earch engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
In this guide, you'll learn an overview of search engine marketing basics as well as some tips and strategies for doing search engine marketing right.
Welcome to Wego.com, one of the world’s most comprehensive travel search engines. Wego compares and displays real time flights, hotel pricing and availability from hundreds of leading travel sites from all around the world on one simple screen.
Learn how to choose three to five key performance indicators (KPIs) for your blog analytics. Measure blog production, attention to your blog content, the conversation your blog generates, how far your content goes and how much money your blog may cost vs. how much it generates.
earch engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
In this guide, you'll learn an overview of search engine marketing basics as well as some tips and strategies for doing search engine marketing right.
Welcome to Wego.com, one of the world’s most comprehensive travel search engines. Wego compares and displays real time flights, hotel pricing and availability from hundreds of leading travel sites from all around the world on one simple screen.
Learn how to choose three to five key performance indicators (KPIs) for your blog analytics. Measure blog production, attention to your blog content, the conversation your blog generates, how far your content goes and how much money your blog may cost vs. how much it generates.
Adobe Digital Analytics - SiteCatalyst, Test & Target WorkshopDigital Vidya
Care about leveraging Digital Marketing. You can find this deck presented by Kunal Mehta, Digital Analyst, Lead Trainer at Digital Vidya at the workshop conducted for Genpact's team. Interested to be a part of such insightful workshops? Visit us now at http://www.digitalvidya.com .
Google Analytics 101
Presented By: Eleni Konstas and Ruth Whispell
Track: Technology
Session Format: Co-Presentation
Description: In Google Analytics 101 for Bloggers, Eleni and Ruth will go over how to know if you’re tracking properly, what filters and profiles will save you grief, where to track social media performance, and other smart nuggets in the cavernous world of analytics. Attendees can plan to take away both useful and interesting tips from the session, as Google Analytics can provide bloggers with ways to make sure the site is performing well, how people are coming to the site, and be more than another WordPress Plugin! Plus, this session will also go over the more fun bits like how to find topics for future posts to squirrel away for a later day and ways to pull top performing posts for that all essential wrap-up post.
A look at the information offered through Google Analytics and how it can assist business owners to measure their marketing efforts, optimize website performance and make informed decisions about website content and design.
During dmaDetroit's 15th Annual AIMS event, Larry Freed, President of Forsee Results presented on: "Metrics to Understand the Cross-Channel Customer"
This is his presentation.
Adobe Digital Analytics - SiteCatalyst, Test & Target WorkshopDigital Vidya
Care about leveraging Digital Marketing. You can find this deck presented by Kunal Mehta, Digital Analyst, Lead Trainer at Digital Vidya at the workshop conducted for Genpact's team. Interested to be a part of such insightful workshops? Visit us now at http://www.digitalvidya.com .
Google Analytics 101
Presented By: Eleni Konstas and Ruth Whispell
Track: Technology
Session Format: Co-Presentation
Description: In Google Analytics 101 for Bloggers, Eleni and Ruth will go over how to know if you’re tracking properly, what filters and profiles will save you grief, where to track social media performance, and other smart nuggets in the cavernous world of analytics. Attendees can plan to take away both useful and interesting tips from the session, as Google Analytics can provide bloggers with ways to make sure the site is performing well, how people are coming to the site, and be more than another WordPress Plugin! Plus, this session will also go over the more fun bits like how to find topics for future posts to squirrel away for a later day and ways to pull top performing posts for that all essential wrap-up post.
A look at the information offered through Google Analytics and how it can assist business owners to measure their marketing efforts, optimize website performance and make informed decisions about website content and design.
During dmaDetroit's 15th Annual AIMS event, Larry Freed, President of Forsee Results presented on: "Metrics to Understand the Cross-Channel Customer"
This is his presentation.
Google Analytics: Overview & Key Metrics for Retirement CommunitiesOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you.
Ideation workshop Concept7 at Hanze HogeschoolStefan Wobben
Workshop ideation with a MBTI sketching framework by Henk Wijnholds en Stefan Wobben from Concept7 at Hanze Hogeschool october 2008.
We talked about how a website like amazon.com increases their conversion rates by applying MBTI principles to their website design. Later we explained how MBTI can be an excellent framework for sketching ideas.
The students were asked to come up with as many ideas as possible for a specific design challenge. After several rounds of sketching the students were selected the most promising ideas and presented them to their class.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
2. web analytics is het meten,
verzamelen, analyseren en
rapporteren van internetdata
met als doel het begrijpen en
optimaliseren van het gebruik
van websites
41. visit
A visit is an interaction, by an individual, with a
website consisting of one or more requests for an
analyst-definable unit of content (i.e. “page view”). If
an individual has not taken another action (typically
additional page views) on the site within a specified
time period, the visit session will terminate.
42. page views
The number of times a page (an analyst-definable unit of
content) was viewed.
44. visit duration
The length of time in a session. Calculation
is typically the timestamp of the last activity
in the session minus the timestamp of the
first activity of the session.
45. unique visitors
The number of inferred individual people (filtered for
spiders and robots), within a designated reporting
timeframe, with activity consisting of one or more
visits to a site. Each individual is counted only once
in the unique visitor measure for the reporting period.
52. Average Page View per Average Time to Respond to
Average Visits per Visitor Average Cost Per Visitor
Visit Email Inquiries
Average Cost Per Visit Average Cost per Conversion Average Revenue per Visitor Average Revenue per Visit
Average Clicks per Impression
Average Items per Cart Average Visits Prior to
Average Order Value by Campaign Type (Click-
Completed Conversions
Through Rate)
Average Searches per Percent New and Returning Percent New and Returning Percentage Visitors in a Specific
Visit Visitors Customers Segment
Percentage of High, Percentage of High, Medium
Medium and Low Time Percentage of High, Medium Percentage of High, Medium
and Low Click Depth Visits
Spent Visits (Interest and Low Frequency Visitors and Low Recency Visitors
(Interest Categories)
Categories)
Percent Revenue from Percent Orders from New Percent High and Low
New and Returning and Returning Visitors and Satisfaction Visitors and Percent Visitors Using Search
Visitors and Customers Customers Customers
Percent Zero Result Percent Zero Yield Searches Order Conversion Rate Buyer Conversion Rate
Searches
New and Returning New and Returning Buyer Ratio of New to Returning Order Conversion Rate per
Visitor Conversion Rate Conversion Rate Visitors Campaign
Cart Start Rate Cart Completion Rate Checkout Start Rate Checkout Completion Rate
Ratio of Checkout Starts Information Find Conversion Search to Purchase Conversion
Landing Page “Stickiness”
to Cart Starts Rate Rate
Search Results to Site Download Completion Rate Form Completion Rate
Exits Ratio
55. Average Page View per Average Time to Respond to
Average Visits per Visitor Average Cost Per Visitor
Visit Email Inquiries
Average Cost Per Visit Average Cost per Conversion Average Revenue per Visitor Average Revenue per Visit
Average Clicks per Impression
Average Items per Cart Average Visits Prior to
Average Order Value by Campaign Type (Click-
Completed Conversions
Through Rate)
Average Searches per Percent New and Returning Percent New and Returning Percentage Visitors in a Specific
Visit Visitors Customers Segment
Percentage of High, Percentage of High, Medium
Medium and Low Time Percentage of High, Medium Percentage of High, Medium
and Low Click Depth Visits
Spent Visits (Interest and Low Frequency Visitors and Low Recency Visitors
(Interest Categories)
Categories)
Percent Revenue from Percent Orders from New Percent High and Low
New and Returning and Returning Visitors and Satisfaction Visitors and Percent Visitors Using Search
Visitors and Customers Customers Customers
Percent Zero Result Percent Zero Yield Searches Order Conversion Rate Buyer Conversion Rate
Searches
New and Returning New and Returning Buyer Ratio of New to Returning Order Conversion Rate per
Visitor Conversion Rate Conversion Rate Visitors Campaign
Cart Start Rate Cart Completion Rate Checkout Start Rate Checkout Completion Rate
Ratio of Checkout Starts Information Find Conversion Search to Purchase Conversion
Landing Page “Stickiness”
to Cart Starts Rate Rate
Search Results to Site Download Completion Rate Form Completion Rate
Exits Ratio
56. Average Page View per Average Time to Respond to
Average Visits per Visitor Average Cost Per Visitor
Visit Email Inquiries
Average Cost Per Visit Average Cost per Conversion Average Revenue per Visitor Average Revenue per Visit
Average Clicks per Impression
Average Items per Cart Average Visits Prior to
Average Order Value by Campaign Type (Click-
Completed Conversions
Through Rate)
Average Searches per Percent New and Returning Percent New and Returning Percentage Visitors in a Specific
Visit Visitors Customers Segment
Percentage of High, Percentage of High, Medium
Medium and Low Time Percentage of High, Medium Percentage of High, Medium
and Low Click Depth Visits
Spent Visits (Interest and Low Frequency Visitors and Low Recency Visitors
(Interest Categories)
Categories)
Percent Revenue from Percent Orders from New Percent High and Low
New and Returning and Returning Visitors and Satisfaction Visitors and Percent Visitors Using Search
Visitors and Customers Customers Customers
Percent Zero Result Percent Zero Yield Searches Order Conversion Rate Buyer Conversion Rate
Searches
New and Returning New and Returning Buyer Ratio of New to Returning Order Conversion Rate per
Visitor Conversion Rate Conversion Rate Visitors Campaign
Cart Start Rate Cart Completion Rate Checkout Start Rate Checkout Completion Rate
Ratio of Checkout Starts Information Find Conversion Search to Purchase Conversion
Landing Page “Stickiness”
to Cart Starts Rate Rate
Search Results to Site Download Completion Rate Form Completion Rate
Exits Ratio
57. Average Page View per Average Time to Respond to
Average Visits per Visitor Average Cost Per Visitor
Visit Email Inquiries
Average Cost Per Visit Average Cost per Conversion Average Revenue per Visitor Average Revenue per Visit
Average Clicks per Impression
Average Items per Cart Average Visits Prior to
Average Order Value by Campaign Type (Click-
Completed Conversions
Through Rate)
Average Searches per Percent New and Returning Percent New and Returning Percentage Visitors in a Specific
Visit Visitors Customers Segment
Percentage of High, Percentage of High, Medium
Medium and Low Time Percentage of High, Medium Percentage of High, Medium
and Low Click Depth Visits
Spent Visits (Interest and Low Frequency Visitors and Low Recency Visitors
(Interest Categories)
Categories)
Percent Revenue from Percent Orders from New Percent High and Low
New and Returning and Returning Visitors and Satisfaction Visitors and Percent Visitors Using Search
Visitors and Customers Customers Customers
Percent Zero Result Percent Zero Yield Searches Order Conversion Rate Buyer Conversion Rate
Searches
New and Returning New and Returning Buyer Ratio of New to Returning Order Conversion Rate per
Visitor Conversion Rate Conversion Rate Visitors Campaign
Cart Start Rate Cart Completion Rate Checkout Start Rate Checkout Completion Rate
Ratio of Checkout Starts Information Find Conversion Search to Purchase Conversion
Landing Page “Stickiness”
to Cart Starts Rate Rate
Search Results to Site Download Completion Rate Form Completion Rate
Exits Ratio
58.
59. Average Page View per Average Time to Respond to
Average Visits per Visitor Average Cost Per Visitor
Visit Email Inquiries
Average Cost Per Visit Average Cost per Conversion Average Revenue per Visitor Average Revenue per Visit
Average Clicks per Impression
Average Items per Cart Average Visits Prior to
Average Order Value by Campaign Type (Click-
Completed Conversions
Through Rate)
Average Searches per Percent New and Returning Percent New and Returning Percentage Visitors in a Specific
Visit Visitors Customers Segment
Percentage of High, Percentage of High, Medium
Medium and Low Time Percentage of High, Medium Percentage of High, Medium
and Low Click Depth Visits
Spent Visits (Interest and Low Frequency Visitors and Low Recency Visitors
(Interest Categories)
Categories)
Percent Revenue from Percent Orders from New Percent High and Low
New and Returning and Returning Visitors and Satisfaction Visitors and Percent Visitors Using Search
Visitors and Customers Customers Customers
Percent Zero Result Percent Zero Yield Searches Order Conversion Rate Buyer Conversion Rate
Searches
New and Returning New and Returning Buyer Ratio of New to Returning Order Conversion Rate per
Visitor Conversion Rate Conversion Rate Visitors Campaign
Cart Start Rate Cart Completion Rate Checkout Start Rate Checkout Completion Rate
Ratio of Checkout Starts Information Find Conversion Search to Purchase Conversion
Landing Page “Stickiness”
to Cart Starts Rate Rate
Search Results to Site Download Completion Rate Form Completion Rate
Exits Ratio
73. Lex Eissens
beslist snel op basis van logica
gevoelig voor schoonheid
Hoe komt Lex op onze website? 100%
Wat gaat Lex bekijken? 50%
Hoe kiest Lex? 10%
Wanneer koopt Lex? 2%
Komt Lex terug? 1%
74.
75. Track
problems
kwantitatief onderzoek
Web Analytics data
76. segmenteer
nieuwe versus terugkerende
bezoeken (geografisch) talen bezoeken (dagelijks, per uur)
bezoekers
unieke bezoekers paginaweergaves gemiddelde paginaweergaves tijd op site
weigeringspercentage bezoekersloyaliteit geschiedenis bezoekduur
bezoekdiepte browsers besturingssystemen browser en besturingssystemen
schermkleuren schermresoluties flash versies java ondersteuning
netwerklocatie hostnamen verbindingssnelheden direct verkeer
verwijzende sites zoekmachines zoekwoorden adwords campagnes
zoekwoordposities campagnes advertentievarianten belangrijkste inhoud
inhoud op titel bestemmingspagina’s uitstappagina’s interne zoekfunctie gebruik
interne zoekfunctie interne zoekfunctie interne zoekfunctie bezoeken met zoekopdracht
zoekwoorden startpagina’s bestemmingspagina’s
conversie
77.
78. kwalitatief onderzoek
usability testen Solve
problems kwantitatief onderzoek
Web Analytics data
(A/B en multivariate testen)
Evaluate
solutions
108. Percent New and Returning Visitors
Total New Visitors / All Visitors
Total Returning Visitors / All Visitors
109. Percent New and Returning
Customers
Total New Customers / All Customers
Total Returning Customers / All Customers
110. Percent Visitors in a Specific Segment
Total Visitors in the Segment / Total Visitors
111. Percentage of High, Medium and Low
Time Spent Visits
Total Number of Visits Spending Less Than 30 Seconds on
the Site / All Visits
Total Number of Visits Spending Less Than 30 Seconds and
Five Minutes on the Site / All Visits
Total Number of Visits Spending More Than Five Minutes on
the Site / All Visits
112. Percentage of High, Medium and Low
Click Depth Visits
Total Number of Visits of Two Clicks or Less / All Visits
Total Number of Visits of Three to Five Clicks / All Visits
Total Number of Visits of More Than Five Clicks / All Visits
113. Percentage of High, Medium and Low
Recency Visitors
Total Number of Low Recency Users / All Visits
Total Number of Medium Recency Users / All Visits
Total Number of High Recency Users / All Visits
114. Percent Revenue from New and
Returning Visitors and Customers
Total Revenue from New Visitors / Total Revenue
Total Revenue from Returning Visitors / Total Revenue
* visitors kunnen ook customers zijn
115. Percent Orders from New and
Returning Visitors and Customers
Total Orders from New Visitors / Total Orders
Total Orders from Returning Visitors / Total Orders
* visitors kunnen ook customers zijn
116. Percent High and Low Satisfaction
Customers
Total Number of Visitors Scoring a High Level of
Satisfaction / All Measured Visitors
Total Number of Visitors Scoring a Low Level of
Satisfaction / All Measured Visitors
* visitors kunnen ook customers zijn
117. Percent Visitors Using Search
Total Number of Visitors Who See at Least One
“Search Results” Page / All Visitors
118. Percent Zero Result Searches
Total Number of “Zero Result” Searches / All
Search Results