TTWN is the largest provider of live traffic, weather, news and sports reports to over 2,000 radio stations across the US, connecting advertisers' messages to listeners who tune in for this essential information. They work with multiple radio groups in each market to embed advertisers' :10-:15 second ads within their reports, providing unique exposure to engaged listeners. Data shows traffic and weather reports significantly increase listener engagement and influence consumer behavior, making TTWN's advertising opportunities effective for reaching audiences.
Audio plays an important role in the daily lives of hundreds of millions of Americans, and that listening audience is as varied and diverse as our nation. Music and talk entertainment, news and information, podcasts, details of cultural and community importance; all of this audio-based content is available on multiple platforms and devices as the listening landscape continues to grow.
A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN
TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of October 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.
Audio plays an important role in the daily lives of hundreds of millions of Americans, and that listening audience is as varied and diverse as our nation. Music and talk entertainment, news and information, podcasts, details of cultural and community importance; all of this audio-based content is available on multiple platforms and devices as the listening landscape continues to grow.
A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN
TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of October 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.
Introduction to hyper local media, part one: audience data, definitions and U...Damian Radcliffe
12" pack broken into three, due to file size. This is part one which looks at audience data, definitions, and different UK examples.
Comments, feedback and suggestions are very welcome.
Introduction to hyper local media: full 12 inch versionDamian Radcliffe
Full slide pack offering a personal take on hyper-local in the UK. Would very much welcome comments, feedback and suggestions. A cut down version of these slides was presentation at Birmingham City University on 1st December and is also available on SlideShare, as is this pack broken into three due to file size.
Media Buying In An Election Year: Strategies, Insights, And TrendsTinuiti
The Last One: The finale hits a high note with an exploration into the complex realm of political spending on streaming platforms. While the topic may seem daunting, rest assured, it’s a voyage worth exploring for your brand and we’re here to help you navigate it safely.
Join Tinuiti’s seasoned strategy expert and NBCU’s brand partnerships specialist as they unveil powerful tactics tailored for success in this high-stakes arena. We’ll compare streaming channels with traditional ones, offering invaluable insights into how political advertisers activate their campaigns on streaming platforms.
GMR exclusive: Digital is changing the media landscape in the GCC. Published for the first time, Maktoob Research examines the implications state by state.
The latest information on the Regional Telco Magazine, published by WordSouth — A Content Marketing Company. This collaborative publishing effort provides rural and independent telecommunications providers and opportunity to communicate local, national and industry news to their subscribers, empowering them to educate, inform and engage their key stakeholders.
Andrew Harrison, Radio Advertising Bureau – “The Future Of Commercial Radio”UMLondon
- An overview of the current commercial radio market and what it means for advertisers.
- A presentation that covers all of the bases (revenue, audience, digital etc) of what is currently happening in the commercial radio industry. An excellent starting point for anyone who would like some form of context for the industry as a whole.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Introduction to hyper local media, part one: audience data, definitions and U...Damian Radcliffe
12" pack broken into three, due to file size. This is part one which looks at audience data, definitions, and different UK examples.
Comments, feedback and suggestions are very welcome.
Introduction to hyper local media: full 12 inch versionDamian Radcliffe
Full slide pack offering a personal take on hyper-local in the UK. Would very much welcome comments, feedback and suggestions. A cut down version of these slides was presentation at Birmingham City University on 1st December and is also available on SlideShare, as is this pack broken into three due to file size.
Media Buying In An Election Year: Strategies, Insights, And TrendsTinuiti
The Last One: The finale hits a high note with an exploration into the complex realm of political spending on streaming platforms. While the topic may seem daunting, rest assured, it’s a voyage worth exploring for your brand and we’re here to help you navigate it safely.
Join Tinuiti’s seasoned strategy expert and NBCU’s brand partnerships specialist as they unveil powerful tactics tailored for success in this high-stakes arena. We’ll compare streaming channels with traditional ones, offering invaluable insights into how political advertisers activate their campaigns on streaming platforms.
GMR exclusive: Digital is changing the media landscape in the GCC. Published for the first time, Maktoob Research examines the implications state by state.
The latest information on the Regional Telco Magazine, published by WordSouth — A Content Marketing Company. This collaborative publishing effort provides rural and independent telecommunications providers and opportunity to communicate local, national and industry news to their subscribers, empowering them to educate, inform and engage their key stakeholders.
Andrew Harrison, Radio Advertising Bureau – “The Future Of Commercial Radio”UMLondon
- An overview of the current commercial radio market and what it means for advertisers.
- A presentation that covers all of the bases (revenue, audience, digital etc) of what is currently happening in the commercial radio industry. An excellent starting point for anyone who would like some form of context for the industry as a whole.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How
TTWN
1. Who we are:
TTWN are the largest provider of live Traffic, Weather, News & Sports
reports to radio stations in 2,000 radio stations across America.
What we do:
Connect your message with consumers while they are tuning-in for the
information.
Why it works:
Traffic and weather are top influences on consumer behavior – making
it active listening.
• Listener engagement surges 22% in the minutes surrounding
these reports!
• With us you don’t buy one radio ad, on one station – you get our
network in the market you choose.
• We work with multiple radio ownership groups – to get you
great reach/coverage across the market.
• Your Ad is the only Ad in the report! We embed your :15 or :10
second ad into the reports (live and recorded).
• This is not a :30 second ad in a 5+ minute block of ads – it
stands out!
• To-the-point information sticks in consumer’s mind!
Consumers Still Want
AM/FM Radios In Their
Cars
Despite the technological
advances that are making the car
a digital hub on wheels, the
consumer’s love affair with
AM/FM radio remains. The
numbers of radio listeners are
staggering. More Americans
listen to AM/FM radio each
week than use Facebook.
Nearly 60% of the population
listens to the radio on a daily
basis and nearly 85% of the
American people report listening
to the radio at least once a week.
(Apr 2015).
2. TTWN – How it Works
Day-Parts
• M – F 5a-8p
• SA/Su 5a-8p
• M-Su 8p -5a
Copy
• Ability to rotate scripts
• Live reads & Recorded spots
How it Works
• Your Billboard “brought to you by”
• TTWN Content
• Your Copy (:10 and :15)
• Ability to rotate/freshen scripts, week to week.
• Reports primarily heard Monday – Friday during
drive-time (aka: rush hours) but also through out
the day, evenings and weekends.
• Reports are primarily live by locally well-known
and trusted Reporters, one-at-a-time from our
state-of-the-art Operation & Broadcast Centers,
Affiliates and Airborne & Mobile units, depending
on each market.
• Sponsored Reports open with an intrusive call-to-
listen opening Billboard and include an up-to-the-
minute report and pa powerful live or recorded
:10 or :15 second sponsorship message
4. • Inclement weather or adverse traffic conditions can limit exposure to OOH advertising, but
TTWN/Radio listening actually increases under these circumstances. American consumers depend
on their car radios for weather and Traffic reports, so OOH and TTWN/Radio make an effective drive-
time combination every day
• In combination, TTWN/Radio and OOH deliver a balance of sight and sound to an on-the-go audience
• Combining TTWN/Radio with an outdoor campaign will increase reach and recall:
• TTWN/Radio signals cover the market, outdoor messages are available only where displayed
• TTWN/Radio travels with the consumer as they go about their daily routines and in all locations
– at home, at work, and especially in cars
• TTWN/Radio+OOH increases range and frequency to increase recall
• Most OOH advertising is fixed and remains in place for a pre-set period of time. TTWN/Radio ad copy
can be changed fairly quickly, so messaging changes can be implemented to supplement or clarify
OOH
• OOH ads can tweak consumer’s curiosity; TTWN/Radio ads will complement by delivering details
• .
TTWN dominates among other Media based on Adults 18+ in the Seattle DMA!
2,570,400 2,538,662 2,517,070 2,462,305
1,991,936
1,485,882
1,365,200
1,233,477 1,209,162 1,193,903
1,040,700 990,027
892,623
375,159
TTWN KING - NBC KOMO - ABC KIRO - CBS KCPQ - FOX TNT Seattle
Times INA
KSTW - CW TBS Pandora Seattle
Times
ESPN A&E Weather
Channel
Adult 18+ Weekly Reach
TTWN Nielsen Audio Spring 2017 Nationwide Seattle DMA - Mon-Sun 12m-12m, Adults 18+ - Weekly Reach
iHeartMedia O+O Only, P18+, M-Su 12m-12m DMA Geography, Weekly Cume Persons
TV Data: Nielsen Local Custom Toolbox Reach & Frequency Report, P18+, M-Sun 3a-3a, Live Viewing, , DMA Geography, Average Weekly Reach
Cable Data: Nielsen Local Custom Toolbox Reach & Frequency Report, P18+, M-Sun 3a-3a, Live Viewing, , DMA Geography, Average Weekly Reach
5. 12 Fun Facts
1. TTWN reaches over 201.6MM listeners 12+
each month and 191.3MM Adults 18+ each
month.
2. TTWN is the largest provider of traffic, weather,
news and sports reports, available on nearly
2,000 radio stations in 200 markets, with the
potential to reach a majority of America's
commuters.
3. More than eight out of ten (82%) drivers cite
AM/FM radio as their most-used in-car audio
source in their primary car.
4. Research and ratings show weather, traffic, and
news are the most popular elements of radio
outside of music.
5. TTWN provides services to over 200 TV
affiliates, providing graphics, video, talent and
airborne coverage.
6. According to the U.S. Census, 86% of
Americans drive to work and TTWN delivers
them.
7. 60% of top U.S. markets saw traffic get worse in
Q4 2016 compared to Q4 2015.
8. Listener engagement surges 22% in the minutes
surrounding traffic reports. People's ears perk
up!
9. Weather is the 2nd biggest influence on
consumer behavior, second to the economy.
10. Of all the hours in a week that somebody is
considering a purchase at a restaurant or a bar,
they are 49% more likely to be in a car vs. the
rest of the week while considering that
purchase.
11. TTWN is the provider of traffic information to 10
major automakers including Toyota, Lexus,
BMW, Mazda and others.
12. Weather is a major factor that impacts much
more than our wardrobe. It influences and often
alters many consumer decisions throughout the
day... commuting, power & water usage, family
travel plans, school & event schedules, food /
meal decisions, and convenience and retail
purchases.
Source1 Nielsen Audio Nationwide Fall 2016 - Mon-Sun 12m-12m - Any Spill - Monthly Reach 3 - The Infinite Dial 2017” released by Edison Research and
Triton Digital 4 - Fast Lane Online Survey conducted by Survey Writer- April 2013 6 - U.S. Census Bureau 7 - U.S. Department of Transportation - Urban
Congestion Report - Q4 2016 8 - Canadian Traffic Study – 2013 9 - noaa.gov 10 - USA Touchpoints 2016.2
6. Thank you!
For more information on TTWN
please contact:
Cheri L. Martin
(206) 724-4949
cherimartinTTWNetwork.com