2. INTRODUCTION
Throughout the Social Media Writing for Journalism course at UCF, I watched
my writing improve significantly. I learned how to write short and concise,
and how to effectively capture images. In addition, I learned the importance
of verifying sources and the impact that using various social media
platforms can have on the publicity of a story.
As an advertising and public relations student, I also learned a lot about the
journalism industry that will be very useful in my career.
Additionally, I was able to re-vamp my own branding on social media, making
me more desirable for future employers.
Overall, I thought this course was very informational and I hope it remains
available for future students like myself.
3. To view story, please visit:
socialmediawritingportfolio.wordpress.com/
profile
4. STORY 1: SOCIAL MEDIA LAUNCH PLAN
Two Days Before
• Email letter requesting support goes out to Leanza and the others interviewed.
• Post article on blog.
Launch Day- Friday
• 9 a.m.: Post introductory tweet with article link and picture.
• 10 a.m.: Monitor who is posting, tweeting and commenting on news story and
respond to, thank and comment on those posts.
• 3 p.m.: Tweet article link again and connect to blog.
• 5 p.m.: Begin second round of monitoring.
Day Two- Saturday
• 10 a.m.: Tweet article link again and connect to blog.
• 1 p.m.: Monitor tweet.
6. To view story, please visit:
socialmediawritingportfolio.wordpress.com/
event
7. STORY 2: SAMPLE TWEETS
Tweeting during
the event
allowed me to
take advantage
of the real-time
feature on
Twitter.
Followers were
able to keep
updated about
the event as it
happened.
8. To view story, please visit:
socialmediawritingportfolio.wordpress.com/juicin
g
15. UCF COMM WEEK: DRESS FOR SUCCESS
Promoting the “Dress for Success” event demonstrates both my top
social media engagement and my best community based work.
• Engagement: Unfortunately, I did not receive much engagement from
any of my material from this class. But for COMM Week, I received
retweets and favorites from those who were following the hashtag
#COMMWeek2014. This taught me the importance of using hashtags
to gain exposure.
• Community Building: When tweeting about the “Dress for Success”
event, I felt a strong sense of community. Organizations throughout
UCF were supporting the event with the same hashtag,
#COMMWeek20144. Similarly, UCF organizations were retweeting my
tweets to help gain exposure. In addition, creating a Storify allowed me
to see exactly how many people were already talking about COMM
Week 2014.
17. Visit the Storify here: https://storify.com/kat_rag/ucf-comm-week-dress-for-
success?utm_content=storify-
pingback&utm_source=t.co&utm_medium=sfy.co-
twitter&awesm=sfy.co_ecov&utm_campaign
UCF COMM WEEK STORIFY
18.
19. PROFESSIONAL DEVELOPMENT: LINKEDIN
My LinkedIn page: http://www.linkedin.com/pub/julie-aebersold/59/654/699
My LinkedIn has been completely re-vamped, please check out the
“Transformations” section of this portfolio.
20.
21. PINTEREST
I used Pinterest to
promote this story
because users
commonly rely on
Pinterest for recipe
ideas, so food is
always a good thing
to share on Pinterest,
especially food
trends and new
ideas.
25. WRITING SHORT SAMPLES
"UCF psychologist, Suzanne, put the break in Spring Break snowboarding in
West Virginia.”
• I wrote the copy for this, but it was posted on Camilo Echeuerri
Bernal’s Twitter, which I do not have access to.
• The caption included a video- also posted on Instagram.
26.
27. TWITTER
B E F O R E
• No about me section
• cover photo
• No background
• No link to website
28. TWITTER
A F T E R
In order to increase my engagement on Twitter, I followed
professional organizations that will help keep me up-to-date on my
industry.
• About me section introduces my career goals in both
a personable and professional manner.
• Portfolio is linked.
• Cover photo and background represent my desire to
work within the travel and tourism industry.
30. PINTEREST
A F T E R
In order to increase my engagement on Twitter, I followed
professional organizations that will help keep me up-to-date on my
industry.
• About me section is consistent with Twitter; links portfolio.
• Portfolio is linked.
• Boards are industry related, professional and personable while
illustrating my career goals and interests.
31. LINKEDIN
B E F O R E
I did not have a LinkedIn account set up.
32. LINKEDIN
A F T E R
• About me is
consistent with
Twitter and
Pinterest.
• Summary
discusses
career goals.
• Profile picture
is
professional.
34. LINKEDIN
A F T E R
• Over the
semester, I
managed to
make 158
connections
by constantly
checking the
“People you
may know”
section.
35. LINKEDIN
A F T E R
• I believe
networking is
the best way
to keep
moving
forward in an
industry, so
I’ve followed
industry
leaders and
joined
industry-
related
groups.
