This document summarizes a presentation on challenges facing brands from retailers and the importance of consumer loyalty. It discusses how brand equity compares to retailer equity over time. It also examines how consumer search behavior impacts brand versus retailer power online, with some categories seeing more branded search than generic. The document analyzes purchase behavior with and without prior search, finding over half of purchases involve searching three or fewer sites. It discusses challenges for brands in managing distribution coverage and preventing price erosion online.
How ecommerce companies can do more with less shopping ad budget in 2020Jeff Deutsch
Marketers who depend on ecommerce for revenue have to do more than ever with limited budgets.
The best place to start increasing efficiency is improving customer experience with Shopping Ads.
Ecommerce companies can reduce Shopping Ad budgets by 48% while generating the same amount of revenue.
Research has indicated this in the past, and several cases from Longtail UX users below demonstrate this in practice.
Nearly Half of All Shopping Ad Spend Is Wasted
In online retail, a full 76% of paid search goes to Shopping Ads. However, studies have shown that nearly half that spend is wasted. One simple change may be all it takes to eliminate that waste: listing multiple products on the landing page that match the shopper’s search (rather than just one single product.)
Considering that 18% of all ecommerce ad spend goes to paid search, reducing that waste can lead to significant savings – around 6.8% of the total ad budget – for companies looking to tighten their belts.
Content Jam 2014 - Lauren Freedman - Does Conversion Matter?Orbit Media Studios
Lauren will tackle the conundrum of conversion. As consumers connect via multiple channels, retailers face greater challenge in securing sales but ultimately measuring conversion behavior. Rather than focus on a “number,” her session will tackle how to trend conversion up sharing hard-learned lessons from 20-years of retailer selling. Topics will include:
Retail Conversion Trends-Industry Averages and KPI Highlights from the e-tailing group 2014 Merchant Survey
Conversion Challenges in the Age of Mobile
Tips to Drive Conversion up and Hazards to Avoid that Cause Abandonment
A free version of Amazon.com SWOT analysis 2017. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/amazon-swot-analysis.html
Stuart Pearman, partner and energy practice leader at ScottMadden, recently presented, "Utilities and Distributed Resources: How I Learned to Stop Worrying and Love the Bomb,” at the EUCI Transforming the Utility Business Model Conference.
There is a great deal of hype about distributed generation disrupting the traditional utility business model, but what will really happen? Is this an evolution or a revolution in the utility business? This presentation explores what utilities should do now strategically, in the regulatory space, and in public policy advocacy.
For more information, please visit www.scottmadden.com.
How ecommerce companies can do more with less shopping ad budget in 2020Jeff Deutsch
Marketers who depend on ecommerce for revenue have to do more than ever with limited budgets.
The best place to start increasing efficiency is improving customer experience with Shopping Ads.
Ecommerce companies can reduce Shopping Ad budgets by 48% while generating the same amount of revenue.
Research has indicated this in the past, and several cases from Longtail UX users below demonstrate this in practice.
Nearly Half of All Shopping Ad Spend Is Wasted
In online retail, a full 76% of paid search goes to Shopping Ads. However, studies have shown that nearly half that spend is wasted. One simple change may be all it takes to eliminate that waste: listing multiple products on the landing page that match the shopper’s search (rather than just one single product.)
Considering that 18% of all ecommerce ad spend goes to paid search, reducing that waste can lead to significant savings – around 6.8% of the total ad budget – for companies looking to tighten their belts.
Content Jam 2014 - Lauren Freedman - Does Conversion Matter?Orbit Media Studios
Lauren will tackle the conundrum of conversion. As consumers connect via multiple channels, retailers face greater challenge in securing sales but ultimately measuring conversion behavior. Rather than focus on a “number,” her session will tackle how to trend conversion up sharing hard-learned lessons from 20-years of retailer selling. Topics will include:
Retail Conversion Trends-Industry Averages and KPI Highlights from the e-tailing group 2014 Merchant Survey
Conversion Challenges in the Age of Mobile
Tips to Drive Conversion up and Hazards to Avoid that Cause Abandonment
A free version of Amazon.com SWOT analysis 2017. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/amazon-swot-analysis.html
Stuart Pearman, partner and energy practice leader at ScottMadden, recently presented, "Utilities and Distributed Resources: How I Learned to Stop Worrying and Love the Bomb,” at the EUCI Transforming the Utility Business Model Conference.
There is a great deal of hype about distributed generation disrupting the traditional utility business model, but what will really happen? Is this an evolution or a revolution in the utility business? This presentation explores what utilities should do now strategically, in the regulatory space, and in public policy advocacy.
For more information, please visit www.scottmadden.com.
Regaining the emotional higher ground at retail
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Analysis of China's largest Flash sales and discount platform for luxury goods.
Learn how one of the top eCommerce companies in the country provide value to their customers and enhance sales!!!
See full analysis at:
www.metsys-consulting.com/mei-dot-com
Li Ning Case Study- Sports eCommerce in ChinaJoe Fry
eCommerce Case Study of Li Ning, one of China's leading sports brands.
To see full function list, analysis and many more case studies, check out www.metsys-consulting.com/blog
Amazon india imminent debut in retail e-commerce onlineDayvisson Silva
Developed potential marketing strategy for Amazon upon tentative lifting of FDI restrictions in the Indian marketplace.
Glocalization of the primary outreach and service delivery for the emerging market having differing infrastructure, customer demographics and tastes than the established US market.
E-Commerce Site Deconstruction: Strategies for AffiliatesAffiliate Summit
As an e-commerce web developer and affiliate marketer for 11 years, Michael Vorel will deconstruct leading e-commerce web sites to uncover strategies and trends that can be utilized by affiliates.
Regaining the emotional higher ground at retail
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Analysis of China's largest Flash sales and discount platform for luxury goods.
Learn how one of the top eCommerce companies in the country provide value to their customers and enhance sales!!!
See full analysis at:
www.metsys-consulting.com/mei-dot-com
Li Ning Case Study- Sports eCommerce in ChinaJoe Fry
eCommerce Case Study of Li Ning, one of China's leading sports brands.
To see full function list, analysis and many more case studies, check out www.metsys-consulting.com/blog
Amazon india imminent debut in retail e-commerce onlineDayvisson Silva
Developed potential marketing strategy for Amazon upon tentative lifting of FDI restrictions in the Indian marketplace.
Glocalization of the primary outreach and service delivery for the emerging market having differing infrastructure, customer demographics and tastes than the established US market.
E-Commerce Site Deconstruction: Strategies for AffiliatesAffiliate Summit
As an e-commerce web developer and affiliate marketer for 11 years, Michael Vorel will deconstruct leading e-commerce web sites to uncover strategies and trends that can be utilized by affiliates.
Getting Actionable Insights From Tracking Users in EcommerceAndraz Stalec
At the end results are the only thing that matters. With ecommerce’s complexity tracking consumer decision journeys and adapting your online presence will be the difference between having a successful business and disappearing in the graveyard of unprofitable web shops.
We will unravel the layers of consumer decision journey, define micro conversions to track and locate the best insights. It’s not all theory – we will discuss practical application of the See-Think-Do model to ecommerce websites. Who your customers are and what they think about you is something you can’t ignore. That’s why we’ll also focus on tracking different personas, evaluating your content and tracking your NetPromotor Score in GA. Why to do it, how to do it and what outcomes to expect.
Analyzing online traffic and making sense of all the data is something digital marketers do every day. After all we need to understand what’s going on in order to grow the business. Sometimes our assumptions are based on past experiences, sometimes we can support them with data, but quite often they are based on pure logic. Are they really? Over the years we’ve worked with numerous clients and learned that some assumptions are proven wrong more often than not.
Advertising on global markets present a huge challenge in performance and efficiency. Here are 5 false assumptions about advertising on international markets and how to overcome them.
Revisamos la realidad del comercio local en España (a 2019), y qué acciones prácticas y sencillas puede acometer el comercio para adaptarse a las tendencias y competir con éxito
In this period of increasing commoditization, organizations are under enormous pressure to do more with less. As customer expectations continue to raise and budgets are squeezed, the quality of the customer experience has emerged as one of the most important factors in a shopper\'s purchasing decision. This session will explore powerful tactics and tools to strengthen your brand proposition in a way that is relevant and meaningful to your shoppers.
The Do's and Don'ts of Customer Experience Cloudcherry
Most Businesses are having to refocus and reorient themselves in order to survive in the Age of the Customer. The undeterred focus on Customer Experience is happening now more than ever and that means there is very little room for error. There are specific things you shouldn't be doing, certain very basic things you need to be really good at. So, find out what all of them are and use this knowledge to become a Customer Experience leader
An increasing number of consumers today are treating the physical store like a “showroom”: trying out new products and proceeding to buy the product online at a lower price.
In this session, iQmetrix will discuss interactive retail technology and how improving the in-store experience can help to convert shoppers, initially bent on showrooming, into buyers. They will also discuss how retailers can develop an “omnichannel” experience by selling to consumers on all channels (online, mobile and in-store) simultaneously.
Curt Welling April 30, 2014 Webinar Slidestuckalumni
On April 30th, Curt Welling D’71, T’77, Former AmeriCares president and CEO, senior fellow at Tuck’s Center for Global Business and Government and the Center for Business & Society, discusses the challenges around emergency response.
Breakfast with Matt Slaughter - The Global Economic Outlook: What's Next?tuckalumni
The Global Economic Outlook: What's Next?
Here in mid-2012, the global economy continues to expand but also to face significant risks. In Europe, the financial crisis of many banks and sovereigns has worsened in recent months. In the United States, growth in employment and output remain slow—and several difficult fiscal choices await the end of the year. Many BRIC-and-beyond countries continue to grow fast—but in China and India, most notably, growth has slowed the past year. This inaugural “Breakfast with Matt” will examine some of the main factors in the global economic outlook.
About Matthew Slaughter
Associate Dean for the MBA Program; Signal Companies Professor of Management
In addition to academic scholarship, Dean Slaughter writes general-interest items for the business and policy communities. Slaughter has also given speeches to and testified before both chambers of the U.S. Congress. His work and ideas have been widely featured in business media.
In the vast landscape of cinema, stories have been told, retold, and reimagined in countless ways. At the heart of this narrative evolution lies the concept of a "remake". A successful remake allows us to revisit cherished tales through a fresh lens, often reflecting a different era's perspective or harnessing the power of advanced technology. Yet, the question remains, what makes a remake successful? Today, we will delve deeper into this subject, identifying the key ingredients that contribute to the success of a remake.
From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...Rodney Thomas Jr
#SSAPhilosophy #DjangoUnchained #DjangoFreeman #ExistentialPhilosophy #Freedom #Identity #Justice #Courage #Rebellion #Transformation
Welcome to SSA Philosophy, your ultimate destination for diving deep into the profound philosophies of iconic characters from video games, movies, and TV shows. In this episode, we explore the powerful journey and existential philosophy of Django Freeman from Quentin Tarantino’s masterful film, "Django Unchained," in our video titled, "From Slave to Scourge: The Existential Choice of Django Unchained. The Philosophy of Django Freeman!"
From Slave to Scourge: The Existential Choice of Django Unchained – The Philosophy of Django Freeman!
Join me as we delve into the existential philosophy of Django Freeman, uncovering the profound lessons and timeless wisdom his character offers. Through his story, we find inspiration in the power of choice, the quest for justice, and the courage to defy oppression. Django Freeman’s philosophy is a testament to the human spirit’s unyielding drive for freedom and justice.
Don’t forget to like, comment, and subscribe to SSA Philosophy for more in-depth explorations of the philosophies behind your favorite characters. Hit the notification bell to stay updated on our latest videos. Let’s discover the principles that shape these icons and the profound lessons they offer.
Django Freeman’s story is one of the most compelling narratives of transformation and empowerment in cinema. A former slave turned relentless bounty hunter, Django’s journey is not just a physical liberation but an existential quest for identity, justice, and retribution. This video delves into the core philosophical elements that define Django’s character and the profound choices he makes throughout his journey.
Link to video: https://youtu.be/GszqrXk38qk
Are the X-Men Marvel or DC An In-Depth Exploration.pdfXtreame HDTV
The world of comic books is vast and filled with iconic characters, gripping storylines, and legendary rivalries. Among the most famous groups of superheroes are the X-Men. Created in the early 1960s, the X-Men have become a cultural phenomenon, featuring in comics, animated series, and blockbuster movies. A common question among newcomers to the comic book world is: Are the X-Men Marvel or DC? This article delves into the history, creators, and significant moments of the X-Men to provide a comprehensive answer.
Scandal! Teasers June 2024 on etv Forum.co.zaIsaac More
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdfXtreame HDTV
In today’s digital age, streaming services have become an integral part of our entertainment lives. Among the myriad of options available, XCIPTV stands out as a premier choice for those seeking seamless, high-quality streaming. This comprehensive guide will delve into the features, benefits, and user experience of XCIPTV, illustrating why it is a top contender in the IPTV industry.
Hollywood Actress - The 250 hottest galleryZsolt Nemeth
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Skeem Saam in June 2024 available on ForumIsaac More
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
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Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
Panchayat Season 3 - Official Trailer.pdfSuleman Rana
The dearest series "Panchayat" is set to make a victorious return with its third season, and the fervor is discernible. The authority trailer, delivered on May 28, guarantees one more enamoring venture through the country heartland of India.
Jitendra Kumar keeps on sparkling as Abhishek Tripathi, the city-reared engineer who ends up functioning as the secretary of the Panchayat office in the curious town of Phulera. His nuanced depiction of a young fellow exploring the difficulties of country life while endeavoring to adjust to his new environmental factors has earned far and wide recognition.
Neena Gupta and Raghubir Yadav return as Manju Devi and Brij Bhushan Dubey, separately. Their dynamic science and immaculate acting rejuvenate the hardships of town administration. Gupta's depiction of the town Pradhan with an ever-evolving outlook, matched with Yadav's carefully prepared exhibition, adds profundity and credibility to the story.
New Difficulties and Experiences
The trailer indicates new difficulties anticipating the characters, as Abhishek keeps on wrestling with his part in the town and his yearnings for a superior future. The series has reliably offset humor with social editorial, and Season 3 looks ready to dig much more profound into the intricacies of rustic organization and self-awareness.
Watchers can hope to see a greater amount of the enchanting and particular residents who have become fan top picks. Their connections and the one of a kind cut of-life situations give a reviving and interesting portrayal of provincial India, featuring the two its appeal and its difficulties.
A Mix of Humor and Heart
One of the signs of "Panchayat" is its capacity to mix humor with sincere narrating. The trailer features minutes that guarantee to convey giggles, as well as scenes that pull at the heartstrings. This equilibrium has been a critical calculate the show's prosperity, resounding with crowds across different socioeconomics.
Creation Greatness
The creation quality remaining parts first rate, with the beautiful setting of Phulera town filling in as a scenery that upgrades the narrating. The meticulousness in portraying provincial life, joined with sharp composition and solid exhibitions, guarantees that "Panchayat" keeps on hanging out in the packed web series scene.
Expectation and Delivery
As the delivery date draws near, expectation for "Panchayat" Season 3 is at a record-breaking high. The authority trailer has previously created critical buzz, with fans enthusiastically anticipating the continuation of Abhishek Tripathi's excursion and the new undertakings that lie ahead in Phulera.
All in all, the authority trailer for "Panchayat" Season 3 recommends that watchers are in for another drawing in and engaging ride. Yet again with its charming characters, convincing story, and ideal mix of humor and show, the new season is set to enamor crowds. Write in your schedules and prepare to get back to the endearing universe of "Panchayat."
As a film director, I have always been awestruck by the magic of animation. Animation, a medium once considered solely for the amusement of children, has undergone a significant transformation over the years. Its evolution from a rudimentary form of entertainment to a sophisticated form of storytelling has stirred my creativity and expanded my vision, offering limitless possibilities in the realm of cinematic storytelling.
Meet Crazyjamjam - A TikTok Sensation | Blog EternalBlog Eternal
Crazyjamjam, the TikTok star everyone's talking about! Uncover her secrets to success, viral trends, and more in this exclusive feature on Blog Eternal.
Source: https://blogeternal.com/celebrity/crazyjamjam-leaks/
Meet Crazyjamjam - A TikTok Sensation | Blog Eternal
Power of Brand in the Multichannel World: The Good, the Bad, and the… Best
1. Kusum L. Ailawadi
Charles Jordan 1911 TU’12 Professor of Marketing
Tuck School at Dartmouth
Back in the Classroom
Tuck Reunion, October 2013
2. The Power of Consumer Loyalty
Assortment
Access
Service
Private Label
Competing Channels
Consumer
Data
Willingness to search
for preferred store
Consumer
Loyalty
Channel Power
Legal/Institutional
Norms
Product quality
Advertising
Technology
Competing Brands
Willingness to
search for preferred
brand
Brand Power
3. Challenges for brands….
Brand equity vis a vis retailers
Managing distribution coverage
Preserving loyalty when search is costless
Preventing price erosion online
4. Challenges for brands….
Brand equity vis a vis retailers
Managing distribution coverage
Preserving loyalty when search is costless
Preventing price erosion online
7. Retailers and their PLs
The brand equity of CPG retailers’ PL continues to
be low.
A useful contrast: Kenmore and Craftsman have
higher brand equity than their retail owner. Now
in Costco and Ace Hardware.
Another useful contrast: Trader Joe’s had a pure PL
strategy, now bringing in national brands
How much PL power do US retailers have and are
they “using it up”?
8. Challenges for brands….
Brand equity vis a vis retailers
Managing distribution coverage
Preserving loyalty when search is costless
Preventing price erosion online
10. Convexity of curve in CPG
Consumers don’t search – likely to switch if preferred
brand is unavailable in the store.
Large retailers stock multiple brands but last few
points of distribution carry only a few.
Of course, large brands also get more distribution.
Increasing returns drive pressure to expand coverage.
Distribution
Share
Source: Reibstein and Farris, Marketing Science 1995
11. But, in other contexts?
Consumers search for durables
Search is easy online
But, higher preference + WTP at branded and
previously visited websites (Brynjolfsson & Smith
2000)
If these are also the sites with good SEO and search
advertising, curve can be VERY concave
Brands can get most of the market share returns at the
first few points of online distribution
12. Challenges for brands….
Brand equity vis a vis retailers
Managing distribution coverage
Preserving loyalty when search is
costless
Preventing price erosion online
14. Branded vs Generic Search
Direct ROI on branded keyword paid search ads >
generic (more clicks & conversion, lower cost/click).
Generic search can spill over to branded through
“awareness of relevance” (Rutz and Bucklin 2011),
increasing generic ROI.
But, what is the volume of branded vs. generic search?
Google Insight/Trends data 2007-2012
15. Categories where Search is Branded
"Ereader"
120
100
80
60
40
20
0
ereader sony
kindle
ereader
nook ereader
nook
best ereader
ereader
books
kobo
kobo ereader
pandigital
ereader
pandigital
"Power Tools”
120
100
80
60
40
20
0
hitachi tools hitachi power
tools
hitachi
dewalt
dewalt tools dewalt power electric power chicago
chicago tools bosch power
tools
tools
power tools
tools
17. Categories where search is generic
"Digital Cameras"
120
100
80
60
40
20
0
camera
digital
camera
best digital best cameras canon digital
cameras
cameras
canon
cameras
sony cameras sony digital nikon digital
cameras
cameras
nikon
cameras
"Electric Toothbrush"
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18. Branded versus Generic Search
Varies across categories:
Brand Relevance in Category (Fisher, Volckner & Sattler 2010),
Repeat purchase categories
“Technical feature” categories
More branded search => focus on harvesting rather than
generating demand
More branded search for high equity brands
Higher brand equity => Higher “search equity”=> More
control over where the clicks and purchases go online
19. Extent of search before purchase…
Based on web sessions in which consumer purchased:
Shoes, bed & bath, baby supplies, tools etc., handheld
devices, audio/video, office supplies, sport & fitness, health
& beauty products.
20% of purchases are at first site visited, 37% at first two,
and 51% at first three. Little difference across categories.
Among purchases made at first site visited, Amazon 22% of
the time, Wal-Mart 9%, QVC 5%, Amway 4%, JCP 3%
Significant differences across categories…….
Source: comScore, Inc. 2011 data for random sample of ≈ 70K panelists
20. Purchase without Search
Category
#1
#2
#3
Audio/Video
Walmart 35%
Amazon 19%
Best Buy 16%
Baby Supplies
Amazon 30%
Walmart 19%
ToysRUs 12%#
Bed & Bath
Walmart 15%
JCP 12%
Amazon 11%
Handhelds
Amazon 53%
Walmart 13%
Apple 10%
Health & Beauty
Amazon 23%
Amway 13%
QVC 8%
Office Supplies
Walmart 24%
Amazon 16%
Office Depot 13%
Shoes
JCP 8%
Zappos 7%
QVC 7%
Sport & Fitness
Amazon 44%
Walmart 12%
Cabelas 7%
Tools
Amazon 40%
Sears 12%
Home Depot 10%
Walmart, JCP, QVC drop with search
22. Where do consumers search?
Which is the biggest online “shopping mall”
Google vs. Amazon
Which consumer segments search at Amazon
Which segments do you want to capture online?
23. Challenges for brands….
Brand equity vis a vis retailers
Managing distribution coverage
Preserving loyalty when search is costless
Preventing price erosion online
24. Prices and Price Sensitivity Online
Prices levels are lower online
“Integrity” in posted prices common among mulitchannel
retailers
Pure-play prices lower than multichannel prices
But price dispersion is greater
high share e-tailers don’t have the lowest prices
And price sensitivity is not!
Specially in presence of additional service and information on
non-price attributes
WTP higher at branded and familiar websites
=> Can/should limit price erosion with distribution control
Sources: Lynch & Ariely 1998; Brynjolfsson & Smith 2000; Smith & Brynjolfsson, 2001;
Ancarani & Shankar 2004
25. Distribution and pricing control
Brands that are not on Amazon
RPM
MAPs and UMAPs
Product control
26. Power of Brand Online
Brand Equity
More price and
image control
Fewer
distribution
points
Lower e-tailer
dependence
Branded Search
More clicks,
lower cost/click
+SEO+Affiliates
= Search Equity
