Tourism enterprise co-operation in remote Australia
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In October 2016, CRC-REP Principal Research Leader for the Aboriginal and Torres Strait Islander Tourism Product project Dr Damien Jacobsen presented to the Australian Regional Tourism Convention.
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Tourism enterprise co-operation in remote Australia
- 1. Tourism Enterprise Co-operation in Remote Australia Dr Damien Jacobsen Principal Research Leader - Aboriginal and Torres Strait Islander Tourism Product Project Cooperative Research Centre for Remote Economic Participation and Southern Cross University
- 2. Ninti One Ninti One is a not-for-profit national company that builds opportunities for people living in remote regions of Australia. Ninti One manages the development, commercialisation and intellectual property of the Desert Knowledge CRC, CRC for Remote Economic Participation and the Australian Feral Camel Management Project.
- 5. 5 Alice Springs Australia’s North West Katherine Daly Kakadu Arnhem Tropical North Qld Tableland (NT) MacDonnell Australia’s Golden Outback Outback NSW ■ Non-remote Australia Outback Qld Lasseter Flinders & Outback Australia’s Coral Coast
- 6. 6 Alice Springs Australia’s North West Katherine Daly Kakadu Arnhem Tropical North Qld Tableland (NT) MacDonnell Australia’s Golden Outback Outback NSW ■ Non-remote Australia
- 7. 7 Approaches to Creating Value % of sample Value adding extras 84% Product Diversification 100% Horizontal Diversification 23% Vertical Integration 77% Enterprise Cooperation 92% Cooperation with Aboriginal tourism enterprises 81% Cooperation with non- Aboriginal tourism enterprises 87.5% Combine Products with other enterprises 90% Part of cooperating enterprise group 73%
- 8. 8 Quote: Indigenous operators and potential operators need to become more serious about business and the benefits cooperation could provide. [Some] operators can be very competitive and not see the benefits in cooperating more. [Operator: Australia’s North West region] Strength of cooperation with other tourism operators in the destination region Very strong Strong Fair Weak Very weak With Aboriginal and Torres Strait Islander operators 46% 15% 30% 7% 0 With non–Aboriginal and Torres Strait Islander tourism operators 50% 23% 27% 0 0
- 9. Quote: There is also some separation between white operators and Indigenous operators that is unnecessary and it means we are not spreading the benefits as widely as we could be. That might be remedied through greater education. [Operator: Australia’s North West region] 9 Importance of cooperation in marketing and promotion Level of importance Very important Important Moderately important Of slight importance Not important Aboriginal & Torres Strait Islander enterprises 40% 40% 13% 0 7% non-Aboriginal & Torres Strait Islander enterprises 50% 43% 7% 0 0
- 10. 10 Combining products with other enterprises Frequency Never Yes 1-2 times a year 3-6 times a year Once a month Once a week or more With other Aboriginal & Torres Strait Islander Tourism Operators 33% 67% 8% 13% 13% 33% With Non-Aboriginal & Torres Strait Islander Tourism Operators 8% 92% 0 14% 14% 64%
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- 12. 12 Visitor referrals Frequency Never Yes 1-2 times a year 3-6 times a year Once a month Once a week or more Referrals to other Aboriginal & Torres Strait Islander Tourism Operators 0 100% 7% 0 20% 73% Referrals to non-Aboriginal & Torres Strait Islander Tourism Operators 8% 92% 0 23% 15% 54% Referrals from other Aboriginal & Torres Strait Islander Tourism Operators 20% 80% 7% 13% 33% 27% Referrals from non-Aboriginal & Torres Strait Islander Tourism Operators 0 100% 0 31% 15% 54%
- 13. Scheduled business meetings Never Yes 1-2 times a year 3-6 times a year Once a month Once a week or more With other Aboriginal and Torres Strait Islander tourism operators 33% 67% 20% 27% 20% 0 With non-Aboriginal and Torres Strait Islander tourism operators 8% 92% 61% 23% 8% 0 13 Informal meetings Never Yes 1–2 times a year 3–6 times a year Once a month Once a week or more With other Aboriginal and Torres Strait Islander tourism operators 13% 87% 20% 40% 20% 7% With non-Aboriginal and Torres Strait Islander tourism operators 7% 93% 14% 50% 29% 0
- 14. 14 Quote: We belong to [a regional tourism association]. They tend to concentrate their focus on tourism enterprises around [their main tourism hub]. It is difficult to attend meetings in [the tourism hub] – it requires a 1000 kilometre round trip, plus time away and costs. [Our nearby tourism region] and [closest town] has not had a tourism representative based here for some time and our tourism association not being funded has meant that the functions have ground to a halt. [Enterprise 6] Top 5 Challenges for Aboriginal and Torres Strait Islander remote tourism enterprises Challenge % of sample My enterprise does not have any challenges 0 1. Seasonality 87% 2. High costs of business 73% 3. Improving business revenue 73% 4. Young generation with low interest to work in tourism 67% 5. Geographic isolation 60%
- 15. 15 Desire to increase cooperation Yes No Unsure With other Aboriginal and Torres Strait Islander tourism operators 75% 0 25% With non-Aboriginal and Torres Strait Islander tourism operators 87.5% 0 12.5%
- 16. 16 Contact: Dr Damien Jacobsen Principal Research Leader - Aboriginal and Torres Strait Islander Tourism Product Project Cooperative Research Centre for Remote Economic Participation and Southern Cross University P +(61) 2 6620 3042 M +(61) 416 662 009 E damien.jacobsen@nintione.com.au www.crc-rep.com.au www.scu.edu.au
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