Kyle Patrick has experience in graphic design, front-end development, email marketing, and digital marketing. He has worked as a Digital Marketing Director and Co-Owner/Designer/Developer of Coverdale Solutions LLC. Some of his responsibilities have included designing and coding e-commerce sites using technologies like HTML5, CSS, Bootstrap, LESS, AngularJS, and Magento. He has also designed email campaigns and managed email lists. Past clients include Cardinal Health, Huntington Bank, L Brands, and Barnes & Noble College.

1. PHOTOSHOP
ILLUSTRATOR
INDESIGN
DREAMWEAVER
HTML 5 / CSS
BOOTSTRAP / LESS
EXACTTARGET
MAGENTO
CURRICULUM VITAE
PROFICIENCIES
DEGREES
KYLE J.
PATRICKMBA
MIAMI UNIVERSITY 2003
OXFORD, OH
B.S. SYSTEMS ANALYSIS
OHIO STATE UNIVERSITY 2008
COLUMBUS, OH
MBA
KYLE PATRICK DESIGNS
3435 BRAIDWOOD DR
HILLIARD OH 43026
513.594.1451
KYLEJPATRICK@YAHOO.COM
GRAPHIC DESIGN | FRONT-END DEVELOPMENT
EMAIL CAMPAIGNS
SITECORE
Digital Marketing Director, MWE, Feburary 2016 - Present
• Designs, codes and implements e-mail campaigns and manages lists in the retail and
wholesale construction equipment industry
• Executes migration of all e-Commerce sites from Wordpress to Magento and facilitated the
integration with NetSuite ERP for backend inventory management
• Collaborates with Google AdWords specialist to determine overall strategy of paid search,
remarketing, banner ads and Google shopping results
• Designs and codes layout for brand new .com pursuant to a best UI/UX while still
maintaining SEO components
• Teams with upper management and account representatives from eBay to increase rank
and conversions
• Leads initiative for new store site on Amazon Business, tasked with taking $1.2 million in
revenue to hit a 2016 goal of $3 million
• Works with sales force to design print and digital materials including sales sheets, trifolds,
brochures and signage
Co-Owner / Designer / Developer, Coverdale Solutions LLC,
December 2010 - Present
• Designs and codes storefront websites for web-to-print functionality for client firms in
many industries, coast-to-coast
• Utilizes HTML 5, CSS, Bootstrap, LESS and AngularJS to build e-Commerce sites that
are mobile-optimized, providing a top-notch user experience
• Builds variable field item templates for end-users to personalize and order print and
promotional products materials from their respective fulfillment providers
• Sources high-end technology vendors for advanced programming situations such as
backend integration
• Initializes and maintains all buyer site data including product catalog, inventory levels,
company/cost center/user data, budgets, and billing and shipping information

2. PAST CLIENTS
CURRICULUM VITAE (CONT’D)
KYLE PATRICK DESIGNS
3435 BRAIDWOOD DR
HILLIARD OH 43026
513.594.1451
KYLEJPATRICK@YAHOO.COM
• Cardinal Health
• Command Alkon
• Huntington Bank
• L Brands
• Centene
• DKNY
• GEICO
• Barnes & Noble College
• Express Oil Change & Tire
• Many others
Digital Marketing Analyst, The Creative Group, October 2011 -
November 2015
• Designed creative mockups, sliced art and coded emails on a daily basis using ExactTarget
for dissemination to current and prospective customers, in the millions
• Executed advanced scenarios including triggered sends, dynamic content (AMScript),
microsites, batch processing, and promo code management in ExactTarget
• Conceptualized and created all assets, from code (HTML, CSS, and Javascript) to graphics
using Adobe Creative Cloud to build emails and pages; provided best practices in UI/UX to
maximize user experience
• Teamed with many departments, including program managers, list providers, analytics and
practice recommendations for future digital campaigns (Huntington) as a contractor,
assessing needs, providing solutions and feedback to optimize future campaign efficacy
Internal Wholesaler, Nationwide Financial, October 2004 -
September 2010
• Executed telephone campaigns with trusted partner firms to identify sales opportunities
forindividual annuity segment
• Collaborated with management to share best practices in phone and email correspondence
that uncovered sales opportunities
• Analyzed the competitive landscape to assess strengths and weaknesses of NF products
• Met with stakeholders including external sales force, investment partners and financial
advisors to harvest feedback on product