SlideShare a Scribd company logo
txtNation Global Reach, Personal Touch.
®
Case study
Keeping an eye on mobile business
Objective
- Time to market, a feature rich platform and a high
quality end user experience across all handsets.
- Instantaneous access to revenues through txtNation’s
billing gateway and platform.
Course of action
txtNation powered a number of services for Big Brother,
including SMS voting for each eviction, SMS / MMS
news alerts, text to screen opinions and a number of
polls. Each vote was premium rate and a portion of
the net revenue generated was donated to charity.
txtNation’s long established network of high throughput
connections with mobile operators was key to providing
a reliable service for such a high volume event. The
agreement between Big Brother and txtNation took
effect immediately and the mobile offering is being
rolled out across the rest of Africa over six - twelve
months.
Results
The results were better than expected with overall re-
sponse rate 4x on previous years. txtNation was critical
for Big Brother’s Premium Rate services sucess.
Participation TV using SMS has been
growing rapidly over the last few years.
Michael Whelan, CEO of txtNation.
Big Brother Africa
“ ”
txtNation - +44 (0)1752 484 333 - www.txtnation.com

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Big Brother Case Study

  • 1. txtNation Global Reach, Personal Touch. ® Case study Keeping an eye on mobile business Objective - Time to market, a feature rich platform and a high quality end user experience across all handsets. - Instantaneous access to revenues through txtNation’s billing gateway and platform. Course of action txtNation powered a number of services for Big Brother, including SMS voting for each eviction, SMS / MMS news alerts, text to screen opinions and a number of polls. Each vote was premium rate and a portion of the net revenue generated was donated to charity. txtNation’s long established network of high throughput connections with mobile operators was key to providing a reliable service for such a high volume event. The agreement between Big Brother and txtNation took effect immediately and the mobile offering is being rolled out across the rest of Africa over six - twelve months. Results The results were better than expected with overall re- sponse rate 4x on previous years. txtNation was critical for Big Brother’s Premium Rate services sucess. Participation TV using SMS has been growing rapidly over the last few years. Michael Whelan, CEO of txtNation. Big Brother Africa “ ” txtNation - +44 (0)1752 484 333 - www.txtnation.com