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Luxury Sales in China: Mei Case Study
- 4. Register Log in Collect points Live Chat Mobile version (QR Code) Weibo account
- 5. Home Women’s Men’s Cosmetics Household Baby Galeries Lafayette Coming Soon Just a navigational link to the bottom of the page
- 6. Galeries Lafayette Mei.com created a partnership with luxury department store Galeries Lafayette dealing with their imported luxury brands
- 7. Link through to brand page (Lacoste [women])
- 8. Anchored side bar QR codes for APP download & social media channels Mei.com have been pushing to move majority of their sales over to mobile only
- 11. Top Activities (Flash sales ) Different brand Activities See all Activities Categories Glasses Bags Watches & Jewellery Clothing AccessoriesShoes
- 12. All other menus set up in same formula: Activities Brand Activities Categories
- 14. Galeries Lafayette Activities, broken down by categories
- 15. Women’s tops Women’s Skirts Women’s Accessories Men’s Trousers Women’s Pants Women’s footwear Men’s Tops Men’s Shoes See all activities
- 17. Advert for Galeries Lafayette store New Today
- 18. Deals Brand
- 19. When you hover over the deal it gives you more information…
- 20. Deal only lasts 7 days Discounts based on purchases: Over 799 -100 Over 1099 -150 Over 1399 -200 Ends in 7 days Discounts based on purchases: Over 799 -100 Over 1099 -150 Over 1399 -200 Ends in 7 days Deal only lasts 7 days
- 22. Many deals in first section
- 23. Similar to previous deals with a few exceptions…
- 24. Purchases over 1000 RMB - 100 RMB, up to 1000RMB in discount (10,000 RMB)
- 25. Other static blocks on homepage
- 26. Hot Brands Top selling brands (details of deals)
- 27. Navigational bloc for category Follows the same navigation from Navigation bar
- 28. Women Deals Links to different categories: Glasses Bags Watches & Jewellery Clothing Accessories Footwear See more
- 31. Household Links to different categories: Bedding Kitchen Utensils Ornaments Sanitary Food See more
- 34. Coming Soon Day (Today, Tomorrow etc) Deal details 9 new deals
- 35. When hover over gives options Preview Subscribe
- 38. Standard layout for most category pages- similar to homepage category blocs Deals in Category Deals coming soon Adverts No side navigation bar
- 39. Exception
- 40. Advertisement for brand Hot Beauty (top selling) product list
- 45. Breadcrumb Navigation Women’s Clothing Brand Attribute T-Shorts & Shirts, Underwear, Sweater, Coat/Jacket, Tracksuit, Swimsuit, Pants, Dress/Skirt More
- 46. Sort by default Sort by price- high/low Number of pages/points
- 48. Recommended
- 49. When we hover over product new information becomes available
- 50. Different sizes available (out of stock in grey) Change images by rolling over Favourite or ‘like’ product Out of stock notification
- 51. Brand Deal Listing Page Only a few small changes to standard listing page
- 52. Introduction to brand Follow brand Special deals Countdown clock Click on more and goes to brand page….
- 55. Brand Story Latest deals Follow brand Share
- 56. Authentic Guarantee If we click here….
- 57. Guarantee from Mei.com that products are authentic
- 59. Hot Deals See more (brand deal category page) Deal details
- 61. Reviews Product Title Review Date Product Picture Rating
- 62. Reviewer ID Size Comments People who liked this review
- 64. Top Brands Other brands customer might be interested in Details of brands current deals
- 67. Product Title Social Sharing (Weibo) Discount Price/Price Special Offer
- 69. Delivery time (10 days) See delivery details Countdown before deal closes
- 70. Product Images Add to cart 7 days return Authenticity guarantee
- 72. Size guide If we click here…
- 77. Brand story
- 79. Recommendations
- 81. Similar to deal pages, except: Recommended products along side No countdown
- 83. When scrolling down a anchored navigational bar is opened
- 87. Account Name Password CAPTCHA Log in with Weibo Alipay Register QR Code to download APP
- 90. New customers get 50 RMB coupon + 2* free shipping couponsName Password Confirm Password CAPTCHA SMS Verification QR Code to download APP
- 93. When I add to cart, AJAX cart drops down to give me basic information If we click here we go to cart page…
- 95. Warning message- stocks are limited purchase ASAP Quantity Subtotal Delete Item
- 96. Product information Picture Size Discount offer description This deal: Buy 2 save 10%, buy 3 get 8.5% discount, 4 get 20% discount Link to offer page
- 97. If I go back to link and purchase 3 more items (taking advantage of the deal) Messaging changes- in red states that we have the top discount available And link to deals page is removed
- 98. Flash deal item We have not purchased enough to take advantage of deal (1000 RMB minimum) Link to deal so we can purchase more items to get discount Free delivery notification as spent over 688 RMB
- 101. One Page Checkout
- 102. Shipping details Choice of delivery time Any Week days Weekends
- 104. Payment Method Third Party Payment AliPay 99bill.com Merchants Bank AliPay
- 105. Other payment options UnionPay Bank Transfer Cash on delivery
- 107. Warning to order as soon as possible to ensure there is stock Warning shipments will be made separately
- 108. Product Information Pictures Details; size Price Quantity Discount Subtotal Arrival Date Invoice details Total Purchase
- 111. How the page looks when you first log in
- 113. All orders Pending Payment To be shipped Shipped Delivery completed These correspond to above tabs
- 114. Shopping Evaluation Not evaluated Evaluated
- 115. My Collections All goods These correspond to above tabs All Brands
- 116. When you have product/brands in your account… Followed items Quick purchase button When we click this…
- 117. Lightbox purchasing menu Can choose size and quantity
- 118. Brands section Brand description Newest offer
- 120. Personal information Account information Details Management Email/ Password/Phone Progress of Account set up Nickname Birthday Gender Address Management
- 121. Coupon Management Useable coupons Used coupons Expired coupons Coupon Details (I received these coupons automatically as I registered) 50 RMB discount off any orders over 480 RMb (lasts 10 days) Free shipping coupon (Lasts 10 days)
- 122. END SEE MORE AT: WWW.METSYS-CONSULTING.COM/BLOG