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Ideation workshop Concept7 at Hanze Hogeschool

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Workshop ideation with a MBTI sketching framework by Henk Wijnholds en Stefan Wobben from Concept7 at Hanze Hogeschool october 2008.

We talked about how a website like amazon.com increases their conversion rates by applying MBTI principles to their website design. Later we explained how MBTI can be an excellent framework for sketching ideas.

The students were asked to come up with as many ideas as possible for a specific design challenge. After several rounds of sketching the students were selected the most promising ideas and presented them to their class.

Published in: Design, Education, Technology

Ideation workshop Concept7 at Hanze Hogeschool

  1. 1. We create great customer experiences by designing less.
  2. 2. Question... Question: What’s the most used functionality of the Internet? Stefan Wobben & Henk Wijnholds
  3. 3. Back-button Stefan Wobben & Henk Wijnholds
  4. 4. Verkoopvoorwaarden? *WTF?@!* Stefan Wobben & Henk Wijnholds
  5. 5. Eehm, aha! Stefan Wobben & Henk Wijnholds
  6. 6. Auw! Stefan Wobben & Henk Wijnholds
  7. 7. Press the button? Stefan Wobben & Henk Wijnholds
  8. 8. Okay... Stefan Wobben & Henk Wijnholds
  9. 9. Technology frustrates Stefan Wobben & Henk Wijnholds
  10. 10. Conversion Stefan Wobben & Henk Wijnholds
  11. 11. Happy customers Stefan Wobben & Henk Wijnholds
  12. 12. Delight your customers Stefan Wobben & Henk Wijnholds
  13. 13. Persuasion and MBTI Stefan Wobben & Henk Wijnholds
  14. 14. M C S H
  15. 15. Design challenge Make it easier and more fun to find a restaurant of choice for a broader range of students. Stefan Wobben & Henk Wijnholds
  16. 16. We need lost of ideas • An idea costs nearly nothing • More chance of finding the best idea • It helps others coming up with ideas Stefan Wobben & Henk Wijnholds
  17. 17. Visualize your ideas • Visual cues are better understandable • Visual cues are stickier • Visual cues are easier to find back Stefan Wobben & Henk Wijnholds
  18. 18. Sketching: everyone can do it Stefan Wobben & Henk Wijnholds
  19. 19. Sketching: everyone can do it Stefan Wobben & Henk Wijnholds
  20. 20. Sketching: everyone can do it Stefan Wobben & Henk Wijnholds
  21. 21. Sketching: everyone can do it Stefan Wobben & Henk Wijnholds
  22. 22. Yes you can! Stefan Wobben & Henk Wijnholds
  23. 23. Share your ideas early and often Photo by: Ram Yoga Stefan Wobben & Henk Wijnholds
  24. 24. Outside the box? Stefan Wobben & Henk Wijnholds
  25. 25. Question... How about we asked you to come up with an idea for a new succesful company within 20 minutes. Very difficult isn’t it. Stefan Wobben & Henk Wijnholds
  26. 26. Another question... Source: Harvard Business Review Wat hebben Lego, Häagen-Dazs en Spiderman met elkaar gemeen? Stefan Wobben & Henk Wijnholds
  27. 27. This Source: Harvard Business Review They all have the same business-idea “Make a children-product interesting for adults.” Stefan Wobben & Henk Wijnholds
  28. 28. You can do this! Source: Harvard Business Review Fifteen more products with the same philosophy Stefan Wobben & Henk Wijnholds
  29. 29. Inside boxes Stefan Wobben & Henk Wijnholds
  30. 30. MBTI sketching framework C S M H Stefan Wobben & Henk Wijnholds
  31. 31. Diverge and converge Stefan Wobben & Henk Wijnholds
  32. 32. Design criteria Simplicity MBTI Fun Stefan Wobben & Henk Wijnholds
  33. 33. Design challenge Make it easier and more fun to find a restaurant of choice for a broader range of students. Stefan Wobben & Henk Wijnholds
  34. 34. Brainstorm rules • Bad ideas don’t exist • Focus on the challenge • Keep the momentum going • Show and tell. Stefan Wobben & Henk Wijnholds
  35. 35. Wisdom “Nothing is as powerful as an idea whose time has come.” - Victor Hugo Stefan Wobben & Henk Wijnholds

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