The document discusses market trends in the snack and meat industries, noting Americans' love of meat and snacks. It identifies an opportunity for innovation in meat snacks, as the category currently has limited innovation and a "gut stuffer" image. The competition is dominated by four large brands with 85% market share that focus on manufacturing over marketing. The document outlines KRAVE's advantages in flavors, ingredients, quality and focus but also challenges in scale, distribution, changing the category image and longevity. Revenue estimates will come from industry reports, in-store demos and surveys of existing direct customers.