IN-HOUSE AGENCY TRAFFIC MANAGER Receive On-Time Deliverables through Skilled Traffic, Project and Resource Management Positive, connected, innovative traffic lead with experience in project management and a knack for balancing workload across creative resources by prioritizing tasks and keeping everyone focused on achieving key milestones and due dates. Collaborative and proactive liaison for creative services, advertising production, and account management teams using excellent interpersonal, organizational, and time management skills while accomplishing high workload volume. Entrepreneurial, intuitive, and resourceful problem solver focusing on productivity with quality, embracing new challenges, and working well in diverse, cross-functional teams. Key areas of expertise include: Creative Workflow | Print Production | Project Management | Planning and Scheduling | Process Improvement | Status Reports & Intake Meetings | Training and Mentoring | Account Management

1. MARGARET CHOBANIAN
Cary, IL 60013 | 224.361.1726 | linkedin.com/in/margaretchobanian | m.chobanian@gmail.com
IN-HOUSE AGENCY TRAFFIC MANAGER
Receive On-Time Deliverables through Skilled Traffic, Project and Resource Management
Positive, connected, innovative traffic lead with experience in project management and a knack for balancing
workload across creative resources by prioritizing tasks and keeping everyone focused on achieving key
milestones and due dates. Collaborative and proactive liaison for creative services, advertising production, and
account management teams using excellent interpersonal, organizational, and time management skills while
accomplishing high workload volume. Entrepreneurial, intuitive, and resourceful problem solver focusing on
productivity with quality, embracing new challenges, and working well in diverse, cross-functional teams.
Key areas of expertise include:
Project Management | Planning and Scheduling | Process Improvement | Status Reports | Intake Meetings
Creative Workflow | Print Production | Training and Mentoring | Account Management
EXPERIENCE
SEARS, Hoffman Estates, IL 2013 - 2018
Senior Traffic Manager, IMX (In-House Agency) 2017 - 2018
Overall traffic responsibility for the Creative Services, In-Store Signage, and Production teams. Actively tracked
625/1070 Creative Services/In-Store Signing projects annually (100+/110 daily). Developed and managed the
IMX Master Planning and Production Schedules for Digital Weekly Ads and Printed Circulars. Led a team of two
traffic managers who handled the Sears and Kmart ad pages in Lago. Coordinated Spanish translation requests
between the account team, translation agencies, and creative team.
 Achieved firm deadlines, assigning design tasks among 12 in-store signing creative team members, balancing
workload across resources, and prioritizing tasks.
 Facilitated continuous improvement, developing project status reports, collecting feedback, and
communicating with team members by conducting a variety of daily and weekly status meetings.
 Designed and refined several sophisticated Aprimo workflow enhancements, partnering with internal and
external IT sources to mirror process improvements and task scheduling changes.
 Negotiated timelines with account team and procurement, prioritizing and managing projects through
completion.
 Reviewed incoming creative briefs and work orders of signing projects for readiness to start creative.
Returned projects to account team for discovery meeting when project was complex or rush, or to provide
more details when information was incomplete.
 Recognized for exceeding goals, earning several “Pay It Forward” awards.
Traffic and Business Manager, IMX/iRLabs 2014 - 2017
Balanced and assigned workload for 15 art directors, graphic designers, and production artists. Managed 800
signage offset print projects annually. Tracked in-store signing budgets forecast for 43 business units in excess of
$37M and managed in-house creative budget of $2M. Kept team members aware of new incoming projects. Set
agenda and conducted intake meetings.
 Enabled quicker onboarding and productivity timelines, creating six-part module training presentation for
new signing managers and conducting Aprimo training classes for associates.

2. MARGARET CHOBANIAN m.chobanian@gmail.com PAGE TWO
SEARS (Continued)
 Developed reference materials, easing information access by documenting and posting on Wiki more than
50 Best Practices for consistency in process, operations and procedures.
 Eliminated confusion over digital signs by capturing the size specifications (specs) and developing standard
naming conventions.
 Received multiple focused recognition awards for Own It, Members First, Earn Trust, Learn and Innovate, as
well as a Super Star Award for cultural beliefs.
Signing Manager, IMX/iRLabs 2013 - 2014
Managed print production account for Kmart’s grocery, drug store, and pharmacy in-store signing. Wrote
creative briefs, entered complex work orders, and set timelines with workflows for over 450 projects annually,
including K-fresh, diabetic planogram (POG), back-to-school (BTS) corrugated merchandising fixtures, and Rx flu
shot. Managed projects from creative concepts and prototypes through national rollouts. Obtained creative and
legal approvals for vendor art and signs.
 Freed up 20% of warehouse space by removing over 41K signs from inventory as part of 3-person signing
inventory reduction task force project.
 Improved Kmart signing framework by designing a product-level navigation shelf talker which received
creative leadership approval.
 Partnered with print procurement agents to receive cost estimates. Modified scope of projects in order to
maintain annual signing budgets.
 Improved Kmart signing framework by designing a product-level navigation shelf talker which received
approval from creative leadership.
MOTOROLA MOBILITY VIA WIRE STONE, Libertyville, IL 2008 - 2012
Project Manager, Global Retail
Led POS display and store fixture projects with focus on Android mobile phones and Bluetooth® accessories for
global markets. Provided concise creative briefs, timelines, and consolidated feedback for creative agency, and
moved concept and rendering presentation decks into production.
 Improved communication among global partners, managing multiple language translations and customizing
logo variations.
 Met key launch timelines by collaborating with freight forwarding and China manufacturing teams.
 Earned Bravo Award from marketing team for overseeing lead display and printer materials MotoActv™
project for CEO, Sanjay Jah.
TECHNICAL SKILLS
 Google Docs and Google Sheets  Atlassian Confluence Wiki and Jira
 Aprimo (Impact)  Visual Xnet
 Microsoft Office (Excel, Word, PowerPoint)  Taskerbee
EDUCATION
Bachelor of Arts (BA), Communications and Art History, University of Wisconsin, Green Bay, WI