Kusmi Tea case study analysis

Kusmi tea case Essay
1. Think about the comparison between Starbucks and Kusmi Tea The key difference between Starbucks and Kusmi Tea is the brand experience.
Starbucks offer fresh–made coffee that is generally to be consumed in–store. Because of this Starbucks has to ensure a consistent experience in all their
stores. Kusmi Tea's key product is packaged tea, and tea consumption is more geared towards in home consumption where out of home tea
consumption is driven by need for premium tea experience. These different expectations of their customers will lead to different retail strategies for the
two brands (see question 3). Brand Awareness in France Awareness but no preference High awareness in premium tea segment Competitors Starbucks
and... Show more content on Helpwriting.net ...
5% пѓ Normal time. 2. Conversion rate: Unlike Starbucks store, Kusmi store don't provide ready–to–drink tea in the store; therefore different
conversion rate represent different situation. 3. Items: Taken from current products offering in Kusmi France, customers usually place an order per
visit. 4. Average Price: According to the case information, we don't take extreme such as gift box of different size, the average price is between в‚¬
11.7~ в‚¬ 14.5; therefore, we decide an average price on в‚¬ 13. Economic Model Best, base and worst case Scenario calculations and annual net
income figures are presented respectively: EUR –243,700/ EUR 872,130/ EUR 2,045,600. Worst Case Base Case Best Case Annual Sales 1,170,000
2,184,000 3,900,000 %Gross Margin 70% 70% 70% Net Margin 819,000 1,528,800 2,730,000 MARK DOWN Salaries 50,400 50,400 50,400 OPEX
(20%) 234,000 436,800 780,000 Logistics (7%) 81,900 152,990 273,000 Rent 648,000 648,000 648,000 Key money 25,000 25,000 25,000 Other Costs
(2%) 23,400 43,680 78,000 Total Operating Expense 1,062,700 1,356,870 1,854,400 Net Income (profit/loss)–243,700 827,130 2,045,600 1 Gross
Margin%: the gross margin of Kusmi was 68.5% in 2011. With the increasing sales tendency, we assume the Gross Margin of 2013 could be 70% 2
Salaries: 2–4 staffs per store, depending
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Shopping Malls
INTRODUCTION A shopping mall is a building or group of buildings that contains stores. The stores are connected by walkways so that consumers
can easily walk between the stores. Malls can be built in an enclosed or open–air format. These malls have brought a new revolution in the world of
shopping. Nowadays shopping is no longer limited to buying stuff that you require but now it has extended its sense to have lip smacking food along
with enjoyment, fun, refreshment and entertainment. In malls all these things are easily available in a completely comfortable environment. Shopping
malls are an emerging trend in the global arena. The first thing that comes in our mind about the shopping malls is that it is a big enclosed building
housing... Show more content on Helpwriting.net ...
Generally, it 's a center that does not have an anchor tenant in the classic sense (that is, a department store). However, lifestyle centers increasingly
have a cinema as a major tenant. Others have just a small collection of exclusive shops. Outlet Centers Characterized as manufacturers ' outlet centers
between 50,000 and 400,000 sq. ft. Regional Centers Characterized as having between 400,000 and 800,000 sq. ft. usually two or more anchors, such
as a conventional department store, junior department store, mass merchant, discount department store, or fashion apparel store. Superregional Centers
Characterized as having over 800,000 sq. ft. Usually three or more anchors, such as a conventional department store, junior department store, mass
merchant, or fashion apparel store. Theme/Festival Centers Characterized as tourist–oriented, retail and service centers between 80,000 and 250,000
sq. ft. Reasons for growth * Fast growing middle class with higher discretionary income. * Emergence of youth as an independent shopper with a lot
of disposal income. * Rogerness of Indian shoppers for a new shopping experience. * Ability of Mall developers to make shopping an enjoyable
experience. * Presence of factors like cost effectiveness, convenience wide variety of products with the fun element entertainment and good time pass
plus shopping on weekends. * Influence of media and marketing communication resulting in changing

Developing A Series Of Forum Shops
When developing a series of Forum Shops here in Orlando over by the convention center on International Drive many aspects have to be taken into
consideration. The first consideration is going to be the price of land and the construction costs associated with the shopping center. Since this
shopping center is going to be approximately 100,000 square feet (1/6 the size of the Las Vegas Forum Shops), it is safe to assume that the total cost of
land for the retail center is $25,000,000.00 if we were building straight out along one floor. However, since it is a shopping center, we are able to build
up. This would enable us to cut the cost in half, and we are able to build a 100,000 square foot establishment on a 50,000 square foot parcel of land.
This would drop the land cost per square foot to $12,500,000.00 because we are only going to need half as much land for the same area. The building
of a shopping mall requires an architect or an architectural firm, a team of subcontractors, a knowledgeable contractor, and a cooperative developer
/owner to get the job done in a reasonable time frame (Fixr). Now of course, those associated costs are going to be variable costs. It will depend on
the contractors and the price of the bids they give to complete the job. Interestingly enough, also according to Fixr, in the United States, the average
mall will be sized at approximately 56,212 square feet and will have two–floors, four "anchor" stores, and a length roughly four times greater than

The Competitive Forces Confronting Under Armour Essay
Under Armour
An event such as the Olympic Games is an opportunity for manufacturers such as Under Armour to sponsor the national team from where the company
is founded. In this case, Under Armour got the contract of developing the suits for the U.S. National Speed Skating Team. While companies such as
Adidas could potentially provide the suits, Under Armour has the advantage of being an American company. While Nike is a direct competitor, speed
skating is not something is commonly attracted to masses other than when the Olympic Games are underway and this was an opportunity Under Armour
took.
Questionnaire
1.How strong are the competitive forces confronting Under Armour, Nike, and The Adidas Group? Do a five–forces analysis to support your answer.
Part of the process involved in commitments such as the one Under Armour and the U.S. Speed Skating Team have, isthe opportunity to work hand in
hand with one another. Multiple tests, and tryouts are performed until both parties get to a point where satisfaction is accomplished. In this case, too
much time, efforts, resources and money was invested in developing the suits the U.S. National team wore for the Sochi Olympics that it is hard for
them to switch providers from one day to the next.
Nike comes to mind when thinking about competitive rivalry. They endorse many of the most notorious athletes in the world in all sports. While speed
skating is not a highly popular sport, they wouldn't care to add one more product to their

Case Study Of Debonairs Pizza Franchise
Debonairs Pizza Franchise will be opening on the 1st of March 2015 in the Norwood Shopping centre. Debonairs is a leading Pizza restaurant in
Africa. It offers cliental a wide range of special and unique pizza recipes that can be found nowhere else. Debonairs strives to continuously improve
our services and welcome new customers into our new Debonairs family. Debonairs has a wide range of meaty, chicken or vegetarian pizzas, and their
speciality pizzas including a triple–decked pizza or a double crammed crust. The menu even extends to chicken meals and a variety of side orders. A
Debonairs franchising store will be successful in the Norwood shopping mall due to the lack of pizza restaurants in the mall. There is also a lack of fast
food restaurants in the shopping centre, therefore Debonairs quick production rates will be an attraction for the franchise. Debonairs aim is to satisfy
all consumers with our scrumptious, heart–warming menu, as well as building strong relationships with our customers.
Analysing costs for acquiring a Franchise. ... Show more content on Helpwriting.net ...
Steers is a quick service sector and there is currently more than 500 Steers restaurants in operation. The initial franchise fee is R123 500 plus a further
set up cost of R1.1 million.
Wimpy is a leading South African quick service restaurant with a wide range of burgers, breakfast and coffee. The initial fee to set up a wimpy
franchise is R105 000 and the set up costs are R2.2 million.
Debonairs is a leading pizza restaurant in South Africa. This Franchise has an Initial Franchise fee of R100 500 and a set–up cost of R1.4 million.
Gabriella Katz and Daniella Sher are two business partners who have decided to enter into a Debonairs Pizza Franchise agreement together, and will
both become the Franchisees of the Debonairs Pizza Franchise in Norwood

Birkenhead Outlet Essay
TASK 1: Understanding Marketing Activities
Birkenhead Point Outlet Centre at Drummoyne, is the only place in Sydney where you can shop whilst enjoying the spectacular views of Sydney
Harbour and browse through a huge range of your favorite fashion, food and lifestyle brands. Birkenhead Point is Sydney's original factory outlet
centre, a site rich with heritage: the development of Birkenhead Point can be dated back to the early 1800's. More recently, Birkenhead Point is
renowned for offering top designer labels at up to 70% off regular retail prices.
Direct Factory Outlet (DFO) :
is the name for a economy group of discount shopping centres in Australia. They are large–floor warehouse ... Show more content on Helpwriting.net ...
Marketing Concept does practice? The marketing concept relies upon marketing research to define market segments, their size, and their needs. To
satisfy those needs, the marketing team makes decisions about the controllable parameters of the marketing mix. The concept of marketing has evolved
over the time.
1. Production concept : this concept suggest to do mass production, in order to make the product cheap and easily available in the market. Base of this
concept is that if the product is cheap and easily available then people will buy it.
Potential competitors:
In the area of Sydney, that is the place where you can find those top designer labels and signature clothing shops . Many of the top designer labels
have been reduced up to 70% less than the regular retail price, so you'll be sure to grab a bargain. There are plenty of high end labels here, including
Alannah Hill, Witchery, Hugo Boss Factory Store and Mimco. As the Birkenhead Point Outlet Centre sells the designer and signature clothes as low as
70% percent that is why most of the consumers prefer to buy there because it is more cheaper.
Does the factory outlet plays an important role in goods and retailing:
Yes, I agree Some of the key features of the site that are worth noting include an easy–to navigate–store finder for the convenience of shoppers, and a
store directory which allows patrons to easily find their favorite stores through

Vera Bradley Case
Written Case #1: Vera Bradley in 2014: Will the Company's Strategy Reverse Its Downward Trend? LUICELENA PEREZ– CWID: 11493487 GBA
490–006 Dr. Marino 3/01/2016 Thirty–four years ago in the Hartsfield Atlanta Airport, Patricia Miller and Barbara Bradley noticed that the majority
of people had the same simple and boring luggage design. These two friends saw the opportunity to pursue a new market that offers colorful and
patterned baggage designs, and that is how Vera Bradley began. Vera Bradley started producing colorful and unique pattered designs for luggage, bags,
sports bags and handbags; and after the success of the first product line and their economic growth, they... Show more content on Helpwriting.net ...
Limiting the company's collection of high quality hand bag, purses and accessories, and selecting the products with more popularity, will have a huge
influence on their success. The past couple of years the major products from their accessories category were cosmetic cases, eye–glass cases, wristlets,
wallets and gifts and paper; on the category of travel and leisure the most popular items were rolling luggage, garment bags, duffel bags, and travel
cosmetic cases. Figure 4 shows a reflection of the revenue report on Vera Bradley's most profitable products and its progress/deterioration of those
items through the years. Vera Bradley should keep in mind that their specialization is travel bags and therefore should remain strong in that area
since that is what actually they are known for and the reason why they created the business. The addition of handbags was not totally a bad idea, but
it is not Vera Bradley's strength. The market is full of competitors who are better known with higher customer loyalty such as Kate Spade, Michael
Kors and Coach. However, Vera Bradley's products are not yet as globally competitive as these other companies already mentioned and therefore it is
hard to compare and compete with them. The two realities that the company is facing is the perceived quality of its products and brand name
recognition. This is happening because some segments consider Vera Bradley even below the accessible luxury category. The products at Vera

Malls Typology Essay
Mall Culture– Rise, Current Trends, Types and Economic Study
Difference Between a Shopping Mall & a Shopping Centre ? SHOPPING CENTRES SHOPPING MALLS
1. Shopping Centre is one or more buildings.
2. It is an open outdoor market.
3. In a shopping centre there are only one or two entrances to each store.
4. Here, in order to go to another store you have to go outside & then enter another store.
5. Shopping centre is one or more buildings that contain stores and restaurants that share a common parking area.
1. Shopping Mall is a Single
Building.
2. It is a covered complex.
3. In a shopping mall there are several entrances into the mall.
4. While, in a mall, once entered you can go to any store in that ... Show more content on Helpwriting.net ...
In the 1980s, some enclosed malls were remodelled into open–air shopping centres. By the mid–1990s, Malls were still being constructed at a rate of
140 a year. The trend was to build enclosed malls and to renovate older outdoor malls into enclosed ones. Such malls had advantages, including
temperature control. But by the end of 1990's the trend took a sharp turn and it was again fashionable to build open–air malls. Finally by 2001, a
PricewaterhouseCoopers study found that underperforming and vacant malls were an emerging problem.
According to new trends, the outdoor outlet malls or big box shopping areas known as power centres are now favoured, although the traditional
enclosed shopping mall is still in demand by those seeking weather–protected, all–under–one–roof shopping. High land prices in populated cities have
led to the concept of the "vertical mall," in which space allocated to retail is configured over a number of stories accessible by elevators and/or
escalators (usually both) linking the different levels of the mall.
The major challenge was to encourage the shopper to move upwards & downwards, different from the traditional tendency of moving horizontally.
Vertical malls are common in densely populated conurbations such as Hong Kong and Bangkok. Ex– Times Square in Hong Kong.
Mall culture in the United States was coming to an end as the U.S. economic

Globalization : Mcdonaldization Or Ikeaization?
Globalization: McDonaldization or IKEAization? According to Merriam–Webster, Globalization was first known to be used in 1951 and can be
described by "the development of an increasingly integrated global economy marked especially by free trade, free flow of capital, and the tapping of
cheaper foreign labor markets" (Merriam–Webster, n.d.). Over the centuries,globalization in reference to connectivity has dramatically increased
throughout the globe in economics and cultural life. The transmission and the interchange rate between countries, the intricacy and magnitude of
systems involved, the capacity of commerce, and the uncertainty granted an unusual cogency to the term "globalization" ("Globalization, knowledge,
and society: ... Show more content on Helpwriting.net ...
One establishment that most individuals are familiar with is Moe's Southwest Grill. Moe's is an example of a food chain restaurant that follows
the control characteristic of McDonaldization. Just consider all the times you walked into Moe's and all the employees shouted "Welcome to
Moe's!" in unison. Now, ponder this. Are these employees sounding enthusiastic and genuine because they take pride in their job or are they
hollering it apathetically because they are clearly just following a corporate script. My guess would be they are plainly following a corporate script,
which relates directly to a McDonaldized style. Mentioned by Todd Schoeplfin in his article, Living in a McDonalized World, he states that during
his proposal he researched the company's website and found a graphic that read "Welcome to Moe's, where size matters." According to Schophlin, he
was nonplussed by this reason being "bigger is a promise of better" in a McDonalized World (EverydaySociology Blog, n.d.). Another illustration of
control is nonhuman technology substituting for human use. "Everything is pre–packaged, pre–measured, automatically controlled. The human
employee is not required to think, just follow the instructions and push a button now and then" ("McDonaldization," n.d.). Grocery store checkers no
longer have to enter the barcode into the system, yet they just scan the item on a scanner. However, stores are now constructing self–checkout lanes
where the customer now does the

Coach Swot Analysis Essay
SWOT ANALYSIS: Coach has many internal and external factors to consider when coming up with a SWOT analysis. The first strength of Coach that
I will elaborate on is their great multi–channel retail network. A multi–channel retailer is a company that sells directly to the public via more than one
distribution channel. Coach reaches its consumer through a number of different channels. The easiest to reach of all channels will have to be their
store fronts, where the consumer can walk into their stores take a look at the actual product and decide if they would like to purchase the product. Also
included in their store front channel would be their wholesale accounts. Their second channel is their mail ordered catalog which usually ships out...
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Coach's next strength would have to be their strong financial performance. For the last eight years Coach has reported an increase in net income,
which is very hard to believe considering the hard economic times that have fallen over us the last year. It just goes to show that even in hard times
women will still buy there expensive luxury bags, which brings me to my final strength. Coach's most important strength is their strong loyal
customer fan base. As I said above, when all signs point to a recession and yet your company is still bringing in a profit the only thing that can
account for this is the fact that your loyal customers are still going out buying the Coach product. Coach's loyal customers are going to be the ones
that push the company through these tough economic times. Weakness is not something that any company would like to have, but all companies
have them. Best thing to do is to locate those weaknesses and come up with solutions to get rid of them. One of Coach's weakness factors is their
high level of inventory. Coach produces more products then is actually demanded. The high rate of product releases creates a higher inventory of
unsold or overstocked merchandise. Therefore a majority of their sales are made from their factory outlet stores where their product is sold at a
discount. Coach said that it has been seeing slower sales at its

Marketing and Pottery Barn Essay
Unit VIII
Mini Case Study
Williams–Sonoma
MBA 5101
John A. Taylor
1. If Williams–Sonoma continues with its' present strategies and objectives, where will it be in 5 years?
Given today's economy, and the bleak economic outlook, I do not believe Williams–Sonoma will continue to exist with its' current strategies and
objectives to serve its' below target market consumers. Bottom line is many consumers cannot afford the products being sold by the company.
Although, the company's target market is in the 10% of wealthiest consumers, and had total earnings of over 3.5 billion. (2010 shareholders meeting).
Other avenues of generating revenue must be explored. I fear that even the 10% will eventually become more cost conscious in the ... Show more
content on Helpwriting.net ...
I would consider lowering price points so I could tap into the more than 10% of consumers without becoming "Wal–Mart". Now the company did do
something to increase its' position that I found useful. That was to decrease its' overall lease space by 2%. (2010 shareholders meeting). This
reduction in retail occupancy costs attributed to the 1 billion dollars the company enjoyed last year. I would also consider expanding the company's
customer base by broadening the product line to similar to Home Goods or Bed Bath and beyond who currently double the revenue of
Williams–Sonoma. (Redistribute assets earmarked for traditional cataloging to online accesses. Not only will this save money, but will also impact
paper usage. I believe advertising in this was has all but outlived its' usefulness.
3. Describe the competitive strategies used by each of Williams–Sonoma's competitors. Which of these are most effective?
Williams–Sonoma has six major competitors plus one more in their market. The company holds only 7.9% market share (FY10) to main competitor
Bed, Bath and Beyond with an astonishing 34.4%. (William–sonoma.com/investors) BBB's strategy is to offer competitive prices for quality products.
Its' target market is middle to upper middle class and this is the reason it fairs better in the current market. The Bombay Company's strategy was to
increase its' footprint by increasing outlet store

Case Analysis: IvanhoГ© Cambridge
1.0 Introduction and Background: These Terms of Reference (ToR) provide the framework for an Environmental Assessment (EA) of the proposed
outlet mall, and were prepared in accordance with the "Code of Practice: Preparing and Reviewing Terms of Reference for Environmental Assessments
in Ontario" (MOECC, 2014). The EA is to be conducted in accordance with Section 6.1(2) of the Environmental Assessment Act, 1990. Global real
estate giant IvanhoГ© Cambridge is proposing the construction of a large–scale outdoor shopping outlet–mall located in the municipality of
Niagara–On–The–Lake, ON, east of the city of St. Catherines and north of the city of Niagara Falls, at Lot 3, Concession 9, in the Township of
Grantham. The municipal address of the... Show more content on Helpwriting.net ...
The town is located along Lake Ontario where it is met by the Niagara River. The outlet mall could provide as a shopping destination for residents of
the town and potentially bring more tourism into the town. In 2011, the Town of Niagara–on–the–Lake had a population of 15,400, up 5.6% percent
from 2006, making it one of the faster growing municipalities in the region (Statistics Canada, 2012). Niagara Escarpment Commission The Niagara
Escarpment Commission is a regulatory agency that operates at 'arms–length' from the Ontario provincial government. They work in accordance with
the Niagara Escarpment Planning and Development Act, 1973 to ensure all development in the region is compatible with the natural environment. The
commission meets monthly as a corporate body in order to make decisions on development permit applications, environmental assessments,
recommendations on Plan amendments, comments on official plans, consent applications, and to review Niagara Escarpment Plan policy issues
(Niagara Escarpment Commission, 2015). City of Niagara

Personal Narrative : My Favorite Vacation
Trying to find memories is like looking for treasure. You look at the surface and see something mediocre, but you dig deep and find something
cool, pretty, and meaningful. It took a while to think of a fond memory, but once I thought of some, it was hard to choose a favorite. Growing up I
have had many great experiences in the form of vacations. Between going to Disney World, owning a vacation home, hanging out with my
grandparents in Arizona, traveling to Canada and more. They all make amazing memories that I will forever cherish. The vacation spot we go to the
most, though, is Wisconsin Dells. A few times I have been allowed to invite friends to come with. When I am allowed to bring friends, it is always a
ginormous amount of fun. We goof off in thehotel room, play in the arcades, and swim in the water parks.
My favorite vacation, so far, is one I went on in September 2015 with my friends Alissa and Jaidah. We all share fandom interests. On the weekend
of September 19, my brother went away to spend his birthday with my dad. My mom shook me awake and informed me I could bring two friends
along to a room in the Dells that we would be occupying. Almost immediately I thought of the duo. I ran downstairs and texted both of them while
packing a bag. They texted back not too long after, and I told them my mom and I would pick them up anywhere from 10–11 that Saturday morning.
We picked up Alissa and she tried to direct us to Jaidah's house, but she wasn't thorough with her

Shopping At An Outlet Mall
1.One of the themes of this chapter is that shopping at an outlet mall is work, not leisure. What is meant by this? 1. Chapter 4 suggests that
shopping at an outlet mall is work, rather than leisure, in several ways. First, Shell mentions that outlet malls are located well outside population
centers. This causes would be shoppers to drive sometimes an hour or more to shop at an outlet mall. She mentions that "visiting the outlets demands
an investment in time, deliberation, and energy beyond what we invest in most other leisure activities" (Shell 91). Furthermore, Shell also uses
several images throughout the chapter that convey a sense of work at an outlet mall; she conjures up images of "all that time, all that gas" (Shell
91), and "most customer look exhausted and not what you'd call fashion forward" (Shell 97). This suggests that shopping in this form is a labor
instead of a leisure activity. Apart from exercise, what activity that induces exhaustion is considered a leisure activity? Leisure activities are supposed
to be enjoyable, and unlike exercising to exhaustion, shopping to exhaustion does little to improve one's figure. However, the outlet mall experience
has been marketed as cost saving even though its foundation is sunk costs. 2.What is your favorite outlet mall and why do you like this mall? 2. Shell
actually mentions my favorite outlet mall by name. I grew up near the Vanity Fair Outlet in Reading, PA. I still shop at the VF Outlet as it is known to

Endured: The Mall Of America
After reading, "Enclosed. Encyclopedic. Endured: The Mall Of America." I've came to the conclusion that at one point in everyone's lives, we've all
looked at malls as if they were something magnificent. The way malls have been portrayed over the years, they are practically the next best thing to
an amusement park. But there is more than what meets the eye. Hypnotism at it's finest "The mall exploits our acquisitive instincts without honoring
our communal requirements, our eternal desire for discourse and intimacy, needs that until the twentieth century were traditionally met in our
marketplaces but that are not met at all in giant shopping malls. " (162) When people think of a mall the last thing that comes to mind is coming
together as a community and having a festival and enjoying ones company. People have turned the mall into a place of need. As if it were a hospital
and held very high importance. "I need to go to the mall." very popular phrase in this era. When people enter the mall it turns into a game and there is
only one player, the shopper. The goal of the game is to spend hours inside the belly of... Show more content on Helpwriting.net ...
From the moment one enters the mall doors it becomes a mission. A mission to spend money in a selfish manner in attempt to feel better about
oneself. In a crowd full of people all with the same intention, many malls have conquered our mindsets into believing we're a community by coming
together with no purpose. The mall is in fact a beast with attracting qualities. From the Stores, and food to the shiny floors and fancy designs. The
malls make us believe we need to be there and when doing so. We lose direction in what the mall is really

An Analysis of Marks and Spencer
An Analysis of Marks and Spencer
INTRODUCTION TO THE FIRM AND ITS INDUSTRY
Marks and Spencer is one of the largest retailers in the United Kingdom, and is also known as a major retailer selling diverse product ranges under
their own exclusive brand in more than thirty countries. Customer confidence in the Marks and Spencer brand remains second to none. According to
recent research undertaken by the Company, it shows that, in clothing, Mark and Spencer has a clear lead over all its major competitors in the key
areas of fit, quality, trust, breadth of range and customer service.
In November of 2000, Marks and Spencer will launch a trial of three new lingerie–only outlets in Paris, Hamburg and Dusseldorf. According to industry
... Show more content on Helpwriting.net ...
The most unusual part of this downswing of Marks & Spencer is that the company has added 50,000 new investors to its share register over the past
year. Normally a company as crisis–torn as this one cannot attract such a voluminous new following of investors, and rarely can the new fan club have
been so disappointed by what it found. The shares have been in more or less continual decline throughout this period. Many analysts are wondering
why? (Anonymous 21).
One explanation is that Marks & Spencer has appeared on numerous share tip lists as an obvious recovery stock. Many important newspapers included
the company in its New Year share tips, and the brokers have been unrelenting in rating the stock a buy. But investors don 't have to read the
newspapers to think in the same way as them. Marks & Spencer is still a very good brand which in the past has achieved outstanding retail success. The
logic behind buying the shares, then, is the belief that they must at some time bounce back (Anonymous 21).
This is a bad enough strategy to apply to stock market investment generally, but it is a particularly bad when applied to a specific stock such as in
this case. The world is a fast changing place and just because a company was once at the top of its competition doesn 't mean it will ever be that way
again. Marks & Spencer shares have repeatedly over the last year attempted to stage a recovery,

Market Opportunity Analysis: Coach Inc. Essay
Case Analysis1
Market Opportunity Analysis: Coach Inc.: Is its Advantage in Luxury Handbags Sustainable?
These days, the relative hot discussion never fails to fascinate people whether Coach Company's advantage in luxury handbags is sustainable.
Considering the current situation that Coach is in and the new strategy that Coach will take, we believe that Coach's advantage in Luxury handbags
will be sustainable. Coach is a large, American luxury handbags–made company. In this article, we will first tell some beautiful stories on the
background of coach. For another, we will analysis the reason why its advantage is sustainable depending on 4Ps theory. In the end we feel obliged to
give some recommendations based on our analysis. ... Show more content on Helpwriting.net ...
But now, there are some of the luxury goods called accessible luxury, this kind of luxury specifically targeted the middle income consumers. Coach is
one of these companies. There is no denying the fact that 4Ps theory is really important in marketing. The luxury goods industry also has competition.
If we want to analysis the advantage in this industry, the Price, Place, Product and Promotion are the key words. The price can choose the different
income class. The place directly determines the net sale. The product is the basically point for consumers to decide their purchase. The promotion is the
basically way to increase the net sale. In luxury goods industry, the product was the most critical competitive advantage, but now the place and price has
become increasingly important.
Product: Just like Coach's handbags, Coach had famous for produce luxury leather products in the past, but now, the leather accessories by matching
key luxury rivals on quality and styling is the key point to get the advantage in product.
Price: Starting at the new CEO Lew Frankfort came, Coach tried to position in the accessible luxury and use more outsourcing agreements to cut the
cost. So another "P"пјЊ price become much more important. The price neither expensive nor cheap is suitable for middle–class consumer. Not only
did Coach's $200–$500 handbags appeal to middle income consumers wanting a taste of luxury, but

What Is L & K's Target Market
The target market segment of young women is a part of a demographic of young adults (18–29) of whom 90% use social media. Thus, L&K will have
to develop an excellent social media and presence to maximize their potential impact on their target market segment. As well, higher income and higher
educated household are more likely to use social media – another group L&K would like to target. Additionally, the first outlet store of L&K in
Stillwater, Oklahoma can take advantage of the social media known as Pocket Points, which is a unique resource available to the students of Oklahoma
State University. This tool allows students to collect points by locking their phones while they are on campus. Students can then redeem the points they
collect... Show more content on Helpwriting.net ...
L&K will need to compete on the basis of quality and justify its higher price to customers. We will do this by providing superior customer service to the
women who visit our store and by providing services which are entirely lacking in large department stores. Our fashion consultation services will be
one of the two services which will set our store apart from our competition. These services exist for men in department stores such as Men's
Warehouse, but are entirely lacking for women searching for professional wear. L&K will appeal to our customer basis by training our staff in the
latest professional fashion trends, general fashion principles, and in superior customer care. Additionally, we can compete with larger department
stores through the competitively priced tailoring services we will provide for our customers for any suit they purchase through L&K for the lifetime
of the suit. Large department stores do not offer this service, complimentary or not, for professional suits purchased by their customers. Often, the
suits women buy at these stores do need to be tailored to fit the specific body type of the woman. However, tailoring services are expensive to utilize
and difficult to find a qualified individual to perform that tailoring. The need to tailor a suit increases the real price of purchasing a suit from a
department store, even though the initial price

Tips For Save Money On Clothes
Shopping is something that everyone does at some point in the year. While many people enjoy heading to their local mall to pick up a cute outfit or
two, others may dread the experience because of how much money they are going to have to spend.
No matter who you are, you will have to buy yourself clothes. Whether it be for work, the gym, a special occasion or just lounging around the house,
you need to have comfortable clothes that fit and make you feel good about yourself. Of course, as time goes by, your clothes will go out of style,
maybe tear a little and will become completely unwearable, leaving you with the task of going to the store to buy more. It is true that clothes can be
quite costly, but just because clothes can cost people ... Show more content on Helpwriting.net ...
Depending on the site, you may not be able to save a lot, but something is better than nothing.
4. Thrifting/Rummaging
If you don 't mind wearing used or secondhand clothing, then thrifting and rummaging is definitely going to save you money. Rummage sale prices
vary, but most items at thrift stores tend to price below $10, so you should be able to find quite a bit.
5. Repurposing
You may not like you old black tee shirt anymore, but that doesn 't mean you have to throw it out. When an item isn 't in style anymore, but the
fabric is still in good condition, you can easily repurpose it and get more wear out of it. For example, you can turn an old shirt into a vest or even a
dress.
6. Buy out of season
When you buy items during the season they are popular, they are going to be more expensive. This is why it is best to buy out of season. Depending
on the item that you are looking to purchase, should you decide to buy it, it may still be fashionable come when summer, winter, fall or spring rolls
around again.
7. Opt for generic or off brands
Name brand items are great, but everyone can afford them all of the time. When you simply don 't have the cash to spare for a pair of Nike running
shoes or Victoria 's Secret bra, you 'll want to consider buying off brand items. Despite what people think, they can be just as good in quality as
something that is name brand.

8.

Potential Between India 's Tier II And Tier IIi Cities Essay
potential in India's tier–II and tier–III cities as well. The greater availability of personal credit and a growing vehicle population providing improved
mobility also contribute to a trend towards annual retail sales growth of 12.2 percent. An increasing number of people in India are turning to the
services sector for employment due to the relative low compensation offered by the traditional agriculture and manufacturing sectors.
The organized retail market is growing at 35 percent annually while growth of unorganized retail sector is pegged at 6 percent. Though the retailing
sector is growing rapidly, some of the constrains are restricting its growth. Apart from the regulations and approval for Foreign Direct Investments
(FDIs), the sector is strongly lacking the effective human resource practices. The problems of lack of trained work force, low skill level for retailing
management, lack of development programs to the existing human resources and problems in retaining qualitative manpower are some of the obstacles
creating huge challenges to the Indian retail sector. At present, to overcome some of the challenges faced by retail, the companies are investing heavily
in training and recruitment of qualitative work force.
Organized retailing comprises mainly of modern retailing with busy shopping malls, multi stored malls and huge complexes that offer a large variety
of products in terms of quality, value for money and makes shopping a memorable experience. The retail sector

Customer 's Store Choice Decision
Retail location is the most important thing in retailing is the most influential considerations in a customer 's store choice decision. Retailing location
is a space you lease for the selling of goods to consumers. When it comes to business, retailers have one overall goal: to sell merchandise. That 's
why they focus on sales floor space, adequate parking for customers, and an overall image that draws in customers. Location decision have strategic
importance because they can be used to develop a sustainable competitive advantage. If a company have a good location competitors can 't copy this
advantage. Location decision can be very risky especially when retailers select a location they either must make a substantial investment to buy and
develop the real estate or must commit to a long–term lease with developers. Retail space comes in a variety of shapes and sizes and may be located in
free–standing buildings, enclosed malls, strip shopping centers, downtown shopping districts, or mixed–use facilities. You will also find retail space in
airports and other transportation facilities, hotel lobbies, sports stadiums, and temporary or special–event venues.The book state that there are two
types of location the planned and the unplanned. An unplanned locations do not have a centralized management that determines what stores will be in
a development. In planned locations the shopping center developer makes and enforces policies that govern store operations. Unplanned locations are

Rue 21 Essay
Examining Rue 21's Location Strategy Amy E. Green Basic Retailing Summer 2015 Dr. Gannage Introduction For tween and teenage girls and
boys who are interested in trendy clothes, affordable prices, and the sense of looking older, Rue 21 is the place to shop. The positive image that
Rue 21 conveys to its buyers is that being 21 years old is a great time in life. Their target market for this concept is ranged from 11 to 17 year olds
(Schwed) and is spot on, benefiting Rue 21 greatly. Rue 21 is a fashion retail chain throughout the United States that sells apparel and accessories for
this age group. Their main competitors include Forever 21, Aeropostale and Wal–Mart (Top Competitors for Rue 21). Rue21 distinguishes themselves
from their competitors through the many Rue21 brands they offer, which includes: rue21 etc!, tarea, rue plus size, ruebeaute!, CARBON elements,
ruebleu Swim and rueGuy (About Rue 21). Pros and cons of Rue 21's location types Rue 21 stores are located in three different location types: strip
centers, regional malls and outlet centers. At the beginning of 2012, 52 percent of Rue 21's stores were located in strip centers, 31 percent in regional
malls, and 17 percent in outlet centers (Berman). A strip center can be described as a shopping center with many small stores and one or two larger
anchor stores. These anchor stores could include Wal–Mart or Target. The benefit of Rue 21 having a store location here is that is convenient to

Building A Space Essay
All public places have a certain layout designed when being created. If you sit back and examine different places, you realize that everything was
put in those specific places for a specific purpose. The feng shui of an area or space can create many different reaction within a person. Everything
needs a theme. The vast majority of architectural designs have a team of specialist to help figure out the feng shui, or the best place to put
different things: to promote sales, to help create a calm environment, and even create fear like for haunted houses and etc. The spacing or even the
placement of architectural aspects in a space is solely for an outer experience, creating the perfect theme, whether it be relaxing or spooky, to
promote inclusion and create a cohesive look throughout the area. In example, shopping malls or stores place things in certain places to help
promote their sales in subtle ways. Examining the Outlet Mall in Oklahoma City I noticed a few things about how the mall was set up, or even my
job. Banana Republic places new items in the front of the store because it is what is in season and it will catch your eye the fastest. The also bring
clearance clothing to the front, rather than leave it in the back of the store, to make sure it sales if it has been there a long time. The Oklahoma City
Outlet Shoppes or formally known as the Outlet Mall is a big mall in Oklahoma City right off of highway I–40 and Council Rd. This mall opened back
in August of 2011. The

Impact of Recession on the Indian Retail Market
The retail market in India is facing slowdown with the ongoing financial crisis happening across the world markets. Since the markets always have
internally linked with each other, the impact of the crisis is generally shared among all. The following circumstances are creating unwelcome
interruptions to the Indian retail industry. The industry hopes for the best alternations to overcome the acrimonious situations. Markets in recession
worldwide and India too: The current meltdown in the world markets is shaking the globe today. Not even a single country seems to be off the hook.
The high level of inflation has been a wet blanket for the global markets. The roots of the world markets are nearly pulled away with the heavy
downfall of the... Show more content on Helpwriting.net ...
More than 80% of the retail industry in the country is concentrated in the large cities. A study reveals that among the more than 20 locations, for
organized retail in India, Mumbai was found to be the most preferred location followed closely by Bengaluru in the second position. Retail formats in
India Hypermarts / supermarkets: large self–servicing outlets offering products from a variety of categories. Mom–and–pop stores: they are family
owned business catering to small sections; they are individually handled retail outlets and have a personal touch. Departmental stores: are general
retail merchandisers offering quality products and services. Convenience stores: are located in residential areas with slightly higher prices goods due
to the convenience offered. Shopping malls: the biggest form of retail in India, malls offers customers a mix of all types of products and services
including entertainment and food under a single roof. E–trailers: are retailers providing online buying and selling of products and services. Discount
stores: these are factory outlets that give discount on the MRP. Vending: it is a relatively new entry, in the retail sector. Here beverages, snacks and
other small items can be bought via vending machine. Category killers: small specialty stores that offer a variety of categories. They are known as
category killers as they focus on specific categories, such as electronics and sporting goods. This is

Shopping Malls
PROJECT ON MARKETING MANAGEMENT
SHOPPING MALL
1
MARKETING PROJECT ON
SHOPPING MALL
NAME: MRINMOY CHAUDHURY ENROLMENT NO: 011102003 PROGRAM: PGDIB 02 Term : 6
2
Contents
1. Introduction
Pg. no. 4
What is a shopping mall? ................................................. Advantage and disadvantage Brief history Type of shopping malls Components
2. Objective...............................................
9
What are the key factors which is making shopping mall hugely successful? Effect of shopping malls on the small retailers.

3. Methodology................................................ 13 4. Questionnaire ..............................................15 5. Finding....................................................... 17 6.
SWOT....................................................... 26 5. Recommendations ......................................... 29 6. Conclusion ................................................ 35 7.
Bibliography ... Show more content on Helpwriting.net ...
Up until the mid 1990s, most modern–day developers built enclosed shopping malls in order to create a climate–controlled shopping environment.
Today, developers are returning to the creation of open–air shopping malls. Outlet malls, shopping centers featuring name brand retailers selling their
products at discounted prices, are often built in an open–air format.
Types of Shopping Malls
In general, you will find only regional centers, superregional centers, and fashion/specialty centers on this Web site. Relatively few community centers
were chosen, but appear here because the center may have, at one time, been considered a regional center. Only a few theme/festival centers were
listed in heavily urbanized areas, such as San Francisco, because of their particular attractiveness or size. Finally, the new designation, lifestyle center,
displays because of their classic–mall type appearance even though they are without a classic–mall anchor store.
6
Fashion/Specialty Centers Characterized as higher end, fashion oriented centers between 80,000 and 250,000 sq. ft.
Community Centers Characterized as having between 100,000 and 350,000 sq. ft. Usually two types of anchors, such as a discount department store or
large specialty/discount apparel store.
Lifestyle Centers A new designation that has a loose definition. Generally, it's a center that does not have an anchor tenant in the classic sense (that is, a
department store). However, lifestyle centers

Shopping Mall Research Paper
–––––––––––––––––––––––––––––––––––––––––––––––––
Shopping mall
A shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops
representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area – a modern,
indoor version of the traditional marketplace.
Modern "car–friendly" strip malls developed from the 1920s, and shopping malls corresponded with the rise of suburban living in many parts of the
Western World, especially the United States, afterWorld War II. From early on, the design tended to be inward
–facing, with malls following theories of
how customers could best be enticed in a controlled ... Show more content on Helpwriting.net ...
The same is true forPortuguese–speaking Brazil, though with American spelling "shopping center".
–––––––––––––––––––––––––––––––––––––––––––––––––
History
Numerous covered shopping arcades, such as the 19th–century Al–Hamidiyah Souq in Damascus,Syria, can be considered precursors to the present–day
shopping mall.[4] Isfahan's Grand Bazaar, which is largely covered, dates from the 10th century. The 10 kilometer long covered Tehran's Grand
Bazaar also has a long history. The Grand Bazaar of Istanbul was built in the 15th century and is still one of the largest covered markets in the world,
with more than 58 streets and 4,000 shops.
Gostiny Dvor in St. Petersburg, which opened in 1785, may be regarded as one of the first purposely–built mall–type shopping complexes, as it
consisted of more than 100 shops covering an area of over 53,000 m2 (570,000 sq ft).
The Oxford Covered Market in Oxford, England opened in 1774 and still runs today.
The Burlington Arcade in London was opened in 1819. The Arcade in Providence, Rhode Island introduced the retail arcade concept to the United
States in 1828. This was a forerunner of today's shopping mall [5] The Galleria Vittorio Emanuele II in Milan, Italy followed in the 1870s and is
closer to large modern malls in spaciousness. Other

Supply Chain Management
Mark Cronin
MBA 600 – Production & Operations Management
Final Project Report – June 2, 2003
Supply–Chain Management
Executive Summary – By adopting five new proposed initiatives, the L.L.Bean Factory Store Division can
provide brand appropriate product to customers and it can also improve its in–stock position and
inventory turns while reducing costs in the Supply–Chain and management of corporate
inventory. If we leverage a Special Purchase strategy and negotiate with existing vendors to sell
us all their manufacturing defects of existing L.L.Bean products at an agreed upon reduced rate,
we can provide better costs for the full price products and higher cost recoveries for deleted
merchandise. ... Show more content on Helpwriting.net ...
During the past year (Fiscal 2002), our division undertook a strategic initiative to
transition from marketing itself as a separate or sub–brand to being the liquidation channel for the
L.L.Bean brand. This was no small feat and a point that should not be glossed over or taken
lightly in an organization as large as L.L.Bean. There were many meetings at all levels of the

company to help employees, who were still with the company after two major downsizing
periods, understand the significance of this change in philosophy. There are currently four sub–channels used to achieve the liquidation and inventory
management goals of the L.L.Bean Factory Store Division:
1.) Mail Order 2.) E–Commerce 3.) Outlet Stores 4.) Off–Site Sale Events
Current sources of product for the Factory Store Division are discontinued merchandise,
customer returns not suitable for full price sales and special purchases.
Special purchases can be defined in the following categories:
Overstocks, Cancellations and Irregulars – This is L.L.Bean labeled product available to the open
market by our vendors.
Manufacturing Irregulars – All saleable irregulars produced in L.L.Bean manufacturing facilities.
Make Ups – Excess fabric, yarns and materials owned by L.L.Bean made into product under the
"L.L.Bean Factory Store" label.
Program Buys – Product programmed

The Economic Strategy Of Vera Bradley
This analysis examines the economic strategy of Vera Bradley. I took a closer look at the strategic moves of this Luxury goods manufacture. The
owners going from making colorful patterned duffel bags and suitcases, has now become a household brand. Their decisions to differentiate
ultimately shaped the growth of their business. With a declining fiscal year, Vera Bradley decided to implement a new strategy that will be sure to
revamp growth. To further explore the challenges that continue to occur throughout this case, I analyze those challenges and suggest tools and
techniques that would help improve the economic strategy of Vera Bradley. Vera Bradley began in 1982 when two women had an idea to make
luggage fun and different. Barbara Bradley Baekgaurd and Patricia Miller decided it was time for a fashion change. While traveling through an
Atlanta airport, they noticed that majority of the luggage carried by passengers was bland and uninteresting. Their idea to diversify luggage and
duffle bags with colorful and stylish patterns was a great hit. In the mid 2000's their company experienced rapid growth, selling in department, outlet
stores as well as online. Unfortunately in the mid 2010's the company's standing seemed to decline, as there was more competition for ladies handbags
and accessories. In the fiscal year of 2014 growth had stalled, just as they were preparing to launch a new strategy. The new strategy focused on three
key areas: product distribution channels and

Under Armour Vs Nike
Acting as two of the largest companies in the athletic apparel business by market share, both Nike and Under Amour, like the wearers of their
products, know how to win. Whether it is the Air Mag, Nikes newest product invention or Under Armours 10 year partnership with Major League
Baseball commencing in 2020, each company is taking a different approach to grow their business and become the "it" player in its industry. Although
long term strategies devised by Nike CEO Mark Parker and Under Armours Kevin Plank may focus on different growth initiatives, when looked at
more closely, one will find the many similarities between both firms. The grounds of comparison and contrast I will be using fall into the categories of
product development, brand ... Show more content on Helpwriting.net ...
Unless you are one of the few companies that are free of this such as Hermes or Chanel, promotion is inevitable. This particular aspect of the
strategies of both companies is where they lie most similar. Both Under Armour and Nike both own factory outlet stores where they ship off old
inventory at a discounted price as well as product that may not have met company standards. As a frequent shopper of both companies, I receive
digital coupons via email at least once a week that offer either a percentage off an order or free shipping. It is however rare to find promotional
offers in main line stores such as Nike's or Under Armour's flagship location because heavy promotions may increase sales in the short term but it'll
dilute the brand image in the long term. Both Nike and Under Armour both operate in the same industry which means their promotional periods are
most often in sync. When the spring season begins, both retailers will begin to discount their winter wear such as long tights and heavier fabric
sweatshirts and replace it with more weather appropriate clothing. This is why many times you see products from both companies show up at
discounters such as TJMaxx or Marshalls around this

Auburn Police Department Mall Officer
On 03/25/17 at approximately 1148 hrs, I heard OFC Christensen advise that he was enroute to Fuego for a possible robbery that had just occurred.
OFC Christensen's primary assignment is a Auburn Police Department Mall Officer, for the Outlet Collection Mall. The Mall is located is at 1101
Outlet Collection Way, which is located in the City of Auburn, County of King, and State of Washington. A few minutes later, OFC Christensen
advised that the suspects were two young Hispanic Females and possibly a male. He also advised that the suspects were still inside the mall and that
Mall Security and he were trying to locate them. Several Officers began responding the mall to assist OFC Christensen.
At this time, I had been dispatched to ... Show more content on Helpwriting.net ...
As I approached, I noticed that Officer Christensen was on the guard attempting to take a female (Hanniah Mosqueda) into custody. It appeared as if
the female was struggling with Officer Christensen as he was positioned on top of her.
As we approached OFC Martinez went and contacted the second female (Ariana Mancilla). Ariana instantly became belligerent and combative. I
began to go OFC Christensen to assist him and as I did, OFC Martinez called my name. I could see that OFC Martinez was struggling with Ariana,
who was screaming at OFC Martinez.
As I approached them, I grabbed for Ariana's left arm. Ariana quickly pulled her arm away and held it close to the center of her chest. Ariana then
began to going to the ground, at which time I grabbed her left bicep and escorted her to the ground. After a brief struggle, Ariana was placed in
handcuffs.
Once Ariana was placed in handcuffs, I returned my attention to OFC Christensen. I took control of Hanniah for OFC Christensen, as he was visibly
exhausted from the struggle. I could see that Hanniah was bleeding from her right eye area and was already handcuffed. Once I had control of
Hanniah, I checked the handcuffs for proper fit and double locked them. Hanniah continually yelled profanities, while I maintained control of her. I
had Hanniah stand up and was going to escort her out of the store, towards our patrol vehicles. As we started walking, which had only been 2–3 steps,
Hanniah attempted to kick my

Regional Mall REITs Fight for Limited Outlet Development...
Home В» Property Types В» Retail В» Clash of the Titans: Regional Mall REITs Fight for Limited Outlet Development Opportunities Clash of the
Titans: Regional Mall REITs Fight for Limited Outlet Development Opportunities May 9, 2012 12:54 PM, By Elaine Misonzhnik, Senior Associate
Editor In the fall of 2010 executives with Taubman Centers Inc., a Bloomfield Hills, Mich.–based regional mall REIT, began talking about the REIT's
new avenue for growth: outlet centers. Article Tools п‚· Latest News More Latest News Taubman had recently completed the conversion of its Great
Lakes Crossing property in Auburn Hills, Mich., a 1.35–million–sq.–ft. enclosed regional mall, into Great Lakes Crossing Outlets. Taubman was able to
sign up many... Show more content on Helpwriting.net ...
center. Taubman's press release noted that it had firm commitments from a number of tenants, but did not identify any retailers by name. It is likely
that only one of those two centers will get built in Chesterfield. "We've said publicly, I think, Simon has said publicly that there is only going to be
one project built in St. Louis," Robert Taubman said during the firm's first quarter earnings call. "We are way ahead, on a much better site with much
better access, much better visibility. ... So to us it's very clear as to which project is going to be built." Most industry sources, however, are putting
their money on Simon because of the firm's size, its existing network of relationships in the outlet center industry and the fact that it has already bagged
a major tenant. The large regional mall players, including Simon, Taubman, Macerich Co., CBL & Associates Properties and others, have all made
overtures to enter the outlet space. But with limited opportunities for development and an existing group of experienced landlords already competing
there, these battles–competing press releases, wars of words and unconventional partnerships– are likely to continue to play out repeatedly throughout
the country. CBL & Associates recently invested in The Outlet Shoppes in El Paso (Texas). Last spring, both Simon and Tanger announced outlet
center projects in the town

Essay on SWOT Analysis of Holland and Barrett
CONTENTS Page(s) 1. Introduction 1 2. Company Background 1 3. Swot Analysis 1–2 4. Strengths 3–4 5. Weaknesses 5–6 6. Opportunities 7 7.
Threats 8. Recommendation/ Conclusion APA Referencing 8–9 10 10 – 12 1.0 Introduction The purpose of this report is to identify the factors found in
the internal and external environments that could affect Holland and Barrett, a franchise brought to Singapore by the Jay Gee Melwani Group. 2.0
Company Background Holland & Barrett is a leading European brand, selling vitamins, minerals and herbal supplements (Holland and Barrett, 2013).
The Melwani Group is a family run business, which represents and markets leading brands like Aigner, Aldo,... Show more content on Helpwriting.net
...
As a result, by way of association with the Melwani group and also locating only in shopping malls, Holland & Barrett has also been embedded with
the impression that the health supplements it carries, are of a high quality. Page 3 of 12 Socially Responsible Holland and Barrett's products come in
recycled plastic bottles which are biodegradable. This will attract and encourage consumers to purchase from their outlets knowing that they
themselves are doing a part in saving mother earth. Page 4 of 12 5.0 Weaknesses The purpose of identifying the company's internal weaknesses is to
allow the company to improve on or if possible, remove it. This is the stage where management have to rectify the identified weaknesses.
Over–reliance on Foreign Labour Based on anecdotal evidence, almost all the sales associates employed at the Holland & Barrett, are foreign
workers. As far as one can tell, most of these workers are from the People's Republic of China or the Philippines. While such a HR policy may be
borne out of necessity in Singapore's tight labour market, especially in the retail industry, it has implications on the quality of service rendered. From
personal experience, staff from PRC were unable to efficiently articulate the information with regards to products in English. In fact, when the staff
reverted to their mother tongue, they were then able to provide more indepth information about their products. Location of the Outlets Unlike its

Problems Faced by 3A Enterprise Factory Outlet Store and...
Introduction
First of all, we would like to choose a business company which is 3A Enterprise Factory Outlet Store to write on by using business issues that we
have chosen which covered in this course. 3A Enterprise Factory Outlet Store have 3 outlets and their first outlet was established in 2000 at Kota
Bharu, Kelantan while their second outlet was established in 2006 at the same place so that they can manage their business with ease. Their third
outlet was established in 2010 at Kota Samarahan, Sarawak. The reason they choose to have their third outlet at Kota Samarahan is due to their
ambition to enlarge their business to East Malaysia. The company name included 3A which representing motivational words of Achievement,
Adventure, and Action. Achievement means that they will set goals and make sure many of those goals will be gotten. Adventure means usually a
risky activity where the primary goal is excitement and not generating profit for their business. The last word Action means a simple movement that
has been done to achieve a goal or more. It is also a significant activity or change exists and is necessary if there is any goal to be achieved. 3A
Enterprise Factory Outlet Store is a partnership business, they had decided how the apportion of profit should be made and partnership agreement has
been signed in year 2000. 3A Enterprise Factory Outlet Store is a business that specify on selling clothes and shoes. Besides that, they also provide
shirt printing services

Lake Elsinore Is One Of The Quickest Developing Urban...
Lake Elsinore is one of the quickest developing urban communities in California today. Simple access to major interstates, accessible mechanical and
business arrive, a quality work constrain of both gifted and semi–talented laborers and a financial logic of helping neighborhood organizations for
future development are among the elements that make Lake Elsinore alluring to industry. Regarding character, Lake Elsinore is amidst its third
incarnation. Amongst the late 1800s and a long time after, the town was branded for its mineral showers. By the 1930s, it had turned into an
entertainment goal with the lake as a concentration, and individuals went on weekends to watch speedboat races, water ski, sail, swim and outing.
Lake Elsinore become... Show more content on Helpwriting.net ...
The greater part of this activity, as ought to be evident from the name of the place, concentrates on the 3,300–section of land lake, and the venture most
essential to the city 's future is a $60–million redesign of the lake including another levee (finished a year ago) and outfall channel (to begin
development in August) that will settle its profundity through years of both dry season and overwhelming precipitation.
Round 12,000 kids and teenagers go to Lake Elsinore Unified School District 's eight primary schools, two center schools (seventh and eighth grades),
two secondary schools and Ortega High School, a continuation secondary school. "We don 't have twofold sessions or swarmed classrooms," says
Vick Knight, an individual from the Elsinore Unified School District 's board. "We 've possessed the capacity to keep pace with development. Our test
scores are better than expected and we have the most astounding secondary school graduation rate in Riverside County."
Along several pluses, but, Lake Elsinore has multiple inadequacies, occupants say. The thing I miss is the assortment of shopping," a resident says.
"There are no local shopping centers, even though we do have an outlet shopping center (Lake Elsinore Outlet Center). We don 't have a film theater,
yet there are arrangements to assemble a few." City pioneers are attempting to direct the group smoothly

Activity Based Costing Assignment
Activity Based Costing Assignment
a)Define activities
Mitali Sheth: Active Wear Sales Specialist
Cost Pool and Activity descriptionCost Pool Description
1).Analyze customer needs wants and deliver excellent servicesIt refers to wide range of activities that focus on customer needs, what are they
specifically looking for and giving the best suggestion for the outfit they are thinking to wear for any occasion. Develop a high level of product
knowledge for the merchandise in the particular department.
Cost Pool drivers: per month
2).Measure the rate of their satisfaction with telephonic and oral communication, surveysIt refers to the amount of time spent for measuring the rate of
satisfaction in areas such as active wear clothing, ... Show more content on Helpwriting.net ...
It refers to the specific sale goals and star rewards goal for a particular month that would add value to the overall profit of the store and are to be
achieved as being the sales specialist of that specific department.
7).Responsible for maintaining inventory and display mannequins on the floor It refers to the display attractiveness and maintaining inventories on the
shelves and appropriate arrangement of clothing on the floor. Also, making sure that fitting rooms are not flooded with clothes and put them back on
the floor as soon as possible. Be aware of back inventories as well.
8).Determine the weakness and strengths of the products being offered, based on that data suggest the management to bring additional merchandise
and brands that would compliment customer selection and differentiate the companyIt refers to the demonstrating the management about the strengths
and weakness of the products we have in the store, making suggestions if needed any and explain the results in the meeting conducted by monthly.
Communicate with regional and district offices for support on driving more sales.
b)Calculating hourly rate

Hourly rate: $ 9.50
Activity% of timeHoursHours*rate#ofactivitiesCostper unit
145.00%800$ 7,600.00 30$ 253.33
210.00%180$ 1,710.00 12$ 142.50
310.00%180$ 1,710.00 12$ 142.50
410.00%180$ 1,710.00 12

Catchment Area
Catchment can be defined as the area /zone of the city from which the customers come into for shopping from a particular store. Catchment analysis
pre launch would ideally decide the product mix and formats of the stores. Catchment analysis done after a time gap of launch would also give a
correct picture of whats happening and where to concentrate market energies to get more walk ins. The catchment area for a retail outlet is the
geographic area from which a customer is prepared to travel to reach that outlet. Because a retailer is fixed to a specific location they rely upon
encouraging customers to travel a set distance to purchase their product. Depending upon the types of products being sold determines if the retailer is...
Show more content on Helpwriting.net ...
The level of penetration within specific sectors of the catchment area 1. What are the purposes of catchment area analysis? The purpose of this
analysis is to assess the degree of success, or not, which a venue has had in penetrating the attendance or visitor potential of its catchment area as a
whole and of each postal sector within it. The essential purposes of catchment area analysis are to help guide a venue in the selection of particular
postal sectors on which to focus special marketing activity evaluate, subsequently, the impact made by this special marketing activity guide a touring
company in setting attendance targets and deciding the levels of marketing input required for the various venues which they visit The analysis can be
of particular value in identifying sectors where actual sales or visitor penetration is low but where potential is shown to be high. An assessment should
then be made of the factors that might be causing this. These factors might be: drive–time distance from the venue poor access by public transport,
times of last buses or trains back from the venue) a low level of travel into the city /town for shopping, work or leisure– another city/town being
preferred relatively low car ownership competition the characteristics of the population for example age,

Case Analysis: Rue 21
Rue 21 is one of the many retailers that are geared towards teens, however what set them apart from the rest is their affordability. This company
strives to keep all of its merchandise under 35 dollars. Rue 21 has locations in various strip malls with 52 percent, regional mall 31 percent and
outlet centers 17 there are pros and cons that affect the company for each of them (Berman, 2009). Having this store in a strip center can be a really
great thing for consumers put not such a positive thing for the company as a whole. The positive to a strip mall is that it is easily accessible for
customers to find and shop at the location. Strip malls have less congestion when it comes to parking, which makes for a more pleasurable for
shoppers like... Show more content on Helpwriting.net ...
There are a lot places that this company would do great at because there are low–income families all over. Rue 21 has have great success in the US so
bringing it to other countries can only be positive. As long as this company has the right location for its stores and is keeping its targeted consumer
in mind then the store will strive. Although this has a lot of pros there will be some difficulties that Rue 21 will have to overcome. For instance, this
company currently uses domestic suppliers to help keep up with the current trends. The targeted age range for Rue 21 is 11 to 17 year olds and the
trends for this age is regularly changing every few weeks to months. This means the company will have a difficult time finding resources in different
countries that can have the same turn around time. It is not impossible for the company to find those suppliers but coming from the U.S to other
countries that you are not familiar with this could be a bit of a change and challenge. Rue 21 is on its way to competing with other discounted stores
due to the store set up setting them apart from other discounted retailers they just have to keep up the good work and be smart about store locational

REPORT ON CONSUMER BEHAVIOR IN SHOPPING MALLS
STUDY OF CONSUMER BEHAVIOR IN SHOPPING MALLS INTRODUCTION Marketplaces in urban demographic settings attract a large number
of buyers and sellers, which can be termed as market thickness. The co–existence of many shopping malls with traditional markets in a marketplace
causes market congestion. This problem may be resolved by developing small kiosks for transactions and allowing consumers to test out customised
products and services from the main stores The growth of market share for specialised retailers and large departmental stores depends on the size of
the consumer segment in a given urban population. It is observed that consumers' buying preferences become more diversified as the extent of retail
stores increases within a... Show more content on Helpwriting.net ...
Myriad number of literatures is available which have identified various dimensions and concepts of customersвЂџ buying and consumption behavior.
However, very few literatures are available which have described about the various constructs of shopping behavior and even fewer numbers of
researchers have focused on Indian Consumers. According to Assael (1987), shopping behavior is the most unique for behavior which the
consumers exhibit. Gifts, clothing, groceries, gifts and household items are some of the most common type of shopping which consumers indulge in
a highly frequent manner. But according to Dholakia (1999), occasion and motives are also some crucial points which influence the consumers
shopping behavior. For example, for some consumers, shopping is all about getting the best deal out of bargaining, for some (especially teenagers
or the young crowd) shopping is a means of getting acquainted and interact more with others in a social context and for some it is a way of breaking
out from the regular monotonous professional and personal routine (Reid and Brown, 1996). It is also possible, that the motives behind two
consumers shopping at the same store could be same or different. Same motives may arise as when the customers look for convenience, shopping
experience etc, whereas motives mat vary as a result of compulsion or by free choice. Compulsion

Pros And Cons Of Online Shopping
Our group interviewed five people at the Gretna Outlet Mall about their overall shopping experience. Common themes that were brought up by the
interviewees over the course of the conversations included the influence of brand names as well as the pros and cons of online versus in–person
shopping. In the later conversations, these common themes were something we steered the interviewees toward as they were a major part of the
problem that, as a prospective business, we would hypothetically attempt to solve. Our first interviewee was "Gene"1. Gene is a 90–year old woman
who came to the malls on an unplanned stop while driving on the Interstate with her family. She no longer finds satisfaction in shopping, but instead
uses the trips to get some exercise and be involved in her family's lives. Gene does not like Internet shopping because she believes that salespeople
should have personal relationships with customers and that learning to use the Internet and eCommerce websites requires too much of a learning
curve. The main concerns expressed regarding online shopping were the lack of ability to experience items before buying them and to return them
after they have been bought. "Greg" was our next interviewee. He is a middle–aged dad who stopped at the outlet mall with his wife to meet his kids
who recently began college. Like most stereotypical men at shopping malls, Greg was simply waiting for his wife and kids to finish shopping. This
gave us ample time to speak with him about

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