Rethinking the Brand Tracker Using Google Consumer Survey
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Kyle Nel proposes rethinking Lowe's tracker surveys based on research showing that customers do not always provide truthful or fully informed answers to direct questions. The current approach assumes customer responses directly reflect reality, but people are influenced by factors outside their awareness. Nel advocates moving away from a "Q&A culture" and instead focusing on questions that will actually change customer behavior. This involves philosophical and methodological shifts like co-creating fewer, better questions and using alternative research methods like observational studies that provide more transparent, timely results at a lower cost than traditional surveys.
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This document discusses blockchain technology and its potential applications. It begins with an overview of blockchain, describing it as an immutable data structure that records transactions in a distributed ledger without the need for a centralized authority. It then discusses how blockchain could be used to decentralize digital identity and data ownership. The document argues that blockchain technology provides solutions to problems like single points of failure, high security costs, and the need to trust centralized authorities by using a decentralized, cryptographically secure network where users control their own data and digital assets. It suggests blockchain may be useful when exchanging data among distrusting parties and could evolve to transfer more than just information on the internet, but actual digital ownership of money, contracts, patents and other assets.
Maarten Verschuere - A perfect storm: when market research and data science meet
This document discusses how market research and data science can be combined to create a perfect storm of 360-degree customer insight. Customer data is collected from various sources like surveys and purchase histories and enriched with additional context to build an actionable database. Predictive modeling is then used to segment customers into groups based on patterns identified in the database.
Prof. dr. Vincent F. Hendricks - Online bubbles and the downsides of social m...
Prof. dr. Vincent F. Hendricks - Online bubbles and the downsides of social media (Opening Keynote)
Prof. Hendricks is philosopher and Director of the Center for Bubble Studies at the University of Copenhagen.
He is the author of the bestseller Infostorms: ‘How to take Information Punches and Save. Democracy’.
Daphne Fecheyr Lippens - Biomimicry: learning from nature for disruptive inno...
Daphne Fecheyr Lippens - Biomimicry: learning from nature for disruptive innovation
Biochemist and blogger Daphne is a Biomimicry PhD Candidate at the University of Akron (Ohio) and a co-founder of two start-ups. She is specialized in how natural strategies can help teams optimize their design thinking & business strategies. Daphne has given numerous presentations, among which a TEDx Talk in Cleveland.
Ludovic Depoortere - Virtual reality meets sensory research
Virtual reality can be used for sensory and shopper research by filming environments in 360 degrees, making the footage VR compatible, adding digital research variables, and projecting questions. This allows for quick insights into how choices affect perceptions in context. VR brings enjoyment to testing and can increase purchase intent and favorability for products. When considering VR for research, factors like context, seasonality, and positioning are important. VR allows researchers to reach consumers in the moment, enrich data beyond just liking, and involve consumers throughout the research and development process in an interactive and fun way.
Yuri Van Geest - Exponential Organizations
Yuri van Geest is the author of Exponential Organizations and initiator and founding CEO of Singularity University NL. The document discusses exponential technologies like AI, robotics, biotech, computing and their ability to accelerate capabilities while reducing costs. It defines exponential organizations as those whose impact is disproportionately large, at least 10x, compared to peers through use of new organizational techniques leveraging exponential technologies. Examples provided include GitHub, Xiaomi, and Haier, organized around principles like autonomy, community engagement, and experimentation. Strategies are discussed for how corporations can create their own exponential organizations.
Denyse Drummond-Dunn - Winning Customer Centricity
This document discusses the importance of understanding people and the human side of data for marketing research and insights (MR&I). It notes that while a majority of market research spending is focused on products, pricing and promotion, understanding people is key. It also emphasizes that truly actionable insights come from evaluating and contextualizing knowledge, and that gaining understanding requires depth. Finally, it promotes thinking about customers first in all analytics and research.
Stijn Geuens - I know what you’ll buy next summer
This document discusses recommendation systems and their application to La Redoute, a French home shopping retailer. It provides background on La Redoute, defines recommendation systems, and describes how they work and the types of data that can be used. The document then discusses how recommendation systems could be applied to La Redoute, including using a hybrid model to make personalized product recommendations to millions of visitors per month based on their demographics, purchase history, and other data. It also notes some of the potential benefits of recommendation systems for customers and companies.
Chloé Van Vreckem - Uncovering the true Customer Value by using Survival Anal...
Survival analysis allows insurance companies like AXA Belgium to better understand customer behavior over time. By modeling how long customers remain with the company, survival analysis can identify moments when customers are at higher risk of churn. This provides valuable insights for direct marketing campaigns to improve customer retention and lifetime value. Survival analysis uses the entire customer population, including censored customers, to create a more accurate picture of longevity. Statistical models like the Cox proportional hazards model account for covariates to predict churn risk while considering the time dimension, which traditional regression ignores.
Andy Petrella - Data Science is changing and you won’t be allowed to claim yo...
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Anouk Willems - Turning Insights into Company-wide Memes
This document discusses the Insight Activation Studio created by InSites Consulting for Dorel Juvenile to help the company become more consumer-centric and spot new market opportunities. The Studio is an online platform where Dorel employees can share insights, ideas, and problems. It has led to improved market understanding, better ideas over time, and a more positive consumer feeling for Dorel's products as the company fuels change and invests in understanding consumer behaviors. The Studio shows how positive disruption of traditional ways of working can strengthen business performance.
Anouar El Haji - Auctions Speak Louder than Words
Anouar El Haji discusses putting your own money at risk to demonstrate confidence in an investment idea or business opportunity. He argues that being willing to invest your own funds shows true belief and commitment, as opposed to simply recommending an investment to others. By having skin in the game, one is incentivized to more carefully consider both risks and rewards, leading to better decision making.
Christophe Ovaere - Disrupting the Traditional MR Model
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Ray Poynter - Keynote: The Mobile Future of Research & Analytics
The document discusses the mobile future of research and analytics. It notes that mobile devices are increasingly being used for research purposes, with more location tools, voice recognition, and passive data collection from smartphones. New methods are emerging like using mobile apps for informed consent, photo and video uploads from participants, and capturing a wide range of passive data on usage and interactions. The future of research relies heavily on these mobile technologies and leveraging the large amount of diverse data they can provide.
Jon Puleston - Survey Research: The Science of ‘Prediction’
This document summarizes research from multiple prediction experiments involving crowds. Some key findings include:
- Crowds can make remarkably accurate predictions if individual judgments are independent and unbiased, though biases can negatively impact accuracy
- Small prediction markets often outperform traditional surveys, as they weight predictions by confidence
- Experts are only slightly better predictors than chance, while factoring in confidence improves accuracy
- Predicting others' behaviors is easier than predicting one's own due to cognitive biases around self-knowledge
Filip Maertens - Artificial Intelligence: Building Emotion & Context aware Re...
Argus Labs has created a sensor fusion platform that can understand the context, behavior, and mood of mobile users in real-time using deep learning. The platform can detect emotions, activities, and habits based on sensor data from devices. Argus Labs works with industries like insurance, media, and healthcare to apply contextual insights about users for applications like personalized recommendations, usage-based insurance, and diagnostic support.
Corinne Sandler - Keynote: Wake up or die! Be the only one who does what you ...
This document discusses different ages including the age of identity, value, experience, and yourself. It provides social media follower counts for YouTube and Instagram personality Bethany Mota. It also references analysis paralysis, intelligent war, breakthroughs by overcoming fear, thinking deep, and seizing opportunities. The document encourages being brave.
Tom De Ruyck - Opening session: Disrupt or be Disrupted
The document discusses how the world is changing faster than ever before with customers' needs evolving rapidly and new technologies emerging daily. New business models are disrupting markets, and this increased competition and disruption means businesses must transform or risk becoming obsolete. The key messages are that being smart and having bright ideas are not enough - businesses must be brave and dream if they want to thrive in this new fast-paced environment of constant change and disruption.
Wim Hamaekers - Neuro Science: Car Clinics 3.0 – Winner Esomar Effectiveness ...
The document discusses using neuroscience tools like EEG, eye tracking, and GSR to understand consumer emotional engagement with products like cars. Specific objectives are listed like understanding which cars or car elements are emotionally engaging and why. Results from a Toyota case study show elements like alloy wheels eliciting strong positive reactions. Key learnings include that objective neuro measures are needed since people have trouble verbally expressing preferences, and small details can strongly influence overall liking. The document advocates combining neuroscience with traditional research to optimize product development and communication testing.
Kristof Coussement - The Debate: the Future of (Big) Data Analytics Software
This document outlines different types of analytics including cognitive, predictive, descriptive, and prescriptive analytics. It also discusses how analytics can provide actionable insights through techniques like reasoning, learning, natural language processing, optimization, and machine learning. The goal is to drive business value by analyzing data, generating forecasts and reports, and recommending the best outcomes.
More from BAQMaR (20)
Sam Wouters - Blockchain and the big data/market research industry
Sam Wouters - Blockchain and the big data/market research industry
Maarten Verschuere - A perfect storm: when market research and data science meet
Maarten Verschuere - A perfect storm: when market research and data science meet
Prof. dr. Vincent F. Hendricks - Online bubbles and the downsides of social m...
Prof. dr. Vincent F. Hendricks - Online bubbles and the downsides of social m...
Daphne Fecheyr Lippens - Biomimicry: learning from nature for disruptive inno...
Daphne Fecheyr Lippens - Biomimicry: learning from nature for disruptive inno...
Ludovic Depoortere - Virtual reality meets sensory research
Ludovic Depoortere - Virtual reality meets sensory research
Denyse Drummond-Dunn - Winning Customer Centricity
Denyse Drummond-Dunn - Winning Customer Centricity
Chloé Van Vreckem - Uncovering the true Customer Value by using Survival Anal...
Chloé Van Vreckem - Uncovering the true Customer Value by using Survival Anal...
Andy Petrella - Data Science is changing and you won’t be allowed to claim yo...
Andy Petrella - Data Science is changing and you won’t be allowed to claim yo...
Anouk Willems - Turning Insights into Company-wide Memes
Anouk Willems - Turning Insights into Company-wide Memes
Christophe Ovaere - Disrupting the Traditional MR Model
Christophe Ovaere - Disrupting the Traditional MR Model
Ray Poynter - Keynote: The Mobile Future of Research & Analytics
Ray Poynter - Keynote: The Mobile Future of Research & Analytics
Jon Puleston - Survey Research: The Science of ‘Prediction’
Jon Puleston - Survey Research: The Science of ‘Prediction’
Filip Maertens - Artificial Intelligence: Building Emotion & Context aware Re...
Filip Maertens - Artificial Intelligence: Building Emotion & Context aware Re...
Corinne Sandler - Keynote: Wake up or die! Be the only one who does what you ...
Corinne Sandler - Keynote: Wake up or die! Be the only one who does what you ...
Tom De Ruyck - Opening session: Disrupt or be Disrupted
Tom De Ruyck - Opening session: Disrupt or be Disrupted
Wim Hamaekers - Neuro Science: Car Clinics 3.0 – Winner Esomar Effectiveness ...
Wim Hamaekers - Neuro Science: Car Clinics 3.0 – Winner Esomar Effectiveness ...
Kristof Coussement - The Debate: the Future of (Big) Data Analytics Software
Kristof Coussement - The Debate: the Future of (Big) Data Analytics Software
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At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
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How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
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Climate Impact of Software Testing at Nordic Testing Days
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Mind map of terminologies used in context of Generative AI
Mind map of common terms used in context of Generative AI.
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Programming Foundation Models with DSPy - Meetup Slides
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Communications Mining Series - Zero to Hero - Session 1
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HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
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Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
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“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
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For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
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Pushing the limits of ePRTC: 100ns holdover for 100 days
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Rethinking the Brand Tracker Using Google Consumer Survey
- 1. Rethinking the Tracker Kyle Nel Innovation Labs Lowe’s Home Improvement
- 5. People cant always tell you what you want to know…but will give you an answer
- 7. People are influenced by things outside of their realm of understanding
- 9. People don’t tell always the truth
- 10. What We Think We Are Getting
- 11. The Reality
- 12. The Research Resource Pyramid Observed Q&A Present Near Future
- 17. Killing the Blob Asking customers everything and doing whatever they say is NOT customer centric
- 18. Killing the Blob If it is right, why doesn’t it work? – End the Q&A culture
- 19. Killing the Blob Reframe how we think -”what will cause a change in behavior?”
- 20. Killing the Blob Philosophical shift on trackers “do you really need all of those questions?”
- 21. Killing the Blob Overcoming sunk cost fallacy
- 23. Killing the Blob Fewer, better questions – Co-create questions
- 24. Killing the Blob Google consumer survey!
- 25. The Results • Cost: less than 2% of traditional BT • Results in days, and in real time not months • Transparent results – e.g. I control the weighting • Internal clients happier • Freedom