediaAcxiom Corporation
We believe that direct marketing should be held up as the greatest marketing invention we've had, today marking the way for digital marketing's future. But why? What exactly is direct marketing? And what are the implications for the publishing and media sector?
Think email is dead? Learn email marketing tips and best practices for staying relevant in today's mobile world.
Download the full report: http://bit.ly/NXNkHW
Forrester Marketing Forum 2013 - Acxiom and Macy's presentationAcxiom Corporation
Solving for the customer, it's in fashion!
This presentation was delivered at the Forrester Marketing Forum 2013 and describes the key enablers to truly customer centric marketing.
Can You Really Fake Customer Centricity? - Digiday Brand Summit - Dec 2012Acxiom Corporation
Presented by Kathy Hecht, VP Marketing at Digiday Brand Summit Dec 4, 2012.
Joint research conducted by Digiday and Acxiom reveal that while marketers want to use data to provide customer-centric experiences, they struggle to make sense of the vast information flowing into their marketing processes while juggling new channels, response options and meeting consumer expectations. Best practices for the use of marketable data often shift from behavior and intent to third-party search and social. While they realize they must find the data connections that maximize the value of customer relationships, their aspirations are often misaligned with organizations’ overall strategy. Nonetheless, they must prepare to connect customer data toward better experiences and results while maintaining the proper balance between consumer privacy and marketing profitability.
Presented by Kathy Hecht, VP Marketing at Acxiom at Loyalty360's Engagement & Experience Expo Oct 29, 2012.
Download the full white paper here: http://bit.ly/acxm-loyaldiv
A Customer Centricity Paradox - Tim Suther at Digiday Brand Conference #digidayAcxiom Corporation
Read the full state of the industry report: http://bit.ly/ACXMdigiwp12
Digital marketers think they’re on the cutting edge of what empowered consumers are doing, but in fact, they can’t see the forest for the trees. While mostly focused on deploying new channels and creating better ROI metrics, most lack a customer centric strategy that creates long term value. Based on new joint Digiday/Acxiom survey results with hundreds of digital marketers, this presentation will reveal the insights from that survey while providing some ideas and strategies that digital marketers can employ to help their organizations extend their brand’s success by leveraging their data assets in this digitally-connected world.
The Paradox of the Empowered Consumer - Tim Suther, Forrester Customer Experi...Acxiom Corporation
"The Paradox of the Empowered Consumer" - Forrester Customer Experience Forum, June 2012
Tim Suther, Chief Marketing & Strategy Officer at Acxiom
Richard Char, Global Head of Information Services at Citi
Winning in the Age of the Empowered Consumer - Tim Suther, Forrester Marketin...Acxiom Corporation
Guest Executive Forum With Acxiom:
Insight: The New Vision Of Successful Consumer Engagement Strategy
Learn more: http://bit.ly/acxPWPfcxf12
Tim Suther, Chief Marketing Officer and Senior Vice President, Acxiom
Urcil E. Peters, Vice-President, Demand Generation/Customer Intelligence Solutions, Marriott Vacations Worldwide
Today's empowered consumer has virtually unlimited choice and information, creating new engagement patterns. While industry observers agree new strategies are needed, few define the "what" and "how." In this case-study-based discussion, we'll examine the most fundamental element in successful consumer marketing — multidimensional insight. Beyond the overwhelming flow of big data or the narrow focus of today's targeting options, examine how your brand insights can be the genesis to focus on the consumer, not the channel or campaign.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
9. Applied Insight
Prioritize your proprietary insight
Data rights as part of every ad buy discussion
Safe haven to reach mutual customers of trusted business partners
Strategy
Prioritize deeply branded experiences
Define success as improving customer portfolio value
Alter media mix and primary research approach
Partners should be agents not principals
Optimize the enterprise
Organizational Capability
Fuse proprietary analytics with customer recognition to personalize
Marketing central nervous system to influence and sense
10. Prioritize your proprietary insight. Leverage a safe haven.
3.5x improvement in approved credit card applications.
11x return on ad spend, driving targeted store traffic
3x room night bookings via combining seasonality,
customer potential, price elasticity, halo effects
Your Money. Your Insights.
11. Multichannel marketing strategies
$470 million/yr contribution margin increase for OEM auto.
$100 million/yr improved EBIT for financial services.
5.5x improved accuracy in projecting primary research
17% reduced spend via new mix; same marketing results.
Optimize to customer value
12. Enhanced capability model
3x e-newsletter revenue by “pulling” customer needs v
“pushing” product.
$200 million incremental revenue by mining call center
logs
+46% retail sales via next best action targeting
Remember every interaction and learn
13.
14. • Refine and control multidimensional consumer insight
• Assess current capabilities & identify gaps
http://assessment.acxiom.com
• Balance quick wins with structural improvement