3. FANPAGE OVERVIEW
Our content reached
2.356.974 users
We have 54.116 fans! (March
KPI: 38.000)
Averaging about 7970
interactions per post (86,7%
of previous month)
4. FAN PAGE PERFORMANCE
According from previous month, CAIYO get better impression, reach, and engagement.
FEBRUARY MARCH
99.345.086
Impressions
5.052.883
Engaged
50.806.404
Reach
49.295.094
Impressions
2.303.491
Engaged
28.885.653
Reach
5. POST PERFORMANCE
According from previous month, CAIYO get better impression, reach, and engagement.
FEBRUARY MARCH
3.147.131
Impressions
286.926
Engaged
2.356.974
Reach
1.627.318
Impressions
81.119
Engaged
1.365.045
Reach
7. DEMOGRAPHIC - Age and Gender
CIAYO audience is in line with target audience as most of our engaged
audience were those around 18-24y.o.
8. DEMOGRAPHIC - Location and Time
Most of CIAYO fans are located in Indonesia especially at Jakarta and
use Indonesian language. The highest online time of all fans of CIAYO in
March occurs on Sunday at 7pm - 8pm.
9. FANPAGE POST REACH
This table shows the number reach per post. There’s 3 highest reach
0
150000
300000
450000
600000
1 4 5 11 14 16 22 30
10. BEST PERFORMANCE
Total Reach: 568.443
Click: 25596
Likes: 24231
Share: 24
Comment: 28
Total Reach: 323.059
Click: 33994
Likes: 29011
Share: 86
Comment: 440
Total Reach: 231.881
Click: 66140
Likes: 63110
Share: 65
Comment: 274
15. AUDIENCE ENGAGEMENT
Instagram engagements had
been increased.
The highest likes received is
on 24th, it because CIAYO
did activity like game and
used Danang as artist
buzzer.
And the static goes down on
30th because there wasn’t
any activity on Instagram.
16. BEST POST
Likes : 1,734
Comments : 8
Views : 1,751
Likes: 268
Comments : 6
Illustrasi Video
17. HASHTAG PERFORMANCE
On March, CIAYO earned 6,880
clicks on hashtag bar. But people
used CIAYO hashtag only 32
clicks.
18. BEST POST INFLUENCER
CIAYO gets 1,753 likes on March
with comic artist as our buzzer.
The data just show us that
Danang is good influencers to
engaged CIAYO Instagram.
23. KEY TAKE OUT
• Paid media is essential to
stimulate organic reach, also
to get more fans.
• Story with Indonesia local
culture, daily life, happening
content, successfully triggered
our fans to give comment,
share, and like.
• Using Indonesian casual tone
of voice to get better
engagement.
• Create more engaging content
instead of create a lot of quiz
• Twitter is seen better for
promotions therefore we
should use this channel
primarily for promotions and
support quiz on another
CIAYO's Social Media platform
• Utilise popular hashtag and
keep following trends on
Twitter to gain more
awareness.
• KOL Comic Local, has a good
impact for Instagram CIAYO
• Utilise popular hashtag
(#KamisHoror #JumatBudaya)
helped trigger follower growth
and maintain engagement on
Instagram CIAYO
