The document discusses key performance indicators (KPIs) and how they should be defined at different stages of a company's growth. It recommends that average project managers define multiple KPIs, while great project managers define one make-or-break KPI with constraints, along with two to three "trust me" KPIs focused on future goals. The document provides examples of how companies like Hotstar, Flipkart, Swiggy, and Paytm defined their KPIs at different stages of growth, initially prioritizing metrics like daily watch time, net promoter score, or transactions per user, before shifting focus to goals like revenue, gross merchandise value, or profitability.
Experiencing problems in marketing your finance firm?
You find the TV and Print ads to be insufficient to meet your marketing needs?
Do not look any further because Digital Marketing has come to your rescue
More particularly, Digital Marketing Specialists have come to your rescue
At Dapa, we understand the challenges that you face on a daily basis
To make things easier for you we’ll devise an SEO strategy for your business.
https://www.youtube.com/watch?v=tQ3eiYqOZp8
A Best Of 100+ Marketing Experiments at Usersnap - Startup Marketing Get-Toge...Usersnap
Thomas Peham runs marketing at Usersnap. In his talk "A Best of 100+ Marketing Experiments at Usersnap" he tells you more about the startup's marketing journey and gives you insights into what marketing in a SaaS & B2B startup is all about.
“How to Build Products for Growth” by Neal Kemp, cofounder @Women.com (YC S14) TheFamily
Neal Kemp came to share his experience building products for fast-growing companies. He’ll be drawing from his experience as former cofounder of YC-backed startup Women.com, CTO of YC-backed GovPredict, and as growth consultant for successful Silicon Valley companies.
How to Invest in Your SEO for the Highest ROITom Casano
How should you invest in your SEO for the highest ROI?
In this webinar, you will learn:
- How to invest in your SEO to yield the highest ROI
- The biggest mistake most businesses make when investing in their SEO
- How to measure your return on investment
- Why thinking long-term yields the greatest returns
- Why SEO is different from other marketing channels such as paid ads
Measuring and achieving a high ROI on your SEO investment is one of the most important KPIs for your business, yet difficult to measure and slow to see the results. Come to this webinar to learn how to invest in SEO for the long-term and learn about the potential unlimited opportunity to maximize your ROI on your investment in SEO.
Our speaker, Tom Casano, Sure Oak will be joined by Patrick Reinhart, Conductor and our very own Marcela De Vivo for our panel discussion in the second part. The webinar will be hosted by Aiden Carroll, The Coloring In Department. Aiden has hosted more than 750 webinars and he probably should be in the Guinness Book of World Records.
Experiencing problems in marketing your finance firm?
You find the TV and Print ads to be insufficient to meet your marketing needs?
Do not look any further because Digital Marketing has come to your rescue
More particularly, Digital Marketing Specialists have come to your rescue
At Dapa, we understand the challenges that you face on a daily basis
To make things easier for you we’ll devise an SEO strategy for your business.
https://www.youtube.com/watch?v=tQ3eiYqOZp8
A Best Of 100+ Marketing Experiments at Usersnap - Startup Marketing Get-Toge...Usersnap
Thomas Peham runs marketing at Usersnap. In his talk "A Best of 100+ Marketing Experiments at Usersnap" he tells you more about the startup's marketing journey and gives you insights into what marketing in a SaaS & B2B startup is all about.
“How to Build Products for Growth” by Neal Kemp, cofounder @Women.com (YC S14) TheFamily
Neal Kemp came to share his experience building products for fast-growing companies. He’ll be drawing from his experience as former cofounder of YC-backed startup Women.com, CTO of YC-backed GovPredict, and as growth consultant for successful Silicon Valley companies.
How to Invest in Your SEO for the Highest ROITom Casano
How should you invest in your SEO for the highest ROI?
In this webinar, you will learn:
- How to invest in your SEO to yield the highest ROI
- The biggest mistake most businesses make when investing in their SEO
- How to measure your return on investment
- Why thinking long-term yields the greatest returns
- Why SEO is different from other marketing channels such as paid ads
Measuring and achieving a high ROI on your SEO investment is one of the most important KPIs for your business, yet difficult to measure and slow to see the results. Come to this webinar to learn how to invest in SEO for the long-term and learn about the potential unlimited opportunity to maximize your ROI on your investment in SEO.
Our speaker, Tom Casano, Sure Oak will be joined by Patrick Reinhart, Conductor and our very own Marcela De Vivo for our panel discussion in the second part. The webinar will be hosted by Aiden Carroll, The Coloring In Department. Aiden has hosted more than 750 webinars and he probably should be in the Guinness Book of World Records.
Beyond Affiliate Iincome -Diversification in the Industryericnagel
The affiliate landscape has changed dramatically in the past few years. Use your skills, industry knowledge & unique competitive advantage to diversify your income within the affiliate industry.
Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Diversification
Joe Sousa, Affiliate Coordinator, Fanatics, Inc. (Twitter @drcool73) (Moderator)
Robert Adler, President, The Link Builders, LLC (Twitter @Bofu2U)
Eric Nagel, PHP Programmer, ericnagel.com (Twitter @ericnagel)
Beyond Affiliate Income: Diversification in the IndustryAffiliate Summit
This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: The affiliate landscape has changed dramatically in the past few years. Use your skills, industry knowledge & unique competitive advantage to diversify your income within the affiliate industry.
The next generation is here and they want what you have NOW!
Why spend your hard earned dollars on ads in the paper, printed flyers and billboards when they just aren’t working. It’s time to change and adapt to get the best results possible. Are you ready?
Successfully Explain "What's going on" to your CMO in 10 minutes finalHanapin Marketing
The question, “What’s going on?” may sound a bit familiar to you. Have you been hearing it during every meeting with your CMO? While it is the main question on their mind, it may cause an internal battle in your mind. Do you tell him or her every detail of the reporting you’ve been dealing with this month, or just the shallow overview?
In this presentation, Hanapin’s own President Jeff Allen shares his experience on leadership, and gives you tips on how to explain valuable insights to your C-level executive. Associate Director of Services Carrie Albright also discusses the questions she’s heard from clients and their CMOs and the ways she has found to successfully answer the inevitable question of “What’s going on?”.
Client Retention Workshop
Check out our next live webinar to find out how you can make sure the clients you acquire stay with you long-term.
It's all about the first 90 days.
You'll walk away knowing:
The right questions to ask to set expectations effectively
Quick wins you can utilize to prove value at the start of your relationship
How to build long-term credibility with your clients
Creating an Inbound Marketing Budget for 2015Kuno Creative
Kuno Creative inbound marketing experts provide a breakdown of what you should be investing in for success in 2015, and where and how you should be allocating your dollars.
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: This session will focus some of the most cutting-edge ways to increase your website or landing page’s conversion rate so you can advertise more effectively online.
Search Engine Marketing report and recommendation for ReliableGroup.com. Analysis of keyword, placement, bidding and channel strategy on Google Adwords. Proposed next step for the website to improve lead generation efficiency.
Q4 often brings seasonal opportunities, as well as, holiday expenses to businesses both large and small. Business owners are usually fielding calls and emails about financing, but where do you begin? Check out this session to learn how to navigate the small business financing landscape and learn more about some of your options.
Community Management 101: How do you build a community?Suhas Motwani
Community building is a powerful way to connect with your customers. Being a fan of your brand can be more than mere consumerism. With the right structures in place, it can become a lifestyle.
Interview with Amit Singh (Headstart)
How did it start? What was the idea? Is it how you imagined it to be as it is today? Pivots? Failures? Successes? Highs and lows anecdotes?
Early days vs now? What were the challenges then? What are the challenges now? How do you go about it?
Notable startups/founders along your journey
How has Headstart changed your journey personally? (or any volunteer ka growth story that’s inspiring via Headstart)
What’s next for Headstart? Where do you envision this community to be in the next 3-5 years?
Things to Ponder on:
Why did Amazon buy Goodreads?
Why did Microsoft buy Github?
Some notable communities:
Startup Grind (Offline)
TEDx
Product Hunt
Tech/ Hobby
Reddit
Here you'll learn:
CM101
TOPNO Framework for Community Management
Some dealbreakers and myths
The Startup Guide to Venture Capital by Venture IntelligenceSuhas Motwani
1. Types of Investors
2. Sample Term Sheet For Early Stage Investments
3. Term Sheet for Startups: Do's and Don'ts
Law Office of Madhavan Srivatsan
3. Startups in India : Leveraging Opportunities
Economic Law Practice
4. Exit Rights: A Reality Check
Link Legal
5. Tomorrow Capital - Firm Profile
6. Directory Section containing tons of valuable data
More Related Content
Similar to KPIs and how to instrument them | Aniket Behera | Hotstar
Beyond Affiliate Iincome -Diversification in the Industryericnagel
The affiliate landscape has changed dramatically in the past few years. Use your skills, industry knowledge & unique competitive advantage to diversify your income within the affiliate industry.
Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Diversification
Joe Sousa, Affiliate Coordinator, Fanatics, Inc. (Twitter @drcool73) (Moderator)
Robert Adler, President, The Link Builders, LLC (Twitter @Bofu2U)
Eric Nagel, PHP Programmer, ericnagel.com (Twitter @ericnagel)
Beyond Affiliate Income: Diversification in the IndustryAffiliate Summit
This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: The affiliate landscape has changed dramatically in the past few years. Use your skills, industry knowledge & unique competitive advantage to diversify your income within the affiliate industry.
The next generation is here and they want what you have NOW!
Why spend your hard earned dollars on ads in the paper, printed flyers and billboards when they just aren’t working. It’s time to change and adapt to get the best results possible. Are you ready?
Successfully Explain "What's going on" to your CMO in 10 minutes finalHanapin Marketing
The question, “What’s going on?” may sound a bit familiar to you. Have you been hearing it during every meeting with your CMO? While it is the main question on their mind, it may cause an internal battle in your mind. Do you tell him or her every detail of the reporting you’ve been dealing with this month, or just the shallow overview?
In this presentation, Hanapin’s own President Jeff Allen shares his experience on leadership, and gives you tips on how to explain valuable insights to your C-level executive. Associate Director of Services Carrie Albright also discusses the questions she’s heard from clients and their CMOs and the ways she has found to successfully answer the inevitable question of “What’s going on?”.
Client Retention Workshop
Check out our next live webinar to find out how you can make sure the clients you acquire stay with you long-term.
It's all about the first 90 days.
You'll walk away knowing:
The right questions to ask to set expectations effectively
Quick wins you can utilize to prove value at the start of your relationship
How to build long-term credibility with your clients
Creating an Inbound Marketing Budget for 2015Kuno Creative
Kuno Creative inbound marketing experts provide a breakdown of what you should be investing in for success in 2015, and where and how you should be allocating your dollars.
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: This session will focus some of the most cutting-edge ways to increase your website or landing page’s conversion rate so you can advertise more effectively online.
Search Engine Marketing report and recommendation for ReliableGroup.com. Analysis of keyword, placement, bidding and channel strategy on Google Adwords. Proposed next step for the website to improve lead generation efficiency.
Q4 often brings seasonal opportunities, as well as, holiday expenses to businesses both large and small. Business owners are usually fielding calls and emails about financing, but where do you begin? Check out this session to learn how to navigate the small business financing landscape and learn more about some of your options.
Community Management 101: How do you build a community?Suhas Motwani
Community building is a powerful way to connect with your customers. Being a fan of your brand can be more than mere consumerism. With the right structures in place, it can become a lifestyle.
Interview with Amit Singh (Headstart)
How did it start? What was the idea? Is it how you imagined it to be as it is today? Pivots? Failures? Successes? Highs and lows anecdotes?
Early days vs now? What were the challenges then? What are the challenges now? How do you go about it?
Notable startups/founders along your journey
How has Headstart changed your journey personally? (or any volunteer ka growth story that’s inspiring via Headstart)
What’s next for Headstart? Where do you envision this community to be in the next 3-5 years?
Things to Ponder on:
Why did Amazon buy Goodreads?
Why did Microsoft buy Github?
Some notable communities:
Startup Grind (Offline)
TEDx
Product Hunt
Tech/ Hobby
Reddit
Here you'll learn:
CM101
TOPNO Framework for Community Management
Some dealbreakers and myths
The Startup Guide to Venture Capital by Venture IntelligenceSuhas Motwani
1. Types of Investors
2. Sample Term Sheet For Early Stage Investments
3. Term Sheet for Startups: Do's and Don'ts
Law Office of Madhavan Srivatsan
3. Startups in India : Leveraging Opportunities
Economic Law Practice
4. Exit Rights: A Reality Check
Link Legal
5. Tomorrow Capital - Firm Profile
6. Directory Section containing tons of valuable data
Transitioning to Product Management, and thriving! w/ Mihir PatelSuhas Motwani
Who is a Product Manager? What does he do? Is it the right fit for you? And is it something you'll enjoy? Find out the how and why from Mihir's deck!
_____
Do let me know if I could help you on your Product and Growth journey
> www.suhasmotwani.com
> www.linkedin.com/in/suhasmotwani
How pricing works and how can a young startup apply it | Ankur SharmaSuhas Motwani
Figuring out the right pricing strategy is something every early stage and growing startup struggles with.
Ankur takes us through different layers and models that you can use while deciding the best fit for your product.
____
Do let me know if I could help you on your Product and Growth journey
> www.suhasmotwani.com
> www.linkedin.com/in/suhasmotwani
"Building product when you are the HIPPO" | Kumar RangarajanSuhas Motwani
Data driven decision making with Kumar
The rules of engagement, as Kumar described them, were definitely an eye-opener, check out the slides for more info!
_____
Do let me know if I could help you on your Product and Growth journey
> www.suhasmotwani.com
> www.linkedin.com/in/suhasmotwani
"Trusting your gut over data while making consumer decisions" | Product Manag...Suhas Motwani
What should you focus on while building your MVP?
Three tips from Ravdeep -
Extend your empathy
Give freedom to experiment
Agree on goals
____
Do let me know if I could help you on your Product and Growth journey > www.suhasmotwani.com
"Insights are all around us. We just need to be curious and observe"
Run quick experiments. And run fast. Arindam beautifully explains how you can use data to answer the what but not the why, for which you need to talk to users and understand their mental models.
___
Do let me know if I could help you on your Product and Growth journey > www.suhasmotwani.com
Sales hacks to Grow Your Business by Nidhi Mittal | Growth FolksSuhas Motwani
Nobody wants to be sold, the idea behind this workshop is to share insights on how to stop selling and start helping.
You will get a chance to learn how to select the right channel mix for a product or service that you are selling. Plus explore the step by step process to demystifying the sales process and get to learn how to create #engagement, build #trust and initiate #conversation.
This resource is for the folks working in startups and enterprises in business development / digital marketing role who is finding a growth hacking way to accelerate the sales.
Do let me know if I could help you on your Product & Growth journey > www.suhasmotwani.com
India is definitely developing at a rapid pace. Being native Bengalurians, we've seen the city grow from being called the Garden City of India to the Startup Capital of the world.
With advancement comes it's own set of challenges, and one that we face here is that of traffic management. While we weren't able to bring the solution to life, happy to share our deck and hope we can collaborate with someone who'd like to take this forward. Do reach out to me at me@suhasmotwani.com - Happy to forward our research!
Do let me know if I could help you on your Product and Growth journey > www.suhasmotwani.com
What are the best metrics for a product manager to track? Are there some good metrics you can apply to almost all software management? Well, we've heard these questions coming all along and here's a one stop guide to help you measure the right metrics for your product. Feel free to reach out to me at suhasmotwani@pragmaticleaders.io or drop me a message on Linkedin, would love to discuss further and happy to help you on your Product Management journey!
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
4. KPIs - un(der)said things
● Average PMs define KPIs
● Good PMs define 1 KPI
● Great PMs define 1 KPI with constraints
● Exceptional PMs define 1 “Make or Break” KPI with
constraints, and set 2-3 “Trust Me” KPIs for the future
8. Hotstar
● Just starting out
○ Daily Watch Time
● Scaling up
○ Daily Watch Time // New DAUs ; constrained on content acquisition
cost
● Monetising
○ Ad revenue (constrained on watch-time) // Subscription revenue
(constrained on ad revenue)
● Stable
○ Profit
9. Flipkart
● Just starting out
○ NPS, loose constraint on gross margin
● Scaling up
○ GMV, loose constraint on gross margin
● Pre-IPO
○ Profit, constrained on GMV
● Post-IPO
○ Future Profit
10. Flipkart
Customers should prefer buying online, even on their biggest purchases, at a profitable margin
NPS (2007-2010) GMV (2010-2018) Profit (2018-xx)
COD
Own Delivery Fleet
Exclusive smartphones
Massive discounts
Private labels
Reducing discounts, exclusives
● GMV > NPS > Profit - Snapdeal / Fashionandyou
● Profit > NPS > GMV - Infibeam
● NPS > Profit > GMV - Instagram shop
12. Flipkart
● Just starting out
○ Make or Break: NPS, loose constraint on gross margin
○ Trust me: GMV, Profit
● Scaling up
○ Make or Break: GMV, loose constrained on gross margin
○ Trust me: Profit
● Pre-IPO
○ Make or Break: Gross Margin, constrained on GMV
○ Trust me: Future profit growth
13. Other famous trust me KPIs
● Swiggy 2014
○ “Trust me”: Gross margin
○ “MoB”: Frequency of ordering, NPS
○ Own delivery fleet, razor-sharp customer service
● Paytm till 2016
○ “MoB”: Number of transactions per user per day
○ “Trust me”: Fee on banking services
○ Coupons, cashbacks, offline QR
● Patanjali
○ “MoB”: Number of Yoga followers
○ “Trust me”: Atta, Jeans, Tel
○ Free workshops, TV show
14. Mark Zuckerberg: You want to end the party at eleven.
Eduardo Saverin: I’m trying to pay for the party.
Mark Zuckerberg: There won’t be a party unless it’s cool. What do you think?
● Facebook 2004. “Trust me”: Revenue
15. KPIs - un(der)said things
● Average PMs define KPIs
● Good PM defines 1 KPI
● Great PMs define 1 KPI with constraints
● Exception PMs define 1 “Make or Break” KPI with constraints,
and set 2-3 “Trust Me” KPIs for the future
16. KPIs - workshop - live idea
● Average PMs define KPIs - ??
● Good PM defines 1 KPI - ??
● Great PMs define 1 KPI with constraints - ??
● Exception PMs define 1 “Make or Break” KPI with constraints
and set 2-3 “Trust Me” KPIs for the future - ??
