This document provides marketing concept proposals for Sun City Hilton Head to strengthen their messaging, campaigns, and promotions. It outlines two campaign concepts: "Good Life 101" which introduces potential buyers to the Del Webb lifestyle through educational and engaging messaging, and "Come on Down" which directly invites prospective customers in the Northeast to visit properties in Hilton Head. Each concept includes suggestions for print ads, emails, online ads, and promotions. Additional local campaign ideas and the importance of social media and a mobile app are also discussed.
Brook helps organisations become more open and deliver more authentic experiences through his company People Made.
His approach brings together a deep understanding of social, brand and culture – and how these all work as one to create meaningful interactions with customers and employees.
The best design solutions today positively impact human behaviour. However, despite the advance of technology providing us the ability to gain better understanding and insight, challenges remain for designers of behaviour change solutions.
This half-day, hands-on workshop will introduce the science and theory of behaviour change, key tools & technique to apply during the design process. The focus will be on the hands-on part, learning by doing!
Principles of behaviour design – background science and theory and how to influence change
Mapping user journeys to identify hacking opportunities
Process of design for behaviour change
Behavioural goals and measuring success
Brook helps organisations become more open and deliver more authentic experiences through his company People Made.
His approach brings together a deep understanding of social, brand and culture – and how these all work as one to create meaningful interactions with customers and employees.
The best design solutions today positively impact human behaviour. However, despite the advance of technology providing us the ability to gain better understanding and insight, challenges remain for designers of behaviour change solutions.
This half-day, hands-on workshop will introduce the science and theory of behaviour change, key tools & technique to apply during the design process. The focus will be on the hands-on part, learning by doing!
Principles of behaviour design – background science and theory and how to influence change
Mapping user journeys to identify hacking opportunities
Process of design for behaviour change
Behavioural goals and measuring success
How to write better creative briefs for Toyota.David Bell
How to write better creative strategies and briefs.
This workshop was written for MercerBell clients to enable them to prepare better briefs that will lead to more customer delight.
What you will get from this presentation is a real insight into the creative mind and process, you will learn how to write an airline ad, the 4 steps to writing a better creative brief and how to run and feedback on a creative presentation.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
How the hospitality industry will make a comeback from coronavirus Sophie Cross
When the doors open again in XX weeks (insert number depending on your current optimism level), the market will be a completely different place than it was at the beginning of 2020.
If you haven’t opted to stay open you need to assume that your business may still have to rely on a different model when you do. Some of your competitors won’t reopen. The ones who do will be fighting to up their game and become more affordable. Customers will be changed people. They will have new priorities, lighter pockets and be digitally dependent. You will have to learn how to fulfil their greatest desires all over again.
Here are my predictions in a free downloadable pdf. guide for what the future of hospitality looks like and what the clientele will be craving when the lockdown is lifted.
PREDICTIONS FOR THE FUTURE OF HOSPITALITY
1. Social distancing will last for a long time
2. Help make up for the lost time
3. Communication is the answer
4. Be the hub of your community
5. Health and hygiene rule
6. Prime locations will change
7. No place for technophobes
8. Continue the kindness to the environment
9. Serve up some soul
The How To Magazine for Travel Trade Professionals. This issue focuses on how to shoot images locally to help you sell globally and of course, much, much more!
7 Customer Appreciation Ideas Small Businesses Can Actually UseCustomericare
We've been looking for cool and original ways to thank customers for their loyalty. After reading hundreds of posts and interviewing Robin from the Thank Tank (thethanktank.com). We put together a list of 7 (+ a bonus one) customer appreciation ideas to help your small business stand out without spending hundreds of dollars.
How To Increase Your Income With A Proven Sales System - Robyn CraneSales Summit
No matter how unique a businesses is, every business has three main components: leads, sales and
fulfillment. Of course, each area is important, but only one ‘specific spot’ truly determines whether your
business is dying or thriving - and that’s sales.
This talk will help you:
• Identify the 3 Key Beliefs you must have to effectively close sales
• Learn the 4 Step Sales Blueprint to add more value and acquire more clients
• Discover the Crazy 8 and how it can help you make more money
• Understand how to shorten your sales cycle and sell more consistently and effectively
You have a GIFT! There are many people out there who are waiting for your help! By learning how to
increase your income with a proven sales system, you’ll be able to create a business and live that you
love!
HOW TO CREATE A PURPOSE-DRIVEN MARKETING STRATEGY - Small Business Skills Sum...Doyle Buehler
How to sell more, monetise your marketing, and deliver your remarkable brand value with social selling and digital marketing
We often get caught up in the day to day, and actually forget our marketing, or rather think that what we are doing is marketing. While blogs and videos and checklists and ‘tripwires’ are great tools, we need to know how to assemble them into a single, purpose driven strategy.
First, I need to ask you a question - Did you know that you could be missing out on 67% of your market?
My session will show you how to define this missing market, and develop a digital workflow that will help you assemble all of the pieces of your digital environment so that they are all working together.
I’m going to show you:
How to Identify the gaps in your business profit models that are costing you potential revenue and increasing your costs
How to create and deliver your real value for your perfect audience beyond the single, transactional approach that most businesses currently deliver
How to turn social media and online marketing into an active, profit based action, instead of passive, cost-based
We often feel overwhelmed and confused about what to do and when. This workshop will show you some key business models and strategies that will help you further develop sales across the board, in all your activities. It will show you how to become strategic, as well as create positive action to further expand your business in the digital space
So please join me for my session on “How to sell more, monetise your marketing, and deliver your remarkable brand value online”
Social media has changed everything - even the way companies work...
Here's an experiment you can take part in - it's just one indication of the amazing changes brought on by the social web.
Top 10 Reasons You Should Consider Promotional Marketing As Your Next Career....Edwin J. Goitia
Have you ever heard of promotional marketing? Well, it is definitely one of those recession-proof, life-changing jobs/gigs you may have heard of before but never really knew much about. Check out this presentation on why this may be your next best move in your career track!
Join our thriving community to get started: http://www.promorockstar.com/group
Get started on the right foot today http://www.promorockstar.com/7steps
How to write better creative briefs for Toyota.David Bell
How to write better creative strategies and briefs.
This workshop was written for MercerBell clients to enable them to prepare better briefs that will lead to more customer delight.
What you will get from this presentation is a real insight into the creative mind and process, you will learn how to write an airline ad, the 4 steps to writing a better creative brief and how to run and feedback on a creative presentation.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
How the hospitality industry will make a comeback from coronavirus Sophie Cross
When the doors open again in XX weeks (insert number depending on your current optimism level), the market will be a completely different place than it was at the beginning of 2020.
If you haven’t opted to stay open you need to assume that your business may still have to rely on a different model when you do. Some of your competitors won’t reopen. The ones who do will be fighting to up their game and become more affordable. Customers will be changed people. They will have new priorities, lighter pockets and be digitally dependent. You will have to learn how to fulfil their greatest desires all over again.
Here are my predictions in a free downloadable pdf. guide for what the future of hospitality looks like and what the clientele will be craving when the lockdown is lifted.
PREDICTIONS FOR THE FUTURE OF HOSPITALITY
1. Social distancing will last for a long time
2. Help make up for the lost time
3. Communication is the answer
4. Be the hub of your community
5. Health and hygiene rule
6. Prime locations will change
7. No place for technophobes
8. Continue the kindness to the environment
9. Serve up some soul
The How To Magazine for Travel Trade Professionals. This issue focuses on how to shoot images locally to help you sell globally and of course, much, much more!
7 Customer Appreciation Ideas Small Businesses Can Actually UseCustomericare
We've been looking for cool and original ways to thank customers for their loyalty. After reading hundreds of posts and interviewing Robin from the Thank Tank (thethanktank.com). We put together a list of 7 (+ a bonus one) customer appreciation ideas to help your small business stand out without spending hundreds of dollars.
How To Increase Your Income With A Proven Sales System - Robyn CraneSales Summit
No matter how unique a businesses is, every business has three main components: leads, sales and
fulfillment. Of course, each area is important, but only one ‘specific spot’ truly determines whether your
business is dying or thriving - and that’s sales.
This talk will help you:
• Identify the 3 Key Beliefs you must have to effectively close sales
• Learn the 4 Step Sales Blueprint to add more value and acquire more clients
• Discover the Crazy 8 and how it can help you make more money
• Understand how to shorten your sales cycle and sell more consistently and effectively
You have a GIFT! There are many people out there who are waiting for your help! By learning how to
increase your income with a proven sales system, you’ll be able to create a business and live that you
love!
HOW TO CREATE A PURPOSE-DRIVEN MARKETING STRATEGY - Small Business Skills Sum...Doyle Buehler
How to sell more, monetise your marketing, and deliver your remarkable brand value with social selling and digital marketing
We often get caught up in the day to day, and actually forget our marketing, or rather think that what we are doing is marketing. While blogs and videos and checklists and ‘tripwires’ are great tools, we need to know how to assemble them into a single, purpose driven strategy.
First, I need to ask you a question - Did you know that you could be missing out on 67% of your market?
My session will show you how to define this missing market, and develop a digital workflow that will help you assemble all of the pieces of your digital environment so that they are all working together.
I’m going to show you:
How to Identify the gaps in your business profit models that are costing you potential revenue and increasing your costs
How to create and deliver your real value for your perfect audience beyond the single, transactional approach that most businesses currently deliver
How to turn social media and online marketing into an active, profit based action, instead of passive, cost-based
We often feel overwhelmed and confused about what to do and when. This workshop will show you some key business models and strategies that will help you further develop sales across the board, in all your activities. It will show you how to become strategic, as well as create positive action to further expand your business in the digital space
So please join me for my session on “How to sell more, monetise your marketing, and deliver your remarkable brand value online”
Social media has changed everything - even the way companies work...
Here's an experiment you can take part in - it's just one indication of the amazing changes brought on by the social web.
Top 10 Reasons You Should Consider Promotional Marketing As Your Next Career....Edwin J. Goitia
Have you ever heard of promotional marketing? Well, it is definitely one of those recession-proof, life-changing jobs/gigs you may have heard of before but never really knew much about. Check out this presentation on why this may be your next best move in your career track!
Join our thriving community to get started: http://www.promorockstar.com/group
Get started on the right foot today http://www.promorockstar.com/7steps
Boudoir photography, a genre that captures intimate and sensual images of individuals, has experienced significant transformation over the years, particularly in New York City (NYC). Known for its diversity and vibrant arts scene, NYC has been a hub for the evolution of various art forms, including boudoir photography. This article delves into the historical background, cultural significance, technological advancements, and the contemporary landscape of boudoir photography in NYC.
This tutorial offers a step-by-step guide on how to effectively use Pinterest. It covers the basics such as account creation and navigation, as well as advanced techniques including creating eye-catching pins and optimizing your profile. The tutorial also explores collaboration and networking on the platform. With visual illustrations and clear instructions, this tutorial will equip you with the skills to navigate Pinterest confidently and achieve your goals.
Fashionista Chic Couture Maze & Coloring Adventures is a coloring and activity book filled with many maze games and coloring activities designed to delight and engage young fashion enthusiasts. Each page offers a unique blend of fashion-themed mazes and stylish illustrations to color, inspiring creativity and problem-solving skills in children.
Brushstrokes of Inspiration: Four Major Influences in Victor Gilbert’s Artist...KendraJohnson54
Throughout his career, Victor Gilbert was influenced heavily by various factors, the most notable being his upbringing and the artistic movements of his time. A rich tapestry of inspirations appears in Gilbert’s work, ranging from their own experiences to the art movements of that period.
2. WE HEARD YOU
you want:
fresh ideas
stronger, clearer, simpler messaging
campaigns that have consistency and efficiency
stronger call to actions
to keep the local market in Hilton Head
to bring more attention to the vacation getaway
to talk about your new amenities and model homes
to fill the pipeline with new prospects
good ideas that can be executed easily
one firm focused on Del Webb
and we want to share our thoughts with you
3. campaign 1 {Good Life 101}
Overview
The point of a Del Webb vacation getaway is to introduce potential
buyers to the charm of the lifestyle we offer. In a way, it’s a little like
an introductory course. The difference is that this isn’t economics or
even wine appreciation: it’s the worry-free good life a Del Webb
lifestyle offers.
And so we offer potential customers the opportunity to learn about
what we have to offer in such an enticing way, they can’t help but want
to “register for class.”
The generation now considering retirement may be aging, but it has
always seen itself as young at heart. So we cater to that by striking
chords appropriate to twenty-something college students, as well as
alluding to lifelong, active learning.
Execution
This campaign is executed with a less is more approach both with the
use of imagery and copy. Once a reader (print) or user (web) clicks or
log on to a dedicated Facebook page they are taught in effect all that
the Del Webb lifestyle has to offer. They can register for the “Good
Life” vacation giveaway, get a feel of the community and it’s members,
watch a community overview video and more importantly, be engaged.
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GoodLife
Q
SunCityHiltonHead
NOW REGISTERING
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GoodLife
Q
SunCityHiltonHead
101
10. Overview
What is a Del Webb vacation getaway if not an invitation? It’s an
invitation to sample the lifestyle we offer and, at least for a few days,
imagine yourself a part of it.
To whom does this lifestyle most appeal? The answer can be found
written on the plates attached to vehicles regularly crowding Highway
278: Ohio, New Jersey, Pennsylvania… in a phrase, The North. The
coastal breezes and temperate climate of the Carolina lowcountry hold
immense appeal for people hailing from places where winter is an an-
nual reality, to be greeted with salt, sand, shovels and snowblowers.
And so we find some virtue in simply being direct. Borrowing a famil-
iar symbol, the shield of the Interstate Highway System, we appropriate
it to communicate the freedom and ease that comes with getting on the
highway and driving south.
Execution
This campaign communicates directly, with a minimum of artifice,
inviting prospective customers to “Come On Down” to Sun City Hilton
Head. It’s a dual message: inviting our target market to come and
sample our amenities and tour the property, but also inviting them to
consider a more permanent move.
It’s also a flexible message, appealing to customers as well as realtors.
campaign 2 {Come on Down}
LIMITED TIME
8 NEW MODELS
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COME ON DOWN
to
SUN CITY HILTON HEAD
Est. 1960
DW
11. print ads/eblasts {Come on Down}
LIMITED TIME
FREEGOURMENT
KITCHEN
LIMITED TIME
FREEGOURMENT
KITCHEN
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LIMITED TIME
FREEGOURMENT
KITCHEN
H
easy to read
info icons
LIMITED TIME
FREEGOURMENT
KITCHEN
8 NEW MODELS
HOMESSTARTINGFROMTHE
$150’s
LIMITED TIME
FREEGOURMENT
KITCHEN
8 NEW MODELS
HOMESSTARTINGFROMTHE
$150’s
L
LIMITED TIME
FREEGOURMENT
KITCHEN
8 NEW MODELS
HOMESSTARTINGFROMTHE
$150’s
S
LF
LIMITED TIME
FREEGOURMENT
KITCHEN
JUST OPENED
NEWAMENITIES
&MORE!
LIMITED TIME
FREEGOURMENT
KITCHEN
8 NEW MODELS
HOMESSTARTINGFROMTHE
$150’s
SPECIALOFFERS
LIKEUSFACEBOOK.COM/DWHH
LIMITED TIME
FREEGOURMENT
KITCHEN
8 NEW MODELS
HOMESSTARTINGFROMTHE
$150’s
SPECIALOFFERS
LIKEUSFACEBOOK.COM/DWHH
LIMITED TIME
FREEGOURMENT
KITCHEN
8 NEW MODELS
HOMESSTARTINGFROMTHE
$150’s
SPECIALOFFERS
LIKEUSFACEBOOK.COM/DWHH
17. more ideas (The right direction, concept only)
eyecatching and unexpected
Ad will be upside down and
the copy plays off this idea
18. use a spokesperson (b level actor)
“Impact of celebrity endorsement on overall brand”, is a sig-
nificant one. The crescendo of celebrities endorsing brands has
been steadily increasing over the past years. Marketers overtly
acknowledge the power of celebrities in influencing consumer-
purchasing decisions. It is a ubiquitously accepted fact that
celebrity endorsement can bestow special attributes upon a
product that it may have lacked otherwise.
Advantages of a celebrity endorsing a brand
• Establishment of Credibility
• Ensured Attention
• PR coverage
• Higher degree of recall
• Associative Benefit
• Mitigating a tarnished image
• Psychographic Connect
• Demographic Connect
• Mass Appeal
• Rejuvenating a somewhat stagnant brand
Suggestion
John Cleese www.youtube.com/watch?v=G5VDfizYnxY
19. We want you! To stay. (Old Uncle Sam Poster concept)
Staycation (good graphic possibilities)
Don’t worry be happy (would be great radio, etc.)
Plays of the hassle and worry-free lifestyle
Breaking up isn’t hard to do
It’s not you, it’s me.
(breaking up with your old house, your old life)
Defriended!! or unfriend (Facebook)
(get rid of all the hassles) It’s time to unfriend
Stay Putt. Stay Hilton Head. (could be a logo or badge)
101 reasons to stay! List all DW amenities, clubs, etc.
You can’t leave! (show photo of family of 4) tug on the heart
strings. Don’t leave the grandkids behind or can you really
leave?? or When leaving isn’t an option
Restart doesn’t mean relocate
Leave it behind
Basic idea: you’re not leaving your home, but you are leaving your
annoyances by downsizing and simplifying your life.
or Sun City Hilton Head invites you to leave.
Bridge to new stuff / lifestyle / amenities – call to action
with property tour. Primary art thought: Moving van? Suitcases?
Relax in place. (Image from DW fitness center? Person on treadmill?)
You’ve already arrived.
You’ve arrived. Why depart?
There’s No Place Like Home. (Dorothy/Oz imagery)
It’s home. Upgraded.
Simplify
(list of things, with bad/annoying/hassle stuff crossed off)
Go with what you know.
Moving is overrated.
local campaign ideas (concept only)
20. Social Media. If you don’t have a plan,
you are missing the boat!
If you haven’t fully dived into the social media pool, you not
only risk missing out on a crucial marketing tool, you also risk
appearing behind-the-times to your customers and to the media
who can bring you publicity. Being hip to social networking
shows you want to communicate with your customers whenever
and wherever.
Our social media partner {Somedia Solutions}
has proposed a basic plan that is on the hard drive for
your review and consideration.
A community overview video
This would be on facebook and youtube.
A mobile app
Currently more than 50% of all “local” searches are done from a
mobile device and 62% researched travel. For homebuilders, this
opens up an entirely new way to present and promote their homes.
1
2
3
what else should you be doing and should have?
21. {BRANDING & GRAPHIC DESIGN}
678.267.4642
www.jeffmasonaddesign.com
jeff@jeffmasonaddesign.com
4560 Evandale Way
Cumming, GA 30040