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..and why you should build
one!
WTF IS A
COMMUNITY?
Suhas Motwani 
"Product Manager | Business Intelligence and Analytics Consultant
| PepsiCo | TEDxUlsoor | Social Entrepreneurship | StreetFood >
5*Buffet"
Community 101
Interview: Amit (Headstart)
Workshop: Sketch out your own communities
What's in store for today?
First things
first
WTF is a community?
YTF should you be interested?
GEOGRAPHY
PASSION PRACTICE
INTEREST
PETA
BANGALORE FOODIES CLUB
PMHQ
MUFC FAN CLUB
IMPACT
CIRCUMSTANCE BRAND
HYBRID
COVID19INDIA
ALL THE ABOVE :P
AIRBNB
ISKON
Brands +
Communities
Sephora
Lego
Harley Davidson
Airbnb
Starbucks, Xbox, Xiaomi, Nike, GoPro......
Build your own..
..or join another?
Amit
Singh
FOUNDER, HEADSTART
Activity
Sketch out your own
tribe
#1
Personal 'why'
Single Point of Truth
#2: TOPNO
- Theme/Core Groups
- Online v/s Offline
- Power Users & Incentives
- Name/Brand
- 0110100+
Seed
Engage
Grow
#3
Patience (Time)
Patience (People)
Patience ($$$)
Dealbreakers
Need help?
me@suhasmotwani.com
@MotwaniSuhas
/suhasmotwani
Bonus:
Myths & More
Do things that don't scale. Deleverage
and grow.
Focus on being small before you become
BIG. Everyone plays a role.
Engineer your community (eg: Build in
Public re: ProductHunt)
Never a better time (tool/stack &
automation powerhouse)
grabchai.online

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Community Management 101: How do you build a community?